Airbnb Market Analytics, Statistics and Data in Saint Helena Island, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint Helena Island? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint Helena Island:
How much do Airbnb hosts make on average per month in Saint Helena Island?
The short-term rental market in Saint Helena Island shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,174 per month
- Strong performing properties (top 25%) make $5,012 or more
- Best-in-class properties (top 10%) achieve $7,547+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,679
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint Helena Island
The market in Saint Helena Island shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint Helena Island
Daily rates in Saint Helena Island vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $243 per night
- Strong performing properties (top 25%) secure $345 or more
- Best-in-class properties (top 10%) pull in $474+ per night
- Entry-level properties (bottom 25%) earn around $175
Daily Rate Variations by Month
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Seasonality patterns in Saint Helena Island
Peak Season (June, July, May)
- Revenue peaks at $6374.76 per month
- Occupancy rates reach 62.32%
- Daily rates average $320.53
Shoulder Season
- Revenue averages $3826.80 per month
- Occupancy maintains 41.39%
- Daily rates hold at $281.71
Low Season (November, December, January)
- Revenue drops to $1828.66 per month
- Occupancy decreases to 27.00%
- Daily rates adjust to $248.15
Is it still profitable to do Airbnb in Saint Helena Island in 2025?
Yes! Saint Helena Island demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3827 and The market's 191 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint Helena Island
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Harbor Island | A picturesque barrier island known for its beautiful beaches and upscale vacation rentals. It's perfect for those looking for a serene getaway with access to nature and watersports. | Beaches, Water sports, Fishing, Wildlife watching, Historic plantation homes |
| Fripp Island | A family-friendly resort island with stunning natural landscapes and an abundance of outdoor activities. Great for families seeking a spacious and relaxing environment close to the water. | Fripp Island Beach, Golf courses, Tennis courts, Wildlife excursions, Fishing ventures |
| Saint Helena Island | Rich in history and culture, this area appeals to guests interested in Gullah heritage and the surrounding natural beauty. It's ideal for visitors looking for an authentic Lowcountry experience. | Penn Center, Fort Fremont, Historic Gullah houses, Boat tours, Nature preserves |
| Beaufort | A charming historic town nearby with Southern hospitality, historic architecture, and access to the coastal lifestyle. This area attracts vacationers looking to explore both the town and the surrounding islands. | Historic Beaufort, Waterfront Park, Beaufort History Museum, Henry C. Chambers Waterfront Park, Nearby Sea Islands |
| Donnelly Wildlife Management Area | A nature lover’s paradise, providing opportunities for bird watching, hiking, and exploring the Lowcountry's natural beauty. Ideal for guests who prioritize nature and outdoor activities. | Bird watching, Hiking trails, Kayaking, Fishing, Nature photography |
| Lady's Island | A peaceful residential area with access to beautiful waterfront views and local dining. It's suitable for travelers looking for a quiet stay while being close to Beaufort. | Waterfront dining, Local parks, Marina access, Fishing spots, Calm beaches |
| Cove Inlet | A hidden gem with stunning natural beauty and a peaceful atmosphere, perfect for small groups or families looking to escape the hustle and bustle. | Secluded beaches, Kayaking, Wildlife observation, Scenic views, Fishing areas |
| Pritchard's Island | A less developed area providing secluded beachfront access and an array of natural activities, best for guests looking to connect with nature and enjoy privacy. | Pristine beaches, Shell collecting, Kayaking, Nature trails, Wildlife viewing |
Do you need a license for Airbnb in Saint Helena Island?
We recommend checking directly with Saint Helena Island's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint Helena Island
The Tidewatch: Beachfront Retreat on Harbor Island
Entire Place • 4 bedrooms
The Hampton House
Entire Place • 4 bedrooms
Harbor Point Ocean Front Beach Estate
Entire Place • 5 bedrooms
Beachfront | Pets Welcome | Open Airy & Spacious
Entire Place • 3 bedrooms
Seaside Serenity - Impressive views! Beach access!
Entire Place • 5 bedrooms
Steps From Beach With Ocean View
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saint Helena Island
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tidewatch Vacations | 69 | $2,212,654 | 1108 | 4.57/5.0 |
| Natural Retreats (E) | 14 | $611,827 | 88 | 3.12/5.0 |
| Evolve | 18 | $599,243 | 594 | 4.74/5.0 |
| ITrip Vacations | 9 | $227,327 | 81 | 4.09/5.0 |
| Michael | 1 | $157,030 | 129 | 4.96/5.0 |
| Derrick | 1 | $146,156 | 123 | 4.99/5.0 |
| Alicia | 1 | $143,643 | 45 | 4.67/5.0 |
| Donelle | 4 | $112,753 | 584 | 4.97/5.0 |
| Bryan | 1 | $93,164 | 28 | 4.79/5.0 |
| 406097441 | 1 | $90,995 | 32 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint Helena Island
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.4%), with house and apartment & condo properties comprising 98.4% of inventory
- Untapped potential in unique stays, boutique & hotels segments (1.5% combined)
Room Capacity Distribution
Analysis of 191 properties in Saint Helena Island shows that 2 bedrooms properties are most prevalent, making up 27.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 53.9% of all listings.
Key Insights
- Most common: 2 bedrooms (27.7%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 53.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 191 properties in Saint Helena Island reveals that 4 guests properties dominate the market, representing 30.9% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 57.6% of the market.
Key Insights
- Most common capacity: 4 guests (30.9% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 57.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 191 properties in Saint Helena Island, the most common availability pattern is 181-270 days (39.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (41.4% of properties).
Key Insights
- Most common availability window: 181-270 days (39.8%)
- Most common booking duration: 91-180 days (41.4%)
- Properties with high availability (180+ days): 75.4%
- Properties with long-term bookings (180+ days): 27.7%
Minimum Stay Distributions
1 Night
11 listings
6.1% of total
2 Nights
107 listings
59.8% of total
3 Nights
45 listings
25.1% of total
4-6 Nights
7 listings
3.9% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
8 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.9%
- Mid-length stays (4-6 nights) represent 3.9% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 91.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
5.2% of total
Super Strict 30 Days
9 listings
5.2% of total
Flexible
10 listings
5.8% of total
Moderate
18 listings
10.4% of total
Firm
97 listings
56.1% of total
Strict
30 listings
17.3% of total
Key Insights
- Firm is the preferred policy at 56.1% of listings
- Stricter policies (Firm & Strict) dominate at 73.4% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 5.2% of listings
Recommendations
- The market supports stricter policies, with 73.4% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 89 days
- Shortest booking windows are in Aug, Nov, Feb, averaging 54 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Saint Helena Island
Every property in Saint Helena Island comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.7%) and DC (0.4%)
- English is the top language at 82.6%, followed by Spanish (10.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Greenville and Charlotte markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint Helena Island. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Folly Beach | 890 | $6,935 | $512.49 | 48% |
| Sullivan's Island | 25 | $6,312 | $784.12 | 42% |
| Isle of Palms | 906 | $6,251 | $667.10 | 41% |
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Charleston | 1,854 | $5,123 | $344.84 | 53% |
| Whitemarsh Island | 73 | $4,363 | $256.42 | 53% |
| Mount Pleasant | 440 | $4,268 | $273.28 | 55% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
| Edisto Island | 24 | $3,934 | $321.74 | 44% |
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