Murrells Inlet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Murrells Inlet in 2025? Explore comprehensive Airbnb analytics for Murrells Inlet, South Carolina, United States to uncover income potential. This 2025 STR market report for Murrells Inlet, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 336 active listings.
Whether you're considering an Airbnb investment in Murrells Inlet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murrells Inlet Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murrells Inlet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murrells Inlet (2025)
Understanding the monthly revenue variations for Airbnb listings in Murrells Inlet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murrells Inlet is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murrells Inlet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,572+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,055 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,810 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,515, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murrells Inlet
Murrells Inlet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murrells Inlet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murrells Inlet:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murrells Inlet
Average Daily Rate (ADR) Airbnb Trends in Murrells Inlet (2025)
Effective short term rental pricing strategy in Murrells Inlet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murrells Inlet typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $699+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $382 or more.
- Typical properties (Median) charge around $235 per night.
- Entry-level properties (Bottom 25%) earn around $160 per night.
Average Daily Rate (ADR) Trend by Month in Murrells Inlet
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Airbnb Seasonality Analysis & Trends in Murrells Inlet (2025)
Peak Season (July, June, May)
- Revenue averages $6,015 per month
- Occupancy rates average 53.3%
- Daily rates average $373
Shoulder Season
- Revenue averages $4,164 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $324
Low Season (January, February, November)
- Revenue drops to average $2,450 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $307
Seasonality Insights for Murrells Inlet
- The Airbnb seasonality in Murrells Inlet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murrells Inlet's highest earning potential, with monthly revenues capable of climbing to $6,302, occupancy reaching a high of 61.3%, and ADRs peaking at $418.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,255, occupancy could drop to 25.5%, and ADRs may adjust down to $289.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murrells Inlet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murrells Inlet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murrells Inlet (2025)
Exploring the top neighborhoods for short-term rentals in Murrells Inlet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Garden City Beach | A popular beach destination known for its family-friendly atmosphere and beautiful sandy shores. Ideal for vacationers looking for a relaxed beach getaway. | Garden City Pier, Summerheat Beach Club, Gulf Stream Cafe, Conch Cafe, Atalaya Castle |
| Murrells Inlet Marsh Walk | A scenic waterfront boardwalk with dining and entertainment options overlooking the marsh. Attracts tourists for its seafood restaurants and stunning sunset views. | MarshWalk, The Wicked Tuna, Dead Dog Saloon, MarshWalk Kayak Rentals, Live music venues |
| Surfside Beach | A charming, small beach town known for its family-oriented atmosphere and quiet beaches. Great for families and those wanting a more laid-back vacation. | Surfside Beach Pier, Wild Water & Wheels, Surfside Beach Community Center, Pine Lake, Local shops and cafes |
| Brunswick Plantation | A golf resort community that appeals to golf enthusiasts and those seeking a quieter retreat away from the beach hustle. | Brunswick Plantation Golf Club, Local golf courses, Nature trails, Community amenities |
| Litchfield Beach | An upscale beach community known for its beautiful scenery and luxury rentals. Popular among those seeking a higher-end vacation experience. | Litchfield Beach, Waccamaw National Wildlife Refuge, Local boutiques, Fine dining options |
| The Inlet | A serene area that offers beautiful views and water activities, attracting tourists who enjoy fishing and boating. | Murrells Inlet, Fishing charters, Kayaking, Wildlife viewing spots, Local seafood markets |
| Myrtle Beach State Park | Offers a natural environment with beach access, hiking trails, and family-friendly activities. Perfect for nature lovers. | Nature trails, Beach access, Fishing areas, Picnic spots, Wildlife observation |
| Brookgreen Gardens | A unique cultural attraction featuring beautiful gardens and sculptures, ideal for travelers seeking art and nature experiences. | Brookgreen Gardens, Southern Gardens, Lowcountry Trail, Art exhibitions, Wildlife presentations |
Understanding Airbnb License Requirements & STR Laws in Murrells Inlet (2025)
While Murrells Inlet, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murrells Inlet to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Murrells Inlet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murrells Inletbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Palazzo 360 5br/5 bath and a heated pool sleeps 18
Entire Place • 5 bedrooms
Pool Paradise : 8 Bedroom/6 Bath w/Pool Sleeps 20
Entire Place • 8 bedrooms
"Mermaid's Delight" Modern Oceanfront House w/pool
Entire Place • 4 bedrooms
Palmettos & Sunshine: Oceanfront w/ Private Pool &
Entire Place • 6 bedrooms
The Pressian: Oceanfront, Pool & Hot Tub
Entire Place • 8 bedrooms
Alpha At The Point: Oceanfront, Private Pool & Hot
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murrells Inlet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murrells Inlet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BASK Away. | 20 | $1,553,635 | 101 | 4.84/5.0 |
| Sea Star Realty | 11 | $718,251 | 14 | 4.88/5.0 |
| Evolve | 25 | $617,415 | 428 | 4.71/5.0 |
| Karl | 5 | $542,175 | 280 | 4.94/5.0 |
| Patricia | 6 | $235,434 | 100 | 4.42/5.0 |
| David | 2 | $216,846 | 100 | 4.92/5.0 |
| Mark | 8 | $193,717 | 335 | 4.96/5.0 |
| Sean | 2 | $191,553 | 29 | 4.96/5.0 |
| Heather | 5 | $190,978 | 58 | 4.96/5.0 |
| Steven | 3 | $190,873 | 65 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murrells Inlet.
Dive Deeper: Advanced Murrells Inlet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murrells Inlet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurrells Inlet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murrells Inlet
- The Murrells Inlet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.1% of the 336 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murrells Inlet, House properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 61.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Murrells Inlet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murrells Inlet
- The dominant room capacity in Murrells Inlet is 3 bedrooms listings, making up 26.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 48.5% of the active Airbnb listings in Murrells Inlet, indicating a high concentration in these sizes.
- A significant 62.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murrells Inlet.
Murrells Inlet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murrells Inlet
- The most common guest capacity trend in Murrells Inlet vacation rentals is listings accommodating 8+ guests (49.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Murrells Inlet STR market, accounting for 72.0% of listings.
- 75.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murrells Inlet.
- On average, properties in Murrells Inlet are equipped to host 6.3 guests.
Murrells Inlet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murrells Inlet
- The most common availability pattern in Murrells Inlet falls within the 271-366 days range, representing 49.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Murrells Inlet (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murrells Inlet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
14.8% of total
2 Nights
83 listings
25.5% of total
3 Nights
57 listings
17.5% of total
4-6 Nights
35 listings
10.8% of total
7-29 Nights
14 listings
4.3% of total
30+ Nights
88 listings
27.1% of total
Key Insights
- The most prevalent minimum stay requirement in Murrells Inlet is 30+ Nights, adopted by 27.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.1%) caters to monthly stays (30+ nights) in Murrells Inlet, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.1% of Murrells Inlet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murrells Inlet.
Murrells Inlet Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
27 listings
9% of total
Super Strict 30 Days
10 listings
3.3% of total
Flexible
37 listings
12.3% of total
Moderate
61 listings
20.3% of total
Firm
87 listings
28.9% of total
Strict
79 listings
26.2% of total
Cancellation Policy Insights for Murrells Inlet
- The prevailing Airbnb cancellation policy trend in Murrells Inlet is Firm, used by 28.9% of listings.
- A majority (55.1%) of hosts in Murrells Inlet utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.9% market standard in Murrells Inlet.
- Regularly review your cancellation policy against competitors and market demand shifts in Murrells Inlet.
Murrells Inlet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murrells Inlet
- The overall average booking lead time for vacation rentals in Murrells Inlet is 60 days.
- Guests book furthest in advance for stays during May (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Murrells Inlet.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Murrells Inlet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murrells Inlet (2025)
Amenity Prevalence
Amenity Insights for Murrells Inlet
- Essential amenities in Murrells Inlet that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Bed linens, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murrells Inlet: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating, Kitchen.
- Consider adding popular differentiators like Coffee maker or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murrells Inlet to stay competitive.
Murrells Inlet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murrells Inlet
- The typical guest profile for Airbnb in Murrells Inlet consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (0.7%).
- Top languages spoken are English (85.6%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murrells Inlet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sullivan's Island | 24 | $6,554 | $873.28 | 40% |
| Folly Beach | 900 | $6,334 | $511.58 | 47% |
| Isle of Palms | 904 | $6,086 | $659.89 | 41% |
| Charleston | 1,883 | $5,063 | $372.44 | 53% |
| Talahi Island | 47 | $4,998 | $333.88 | 49% |
| Okatie | 10 | $4,725 | $597.27 | 39% |
| Ocean Isle Beach | 449 | $4,655 | $638.55 | 37% |
| Mount Pleasant | 454 | $4,136 | $289.96 | 54% |
| Kiawah Island | 536 | $3,778 | $530.20 | 35% |
| Tybee Island | 1,349 | $3,721 | $392.96 | 40% |