Port Royal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Port Royal in 2025? Explore comprehensive Airbnb analytics for Port Royal, South Carolina, United States to uncover income potential. This 2025 STR market report for Port Royal, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Port Royal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Port Royal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Port Royal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Port Royal (2025)
Understanding the monthly revenue variations for Airbnb listings in Port Royal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Royal is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Royal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,710+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,547 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,621 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,633, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Port Royal
Port Royal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Port Royal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Royal:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Port Royal
Average Daily Rate (ADR) Airbnb Trends in Port Royal (2025)
Effective short term rental pricing strategy in Port Royal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Royal typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Port Royal
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Airbnb Seasonality Analysis & Trends in Port Royal (2025)
Peak Season (June, May, July)
- Revenue averages $3,549 per month
- Occupancy rates average 53.1%
- Daily rates average $162
Shoulder Season
- Revenue averages $2,713 per month
- Occupancy maintains around 48.7%
- Daily rates hold near $164
Low Season (January, February, December)
- Revenue drops to average $2,072 per month
- Occupancy decreases to average 38.9%
- Daily rates adjust to average $173
Seasonality Insights for Port Royal
- The Airbnb seasonality in Port Royal shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Port Royal's highest earning potential, with monthly revenues capable of climbing to $3,617, occupancy reaching a high of 60.8%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,980, occupancy could drop to 36.2%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Royal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Port Royal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Port Royal (2025)
Exploring the top neighborhoods for short-term rentals in Port Royal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Port Royal | Charming historic area known for its quaint shops, waterfront views, and local seafood restaurants. This area appeals to tourists interested in coastal history and marine activities. | Port Royal History Museum, The Sands Beach, The Cypress Wetlands, Spanish Moss Trail, Local Seafood Restaurants |
| Port Royal Sound | Beautiful area with scenic views and water access, ideal for families and outdoor enthusiasts. It offers opportunities for kayaking, fishing, and enjoying nature. | Battery Creek Waterfront Park, Fishing charters, Kayaking and paddleboarding, Birdwatching trails, Port Royal Sound Foundation |
| Pigeon Point | Residential neighborhood with a unique local vibe, close to the beach and historic areas, attracting families and travelers looking for a laid-back experience. | Pigeon Point Park, Local parks and playgrounds, Community events, Access to beaches, Walking trails |
| Cypress Wetlands | A nature lover's paradise, this area features scenic wetlands and walking paths. It's popular among those seeking tranquility and outdoor activities. | Cypress Wetlands Boardwalk, Wildlife viewing, Bird watching spots, Walking trails, Nature photography opportunities |
| Lighthouse Point | A serene residential area with a marina and close proximity to ocean activities. It attracts boating enthusiasts and those wishing to relax by the water. | Marinas and boat rentals, Fishing spots, Beach access, Coastal dining options, Community parks |
| The Old Village | A quaint village atmosphere with historic charm and close proximity to the waterfront. Great for visitors looking for a unique cultural experience. | Old Village History, Quaint shops and cafes, Walking tours, Access to the waterfront, Local art galleries |
| Mossy Oaks | A peaceful, family-friendly neighborhood that provides easy access to nature and the local beach, making it ideal for short-term rentals. | Nature trails, Nearby beaches, Community parks, Family-friendly atmosphere, Outdoor recreational activities |
| Beaufort Riverfront | Although technically in Beaufort, it is close enough to Port Royal and offers a lively atmosphere with restaurants and shops. Popular with tourists visiting the area. | Beaufort River, Waterfront parks, Dining and shopping, Historical sites, Boat tours |
Understanding Airbnb License Requirements & STR Laws in Port Royal (2025)
While Port Royal, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Port Royal to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Port Royal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Royalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"The Bunk House"
Entire Place • 5 bedrooms
Fishcamp 14 - Port Royal w/ Pool
Entire Place • 4 bedrooms
Close to it ALL |BFT | PR | PI | Grad Fams Invited
Entire Place • 5 bedrooms
The Happy Place - Walkable in Port Royal Village
Entire Place • 3 bedrooms
Parris Island: Walk to beach & brewery
Entire Place • 3 bedrooms
The Mint House Getaway/Pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Port Royal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Port Royal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra | 6 | $161,549 | 980 | 4.11/5.0 |
| John | 3 | $152,408 | 86 | 4.89/5.0 |
| Leah | 4 | $135,554 | 122 | 4.79/5.0 |
| Alyssa | 2 | $125,863 | 50 | 5.00/5.0 |
| Susan | 3 | $97,938 | 294 | 4.85/5.0 |
| Tina | 5 | $86,393 | 213 | 3.88/5.0 |
| William | 2 | $85,079 | 202 | 4.89/5.0 |
| Melanie | 2 | $78,819 | 623 | 4.96/5.0 |
| Deborah | 2 | $68,052 | 127 | 5.00/5.0 |
| Yemi | 2 | $64,421 | 145 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Royal.
Dive Deeper: Advanced Port Royal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Royal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPort Royal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Port Royal
- The Port Royal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Port Royal, House properties are the most common (79.6%), reflecting the local real estate landscape.
- Houses represent a significant 79.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.9%) offer potential for unique stay experiences.
Port Royal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Port Royal
- The dominant room capacity in Port Royal is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.0% of the active Airbnb listings in Port Royal, indicating a high concentration in these sizes.
- A significant 42.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Royal.
Port Royal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Port Royal
- The most common guest capacity trend in Port Royal vacation rentals is listings accommodating 6 guests (31.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Port Royal STR market, accounting for 58.3% of listings.
- 57.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Royal.
- On average, properties in Port Royal are equipped to host 5.3 guests.
Port Royal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Port Royal
- The most common availability pattern in Port Royal falls within the 91-180 days range, representing 42.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Port Royal (43.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Port Royal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
16% of total
2 Nights
47 listings
47% of total
3 Nights
16 listings
16% of total
4-6 Nights
2 listings
2% of total
7-29 Nights
2 listings
2% of total
30+ Nights
17 listings
17% of total
Key Insights
- The most prevalent minimum stay requirement in Port Royal is 2 Nights, adopted by 47% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Port Royal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17%) caters to monthly stays (30+ nights) in Port Royal, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47% of Port Royal hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- A 2-night minimum appears standard (47%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Royal.
Port Royal Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.1% of total
Flexible
11 listings
11.3% of total
Moderate
27 listings
27.8% of total
Firm
22 listings
22.7% of total
Strict
35 listings
36.1% of total
Cancellation Policy Insights for Port Royal
- The prevailing Airbnb cancellation policy trend in Port Royal is Strict, used by 36.1% of listings.
- A majority (58.8%) of hosts in Port Royal utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.1% market standard in Port Royal.
- With 36.1% using Strict terms, this is a viable option in Port Royal, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Port Royal.
Port Royal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Port Royal
- The overall average booking lead time for vacation rentals in Port Royal is 38 days.
- Guests book furthest in advance for stays during April (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Port Royal.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Port Royal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Port Royal (2025)
Amenity Prevalence
Amenity Insights for Port Royal
- Essential amenities in Port Royal that guests expect include: Wifi, TV, Air conditioning, Free parking on premises, Smoke alarm, Heating, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Port Royal: Wifi, TV, Air conditioning, Free parking on premises, Smoke alarm, Heating, Kitchen, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Heating, Kitchen, Hot water.
- Consider adding popular differentiators like Washer or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Port Royal to stay competitive.
Port Royal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Port Royal
- The typical guest profile for Airbnb in Port Royal consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and DC (0.4%).
- Top languages spoken are English (78.3%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Greenville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Port Royal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Whitemarsh Island | 74 | $4,245 | $257.28 | 53% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Kiawah Island | 532 | $3,755 | $514.97 | 35% |