Saint Helena Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Saint Helena Island in 2025? Explore comprehensive Airbnb analytics for Saint Helena Island, South Carolina, United States to uncover income potential. This 2025 STR market report for Saint Helena Island, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 187 active listings.
Whether you're considering an Airbnb investment in Saint Helena Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Helena Island Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint Helena Island Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint Helena Island (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint Helena Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Helena Island is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Helena Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,206+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,804 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,040 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,644, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Helena Island
Saint Helena Island Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint Helena Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Helena Island:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Helena Island
Average Daily Rate (ADR) Airbnb Trends in Saint Helena Island (2025)
Effective short term rental pricing strategy in Saint Helena Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Helena Island typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $484+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $345 or more.
- Typical properties (Median) charge around $240 per night.
- Entry-level properties (Bottom 25%) earn around $175 per night.
Average Daily Rate (ADR) Trend by Month in Saint Helena Island
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Airbnb Seasonality Analysis & Trends in Saint Helena Island (2025)
Peak Season (July, June, May)
- Revenue averages $5,917 per month
- Occupancy rates average 55.1%
- Daily rates average $314
Shoulder Season
- Revenue averages $3,422 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $285
Low Season (January, February, December)
- Revenue drops to average $1,943 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $249
Seasonality Insights for Saint Helena Island
- The Airbnb seasonality in Saint Helena Island shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Helena Island's highest earning potential, with monthly revenues capable of climbing to $6,294, occupancy reaching a high of 62.2%, and ADRs peaking at $320.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,828, occupancy could drop to 26.4%, and ADRs may adjust down to $248.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Helena Island.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint Helena Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint Helena Island (2025)
Exploring the top neighborhoods for short-term rentals in Saint Helena Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Frogmore | A quaint area known for its rich history and charm, Frogmore provides a peaceful escape for visitors looking to explore the natural beauty and culture of Saint Helena Island. | Penn Center, The Coastal Discovery Museum, Beaufort National Cemetery |
| Hunting Island State Park | A beautiful state park that offers pristine beaches, nature trails, and wildlife viewing. It is perfect for tourists seeking outdoor adventures and relaxation by the beach. | Hunting Island Lighthouse, Nature Trails, Swimming Beaches, Fishing opportunities |
| St. Helena Island Beach | A serene beach area ideal for families and couples looking for a quiet getaway. The beach is less crowded, providing a more intimate experience with nature. | Beachcombing, Swimming, Sunbathing, Picnic areas |
| The Penn Center | A cultural and historical landmark that attracts visitors interested in Gullah culture and heritage. Hosting events and educational programs, it is a key spot for cultural tourism. | Cultural exhibits, Historical tours, Gullah arts and crafts |
| Deal Island | Offering peaceful surroundings and stunning views, Deal Island appeals to people looking for relaxation and a taste of local coastal life. | Fishing, Wildlife observation, Nature walks |
| Sea Pines Forest Preserve | An extensive nature reserve providing opportunities for eco-tourism with its bike paths, wildlife spotting, and beautiful scenery. It's perfect for nature enthusiasts. | Biking trails, Bird watching, Fishing spots, Scenic views |
| Port Royal Sound | An area known for its beautiful views and opportunities for water sports. Attracts both adventure seekers and those wanting to unwind near the water. | Kayaking, Fishing, Wildlife tours, Scenic beaches |
| Historic Beaufort | Though not on the island, nearby Historic Beaufort offers rich history and Southern charm, attracting visitors who enjoy walking tours and local cuisine. | Historic downtown Beaufort, Beaufort River, Local restaurants, Waterfront Park |
Understanding Airbnb License Requirements & STR Laws in Saint Helena Island (2025)
While Saint Helena Island, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Helena Island to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint Helena Island (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Helena Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Hampton House
Entire Place • 4 bedrooms
Harbor Point Ocean Front Beach Estate
Entire Place • 5 bedrooms
The Tidewatch: Beachfront Retreat on Harbor Island
Entire Place • 4 bedrooms
Beachfront | Pets Welcome | Open Airy & Spacious
Entire Place • 3 bedrooms
Private Beach - Ocean Front on Coffin Point
Entire Place • 3 bedrooms
Stunning new listing! ocean and beach views
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint Helena Island (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Helena Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tidewatch Vacations | 68 | $2,041,454 | 1107 | 4.64/5.0 |
| Evolve | 18 | $589,358 | 594 | 4.74/5.0 |
| Natural Retreats (E) | 14 | $569,203 | 88 | 3.12/5.0 |
| ITrip Vacations | 8 | $212,622 | 81 | 4.61/5.0 |
| Derrick | 1 | $140,531 | 123 | 4.99/5.0 |
| Alicia | 1 | $139,021 | 45 | 4.67/5.0 |
| Michael | 1 | $129,316 | 129 | 4.96/5.0 |
| Donelle | 4 | $109,647 | 584 | 4.97/5.0 |
| Bryan | 1 | $98,158 | 28 | 4.79/5.0 |
| Host #419334292 | 1 | $88,118 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Helena Island.
Dive Deeper: Advanced Saint Helena Island STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Helena Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Helena Island Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Helena Island
- The Saint Helena Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.4% of the 187 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Helena Island, House properties are the most common (59.4%), reflecting the local real estate landscape.
- Houses represent a significant 59.4% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 1.6%) offer potential for unique stay experiences.
Saint Helena Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Helena Island
- The dominant room capacity in Saint Helena Island is 2 bedrooms listings, making up 28.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.5% of the active Airbnb listings in Saint Helena Island, indicating a high concentration in these sizes.
- A significant 43.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint Helena Island.
Saint Helena Island Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Helena Island
- The most common guest capacity trend in Saint Helena Island vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Saint Helena Island STR market, accounting for 58.3% of listings.
- 56.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Helena Island.
- On average, properties in Saint Helena Island are equipped to host 5.6 guests.
Saint Helena Island Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Helena Island
- The most common availability pattern in Saint Helena Island falls within the 181-270 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint Helena Island (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint Helena Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
6.2% of total
2 Nights
78 listings
43.8% of total
3 Nights
44 listings
24.7% of total
4-6 Nights
2 listings
1.1% of total
7-29 Nights
4 listings
2.2% of total
30+ Nights
39 listings
21.9% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Helena Island is 2 Nights, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.9%) caters to monthly stays (30+ nights) in Saint Helena Island, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.8% of Saint Helena Island hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.2% currently do.
- A 2-night minimum appears standard (43.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Helena Island.
Saint Helena Island Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
5.2% of total
Super Strict 60 Days
9 listings
5.2% of total
Flexible
9 listings
5.2% of total
Moderate
18 listings
10.5% of total
Firm
97 listings
56.4% of total
Strict
30 listings
17.4% of total
Cancellation Policy Insights for Saint Helena Island
- The prevailing Airbnb cancellation policy trend in Saint Helena Island is Firm, used by 56.4% of listings.
- A majority (73.8%) of hosts in Saint Helena Island utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 56.4% market standard in Saint Helena Island.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Helena Island.
Saint Helena Island STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Helena Island
- The overall average booking lead time for vacation rentals in Saint Helena Island is 61 days.
- Guests book furthest in advance for stays during June (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 55 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Saint Helena Island.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Saint Helena Island averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint Helena Island (2025)
Amenity Prevalence
Amenity Insights for Saint Helena Island
- Essential amenities in Saint Helena Island that guests expect include: Air conditioning, Heating, Wifi, TV, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Helena Island: Air conditioning, Heating, Wifi, TV, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Heating, Wifi, TV, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Dryer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Helena Island to stay competitive.
Saint Helena Island Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint Helena Island
- The typical guest profile for Airbnb in Saint Helena Island consists of primarily domestic travelers (97%), often arriving from nearby Greenville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (0.7%).
- Top languages spoken are English (79.6%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Greenville and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint Helena Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Whitemarsh Island | 74 | $4,245 | $257.28 | 53% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Kiawah Island | 532 | $3,755 | $514.97 | 35% |