North Myrtle Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in North Myrtle Beach in 2025? Explore comprehensive Airbnb analytics for North Myrtle Beach, South Carolina, United States to uncover income potential. This 2025 STR market report for North Myrtle Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,789 active listings.
Whether you're considering an Airbnb investment in North Myrtle Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Myrtle Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key North Myrtle Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in North Myrtle Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in North Myrtle Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Myrtle Beach is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Myrtle Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,576+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,624 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,635 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in North Myrtle Beach
North Myrtle Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the North Myrtle Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Myrtle Beach:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in North Myrtle Beach
Average Daily Rate (ADR) Airbnb Trends in North Myrtle Beach (2025)
Effective short term rental pricing strategy in North Myrtle Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Myrtle Beach typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $467+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $332 or more.
- Typical properties (Median) charge around $227 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in North Myrtle Beach
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Airbnb Seasonality Analysis & Trends in North Myrtle Beach (2025)
Peak Season (July, June, May)
- Revenue averages $5,924 per month
- Occupancy rates average 47.2%
- Daily rates average $314
Shoulder Season
- Revenue averages $3,245 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $273
Low Season (January, February, December)
- Revenue drops to average $1,854 per month
- Occupancy decreases to average 26.1%
- Daily rates adjust to average $237
Seasonality Insights for North Myrtle Beach
- The Airbnb seasonality in North Myrtle Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases North Myrtle Beach's highest earning potential, with monthly revenues capable of climbing to $6,331, occupancy reaching a high of 58.4%, and ADRs peaking at $324.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,732, occupancy could drop to 24.4%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Myrtle Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these North Myrtle Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in North Myrtle Beach (2025)
Exploring the top neighborhoods for short-term rentals in North Myrtle Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocean Drive | A vibrant area packed with beachfront properties and close to popular attractions, making it ideal for vacationers looking for sun and fun. | North Myrtle Beach Pier, Cherry Grove Beach, Molten Mountain, Mayday Golf, Surf Golf and Beach Club |
| Barefoot Landing | A premier shopping and entertainment destination with a variety of dining options, shopping venues, and live entertainment, attracting families and groups. | House of Blues, Alligator Adventure, Barefoot Landing Lake, Sharkey's, T.I.G.E.R.S. Preservation Station |
| Windy Hill | A family-friendly area known for its beautiful beach access and tranquility, suiting families and those seeking a relaxing getaway. | Windy Hill Beach, The Surf Golf Club, Dunes Village Resort, Watersports Rentals, Local Restaurants |
| Crescent Beach | Known for its upscale vacation rentals and serene beach environment, it attracts visitors looking for a peaceful holiday experience. | Crescent Beach, Apache Pier, Beachfront Dining, Family Friendly Accommodations, Parks and Outdoor Spaces |
| Southern Beach | A quieter section of the beach that provides a more laid-back atmosphere while still being close to attractions, fostering relaxed vacations. | Southern Beach Access, Restaurants and Bars, Fishing/Water Sports, Local Shops, Nature Trails |
| Windy Hill Beach | A popular spot for families and groups, featuring broad beaches with plenty of amenities and activities. | Windy Hill Beach Access, Mini Golf Courses, Restaurants such as Crabby George's, Resorts and Family Friendly Rentals, Local Souvenir Shops |
| NMB Sports Complex | A sports hub that draws athletes and families for tournaments and events, offering a unique niche for sports enthusiasts staying in the area. | NMB Sports Complex, Local Soccer Fields, Nearby Shopping Centers, Parks, Recreational Activities |
| Little River | Just north of North Myrtle Beach, this area features a bay and calm waters, making it ideal for fishing, boating, and nature excursions. | Little River Waterfront, Local Seafood Restaurants, Fishing Charters, Historical Sites, Beach Access |
Understanding Airbnb License Requirements & STR Laws in North Myrtle Beach (2025)
While North Myrtle Beach, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Myrtle Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in North Myrtle Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in North Myrtle Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Steps to Beach | Pool | Game Room| 1mi to Barefoot
Entire Place • 12 bedrooms
Splendid villa by the sea
Entire Place • 5 bedrooms
Carothers Castle Oceanfront Villa
Entire Place • 6 bedrooms
Spacious 7BR Oceanfront House w/ Private Pool
Entire Place • 7 bedrooms
Oceanfront 7Bedroom 7Bath Beach Home with Private
Entire Place • 7 bedrooms
Oceanfront Home -Pool/Spa, Movie Theater,Sleeps 30
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in North Myrtle Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in North Myrtle Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| SeaMountain | 50 | $4,272,953 | 1716 | 4.54/5.0 |
| Thomas Beach Vacations | 187 | $3,522,942 | 634 | 2.63/5.0 |
| Emily | 89 | $3,245,819 | 4151 | 4.65/5.0 |
| Julie | 76 | $3,009,263 | 5082 | 4.62/5.0 |
| Guest Services | 69 | $2,899,711 | 1297 | 4.49/5.0 |
| Elliott Realty | 90 | $2,813,113 | 74 | 0.72/5.0 |
| Evolve | 95 | $2,422,610 | 1865 | 4.20/5.0 |
| Arnette | 54 | $2,338,576 | 2016 | 4.83/5.0 |
| Rental Leaf LLC | 35 | $2,024,794 | 588 | 4.49/5.0 |
| Vacasa South Carolina | 175 | $1,963,533 | 3405 | 4.23/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Myrtle Beach.
Dive Deeper: Advanced North Myrtle Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Myrtle Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorth Myrtle Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for North Myrtle Beach
- The North Myrtle Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 3,789 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in North Myrtle Beach, Apartment/Condo properties are the most common (69.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
North Myrtle Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for North Myrtle Beach
- The dominant room capacity in North Myrtle Beach is 2 bedrooms listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.9% of the active Airbnb listings in North Myrtle Beach, indicating a high concentration in these sizes.
- A significant 53.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Myrtle Beach.
North Myrtle Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for North Myrtle Beach
- The most common guest capacity trend in North Myrtle Beach vacation rentals is listings accommodating 8+ guests (50.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the North Myrtle Beach STR market, accounting for 79.7% of listings.
- 82.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Myrtle Beach.
- On average, properties in North Myrtle Beach are equipped to host 6.7 guests.
North Myrtle Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for North Myrtle Beach
- The most common availability pattern in North Myrtle Beach falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in North Myrtle Beach (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
North Myrtle Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
478 listings
14.1% of total
2 Nights
1151 listings
34% of total
3 Nights
659 listings
19.5% of total
4-6 Nights
219 listings
6.5% of total
7-29 Nights
95 listings
2.8% of total
30+ Nights
783 listings
23.1% of total
Key Insights
- The most prevalent minimum stay requirement in North Myrtle Beach is 2 Nights, adopted by 34% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.1%) caters to monthly stays (30+ nights) in North Myrtle Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34% of North Myrtle Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
- A 2-night minimum appears standard (34%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Myrtle Beach.
North Myrtle Beach Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0.1% of total
Super Strict 30 Days
246 listings
10% of total
Refundable
5 listings
0.2% of total
Super Strict 60 Days
217 listings
8.8% of total
Flexible
158 listings
6.4% of total
Moderate
486 listings
19.8% of total
Firm
598 listings
24.3% of total
Strict
746 listings
30.3% of total
Cancellation Policy Insights for North Myrtle Beach
- The prevailing Airbnb cancellation policy trend in North Myrtle Beach is Strict, used by 30.3% of listings.
- A majority (54.6%) of hosts in North Myrtle Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.3% market standard in North Myrtle Beach.
- With 30.3% using Strict terms, this is a viable option in North Myrtle Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in North Myrtle Beach.
North Myrtle Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for North Myrtle Beach
- The overall average booking lead time for vacation rentals in North Myrtle Beach is 59 days.
- Guests book furthest in advance for stays during June (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 48 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in North Myrtle Beach.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these North Myrtle Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in North Myrtle Beach (2025)
Amenity Prevalence
Amenity Insights for North Myrtle Beach
- Essential amenities in North Myrtle Beach that guests expect include: Air conditioning, Wifi, TV, Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for North Myrtle Beach: Air conditioning, Wifi, TV, Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in North Myrtle Beach to stay competitive.
North Myrtle Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for North Myrtle Beach
- The typical guest profile for Airbnb in North Myrtle Beach consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (1.3%).
- Top languages spoken are English (83.3%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the North Myrtle Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Ocean Isle Beach | 414 | $5,769 | $604.07 | 39% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Bald Head Island | 174 | $3,933 | $508.25 | 35% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |