Airbnb Market Analytics, Statistics and Data in North Charleston, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in North Charleston? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in North Charleston:
How much do Airbnb hosts make on average per month in North Charleston?
The short-term rental market in North Charleston shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,938 per month
- Strong performing properties (top 25%) make $4,347 or more
- Best-in-class properties (top 10%) achieve $6,191+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,831
Revenue Variations by Month
Occupancy Rates Throughout the Year in North Charleston
The market in North Charleston shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in North Charleston
Daily rates in North Charleston vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $156 per night
- Strong performing properties (top 25%) secure $218 or more
- Best-in-class properties (top 10%) pull in $291+ per night
- Entry-level properties (bottom 25%) earn around $112
Daily Rate Variations by Month
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Seasonality patterns in North Charleston
Peak Season (June, May, March)
- Revenue peaks at $4597.79 per month
- Occupancy rates reach 64.95%
- Daily rates average $190.79
Shoulder Season
- Revenue averages $3395.26 per month
- Occupancy maintains 53.41%
- Daily rates hold at $180.02
Low Season (February, December, January)
- Revenue drops to $2066.23 per month
- Occupancy decreases to 39.25%
- Daily rates adjust to $165.12
Is it still profitable to do Airbnb in North Charleston in 2025?
Yes! North Charleston demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $3395 and As a mature market with 805 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in North Charleston
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Park Circle | A rapidly growing area known for its charming homes and close-knit community. It's popular with families and professionals, making it an attractive market for Airbnb hosts. | North Charleston Wannamaker County Park, Park Circle Historic District, The Lot, North Charleston Arts Festival, North Charleston Fire Museum |
| The Old Village | This historic area offers beautiful waterfront views and a quaint atmosphere. It's popular for visitors interested in Charleston's rich history and Southern charm. | The Old Village, Gibbes Museum of Art, Charleston City Market, Waterfront Park, The Battery |
| Downtown North Charleston | The heart of North Charleston with easy access to shopping, dining, and cultural events. This urban area attracts both business travelers and tourists. | North Charleston Coliseum, The Art of North Charleston, The Cooper River Bridge, Park Place Shopping Center, North Charleston Performing Arts Center |
| Riverfront Park | Offers stunning views of the Cooper River and a serene park environment. Great for outdoor enthusiasts and families looking for nature-based activities. | Riverfront Park, Charleston Museum, North Charleston Riverfront Park, The Naval Base, Folly Beach |
| West Ashley | A suburban area with a mix of residential neighborhoods and attractions. It's growing in popularity for those looking to experience Charleston's charm without being in the city center. | The Citadel, West Ashley Greenway, Charleston Tea Garden, Charleston City Marina, Avondale |
| Northwoods | A family-friendly neighborhood that offers more space and affordable housing options, making it ideal for those looking for longer stays. | Northwoods Mall, Trident Technical College, North Charleston Coliseum, The Ashford, East Montague Avenue |
| West Montague Avenue | Known for its shops and restaurants, this area provides convenient access to public transportation and nearby attractions, appealing to both tourists and business travelers. | North Charleston Plaza, Mark Clark Expressway, Eagle Landing Park, Shelby Farms Greenway, Montague Avenue Shopping District |
| Boeing Plant Tour Area | Close to the Boeing facility, this area attracts business travelers and guests visiting the company or its partners. | Boeing South Carolina, North Charleston Fire Museum, Charleston Southern University, Huntley Park, Trident Medical Center |
Do you need a license for Airbnb in North Charleston?
We recommend checking directly with North Charleston's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in North Charleston
Waterfront Mid-century escape
Entire Place • 3 bedrooms
Indy Drive | Modern Charleston Home | 3 Bed
Entire Place • 3 bedrooms
Dream River House at North Charleston
Entire Place • 4 bedrooms
The Boroughs at Paradiso Pool Club 5BR
Entire Place • 5 bedrooms
Park Circle Heated Saltwater Pool & Putting Green
Entire Place • 3 bedrooms
SullyChic 5 Bedroom | Private Lux Pool Park Circle
Entire Place • 5 bedrooms
Top Performing Professional Hosts in North Charleston
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayDuvet | 38 | $1,927,012 | 2149 | 4.90/5.0 |
| The Boroughs | 32 | $1,649,702 | 1415 | 4.28/5.0 |
| Patricia | 40 | $1,302,140 | 1937 | 4.66/5.0 |
| Keenan | 33 | $821,476 | 731 | 3.91/5.0 |
| Joseph | 11 | $677,398 | 1223 | 4.93/5.0 |
| Aj And Aaryne | 11 | $666,003 | 642 | 4.92/5.0 |
| Lacey | 14 | $444,902 | 742 | 4.68/5.0 |
| Evolve | 12 | $443,997 | 290 | 4.66/5.0 |
| Alex | 6 | $426,784 | 450 | 4.94/5.0 |
| Michael | 10 | $395,332 | 1143 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in North Charleston
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.8%), with house and apartment & condo properties comprising 93.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.5% combined)
Room Capacity Distribution
Analysis of 805 properties in North Charleston shows that 3 bedrooms properties are most prevalent, making up 32.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 61.7% of all listings.
Key Insights
- Most common: 3 bedrooms (32.7%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 61.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 805 properties in North Charleston reveals that 6 guests properties dominate the market, representing 27.3% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 49.8% of the market.
Key Insights
- Most common capacity: 6 guests (27.3% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 49.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 805 properties in North Charleston, the most common availability pattern is 91-180 days (38.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (39.3% of properties).
Key Insights
- Most common availability window: 91-180 days (38.9%)
- Most common booking duration: 181-270 days (39.3%)
- Properties with high availability (180+ days): 44.0%
- Properties with long-term bookings (180+ days): 58.5%
Minimum Stay Distributions
1 Night
223 listings
31.3% of total
2 Nights
325 listings
45.6% of total
3 Nights
61 listings
8.6% of total
4-6 Nights
18 listings
2.5% of total
7-29 Nights
24 listings
3.4% of total
30+ Nights
62 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.9%
- Mid-length stays (4-6 nights) represent 2.5% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 85.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
11 listings
1.6% of total
Flexible
56 listings
8.1% of total
Moderate
206 listings
29.6% of total
Firm
241 listings
34.7% of total
Strict
180 listings
25.9% of total
Key Insights
- Firm is the preferred policy at 34.7% of listings
- Stricter policies (Firm & Strict) dominate at 60.6% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 60.6% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, May, averaging 56 days
- Shortest booking windows are in Sep, Aug, Jan, averaging 32 days
- Spring shows the longest average booking window at 53 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in North Charleston
Below is the distribution of amenities across listings in North Charleston:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.4% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.6%) and Canada (0.6%)
- English is the top language at 80.3%, followed by Spanish (14%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Charlotte and Charleston markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding North Charleston. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Folly Beach | 890 | $6,935 | $512.49 | 48% |
| Sullivan's Island | 25 | $6,312 | $784.12 | 42% |
| Isle of Palms | 906 | $6,251 | $667.10 | 41% |
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Charleston | 1,854 | $5,123 | $344.84 | 53% |
| Whitemarsh Island | 73 | $4,363 | $256.42 | 53% |
| Mount Pleasant | 440 | $4,268 | $273.28 | 55% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
| Edisto Island | 24 | $3,934 | $321.74 | 44% |
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