Pickens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Pickens in 2025? Explore comprehensive Airbnb analytics for Pickens, South Carolina, United States to uncover income potential. This 2025 STR market report for Pickens, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Pickens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pickens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pickens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pickens (2025)
Understanding the monthly revenue variations for Airbnb listings in Pickens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pickens is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pickens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,646+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,287 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,047 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,117, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pickens
Pickens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pickens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pickens:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pickens
Average Daily Rate (ADR) Airbnb Trends in Pickens (2025)
Effective short term rental pricing strategy in Pickens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pickens typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Pickens
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Airbnb Seasonality Analysis & Trends in Pickens (2025)
Peak Season (May, June, April)
- Revenue averages $3,046 per month
- Occupancy rates average 47.3%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,370 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $161
Low Season (January, February, August)
- Revenue drops to average $1,761 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $162
Seasonality Insights for Pickens
- The Airbnb seasonality in Pickens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pickens's highest earning potential, with monthly revenues capable of climbing to $3,344, occupancy reaching a high of 59.2%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,608, occupancy could drop to 33.7%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pickens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pickens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pickens (2025)
Exploring the top neighborhoods for short-term rentals in Pickens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Table Rock State Park | A natural gem offering stunning views and outdoor activities. Ideal for nature lovers and families looking to escape into the mountains. | Hiking Trails, Table Rock Mountain, Lake Oolenoy, Camping Facilities, Wildlife Watching |
| Lake Hartwell | A large lake area perfect for fishing, boating, and relaxation. Popular among water sports enthusiasts and those looking for a peaceful retreat. | Boat Rentals, Fishing Spots, Lakeside Camping, Hartwell Dam, Wildlife Areas |
| Downtown Pickens | The heart of Pickens with charming shops and local eateries. Attractive for guests wanting a small-town experience with local charm. | Pickens County Museum of Art and History, Local Dining Options, Historical Society, Pickens Farmers Market, Local Festivals |
| Clemson University | Nearby renowned university draws students and visitors year-round. Great for hosting stays for university events and sports. | Clemson Memorial Stadium, Botanical Gardens, Student Center, University Events, Clemson Area Arts |
| Blue Ridge Mountains | Beautiful mountain ranges appealing to hikers and those seeking a picturesque getaway. Offers stunning views and fresh air. | Hiking Trails, Waterfalls, Scenic Drives, Outdoor Recreation, Mountain Cabins |
| Jocassee Gorges | Known for its breathtaking natural beauty and outdoor activities. A favorite for adventure seekers and nature photographers. | Lake Jocassee, Waterfalls, Hiking Trails, Camping, Wildlife Viewing |
| Pickens County | Diverse countryside with a mix of towns and outdoor activities. Great for showcasing the rural charm of South Carolina. | Pickens County Park, Local Farms, Camping Sites, Historical Landmarks, Scenic Views |
| Pumpkintown | A unique small town experience with local events and a tight-knit community feel. Attractive to travelers seeking authenticity. | Campbell's Covered Bridge, Local Artisans, Farmers Markets, Community Events, Scenic Drives |
Understanding Airbnb License Requirements & STR Laws in Pickens (2025)
While Pickens, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pickens to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pickens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pickensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded Cabin w/ Spacious Kitchen & Dining Area!
Entire Place • 6 bedrooms
Three Bears Cabin - Luxury with Hot Tub!
Entire Place • 4 bedrooms
At Table Rock+Private Trail+King Bed+Fire Pit+BBQ
Entire Place • 3 bedrooms
Mountain Home on pond with dock
Entire Place • 3 bedrooms
Happy Trails: Jacuzzi, Lookout Tower, Views!
Entire Place • 3 bedrooms
“Mountain View Paradise” Waterfall Oasis
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pickens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pickens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jennifer | 3 | $119,531 | 189 | 4.99/5.0 |
| Maryann | 3 | $95,847 | 478 | 4.93/5.0 |
| Evolve | 1 | $73,305 | 57 | 4.98/5.0 |
| Evolve | 2 | $68,135 | 28 | 4.93/5.0 |
| B.T. | 1 | $54,263 | 47 | 4.98/5.0 |
| Graham | 1 | $52,740 | 15 | 5.00/5.0 |
| Kathryn | 2 | $50,104 | 13 | 2.50/5.0 |
| StayGVL | 1 | $49,054 | 38 | 4.97/5.0 |
| Bo | 1 | $48,117 | 171 | 4.96/5.0 |
| Aaron | 1 | $46,077 | 142 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pickens.
Dive Deeper: Advanced Pickens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pickens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPickens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pickens
- The Pickens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pickens, House properties are the most common (44.6%), reflecting the local real estate landscape.
- Houses represent a significant 44.6% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others (combined 7.2%) offer potential for unique stay experiences.
Pickens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pickens
- The dominant room capacity in Pickens is 2 bedrooms listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.9% of the active Airbnb listings in Pickens, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pickens.
Pickens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pickens
- The most common guest capacity trend in Pickens vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Pickens STR market, accounting for 46.4% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pickens.
- On average, properties in Pickens are equipped to host 4.8 guests.
Pickens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pickens
- The most common availability pattern in Pickens falls within the 91-180 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Pickens (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 57.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pickens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
32.1% of total
2 Nights
20 listings
37.7% of total
3 Nights
5 listings
9.4% of total
4-6 Nights
2 listings
3.8% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
8 listings
15.1% of total
Key Insights
- The most prevalent minimum stay requirement in Pickens is 2 Nights, adopted by 37.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.8%) of the Pickens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.1%) caters to monthly stays (30+ nights) in Pickens, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.7% of Pickens hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pickens.
Pickens Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
25.5% of total
Moderate
17 listings
33.3% of total
Firm
10 listings
19.6% of total
Strict
11 listings
21.6% of total
Cancellation Policy Insights for Pickens
- The prevailing Airbnb cancellation policy trend in Pickens is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Pickens.
- Regularly review your cancellation policy against competitors and market demand shifts in Pickens.
Pickens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pickens
- The overall average booking lead time for vacation rentals in Pickens is 42 days.
- Guests book furthest in advance for stays during May (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (55 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Pickens.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Pickens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pickens (2025)
Amenity Prevalence
Amenity Insights for Pickens
- Essential amenities in Pickens that guests expect include: Free parking on premises, Heating, Air conditioning, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pickens: Free parking on premises, Heating, Air conditioning, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Heating, Air conditioning, Smoke alarm.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pickens to stay competitive.
Pickens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pickens
- The typical guest profile for Airbnb in Pickens consists of primarily domestic travelers (99%), often arriving from nearby Greenville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Canada (0.5%).
- Top languages spoken are English (80.7%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Greenville and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pickens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.61 | 43% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |