Mount Pleasant Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Mount Pleasant in 2025? Explore comprehensive Airbnb analytics for Mount Pleasant, South Carolina, United States to uncover income potential. This 2025 STR market report for Mount Pleasant, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 445 active listings.
Whether you're considering an Airbnb investment in Mount Pleasant, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mount Pleasant Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mount Pleasant Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mount Pleasant (2025)
Understanding the monthly revenue variations for Airbnb listings in Mount Pleasant is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Pleasant is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Pleasant across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,090+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,418 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,169 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,540, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mount Pleasant
Mount Pleasant Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mount Pleasant STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Pleasant:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mount Pleasant
Average Daily Rate (ADR) Airbnb Trends in Mount Pleasant (2025)
Effective short term rental pricing strategy in Mount Pleasant involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Pleasant typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $463+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $327 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Mount Pleasant
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Airbnb Seasonality Analysis & Trends in Mount Pleasant (2025)
Peak Season (June, July, May)
- Revenue averages $6,830 per month
- Occupancy rates average 66.3%
- Daily rates average $287
Shoulder Season
- Revenue averages $4,747 per month
- Occupancy maintains around 54.8%
- Daily rates hold near $269
Low Season (January, February, December)
- Revenue drops to average $3,502 per month
- Occupancy decreases to average 47.3%
- Daily rates adjust to average $250
Seasonality Insights for Mount Pleasant
- The Airbnb seasonality in Mount Pleasant shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mount Pleasant's highest earning potential, with monthly revenues capable of climbing to $7,149, occupancy reaching a high of 67.9%, and ADRs peaking at $290.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,154, occupancy could drop to 44.4%, and ADRs may adjust down to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mount Pleasant.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mount Pleasant seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mount Pleasant (2025)
Exploring the top neighborhoods for short-term rentals in Mount Pleasant? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Village | Charming historic district with beautiful oak-lined streets and waterfront views. Popular with families and visitors seeking a quaint Southern atmosphere, and proximity to the harbor and parks. | Mount Pleasant Pier, Alhambra Hall, Shem Creek Park, Historic Old Village, Local shops and restaurants |
| Shem Creek | A vibrant area known for its creek views, seafood restaurants, and nightlife. Perfect for travelers looking for waterfront dining and outdoor activities like kayaking. | Shem Creek Park, Brewery 85, The Boathouse, Waterfront dining options, Kayaking and paddleboarding |
| Isle of Palms | Barrier island boasting beautiful beaches and a laid-back vibe. Ideal for families, beach lovers, and anyone looking to relax by the ocean. | Isle of Palms County Park, Beachfront access, Wild Dunes Resort, Local shops and eateries, Water sports activities |
| Long Island | A quieter neighborhood with a mix of residential charm and proximity to the coast. Attractive to families and visitors looking for a peaceful retreat close to the beach. | Local parks, Beach access, Community events, Nearby shopping areas |
| Mount Pleasant Town Center | A bustling shopping and dining area with a mix of local boutiques and chain stores. Popular with travelers for its convenience and variety of amenities. | Shopping and dining options, Outdoor events, Movies at Town Center, Close proximity to the beach |
| Patriots Point | Home to the USS Yorktown and other maritime attractions. Great for history buffs and families looking to explore the local culture. | USS Yorktown, Patriots Point Naval & Maritime Museum, Scenic views of Charleston, Waterfront activities |
| Magnolia Plantation and Gardens | Historic plantation location offering beautiful gardens and rich history. Attracts visitors interested in botanical gardens and southern history. | Magnolia Gardens, Historic Plantation House, Nature trails, Wildlife viewing |
| Charleston Harbor | Historic and scenic area known for its stunning waterfront views and proximity to downtown Charleston. A top spot for tourists interested in maritime history and sightseeing. | Fort Sumter, Water tours, Historic Charleston City Market, Stellar dining options |
Understanding Airbnb License Requirements & STR Laws in Mount Pleasant (2025)
While Mount Pleasant, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mount Pleasant to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mount Pleasant (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Pleasantbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bridge View Double - Two Luxury Homes - Sleeps 16
Entire Place • 6 bedrooms
Specializing in Year-Round Long Weekend Stays!
Entire Place • 5 bedrooms
Coastal Cottage in Charming Old Mt Pleasant
Entire Place • 4 bedrooms
Music Manor / 3-King Beds w/ Pool,mins to Beach&DT
Entire Place • 3 bedrooms
Pleasant Place: Newly Built with Pool: Close to downtown/beach
Entire Place • 4 bedrooms
Bohemian by the Sea w/ salt pool, 5 min from beach
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mount Pleasant (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mount Pleasant based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayDuvet | 24 | $1,625,206 | 2279 | 4.90/5.0 |
| The Boroughs | 13 | $1,497,420 | 909 | 4.56/5.0 |
| Alex | 12 | $1,271,602 | 1075 | 4.93/5.0 |
| Jay | 4 | $347,079 | 1179 | 4.90/5.0 |
| Evolve | 8 | $341,407 | 278 | 3.68/5.0 |
| Stay Lowcountry | 3 | $264,191 | 404 | 4.94/5.0 |
| Laura And Jay | 2 | $211,907 | 438 | 4.77/5.0 |
| Bradley | 1 | $206,243 | 49 | 4.98/5.0 |
| Laurie | 2 | $203,276 | 101 | 4.89/5.0 |
| Elizabeth | 2 | $196,786 | 114 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Pleasant.
Dive Deeper: Advanced Mount Pleasant STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Pleasant. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMount Pleasant Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mount Pleasant
- The Mount Pleasant Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 445 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mount Pleasant, House properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 70.8% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.
Mount Pleasant Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mount Pleasant
- The dominant room capacity in Mount Pleasant is 3 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.3% of the active Airbnb listings in Mount Pleasant, indicating a high concentration in these sizes.
- A significant 52.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mount Pleasant.
Mount Pleasant Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mount Pleasant
- The most common guest capacity trend in Mount Pleasant vacation rentals is listings accommodating 6 guests (28.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mount Pleasant STR market, accounting for 53.9% of listings.
- 58.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mount Pleasant.
- On average, properties in Mount Pleasant are equipped to host 5.3 guests.
Mount Pleasant Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mount Pleasant
- The most common availability pattern in Mount Pleasant falls within the 91-180 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mount Pleasant (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mount Pleasant Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
8.2% of total
2 Nights
147 listings
34.3% of total
3 Nights
82 listings
19.1% of total
4-6 Nights
13 listings
3% of total
7-29 Nights
14 listings
3.3% of total
30+ Nights
138 listings
32.2% of total
Key Insights
- The most prevalent minimum stay requirement in Mount Pleasant is 2 Nights, adopted by 34.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.2%) caters to monthly stays (30+ nights) in Mount Pleasant, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.3% of Mount Pleasant hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.2% currently do.
- A 2-night minimum appears standard (34.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 32.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Pleasant.
Mount Pleasant Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
1.7% of total
Super Strict 60 Days
3 listings
0.7% of total
Non-refundable
4 listings
1% of total
Refundable
1 listings
0.2% of total
Flexible
38 listings
9.2% of total
Moderate
90 listings
21.8% of total
Firm
134 listings
32.4% of total
Strict
136 listings
32.9% of total
Cancellation Policy Insights for Mount Pleasant
- The prevailing Airbnb cancellation policy trend in Mount Pleasant is Strict, used by 32.9% of listings.
- A majority (65.3%) of hosts in Mount Pleasant utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.9% market standard in Mount Pleasant.
- With 32.9% using Strict terms, this is a viable option in Mount Pleasant, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mount Pleasant.
Mount Pleasant STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mount Pleasant
- The overall average booking lead time for vacation rentals in Mount Pleasant is 59 days.
- Guests book furthest in advance for stays during April (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (72 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Mount Pleasant.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Mount Pleasant averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mount Pleasant (2025)
Amenity Prevalence
Amenity Insights for Mount Pleasant
- Essential amenities in Mount Pleasant that guests expect include: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Coffee maker, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mount Pleasant: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Heating.
- Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mount Pleasant to stay competitive.
Mount Pleasant Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mount Pleasant
- The typical guest profile for Airbnb in Mount Pleasant consists of primarily domestic travelers (96%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and DC (0.9%).
- Top languages spoken are English (82.2%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Greenville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mount Pleasant Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Ocean Isle Beach | 414 | $5,769 | $604.07 | 39% |
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Kiawah Island | 532 | $3,755 | $514.97 | 35% |
| Edisto Island | 24 | $3,647 | $324.60 | 43% |