Airbnb Market Analytics, Statistics and Data in Rock Hill, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rock Hill? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rock Hill:
How much do Airbnb hosts make on average per month in Rock Hill?
The short-term rental market in Rock Hill shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,312 per month
- Strong performing properties (top 25%) make $3,691 or more
- Best-in-class properties (top 10%) achieve $5,678+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,287
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rock Hill
The market in Rock Hill shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rock Hill
Daily rates in Rock Hill vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $128 per night
- Strong performing properties (top 25%) secure $175 or more
- Best-in-class properties (top 10%) pull in $280+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
Get Live Rock Hill Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Rock Hill
Peak Season (May, July, October)
- Revenue peaks at $3677.23 per month
- Occupancy rates reach 62.41%
- Daily rates average $171.06
Shoulder Season
- Revenue averages $2931.26 per month
- Occupancy maintains 51.29%
- Daily rates hold at $159.25
Low Season (December, February, January)
- Revenue drops to $1780.86 per month
- Occupancy decreases to 31.99%
- Daily rates adjust to $143.97
Is it still profitable to do Airbnb in Rock Hill in 2025?
Yes! Rock Hill demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2931 and The market's 119 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rock Hill
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Rock Hill | A historic area with charming architecture and a vibrant local culture. This area is popular among visitors seeking a taste of Rock Hill's history and community events. | Rock Hill Sports & Event Center, Old Town Market, Main Street shops, York County Cultural and Heritage Museum, Glencairn Garden |
| Riverwalk | A beautiful riverside community that offers modern amenities and easy access to outdoor activities. Ideal for families and nature lovers looking for a peaceful retreat near the city. | Catawba River, Riverwalk Park, Nature trails, Shopping and dining options, Canoeing and kayaking opportunities |
| Winthrop University | Located near a major university, this area is bustling with students and visitors. Great for hosting short-term stays for university events and parents visiting students. | Winthrop University campus, Crawford Field, Cohn Auditorium, College sports events, Local cafes and eateries |
| Cherry Park | A family-friendly neighborhood with a large park and recreational facilities. This area is appealing to those looking to unwind in a spacious environment with amenities for all ages. | Cherry Park, Soccer fields, Playgrounds, Walking trails, Picnic areas |
| Heritage Green | A charming residential neighborhood close to parks and cultural attractions. Ideal for families and business travelers seeking a quiet place with easy access to local attractions. | Catawba River, Museums, Parks, Nature trails, Local dining options |
| Pleasant Hill | A rapidly developing area with a mix of residential and commercial spaces. This neighborhood appeals to young professionals and families with its modern conveniences. | Shopping centers, Restaurants, Parks, Entertainment venues, Easy access to highways |
| East Rock Hill | An up-and-coming area with potential for growth. This neighborhood is becoming increasingly attractive for those looking for affordable stays with access to essential services. | Local shops, Parks, Community events, Family-friendly activities, Proximity to larger city amenities |
| South Rock Hill | Known for its suburban feel, this area offers ample amenities and is close to schools and parks. Ideal for guests looking for a quiet, community-oriented stay. | Parks, Good schools, Shopping options, Local dining, Suburban community events |
Do you need a license for Airbnb in Rock Hill?
We recommend checking directly with Rock Hill's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rock Hill
The RH Collection | King Beds | Sleeps 14
Entire Place • 6 bedrooms
Lake Wylie log cabin with Pool and King master
Entire Place • 3 bedrooms
Patch of Paradise-Shuffleboard-Pool-Sleeps 8
Entire Place • 3 bedrooms
The Sandbar-Luxury Lakehouse
Entire Place • 4 bedrooms
The Modern Classic | 4Bd/3Bth Home | Sleeps 10
Entire Place • 4 bedrooms
Ultimate Playhouse Pool & Loaded Amenities
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Rock Hill
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 10 | $502,639 | 449 | 4.46/5.0 |
| Sara | 14 | $369,315 | 1842 | 4.75/5.0 |
| Cristal | 5 | $147,413 | 36 | 4.99/5.0 |
| Amanda | 4 | $99,085 | 295 | 4.96/5.0 |
| Katie | 1 | $83,595 | 52 | 4.96/5.0 |
| Rayvelle | 1 | $83,256 | 14 | 5.00/5.0 |
| Liz Carlson | 1 | $82,407 | 6 | 5.00/5.0 |
| Tanya | 5 | $80,531 | 138 | 4.86/5.0 |
| Rana | 1 | $76,384 | 74 | 4.80/5.0 |
| David | 1 | $73,978 | 22 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rock Hill
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.7%), with house and apartment & condo properties comprising 89.1% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (5.8% combined)
Room Capacity Distribution
Analysis of 119 properties in Rock Hill shows that 3 bedrooms properties are most prevalent, making up 29.4% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 56.3% of all listings.
Key Insights
- Most common: 3 bedrooms (29.4%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 56.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 119 properties in Rock Hill reveals that 6 guests properties dominate the market, representing 26.9% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 44.5% of the market.
Key Insights
- Most common capacity: 6 guests (26.9% of market)
- Least common capacity: 1 guest (2.5% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 44.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 119 properties in Rock Hill, the most common availability pattern is 181-270 days (34.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.3% of properties).
Key Insights
- Most common availability window: 181-270 days (34.5%)
- Most common booking duration: 91-180 days (35.3%)
- Properties with high availability (180+ days): 57.1%
- Properties with long-term bookings (180+ days): 43.7%
Minimum Stay Distributions
1 Night
29 listings
26.4% of total
2 Nights
36 listings
32.7% of total
3 Nights
4 listings
3.6% of total
4-6 Nights
4 listings
3.6% of total
7-29 Nights
13 listings
11.8% of total
30+ Nights
24 listings
21.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.1%
- Mid-length stays (4-6 nights) represent 3.6% of listings
- Monthly+ stays (21.8%) suggest a stable extended-stay market
- High market flexibility with 62.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
23 listings
21.3% of total
Moderate
40 listings
37% of total
Firm
16 listings
14.8% of total
Strict
29 listings
26.9% of total
Key Insights
- Moderate is the preferred policy at 37.0% of listings
- The market shows a balanced distribution between guest-friendly (58.3%) and strict (41.7%) policies
- Firm policies are least common at 14.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Aug, averaging 58 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 28 days
- Spring shows the longest average booking window at 50 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 50 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Rock Hill
Below is the distribution of amenities across listings in Rock Hill:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.8%) and DC (0.8%)
- English is the top language at 84.7%, followed by Spanish (10.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Rock Hill and Charlotte markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rock Hill. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $7,686 | $548.02 | 46% |
| Lake Norman of Catawba | 25 | $6,906 | $483.84 | 47% |
| Denver | 82 | $6,882 | $523.37 | 48% |
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Mooresville | 326 | $5,671 | $492.84 | 45% |
| Sherrills Ford | 121 | $5,454 | $533.92 | 40% |
| Troutman | 35 | $5,365 | $363.27 | 52% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Chapin | 83 | $4,020 | $336.17 | 47% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights