Mauldin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mauldin in 2025? Explore comprehensive Airbnb analytics for Mauldin, South Carolina, United States to uncover income potential. This 2025 STR market report for Mauldin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.

Whether you're considering an Airbnb investment in Mauldin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mauldin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mauldin Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$128
The average rental revenue earned for an occupied room per day in Mauldin.
Occupancy Rate(?)
49.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,192
Typical annual income for an Airbnb listing in Mauldin. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.1%
Strong growth (20.1%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Mauldin.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Mauldin.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
35
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mauldin (2025)

Understanding the monthly revenue variations for Airbnb listings in Mauldin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mauldin is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mauldin across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,021+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,786 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,532 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,220, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mauldin

Mauldin Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mauldin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mauldin:

  • Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 61%.
  • Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mauldin

Average Daily Rate (ADR) Airbnb Trends in Mauldin (2025)

Effective short term rental pricing strategy in Mauldin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mauldin typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
  • Typical properties (Median) charge around $119 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Mauldin

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Airbnb Seasonality Analysis & Trends in Mauldin (2025)

Peak Season (December, January, May)
  • Revenue averages $3,168 per month
  • Occupancy rates average 60.8%
  • Daily rates average $131
Shoulder Season
  • Revenue averages $2,679 per month
  • Occupancy maintains around 58.6%
  • Daily rates hold near $124
Low Season (March, July, August)
  • Revenue drops to average $2,283 per month
  • Occupancy decreases to average 50.1%
  • Daily rates adjust to average $127

Seasonality Insights for Mauldin

  • The Airbnb seasonality in Mauldin shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mauldin's highest earning potential, with monthly revenues capable of climbing to $3,287, occupancy reaching a high of 65.4%, and ADRs peaking at $142.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,167, occupancy could drop to 47.6%, and ADRs may adjust down to $119.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mauldin.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mauldin seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mauldin (2025)

Exploring the top neighborhoods for short-term rentals in Mauldin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mauldin City Center
The heart of Mauldin, with easy access to local shops, restaurants, and cafes. Popular for its community events and proximity to Greenville.
Mauldin Cultural Center, Mauldin Park, Local dining spots, Community events, Mauldin Sports Center
Woodruff Road
A major commercial corridor known for its shopping and dining options, attracting visitors for retail therapy and a variety of restaurants.
Haywood Mall, Plaza at Woodruff, Restaurants and cafes, Shopping centers, Local markets
Lake Conestee Nature Park
This beautiful nature park offers outdoor activities and attracts nature lovers and families looking for a peaceful retreat.
Hiking trails, Bird watching, Fishing spots, Picnic areas, Natural beauty
Mauldin Sports Center
A facilities hub for sports and fitness, attracting families and sports enthusiasts for events and activities.
Sports fields, Recreational activities, Event spaces, Fitness classes, Youth sports programs
Dunean Park
A quiet suburban neighborhood with access to parks and family-friendly amenities, ideal for families visiting or relocating.
Dunean Park, Family-friendly community, Local schools, Playgrounds, Neighborhood events
Greenville Technical College – Mauldin Campus
Attracts students and faculty, providing opportunities for short-term rentals and extended stays for visitors to the college.
Technical courses, Community events, Student activities, Local dining with students, College events
Simpsonville
A nearby city that complements Mauldin, with additional retail and dining experiences, making it a great spot for visitors to explore both areas.
Simpsonville Arts Center, Shopping options, Dining experiences, Local parks, Community events
Pinecrest
A residential area that offers proximity to the greater Greenville area, attracting long-term guests looking for a comfortable stay.
Local parks, Quiet neighborhood, Proximity to Greenville, Family-friendly, Residential amenities

Understanding Airbnb License Requirements & STR Laws in Mauldin (2025)

While Mauldin, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mauldin to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Mauldin (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mauldinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Peaceful Ranch Home (4BR/3BA)

Peaceful Ranch Home (4BR/3BA)

Entire Place • 4 bedrooms

$66,774
Revenue
68.3%
Occupancy
$241.01
Daily Rate
New custom home. King bed. Garage. Pet friendly

New custom home. King bed. Garage. Pet friendly

Entire Place • 3 bedrooms

$48,668
Revenue
63.9%
Occupancy
$209.73
Daily Rate
Family Friendly~Spacious + Safe~Sleeps 11

Family Friendly~Spacious + Safe~Sleeps 11

Entire Place • 4 bedrooms

$47,030
Revenue
58.7%
Occupancy
$220.43
Daily Rate
Maverick Ranch-Heart of Mauldin-STR23-000002

Maverick Ranch-Heart of Mauldin-STR23-000002

Entire Place • 3 bedrooms

$45,107
Revenue
69.2%
Occupancy
$158.20
Daily Rate
Spacious 3BR  >Family Friendly >GREAT Location

Spacious 3BR >Family Friendly >GREAT Location

Entire Place • 3 bedrooms

$40,560
Revenue
49.4%
Occupancy
$247.28
Daily Rate
Newly Updated 4-Bed Home Near Downtown Greenville

Newly Updated 4-Bed Home Near Downtown Greenville

Entire Place • 4 bedrooms

$39,780
Revenue
70.7%
Occupancy
$145.33
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mauldin (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mauldin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marcela B3$91,594294.94/5.0
Chambers2$87,5902104.84/5.0
Mauricio1$66,774124.83/5.0
Renee1$45,107315.00/5.0
Gregory1$39,780594.76/5.0
Chad1$38,161244.88/5.0
Ida1$34,2581264.90/5.0
Rob1$32,787224.86/5.0
Jenna1$32,205824.95/5.0
Cristina1$30,615465.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mauldin.

Dive Deeper: Advanced Mauldin STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mauldin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mauldin Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mauldin

  • The Mauldin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mauldin, House properties are the most common (80%), reflecting the local real estate landscape.
  • Houses represent a significant 80% portion, catering likely to families or larger groups.
  • The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Mauldin Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mauldin

  • The dominant room capacity in Mauldin is 3 bedrooms listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Mauldin, indicating a high concentration in these sizes.
  • A significant 48.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mauldin.

Mauldin Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mauldin

  • The most common guest capacity trend in Mauldin vacation rentals is listings accommodating 8+ guests (20%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Mauldin STR market, accounting for 37.1% of listings.
  • 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mauldin.
  • On average, properties in Mauldin are equipped to host 4.2 guests.

Mauldin Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mauldin

  • The most common availability pattern in Mauldin falls within the 181-270 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Mauldin (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 37.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mauldin Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.6%)

1 Night

7 listings

22.6% of total

2 Nights (25.8%)

2 Nights

8 listings

25.8% of total

3 Nights (16.1%)

3 Nights

5 listings

16.1% of total

4-6 Nights (3.2%)

4-6 Nights

1 listings

3.2% of total

7-29 Nights (16.1%)

7-29 Nights

5 listings

16.1% of total

30+ Nights (16.1%)

30+ Nights

5 listings

16.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Mauldin is 2 Nights, adopted by 25.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (16.1%) caters to monthly stays (30+ nights) in Mauldin, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 25.8% of Mauldin hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mauldin.

Mauldin Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (33.3%)

Flexible

10 listings

33.3% of total

Moderate (30%)

Moderate

9 listings

30% of total

Firm (23.3%)

Firm

7 listings

23.3% of total

Strict (13.3%)

Strict

4 listings

13.3% of total

Cancellation Policy Insights for Mauldin

  • The prevailing Airbnb cancellation policy trend in Mauldin is Flexible, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (63.3%) and stricter (36.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 33.3% market standard in Mauldin.
  • Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mauldin.

Mauldin STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mauldin

  • The overall average booking lead time for vacation rentals in Mauldin is 25 days.
  • Guests book furthest in advance for stays during October (average 49 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (40 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Mauldin.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
  • Monitor your own booking lead times against these Mauldin averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mauldin (2025)

Amenity Prevalence

Amenity Insights for Mauldin

  • Essential amenities in Mauldin that guests expect include: Air conditioning, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mauldin: Air conditioning, Wifi, Smoke alarm, TV.
  • Prioritize adding missing essentials: Smoke alarm, TV.
  • Consider adding popular differentiators like Carbon monoxide alarm or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mauldin to stay competitive.

Mauldin Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mauldin

  • The typical guest profile for Airbnb in Mauldin consists of primarily domestic travelers (97%), often arriving from nearby Greenville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.7% of guests.
  • Key international markets include United States (96.7%) and Germany (1.5%).
  • Top languages spoken are English (71.4%) followed by Spanish (12.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Greenville and Atlanta.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mauldin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Union Mills14$5,934$458.5743%
Sevier County54$5,803$490.3244%
Sevierville5,187$4,592$318.7748%
Six Mile57$4,391$411.6743%
West Union31$4,282$513.7238%
Gatlinburg2,866$4,172$307.4447%
Eatonton231$4,171$473.1535%
Wears Valley192$4,135$299.0844%
Bishop10$4,057$508.6143%
Pigeon Forge2,546$3,982$295.1046%

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