Airbnb Market Analytics, Statistics and Data in Mount Pleasant, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mount Pleasant? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mount Pleasant:
How much do Airbnb hosts make on average per month in Mount Pleasant?
The short-term rental market in Mount Pleasant shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,363 per month
- Strong performing properties (top 25%) make $6,577 or more
- Best-in-class properties (top 10%) achieve $9,158+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,646
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mount Pleasant
The market in Mount Pleasant shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 59% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 40%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mount Pleasant
Daily rates in Mount Pleasant vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $231 per night
- Strong performing properties (top 25%) secure $324 or more
- Best-in-class properties (top 10%) pull in $451+ per night
- Entry-level properties (bottom 25%) earn around $153
Daily Rate Variations by Month
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Seasonality patterns in Mount Pleasant
Peak Season (June, July, May)
- Revenue peaks at $6975.45 per month
- Occupancy rates reach 67.86%
- Daily rates average $288.69
Shoulder Season
- Revenue averages $5107.87 per month
- Occupancy maintains 56.96%
- Daily rates hold at $267.38
Low Season (December, February, January)
- Revenue drops to $3114.22 per month
- Occupancy decreases to 41.21%
- Daily rates adjust to $244.37
Is it still profitable to do Airbnb in Mount Pleasant in 2025?
Yes! Mount Pleasant demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 57% and strong monthly revenue averaging $5108 and With 440 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mount Pleasant
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Village | Historic area with charming streets and a strong sense of community. Close to the waterfront and offers a glimpse into the city's history, making it attractive for visitors seeking a unique local experience. | Mount Pleasant Pier, Alhambra Hall, Historic Old Village, Shem Creek, Moultrie Playground |
| Shem Creek | Known for its scenic views, waterfront dining, and vibrant atmosphere. A popular spot for both locals and tourists, perfect for enjoying fresh seafood and vibrant nightlife. | Shem Creek Park, Waterfront restaurants, Kayaking and paddleboarding, Sunset cruises, Wildlife viewing |
| Tanner Plantation | Family-friendly neighborhood with easy access to shopping and dining. Offers a suburban feel and is attractive to families visiting the area, especially for longer stays. | Shopping centers, Local parks, Recreational facilities, Close to I-526, Access to Mount Pleasant Town Center |
| Dunes West | A gated community with stunning views and access to golf courses. Ideal for more luxurious stays and attracts visitors looking for a restful retreat with amenities. | Dunes West Golf Club, Swimming pools, Tennis courts, Nature trails, Water access |
| Park West | A large community with abundant parks and recreational facilities. It's appealing for families visiting nearby attractions and looking for comfortable accommodations. | Park West Recreation Center, Nearby schools, Parks and trails, Shopping options, Community events |
| Longpoint | Residential area with a peaceful atmosphere and proximity to local amenities. Attracts visitors seeking quiet residential settings close to the heart of Mount Pleasant. | Longpoint Village shopping, Local parks, Walking trails, Community activities, Close to schools |
| Wando River | Offers picturesque views of the water and is popular for outdoor activities. Attracts visitors who appreciate nature and want to enjoy boating or fishing. | Boating and fishing activities, Wando River views, Local wildlife, Parks along the river, Access to nature trails |
| The Old Village District | A quintessential Mount Pleasant area rich in history and community charm. Ideal for visitors wanting to immerse themselves in the local culture and history. | Historic homes, Local shops, Charming cafes, Art galleries, Cultural events |
Do you need a license for Airbnb in Mount Pleasant?
We recommend checking directly with Mount Pleasant's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mount Pleasant
Bridge View Double - Two Luxury Homes - Sleeps 16
Entire Place • 6 bedrooms
Music Manor / 3-King Beds w/ Pool,mins to Beach&DT
Entire Place • 3 bedrooms
Pleasant Place: Newly Built with Pool: Close to downtown/beach
Entire Place • 4 bedrooms
Specializing in Year-Round Long Weekend Stays!
Entire Place • 5 bedrooms
Lowcountry Livin' - 5 Mins From the Creek Club at I'on and Only 10 Minutes From Downtown and Beaches
Entire Place • 4 bedrooms
Coastal Cottage in Charming Old Mt Pleasant
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Mount Pleasant
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayDuvet | 23 | $1,680,182 | 2275 | 4.89/5.0 |
| The Boroughs | 12 | $1,555,721 | 908 | 4.94/5.0 |
| Alex | 12 | $1,282,810 | 1075 | 4.93/5.0 |
| Jay | 4 | $365,282 | 1179 | 4.90/5.0 |
| Evolve | 7 | $356,719 | 278 | 4.21/5.0 |
| Stay Lowcountry | 3 | $257,383 | 404 | 4.94/5.0 |
| Laurie | 2 | $226,939 | 101 | 4.89/5.0 |
| Jason | 4 | $218,669 | 198 | 4.51/5.0 |
| Curated Vacation Properties | 2 | $207,784 | 363 | 4.96/5.0 |
| Derek | 4 | $205,577 | 656 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mount Pleasant
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.5%), with house and apartment & condo properties comprising 85.9% of inventory
- Untapped potential in others segments (3.9% combined)
Room Capacity Distribution
Analysis of 440 properties in Mount Pleasant shows that 3 bedrooms properties are most prevalent, making up 34.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.0% of all listings.
Key Insights
- Most common: 3 bedrooms (34.3%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 57.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 440 properties in Mount Pleasant reveals that 6 guests properties dominate the market, representing 28.2% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 53.6% of the market.
Key Insights
- Most common capacity: 6 guests (28.2% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 53.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 440 properties in Mount Pleasant, the most common availability pattern is 91-180 days (39.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38.9% of properties).
Key Insights
- Most common availability window: 91-180 days (39.3%)
- Most common booking duration: 181-270 days (38.9%)
- Properties with high availability (180+ days): 47.5%
- Properties with long-term bookings (180+ days): 55.5%
Minimum Stay Distributions
1 Night
43 listings
10.2% of total
2 Nights
170 listings
40.4% of total
3 Nights
99 listings
23.5% of total
4-6 Nights
16 listings
3.8% of total
7-29 Nights
11 listings
2.6% of total
30+ Nights
82 listings
19.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.6%
- Mid-length stays (4-6 nights) represent 3.8% of listings
- Monthly+ stays (19.5%) suggest a stable extended-stay market
- High market flexibility with 74.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
4 listings
1% of total
Refundable
1 listings
0.2% of total
Super Strict 30 Days
7 listings
1.7% of total
Super Strict 60 Days
3 listings
0.7% of total
Flexible
39 listings
9.4% of total
Moderate
90 listings
21.8% of total
Firm
136 listings
32.9% of total
Strict
133 listings
32.2% of total
Key Insights
- Firm is the preferred policy at 32.9% of listings
- Stricter policies (Firm & Strict) dominate at 65.1% of the market
- Strong market consensus around Firm policies
- Refundable policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 65.1% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, May, averaging 80 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 50 days
- Spring shows the longest average booking window at 75 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 75 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Mount Pleasant
Below is the distribution of amenities across listings in Mount Pleasant:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.2% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.9%) and United Kingdom (0.7%)
- English is the top language at 85.5%, followed by Spanish (8.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Charlotte and Greenville markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mount Pleasant. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Folly Beach | 890 | $6,935 | $512.49 | 48% |
| Sullivan's Island | 25 | $6,312 | $784.12 | 42% |
| Isle of Palms | 906 | $6,251 | $667.10 | 41% |
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Ocean Isle Beach | 405 | $6,012 | $600.66 | 40% |
| Charleston | 1,854 | $5,123 | $344.84 | 53% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
| Edisto Island | 24 | $3,934 | $321.74 | 44% |
| Kiawah Island | 592 | $3,930 | $563.90 | 35% |
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