Airbnb Market Analytics, Statistics and Data in Murrells Inlet, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Murrells Inlet? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Murrells Inlet:
How much do Airbnb hosts make on average per month in Murrells Inlet?
The short-term rental market in Murrells Inlet shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,339 per month
- Strong performing properties (top 25%) make $5,636 or more
- Best-in-class properties (top 10%) achieve $10,014+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,746
Revenue Variations by Month
Occupancy Rates Throughout the Year in Murrells Inlet
The market in Murrells Inlet shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Murrells Inlet
Daily rates in Murrells Inlet vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $236 per night
- Strong performing properties (top 25%) secure $376 or more
- Best-in-class properties (top 10%) pull in $672+ per night
- Entry-level properties (bottom 25%) earn around $160
Daily Rate Variations by Month
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Seasonality patterns in Murrells Inlet
Peak Season (June, July, May)
- Revenue peaks at $7138.73 per month
- Occupancy rates reach 65.44%
- Daily rates average $376.70
Shoulder Season
- Revenue averages $4642.66 per month
- Occupancy maintains 42.90%
- Daily rates hold at $322.69
Low Season (November, December, January)
- Revenue drops to $2091.07 per month
- Occupancy decreases to 24.57%
- Daily rates adjust to $285.70
Is it still profitable to do Airbnb in Murrells Inlet in 2025?
Yes! Murrells Inlet demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $4643 and With 303 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Murrells Inlet
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Murrells Inlet MarshWalk | A picturesque waterfront area known for its restaurants, shops, and vibrant nightlife. It's a popular spot for tourists seeking seafood dining and stunning sunset views over the marsh. | Murrells Inlet MarshWalk, Crazy Sister Marina, Wacca Wache Marina, MarshWalk Water Sports, Local Seafood Markets |
| Garden City Beach | A family-friendly beach community famous for its wide sandy beaches and relaxed atmosphere. Ideal for families and beachgoers looking for a peaceful retreat close to the ocean. | Garden City Beach, Pier at Garden City, Fishing and crabbing spots, Beachfront restaurants, Murrells Inlet Seafood |
| Surfside Beach | Known as 'The Family Beach', Surfside offers a quaint small-town feel with plenty of amenities. It's perfect for families looking for a quiet getaway with easy beach access. | Surfside Beach Pier, Wild Water & Wheels, Surfside Beach Community Center, Local parks, Surfside restaurants |
| Pawleys Island | A charming historic island known for its natural beauty and laid-back vibe. Perfect for those seeking a more secluded vacation spot with access to golf and the beach. | Pawleys Island Beach, Huntington Beach State Park, Brookgreen Gardens, Local boutique shops, Pawleys Island restaurants |
| Litchfield Beach | A serene beach destination with a low-key atmosphere, popular with families and golfers. Offers a mix of beach relaxation and nearby golf courses. | Litchfield Beach, Litchfield Country Club, Nearby golf courses, Dining options at Litchfield, Nature preserves |
| Myrtle Beach Boardwalk | A bustling area packed with entertainment, shopping, and dining along the beach. Ideal for tourists who want to be in the middle of the action. | Myrtle Beach SkyWheel, Myrtle Beach Boardwalk, Ripley's Believe It or Not!, Family Kingdom Amusement Park, Myrtle Beach restaurants |
| Socastee | A community just outside of Myrtle Beach, it's known for its mix of suburban living and proximity to the coast. Good for those looking for more residential accommodations near the beach. | Socastee River Park, Local shops and markets, Socastee Community Center, Close access to Myrtle Beach, Natural parks |
| Conway Historic District | A charming and historic area located a bit inland, filled with antique shops and cultural sites. Attracts those looking for a more local experience away from the beach crowds. | Conway Riverwalk, Horry County Museum, Local shops and cafes, Historic architecture, Art galleries |
Do you need a license for Airbnb in Murrells Inlet?
We recommend checking directly with Murrells Inlet's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Murrells Inlet
Pura Vida Villa: Luxury coastal retreat + pool
Entire Place • 4 bedrooms
Palazzo 360 5br/5 bath and a heated pool sleeps 18
Entire Place • 5 bedrooms
Coastal Oasis Panoramic Ocean Luxury Retreat
Entire Place • 6 bedrooms
Boy N Sea - Oceanfront Cottage
Entire Place • 5 bedrooms
"Mermaid's Delight" Modern Oceanfront House w/pool
Entire Place • 4 bedrooms
Pool Paradise : 8 Bedroom/6 Bath w/Pool Sleeps 20
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Murrells Inlet
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BASK Away | 11 | $771,888 | 50 | 2.96/5.0 |
| Evolve | 20 | $727,963 | 403 | 4.70/5.0 |
| Sea Star Realty | 14 | $589,150 | 17 | 0.70/5.0 |
| Karl | 5 | $562,840 | 280 | 4.94/5.0 |
| Patricia | 6 | $294,490 | 133 | 3.73/5.0 |
| David | 2 | $286,094 | 88 | 4.91/5.0 |
| Steven | 3 | $266,070 | 62 | 4.98/5.0 |
| Ged & Danielle | 3 | $260,930 | 99 | 4.98/5.0 |
| Sean | 1 | $248,359 | 28 | 4.96/5.0 |
| Mark | 8 | $225,437 | 335 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Murrells Inlet
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.4%), with house and apartment & condo properties comprising 96.0% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (4.0% combined)
Room Capacity Distribution
Analysis of 303 properties in Murrells Inlet shows that 3 bedrooms properties are most prevalent, making up 28.1% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 50.8% of all listings.
Key Insights
- Most common: 3 bedrooms (28.1%)
- Least common: 1 bedroom (10.6%)
- Market concentration: 50.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 303 properties in Murrells Inlet reveals that 8+ guests properties dominate the market, representing 46.9% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 70.3% of the market.
Key Insights
- Most common capacity: 8+ guests (46.9% of market)
- Least common capacity: 5 guests (0.7% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 70.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 303 properties in Murrells Inlet, the most common availability pattern is 181-270 days (35.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.3% of properties).
Key Insights
- Most common availability window: 181-270 days (35.6%)
- Most common booking duration: 91-180 days (36.3%)
- Properties with high availability (180+ days): 70.6%
- Properties with long-term bookings (180+ days): 31.4%
Minimum Stay Distributions
1 Night
53 listings
19.1% of total
2 Nights
95 listings
34.2% of total
3 Nights
63 listings
22.7% of total
4-6 Nights
38 listings
13.7% of total
7-29 Nights
15 listings
5.4% of total
30+ Nights
14 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.3%
- Mid-length stays (4-6 nights) represent 13.7% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 76.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
17 listings
6.5% of total
Super Strict 30 Days
10 listings
3.8% of total
Flexible
32 listings
12.2% of total
Moderate
55 listings
21% of total
Firm
71 listings
27.1% of total
Strict
77 listings
29.4% of total
Key Insights
- Strict is the preferred policy at 29.4% of listings
- The market shows a balanced distribution between guest-friendly (33.2%) and strict (56.5%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 90 days
- Shortest booking windows are in Sep, Dec, Jan, averaging 54 days
- Spring shows the longest average booking window at 81 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Murrells Inlet
Every property in Murrells Inlet comes standard with Air conditioning, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.7%) and DC (0.5%)
- English is the top language at 88.3%, followed by Spanish (7.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Charlotte and Charleston markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Murrells Inlet. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Folly Beach | 890 | $6,935 | $512.49 | 48% |
| Sullivan's Island | 25 | $6,312 | $784.12 | 42% |
| Isle of Palms | 906 | $6,251 | $667.10 | 41% |
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Ocean Isle Beach | 405 | $6,012 | $600.66 | 40% |
| Charleston | 1,854 | $5,123 | $344.84 | 53% |
| Mount Pleasant | 440 | $4,268 | $273.28 | 55% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
| Edisto Island | 24 | $3,934 | $321.74 | 44% |
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