Airbnb Market Analytics, Statistics and Data in Pawleys Island, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pawleys Island? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pawleys Island:
How much do Airbnb hosts make on average per month in Pawleys Island?
The short-term rental market in Pawleys Island shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,628 per month
- Strong performing properties (top 25%) make $4,018 or more
- Best-in-class properties (top 10%) achieve $6,122+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,499
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pawleys Island
The market in Pawleys Island shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pawleys Island
Daily rates in Pawleys Island vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $204 per night
- Strong performing properties (top 25%) secure $324 or more
- Best-in-class properties (top 10%) pull in $523+ per night
- Entry-level properties (bottom 25%) earn around $148
Daily Rate Variations by Month
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Seasonality patterns in Pawleys Island
Peak Season (June, July, May)
- Revenue peaks at $4901.07 per month
- Occupancy rates reach 58.15%
- Daily rates average $327.24
Shoulder Season
- Revenue averages $3208.25 per month
- Occupancy maintains 42.10%
- Daily rates hold at $291.49
Low Season (November, December, January)
- Revenue drops to $1673.72 per month
- Occupancy decreases to 26.99%
- Daily rates adjust to $265.02
Is it still profitable to do Airbnb in Pawleys Island in 2025?
Yes! Pawleys Island demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $3208 and With 307 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pawleys Island
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Litchfield Beach | A serene and beautiful beach community, perfect for families and relaxation. It's known for its uncrowded beaches and access to golf courses, making it appealing for a beach getaway. | Litchfield Beach, The Heritage Club, Pawleys Plantation Golf Club, Brookgreen Gardens, Huntington Beach State Park |
| North Litchfield Beach | A tranquil area offering a blend of residential charm and beach access. Great for those looking for a peaceful vacation close to nature and the beach. | North Litchfield Beach, Pawleys Island Nature Trail, Murrells Inlet Marsh Walk, Huntington Beach State Park, Atalaya Castle |
| Pawleys Island | A quaint and historic island with a laid-back atmosphere, perfect for vacationers looking for a relaxing beach experience and rich cultural heritage. | Pawleys Island Historic District, Pawleys Island Beach, Huntington Beach State Park, Atalaya Castle, Brookgreen Gardens |
| Myrtle Beach | A world-renowned tourist destination with a vibrant boardwalk, entertainment, and activities. Ideal for attracting larger groups and families. | Myrtle Beach Boardwalk, Broadway at the Beach, SkyWheel, Myrtle Beach State Park, Ripley's Aquarium |
| Georgetown | A historic port city with beautiful waterfront views and southern charm. Offers a mix of nature and history, attracting visitors interested in culture and ecology. | Georgetown Historic District, The Rice Museum, Huntington Beach State Park, Winyah Bay, Prince George Winyah Episcopal Church |
| Murrells Inlet | Known as the seafood capital of South Carolina, it's famous for its marshwalk and dining experiences. A good spot for vacationers who love seafood and outdoor activities. | Murrells Inlet Marshwalk, The MarshWalk, Brookgreen Gardens, Huntington Beach State Park, Waterfront dining |
| Debordieu | An exclusive gated community with pristine beaches and luxurious accommodations. Attractive to affluent visitors seeking a private and upscale experience. | Debordieu Beach, Debordieu Golf Club, Huntington Beach State Park, Bog Banks, Nature trails |
| Pawleys Marsh | An area known for its beautiful marsh views and natural surroundings, appealing for those who enjoy tranquility and natural exploration. | Pawleys Marsh, Pawleys Island Nature Trail, Huntington Beach State Park, Local wildlife viewing, Kayaking opportunities |
Do you need a license for Airbnb in Pawleys Island?
We recommend checking directly with Pawleys Island's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pawleys Island
New Lux 5BR w/Pool, Gameroom near Golf/Beach
Entire Place • 5 bedrooms
Pawleys Island Family Retreat for any Season
Entire Place • 5 bedrooms
Beach house w a FREE Golf Cart & Fire Pit!
Entire Place • 5 bedrooms
4 Bedroom, 3 Baths, Pet-Friendly in Pawleys Island
Entire Place • 4 bedrooms
Gardenia Beach House on Pawleys Island, SC
Entire Place • 5 bedrooms
Luxury Pawleys Island Home
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Pawleys Island
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brittain Resorts | 81 | $1,247,835 | 63 | 0.56/5.0 |
| Peace | 27 | $498,974 | 220 | 3.46/5.0 |
| Evolve | 10 | $378,884 | 262 | 4.80/5.0 |
| Susan | 29 | $339,449 | 13 | 0.31/5.0 |
| Audrey | 7 | $291,674 | 371 | 4.91/5.0 |
| Jacqui | 1 | $172,321 | 53 | 4.94/5.0 |
| Kristy | 2 | $112,843 | 56 | 4.97/5.0 |
| Laura | 1 | $111,432 | 150 | 4.95/5.0 |
| Alex | 1 | $106,210 | 60 | 4.98/5.0 |
| Martin | 1 | $101,784 | 27 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pawleys Island
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98%), with house and apartment & condo properties comprising 95.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.6% combined)
Room Capacity Distribution
Analysis of 307 properties in Pawleys Island shows that 3 bedrooms properties are most prevalent, making up 30.9% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 61.9% of all listings.
Key Insights
- Most common: 3 bedrooms (30.9%)
- Least common: 1 bedroom (9.8%)
- Market concentration: 61.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 307 properties in Pawleys Island reveals that 8+ guests properties dominate the market, representing 31.6% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 62.9% of the market.
Key Insights
- Most common capacity: 8+ guests (31.6% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 62.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 307 properties in Pawleys Island, the most common availability pattern is 271-366 days (57.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (57.3%)
- Most common booking duration: 31-90 days (35.8%)
- Properties with high availability (180+ days): 77.2%
- Properties with long-term bookings (180+ days): 26.1%
Minimum Stay Distributions
1 Night
41 listings
15.5% of total
2 Nights
74 listings
28% of total
3 Nights
100 listings
37.9% of total
4-6 Nights
18 listings
6.8% of total
7-29 Nights
11 listings
4.2% of total
30+ Nights
20 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.5%
- Mid-length stays (4-6 nights) represent 6.8% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 81.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
22 listings
10.5% of total
Super Strict 30 Days
21 listings
10% of total
Flexible
12 listings
5.7% of total
Moderate
42 listings
20% of total
Firm
64 listings
30.5% of total
Strict
49 listings
23.3% of total
Key Insights
- Firm is the preferred policy at 30.5% of listings
- The market shows a balanced distribution between guest-friendly (25.7%) and strict (53.8%) policies
- Strong market consensus around Firm policies
- Flexible policies are least common at 5.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Mar, averaging 93 days
- Shortest booking windows are in Aug, Sep, Dec, averaging 54 days
- Spring shows the longest average booking window at 92 days, while Winter has the shortest at 61 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Dec when lead times are shortest
Popular Airbnb Amenities in Pawleys Island
Every property in Pawleys Island comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.1%) and DC (0.4%)
- English is the top language at 86.7%, followed by Spanish (9.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Charlotte and Greenville markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pawleys Island. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Folly Beach | 890 | $6,935 | $512.49 | 48% |
| Sullivan's Island | 25 | $6,312 | $784.12 | 42% |
| Isle of Palms | 906 | $6,251 | $667.10 | 41% |
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Ocean Isle Beach | 405 | $6,012 | $600.66 | 40% |
| Charleston | 1,854 | $5,123 | $344.84 | 53% |
| Mount Pleasant | 440 | $4,268 | $273.28 | 55% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
| Edisto Island | 24 | $3,934 | $321.74 | 44% |
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