Pendleton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pendleton in 2025? Explore comprehensive Airbnb analytics for Pendleton, South Carolina, United States to uncover income potential. This 2025 STR market report for Pendleton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Pendleton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pendleton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pendleton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$203
The average rental revenue earned for an occupied room per day in Pendleton.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,233
Typical annual income for an Airbnb listing in Pendleton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.7%
Positive growth (0.7%) vs. last year.
Peak Revenue Month(?)
November
The month with the highest average earnings, indicating peak season in Pendleton.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Pendleton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pendleton (2025)

Understanding the monthly revenue variations for Airbnb listings in Pendleton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pendleton is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pendleton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,578+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,664 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,558 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $848, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pendleton

Pendleton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pendleton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pendleton:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pendleton

Average Daily Rate (ADR) Airbnb Trends in Pendleton (2025)

Effective short term rental pricing strategy in Pendleton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pendleton typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $490+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
  • Typical properties (Median) charge around $133 per night.
  • Entry-level properties (Bottom 25%) earn around $96 per night.

Average Daily Rate (ADR) Trend by Month in Pendleton

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Airbnb Seasonality Analysis & Trends in Pendleton (2025)

Peak Season (November, October, May)
  • Revenue averages $3,014 per month
  • Occupancy rates average 45.6%
  • Daily rates average $205
Shoulder Season
  • Revenue averages $2,294 per month
  • Occupancy maintains around 39.9%
  • Daily rates hold near $198
Low Season (January, February, March)
  • Revenue drops to average $1,214 per month
  • Occupancy decreases to average 36.9%
  • Daily rates adjust to average $190

Seasonality Insights for Pendleton

  • The Airbnb seasonality in Pendleton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pendleton's highest earning potential, with monthly revenues capable of climbing to $3,130, occupancy reaching a high of 52.1%, and ADRs peaking at $213.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,140, occupancy could drop to 34.5%, and ADRs may adjust down to $189.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pendleton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pendleton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pendleton (2025)

Exploring the top neighborhoods for short-term rentals in Pendleton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Pendleton
The heart of Pendleton with a historic charm, local shops, and easy access to community events. Perfect for guests looking to experience small-town South Carolina hospitality and culture.
Pendleton Historic District, Foxwood Manor, Pendleton Farmers Market, Ashtabula Plantation, The Blue Heron Nature Center
Lake Hartwell
A beautiful recreational area providing opportunities for boating, fishing, and outdoor activities. Ideal for families and nature lovers seeking relaxation and adventure.
Lake Hartwell State Park, Big Water Marina, Hartwell Dam, Camping and hiking trails, Water activities and fishing spots
Pendleton Park
A peaceful neighborhood with family-friendly amenities and parks. Attracts guests looking for a quieter stay while still being close to local attractions.
Pendleton Park, Pavilion and picnic areas, Walking trails, Sports fields, Playgrounds
Clemson
Home to Clemson University, this area draws college students, families, and alumni throughout the year. Great for hosting short-term rentals during school events and football games.
Clemson University, Frank Howard Field, Botanical Gardens, Clemson Memorial Stadium, Lake Hartwell
Anderson
Nearby city with a variety of shopping, dining, and entertainment options. Suitable for visitors to the area who want more urban amenities while being close to Pendleton's charm.
Anderson Mall, The Library Center for the Arts, Lake Hartwell, Anderson County Museum, Historic Downtown Anderson
Oconee County
A vast and scenic area filled with parks and natural beauty. Attracts outdoor enthusiasts and those looking to explore the Upstate region's lakes and mountains.
Oconee State Park, Table Rock State Park, Lake Keowee, Hiking and biking trails, Waterfalls and scenic views
Easley
A growing community with a variety of services and restaurants. Conveniently located between Pendleton and larger cities. Perfect for those looking for a suburban experience.
Lyman Lake, Easley Farmers Market, Local shopping spots, Parks and recreation areas, Easy access to Greenville
Sandy Springs
A quiet community that offers a small-town feel with easy access to larger cities. Ideal for guests looking for a budget-friendly and peaceful place to stay.
Sandy Springs Park, Lake Hartwell nearby, Outdoor recreational areas, Music events in the park, Local eateries

Understanding Airbnb License Requirements & STR Laws in Pendleton (2025)

While Pendleton, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pendleton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pendleton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pendletonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Ranch on Crouch

Ranch on Crouch

Entire Place • 2 bedrooms

$77,491
Revenue
43.0%
Occupancy
$255.45
Daily Rate
Clemson Football Home Away From Home

Clemson Football Home Away From Home

Entire Place • 4 bedrooms

$71,602
Revenue
66.2%
Occupancy
$540.39
Daily Rate
New Townhome 5 miles to Clemson Memorial Stadium.

New Townhome 5 miles to Clemson Memorial Stadium.

Entire Place • 3 bedrooms

$37,774
Revenue
36.2%
Occupancy
$592.87
Daily Rate
Comfort & Convenience Close to Campus

Comfort & Convenience Close to Campus

Entire Place • 2 bedrooms

$29,165
Revenue
64.9%
Occupancy
$120.67
Daily Rate
Game day Get-away/Green Pond Tournaments

Game day Get-away/Green Pond Tournaments

Entire Place • 3 bedrooms

$28,556
Revenue
30.9%
Occupancy
$250.20
Daily Rate
Flying Frog Farm

Flying Frog Farm

Entire Place • 2 bedrooms

$28,477
Revenue
51.9%
Occupancy
$196.96
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pendleton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pendleton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sarah1$77,491115.00/5.0
Vanessa1$71,60295.00/5.0
Lucy3$51,1252343.27/5.0
Marissa1$37,774125.00/5.0
Kait1$29,1651584.89/5.0
Naomi1$28,556135.00/5.0
Bill And Robin1$28,477764.99/5.0
Jami1$28,3791634.99/5.0
Margaret1$24,780204.95/5.0
Evolve1$22,29074.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pendleton.

Dive Deeper: Advanced Pendleton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pendleton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pendleton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pendleton

  • The Pendleton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pendleton, House properties are the most common (55.2%), reflecting the local real estate landscape.
  • Houses represent a significant 55.2% portion, catering likely to families or larger groups.
  • The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 6.8%) offer potential for unique stay experiences.

Pendleton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pendleton

  • The dominant room capacity in Pendleton is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 69.0% of the active Airbnb listings in Pendleton, indicating a high concentration in these sizes.
  • A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pendleton.

Pendleton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pendleton

  • The most common guest capacity trend in Pendleton vacation rentals is listings accommodating 4 guests (27.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Pendleton STR market, accounting for 51.7% of listings.
  • 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pendleton.
  • On average, properties in Pendleton are equipped to host 4.3 guests.

Pendleton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pendleton

  • The most common availability pattern in Pendleton falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pendleton (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 24.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pendleton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (24.1%)

1 Night

7 listings

24.1% of total

2 Nights (65.5%)

2 Nights

19 listings

65.5% of total

3 Nights (3.4%)

3 Nights

1 listings

3.4% of total

4-6 Nights (3.4%)

4-6 Nights

1 listings

3.4% of total

30+ Nights (3.4%)

30+ Nights

1 listings

3.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Pendleton is 2 Nights, adopted by 65.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.6%) of the Pendleton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 65.5% of Pendleton hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pendleton.

Pendleton Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.9%)

Flexible

7 listings

26.9% of total

Moderate (26.9%)

Moderate

7 listings

26.9% of total

Firm (26.9%)

Firm

7 listings

26.9% of total

Strict (19.2%)

Strict

5 listings

19.2% of total

Cancellation Policy Insights for Pendleton

  • The prevailing Airbnb cancellation policy trend in Pendleton is Flexible, used by 26.9% of listings.
  • There's a relatively balanced mix between guest-friendly (53.8%) and stricter (46.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 26.9% market standard in Pendleton.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pendleton.

Pendleton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pendleton

  • The overall average booking lead time for vacation rentals in Pendleton is 46 days.
  • Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Pendleton.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
  • Monitor your own booking lead times against these Pendleton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pendleton (2025)

Amenity Prevalence

Amenity Insights for Pendleton

  • Essential amenities in Pendleton that guests expect include: Air conditioning, Free parking on premises, Smoke alarm, TV, Wifi, Essentials, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pendleton: Air conditioning, Free parking on premises, Smoke alarm, TV, Wifi, Essentials, Heating.
  • Prioritize adding missing essentials: Essentials, Heating.
  • Consider adding popular differentiators like Dishes and silverware or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pendleton to stay competitive.

Pendleton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pendleton

  • The typical guest profile for Airbnb in Pendleton consists of primarily domestic travelers (96%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.4% of guests.
  • Key international markets include United States (96.4%) and United Kingdom (1.4%).
  • Top languages spoken are English (80%) followed by Spanish (9.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and Columbia.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pendleton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Union Mills14$5,934$458.5743%
Sevier County54$5,803$490.3244%
Sevierville5,187$4,592$318.7748%
Six Mile57$4,391$411.6743%
West Union31$4,282$513.7238%
Gatlinburg2,866$4,172$307.4447%
Eatonton231$4,171$473.1535%
Wears Valley192$4,135$299.0844%
Bishop10$4,057$508.6243%
Pigeon Forge2,546$3,982$295.1046%

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