Airbnb Market Analytics, Statistics and Data in Myrtle Beach, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Myrtle Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Myrtle Beach:
How much do Airbnb hosts make on average per month in Myrtle Beach?
The short-term rental market in Myrtle Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,589 per month
- Strong performing properties (top 25%) make $4,377 or more
- Best-in-class properties (top 10%) achieve $6,696+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,252
Revenue Variations by Month
Occupancy Rates Throughout the Year in Myrtle Beach
The market in Myrtle Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Myrtle Beach
Daily rates in Myrtle Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $165 per night
- Strong performing properties (top 25%) secure $237 or more
- Best-in-class properties (top 10%) pull in $340+ per night
- Entry-level properties (bottom 25%) earn around $118
Daily Rate Variations by Month
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Seasonality patterns in Myrtle Beach
Peak Season (June, July, May)
- Revenue peaks at $5540.07 per month
- Occupancy rates reach 61.92%
- Daily rates average $250.53
Shoulder Season
- Revenue averages $3260.53 per month
- Occupancy maintains 41.43%
- Daily rates hold at $199.69
Low Season (November, December, January)
- Revenue drops to $1177.91 per month
- Occupancy decreases to 25.41%
- Daily rates adjust to $151.38
Is it still profitable to do Airbnb in Myrtle Beach in 2025?
Yes! Myrtle Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3261 and As a mature market with 6931 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Myrtle Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ocean Boulevard | The heart of Myrtle Beach, this area is famous for its beachfront hotels, vibrant nightlife, and proximity to attractions. Ideal for tourists looking for classic beach experiences with shops, restaurants, and entertainment just steps away. | Myrtle Beach Boardwalk, SkyWheel, Ripley's Believe It or Not!, Myrtle Beach SkyWheel, Family Kingdom Amusement Park |
| North Myrtle Beach | A quieter, family-friendly alternative known for its stunning beaches and golf courses. This area attracts families and couples looking for a more relaxing beach vacation without the hustle and bustle of downtown. | Barefoot Landing, Alabama Theatre, House of Blues, Windy Hill Beach, Ocean Drive Beach |
| Surfside Beach | Often referred to as the 'Family Beach', Surfside offers a peaceful atmosphere with beautiful beaches and parks. Great for families and groups looking for a more laid-back vacation experience. | Surfside Beach Pier, Wild Water & Wheels, Hudson's Surfside Flea Market, Graham's Landing, Surfside Beach Town Park |
| Cherry Grove | Known for its beautiful natural scenery and wide sandy beaches, Cherry Grove is popular among families and nature lovers. It's a prime spot for fishing and enjoying the outdoors. | Cherry Grove Beach, Cherry Grove Fishing Pier, Hog Inlet, Waites Island, North Myrtle Beach Park and Sports Complex |
| Pawleys Island | A historic and picturesque area known for its stunning beaches and relaxed coastal lifestyle. Ideal for guests looking for a quieter experience with access to outdoor leisure activities. | Pawleys Island Beach, Huntington Beach State Park, Brookgreen Gardens, Pawleys Island Historic District, Litchfield Beach |
| Myrtle Beach State Park | This area offers a natural setting for those who enjoy outdoor activities and wildlife. The park features camping and nature trails, making it perfect for ecotourism and nature enthusiasts. | Myrtle Beach State Park, Fishing Pier, Nature Trails, Campgrounds, Beach Access |
| Market Common | An upscale area featuring a mix of shopping, dining, and entertainment options. It's a popular spot for locals and tourists alike, with a pedestrian-friendly atmosphere. | The Market Common, Grand 14 Movies, Warbird Park, Myrtle Beach State Park, Restaurants and Shops |
| Garden City Beach | Just south of Myrtle Beach, Garden City offers a more laid-back beach experience, ideal for families and couples looking for relaxation, with local shops and restaurants. | Garden City Pier, Atalaya Castle, Huntington Beach State Park, Surfside Beach, Local Seafood Restaurants |
Do you need a license for Airbnb in Myrtle Beach?
We recommend checking directly with Myrtle Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Myrtle Beach
Posh on Ocean w Private Pool, Huge Yard, Game Room
Entire Place • 6 bedrooms
Luxury Oceanfront Home with Private Pool & Hot Tub
Entire Place • 6 bedrooms
Beach, Pool and Hot Tub, Games
Entire Place • 4 bedrooms
Southern C's Oceanfront Home in Myrtle Beach, SC
Entire Place • 6 bedrooms
Oceanfront Penthouse - 2 Bedroom
Entire Place • 2 bedrooms
9th Floor Oceanview 3 Bedroom Condo Sleeps 12
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Myrtle Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 205 | $8,345,077 | 13299 | 4.48/5.0 |
| Brittain Resorts | 639 | $7,798,819 | 285 | 0.29/5.0 |
| Luxury Beach | 148 | $6,993,732 | 1308 | 3.91/5.0 |
| Evolve | 239 | $5,871,249 | 5454 | 4.31/5.0 |
| Navin & Chanda | 95 | $3,482,271 | 1632 | 4.55/5.0 |
| Casago Myrtle | 274 | $3,054,324 | 3364 | 2.61/5.0 |
| Gosia | 85 | $2,754,050 | 7189 | 4.58/5.0 |
| Vacasa South Carolina | 285 | $2,450,945 | 5381 | 4.23/5.0 |
| Steven | 56 | $2,344,322 | 1115 | 4.63/5.0 |
| RedAwning | 66 | $2,157,191 | 131 | 1.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Myrtle Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.5%), with apartment & condo and house properties comprising 89.6% of inventory
- Untapped potential in others, outdoor & mobile segments (0.3% combined)
Room Capacity Distribution
Analysis of 6,931 properties in Myrtle Beach shows that 1 bedroom properties are most prevalent, making up 39.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.9% of all listings.
Key Insights
- Most common: 1 bedroom (39.4%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 70.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 6,931 properties in Myrtle Beach reveals that 6 guests properties dominate the market, representing 32.8% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 61.8% of the market.
Key Insights
- Most common capacity: 6 guests (32.8% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 61.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 6,931 properties in Myrtle Beach, the most common availability pattern is 271-366 days (45.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.8% of properties).
Key Insights
- Most common availability window: 271-366 days (45.9%)
- Most common booking duration: 91-180 days (30.8%)
- Properties with high availability (180+ days): 76.4%
- Properties with long-term bookings (180+ days): 25.2%
Minimum Stay Distributions
1 Night
1754 listings
28.7% of total
2 Nights
2352 listings
38.5% of total
3 Nights
1033 listings
16.9% of total
4-6 Nights
272 listings
4.4% of total
7-29 Nights
161 listings
2.6% of total
30+ Nights
543 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.2%
- Mid-length stays (4-6 nights) represent 4.4% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 84.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
388 listings
7.6% of total
Super Strict 60 Days
136 listings
2.7% of total
Refundable
1 listings
0% of total
Flexible
394 listings
7.7% of total
Moderate
1236 listings
24.3% of total
Firm
1310 listings
25.7% of total
Strict
1630 listings
32% of total
Key Insights
- Strict is the preferred policy at 32.0% of listings
- The market shows a balanced distribution between guest-friendly (32.0%) and strict (57.7%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 72 days
- Shortest booking windows are in Nov, Sep, Dec, averaging 42 days
- Summer shows the longest average booking window at 66 days, while Fall has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 66 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Myrtle Beach
Below is the distribution of amenities across listings in Myrtle Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2%) and DC (0.4%)
- English is the top language at 84.6%, followed by Spanish (12.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Charlotte and Raleigh markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Myrtle Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Folly Beach | 890 | $6,935 | $512.49 | 48% |
| Sullivan's Island | 25 | $6,312 | $784.12 | 42% |
| Isle of Palms | 906 | $6,251 | $667.10 | 41% |
| Ocean Isle Beach | 405 | $6,012 | $600.66 | 40% |
| Charleston | 1,854 | $5,123 | $344.84 | 53% |
| Wrightsville Beach | 460 | $4,461 | $502.85 | 40% |
| Mount Pleasant | 440 | $4,268 | $273.28 | 55% |
| Cedar Point | 24 | $4,053 | $293.90 | 50% |
| Emerald Isle | 452 | $3,967 | $357.45 | 43% |
| Kure Beach | 463 | $3,895 | $399.85 | 41% |
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