Santee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Santee in 2025? Explore comprehensive Airbnb analytics for Santee, South Carolina, United States to uncover income potential. This 2025 STR market report for Santee, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Santee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santee Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santee Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santee (2025)
Understanding the monthly revenue variations for Airbnb listings in Santee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santee is typically May, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santee across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,307+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,114 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,608 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $925, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santee
Santee Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santee:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santee
Average Daily Rate (ADR) Airbnb Trends in Santee (2025)
Effective short term rental pricing strategy in Santee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santee typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $479+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $325 or more.
- Typical properties (Median) charge around $243 per night.
- Entry-level properties (Bottom 25%) earn around $195 per night.
Average Daily Rate (ADR) Trend by Month in Santee
Get Live Santee Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Santee (2025)
Peak Season (May, October, March)
- Revenue averages $3,834 per month
- Occupancy rates average 43.1%
- Daily rates average $328
Shoulder Season
- Revenue averages $2,354 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $288
Low Season (February, April, June)
- Revenue drops to average $1,643 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $285
Seasonality Insights for Santee
- The Airbnb seasonality in Santee shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santee's highest earning potential, with monthly revenues capable of climbing to $4,492, occupancy reaching a high of 54.4%, and ADRs peaking at $418.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,522, occupancy could drop to 19.3%, and ADRs may adjust down to $243.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santee.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santee seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santee (2025)
Exploring the top neighborhoods for short-term rentals in Santee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Marion | A stunning natural area offering recreational activities such as fishing, boating, and camping. Ideal for guests seeking relaxation and outdoor adventures. | Santee State Park, Lake Marion, Santee Cooper Country Club, Santee National Wildlife Refuge, Santee Coastal Reserve |
| Santee State Park | A picturesque park with a large lake, perfect for family vacations and recreational activities. Campers and outdoor enthusiasts love this destination. | Campsites, Nature trails, Fishing spots, Birdwatching, Lake activities |
| Santee Cooper Resort | A prime spot for golfers and those who enjoy amenities like pools and bars. Popular destination for those attending golf tournaments or looking for a relaxing getaway. | Golf courses, Clubhouse, Dining options, Swimming pool, Pro shop |
| I-95 Corridor | Convenient stopping point for travelers on the interstate, making it an excellent location for overnight stays. Easy access to Charleston and Columbia. | Dining options, Gas stations, Shopping areas, Convenience stores, Rest areas |
| Historic Santee Town | A charming small town vibe with local shops and eateries. Targets those looking for a peaceful retreat with local flavor. | Local restaurants, Antique shops, Community parks, Historic homes |
| Santee Lakeside Properties | Waterfront properties that offer stunning views and easy lake access, attracting visitors looking for a serene getaway by the water. | Lakeside views, Fishing areas, Picnic spots, Boat ramps, Water sports |
| Outdoor Recreation Areas | With ample hiking and biking trails, perfect for nature lovers looking to explore the beautiful countryside of South Carolina. | Hiking trails, Biking routes, Natural scenery, Wildlife watching, Camping grounds |
| Sporting Event Venues | Near venues that host local sports events and tournaments, appealing to fans and families visiting for games and competitions. | Local sports fields, Community centers, Event schedules, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Santee (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Santee. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santee to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Santee (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santeebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Merry Inn @ Lake Marion
Entire Place • 4 bedrooms
Santee Sanctuary ~ Lakefront
Entire Place • 4 bedrooms
Club Wyndham Lake Marion - Two Bedroom Deluxe
Private Room • 2 bedrooms
Pet-Friendly Lake Marion Getaway - Just off I-95!
Entire Place • 3 bedrooms
Lakeside Bliss: 3BR Suite at Wyndham Lake Marion
Entire Place • 3 bedrooms
Lakeside Bliss: 2BR Suite at Wyndham Lake Marion
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santee (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 10 | $137,757 | 11 | 5.00/5.0 |
| Betina | 9 | $113,561 | 0 | N/A/5.0 |
| Anthony | 1 | $89,504 | 8 | 5.00/5.0 |
| Anna | 9 | $82,733 | 3 | N/A/5.0 |
| Tracy | 1 | $76,553 | 21 | 4.95/5.0 |
| Extra Holidays® | 1 | $69,127 | 7 | 5.00/5.0 |
| Michael | 1 | $55,523 | 100 | 4.97/5.0 |
| Host #373307437 | 3 | $40,680 | 0 | N/A/5.0 |
| Patricia | 1 | $38,587 | 25 | 4.84/5.0 |
| Karen | 1 | $38,366 | 42 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santee.
Dive Deeper: Advanced Santee STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantee Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santee
- The Santee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santee, Apartment/Condo properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 21.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Santee Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santee
- The dominant room capacity in Santee is 2 bedrooms listings, making up 56.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 89.1% of the active Airbnb listings in Santee, indicating a high concentration in these sizes.
- A significant 39.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santee.
Santee Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santee
- The most common guest capacity trend in Santee vacation rentals is listings accommodating 6 guests (46.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Santee STR market, accounting for 81.3% of listings.
- 81.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santee.
- On average, properties in Santee are equipped to host 6.2 guests.
Santee Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santee
- The most common availability pattern in Santee falls within the 271-366 days range, representing 73.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santee (54.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santee Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
15.9% of total
2 Nights
46 listings
73% of total
3 Nights
3 listings
4.8% of total
4-6 Nights
1 listings
1.6% of total
30+ Nights
3 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Santee is 2 Nights, adopted by 73% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.9%) of the Santee Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 73% of Santee hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.9% currently do.
- A 2-night minimum appears standard (73%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santee.
Santee Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
21.4% of total
Moderate
10 listings
23.8% of total
Firm
8 listings
19% of total
Strict
15 listings
35.7% of total
Cancellation Policy Insights for Santee
- The prevailing Airbnb cancellation policy trend in Santee is Strict, used by 35.7% of listings.
- A majority (54.7%) of hosts in Santee utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.7% market standard in Santee.
- With 35.7% using Strict terms, this is a viable option in Santee, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santee.
Santee STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santee
- The overall average booking lead time for vacation rentals in Santee is 37 days.
- Guests book furthest in advance for stays during December (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Santee.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Santee averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santee (2025)
Amenity Prevalence
Amenity Insights for Santee
- Essential amenities in Santee that guests expect include: Free parking on premises, Smoke alarm, Wifi, Kitchen, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santee: Free parking on premises, Smoke alarm, Wifi, Kitchen, Air conditioning, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Kitchen, Air conditioning, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santee to stay competitive.
Santee Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santee
- The typical guest profile for Airbnb in Santee consists of primarily domestic travelers (96%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and DC (1.2%).
- Top languages spoken are English (77.6%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Greenville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sullivan's Island | 24 | $6,554 | $873.28 | 40% |
| Folly Beach | 900 | $6,334 | $511.58 | 47% |
| Isle of Palms | 904 | $6,086 | $659.89 | 41% |
| Charleston | 1,883 | $5,063 | $372.44 | 53% |
| Talahi Island | 47 | $4,998 | $333.88 | 49% |
| Okatie | 10 | $4,725 | $597.27 | 39% |
| Mount Pleasant | 454 | $4,136 | $289.96 | 54% |
| Kiawah Island | 536 | $3,778 | $530.20 | 35% |
| Whitemarsh Island | 87 | $3,727 | $273.76 | 48% |
| Tybee Island | 1,349 | $3,721 | $392.96 | 40% |