McCormick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in McCormick in 2025? Explore comprehensive Airbnb analytics for McCormick, South Carolina, United States to uncover income potential. This 2025 STR market report for McCormick, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in McCormick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the McCormick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key McCormick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in McCormick (2025)
Understanding the monthly revenue variations for Airbnb listings in McCormick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in McCormick is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in McCormick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,438+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,604 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,518 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,596, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in McCormick
McCormick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the McCormick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in McCormick:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in McCormick
Average Daily Rate (ADR) Airbnb Trends in McCormick (2025)
Effective short term rental pricing strategy in McCormick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in McCormick typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $290+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $157 per night.
Average Daily Rate (ADR) Trend by Month in McCormick
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Airbnb Seasonality Analysis & Trends in McCormick (2025)
Peak Season (April, October, July)
- Revenue averages $3,644 per month
- Occupancy rates average 48.9%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,906 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $200
Low Season (January, May, August)
- Revenue drops to average $2,176 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $199
Seasonality Insights for McCormick
- The Airbnb seasonality in McCormick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases McCormick's highest earning potential, with monthly revenues capable of climbing to $4,325, occupancy reaching a high of 55.6%, and ADRs peaking at $265.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,404, occupancy could drop to 24.3%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in McCormick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these McCormick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in McCormick (2025)
Exploring the top neighborhoods for short-term rentals in McCormick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Hartwell | A stunning reservoir on the Georgia-South Carolina border, ideal for vacation rentals and water sports. Attracts families, fishermen, and outdoor enthusiasts looking for a serene getaway. | Lake Hartwell State Park, Hartwell Dam, Water sports activities, Fishing and camping sites, Biking trails |
| Savannah Lakes Village | A gated community known for its golf courses and lake access, attracting retirees and vacationers seeking a peaceful environment with recreational activities. | Golf courses, Savannah Lakes Village Clubhouse, Lake Thurmond, Nature trails, Community events |
| McCormick Historical District | Rich in history with charming buildings and landmarks, appealing to visitors interested in local culture and heritage. | McCormick Museum, Historical walking tours, Local artisan shops, Festivals and events, Nearby wineries |
| Abbeville | A historic town with a charming downtown, known for its unique shops and Southern hospitality, perfect for weekend getaways. | Abbeville Opera House, Old 96 District, Restaurants and cafes, Cultural events, The historical square |
| Greenwood | A city known for its cultural heritage and arts scene, with a variety of museums and festivals. | Lander University, Emerald Farm, Museum and Railroad Historical Center, Greenwood Community Theatre, Local parks and outdoor events |
| Buford Pusser Park | A tranquil area known for its scenic views and outdoor recreation opportunities, attracting nature lovers and tourists. | Walking trails, Picnic areas, Fishing spots, Scenic views, Local wildlife |
| Calhoun Falls | Nearby lake and park areas, ideal for those seeking quiet relaxation or outdoor activities like fishing and boating. | Calhoun Falls State Park, Lake Richard B. Russell, Hiking trails, Camping spots, Fishing areas |
| Tamassee | A quaint town within the beautiful mountains, ideal for vacation rentals focused on nature retreats and outdoor adventures. | Tamassee Dike, Nearby waterfalls, Hiking and biking trails, Lake activities, Scenic countryside |
Understanding Airbnb License Requirements & STR Laws in McCormick (2025)
While McCormick, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for McCormick to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in McCormick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in McCormickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
At Last on Lake Thurmond
Entire Place • 3 bedrooms
Private Yard: pool,gym,bowling,pickle ball,weekly$
Entire Place • 3 bedrooms
Savannah Lakes Village Home: Golf & Hike!
Entire Place • 3 bedrooms
Lakefront McCormick Retreat w/ Patio & Views
Entire Place • 4 bedrooms
Modern McCormick Townhome on Lake Thurmond!
Entire Place • 2 bedrooms
Adventure Awaits at WoodView Villa
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in McCormick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in McCormick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 7 | $201,776 | 95 | 4.87/5.0 |
| Rose | 1 | $67,202 | 5 | 5.00/5.0 |
| Karen | 2 | $57,444 | 81 | 4.99/5.0 |
| Brian | 1 | $47,244 | 39 | 4.97/5.0 |
| Cara | 2 | $34,645 | 89 | 4.84/5.0 |
| Mary Carlton | 1 | $27,732 | 35 | 5.00/5.0 |
| Valerie | 1 | $25,774 | 11 | 4.91/5.0 |
| Amy | 1 | $23,904 | 29 | 4.93/5.0 |
| Alex & Naomi | 1 | $23,071 | 27 | 4.93/5.0 |
| Fred | 1 | $17,784 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in McCormick.
Dive Deeper: Advanced McCormick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for McCormick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMcCormick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for McCormick
- The McCormick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in McCormick, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, outdoor/unique, hotel/boutique (combined 14.4%) offer potential for unique stay experiences.
McCormick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for McCormick
- The dominant room capacity in McCormick is 3 bedrooms listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 90.5% of the active Airbnb listings in McCormick, indicating a high concentration in these sizes.
- A significant 57.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in McCormick.
McCormick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for McCormick
- The most common guest capacity trend in McCormick vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the McCormick STR market, accounting for 61.9% of listings.
- 61.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in McCormick.
- On average, properties in McCormick are equipped to host 5.7 guests.
McCormick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for McCormick
- The most common availability pattern in McCormick falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in McCormick (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
McCormick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.8% of total
2 Nights
13 listings
61.9% of total
3 Nights
3 listings
14.3% of total
4-6 Nights
1 listings
4.8% of total
30+ Nights
3 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in McCormick is 2 Nights, adopted by 61.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the McCormick Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in McCormick, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.9% of McCormick hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- A 2-night minimum appears standard (61.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in McCormick.
McCormick Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
28.6% of total
Moderate
5 listings
23.8% of total
Firm
2 listings
9.5% of total
Strict
8 listings
38.1% of total
Cancellation Policy Insights for McCormick
- The prevailing Airbnb cancellation policy trend in McCormick is Strict, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (47.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.1% market standard in McCormick.
- With 38.1% using Strict terms, this is a viable option in McCormick, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in McCormick.
McCormick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for McCormick
- The overall average booking lead time for vacation rentals in McCormick is 38 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in McCormick.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these McCormick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in McCormick (2025)
Amenity Prevalence
Amenity Insights for McCormick
- Essential amenities in McCormick that guests expect include: Smoke alarm, Heating, Free parking on premises, Air conditioning, Dishes and silverware, Cooking basics, TV, Kitchen, Fire extinguisher, Wifi. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for McCormick: Smoke alarm, Heating, Free parking on premises, Air conditioning, Dishes and silverware, Cooking basics, TV, Kitchen, Fire extinguisher, Wifi.
- Prioritize adding missing essentials: Dishes and silverware, Cooking basics, TV, Kitchen, Fire extinguisher, Wifi.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in McCormick to stay competitive.
McCormick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for McCormick
- The typical guest profile for Airbnb in McCormick consists of primarily domestic travelers (96%), often arriving from nearby Augusta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and Canada (2.1%).
- Top languages spoken are English (90.7%) followed by Spanish (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Augusta and Jacksonville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the McCormick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Six Mile | 58 | $3,991 | $439.50 | 42% |
| Whitemarsh Island | 89 | $3,971 | $281.88 | 48% |
| Appling | 23 | $3,854 | $523.73 | 39% |
| Eatonton | 236 | $3,776 | $459.21 | 33% |
| Bishop | 13 | $3,741 | $446.72 | 35% |
| West Union | 31 | $3,722 | $515.70 | 33% |
| Chapin | 96 | $3,504 | $359.41 | 45% |
| Greensboro | 37 | $3,495 | $520.37 | 28% |
| Bogart | 11 | $3,478 | $566.97 | 29% |
| Savannah | 2,277 | $3,465 | $276.25 | 48% |