Lexington County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Lexington County in 2025? Explore comprehensive Airbnb analytics for Lexington County, South Carolina, United States to uncover income potential. This 2025 STR market report for Lexington County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Lexington County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lexington County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lexington County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lexington County (2025)
Understanding the monthly revenue variations for Airbnb listings in Lexington County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lexington County is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lexington County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,364+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,590 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,276 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,133, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lexington County
Lexington County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lexington County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lexington County:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lexington County
Average Daily Rate (ADR) Airbnb Trends in Lexington County (2025)
Effective short term rental pricing strategy in Lexington County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lexington County typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $405+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
- Typical properties (Median) charge around $211 per night.
- Entry-level properties (Bottom 25%) earn around $145 per night.
Average Daily Rate (ADR) Trend by Month in Lexington County
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Airbnb Seasonality Analysis & Trends in Lexington County (2025)
Peak Season (June, May, July)
- Revenue averages $6,251 per month
- Occupancy rates average 55.2%
- Daily rates average $275
Shoulder Season
- Revenue averages $4,155 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $252
Low Season (January, February, March)
- Revenue drops to average $1,934 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $215
Seasonality Insights for Lexington County
- The Airbnb seasonality in Lexington County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lexington County's highest earning potential, with monthly revenues capable of climbing to $6,581, occupancy reaching a high of 71.0%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,746, occupancy could drop to 30.0%, and ADRs may adjust down to $209.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lexington County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lexington County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lexington County (2025)
Exploring the top neighborhoods for short-term rentals in Lexington County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Murray | A beautiful reservoir that offers a tranquil setting for vacationers. Popular for water sports, fishing, and lakeside activities, making it an attractive location for both relaxation and adventure. | Lake Murray Dam, Lakeside Park, Scenic boat rides, Fishing charters, Waterskiing schools |
| Lexington Town Center | A vibrant area with a mix of shopping, dining, and entertainment options. Ideal for visitors looking to explore the local culture and enjoy a suburban lifestyle close to Columbia. | Lexington County Museum, River Bluff High School Sports, Dining options, Shopping centers |
| West Columbia | An emerging area with a growing number of restaurants and shops. Close to Columbia, it’s a great spot for those looking for a quieter stay with easy access to the city. | Riverwalk Park, Columbia Canal and Riverfront Park, Saluda River |
| Irmo | Family-friendly suburb with a strong local community atmosphere. Great for visitors wanting to experience a home-like environment while being near Columbia's attractions. | Lake Murray Park, Saluda Shoals Park, Shopping and dining options |
| Red Bank | A small community that offers a more rural experience while still being close to urban amenities. Perfect for travelers looking for peace and quiet. | Local parks, Horseback riding opportunities, Community events |
| Batesburg-Leesville | Charming town with historic roots, attracting visitors interested in Southern heritage and local culture. Great for those looking to experience a quaint Southern town. | Local historical sites, Annual festivals, Nearby hiking trails |
| Chapman Hill | A quiet, scenic area with proximity to outdoor activities and nature. Ideal for nature lovers and those looking for a relaxing retreat. | Hiking trails, Nature parks, Wildlife viewing |
| Saluda | A small town with a rich history and beautiful surroundings. Attracts visitors interested in outdoor activities and local history. | Historic sites, Natural parks, Local dining experiences |
Understanding Airbnb License Requirements & STR Laws in Lexington County (2025)
While Lexington County, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lexington County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lexington County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lexington Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Retreat at Lake Murray
Entire Place • 4 bedrooms
5 Bedroom Chalet right on Lake Murray
Entire Place • 5 bedrooms
Lake Murray Lakeshore Lodge | Waterfront + Pool
Entire Place • 3 bedrooms
Lazy Days - Priv Dock,Kayaks,Arcades,Pet Friendly
Entire Place • 4 bedrooms
Vintage Sunrise House | Lake Murray BIG Views
Entire Place • 4 bedrooms
Lakefront Paradise with Private Deck & Kayaks!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lexington County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lexington County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heartwood | 2 | $116,105 | 88 | 4.62/5.0 |
| Otto | 1 | $103,276 | 10 | 4.80/5.0 |
| Vince And Trisha | 1 | $100,923 | 34 | 4.97/5.0 |
| Lauren | 1 | $70,260 | 14 | 5.00/5.0 |
| Wendy (Heartwood Homes) | 1 | $68,626 | 30 | 4.77/5.0 |
| Evolve | 1 | $53,923 | 11 | 4.91/5.0 |
| Stevie | 1 | $47,481 | 51 | 4.98/5.0 |
| Richard | 1 | $43,083 | 5 | 5.00/5.0 |
| Matt | 1 | $42,710 | 48 | 5.00/5.0 |
| Debbie | 1 | $34,804 | 155 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lexington County.
Dive Deeper: Advanced Lexington County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lexington County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLexington County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lexington County
- The Lexington County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lexington County, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Lexington County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lexington County
- The dominant room capacity in Lexington County is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 57.1% of the active Airbnb listings in Lexington County, indicating a high concentration in these sizes.
- A significant 61.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lexington County.
Lexington County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lexington County
- The most common guest capacity trend in Lexington County vacation rentals is listings accommodating 8+ guests (57.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Lexington County STR market, accounting for 76.1% of listings.
- 71.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lexington County.
- On average, properties in Lexington County are equipped to host 6.7 guests.
Lexington County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lexington County
- The most common availability pattern in Lexington County falls within the 91-180 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 33.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lexington County (66.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 66.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lexington County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
6 listings
31.6% of total
3 Nights
7 listings
36.8% of total
4-6 Nights
2 listings
10.5% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lexington County is 3 Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Lexington County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 36.8% of Lexington County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- A 2-night minimum appears standard (31.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lexington County.
Lexington County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
9.5% of total
Flexible
3 listings
14.3% of total
Moderate
4 listings
19% of total
Firm
6 listings
28.6% of total
Strict
6 listings
28.6% of total
Cancellation Policy Insights for Lexington County
- The prevailing Airbnb cancellation policy trend in Lexington County is Firm, used by 28.6% of listings.
- A majority (57.2%) of hosts in Lexington County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.6% market standard in Lexington County.
- Regularly review your cancellation policy against competitors and market demand shifts in Lexington County.
Lexington County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lexington County
- The overall average booking lead time for vacation rentals in Lexington County is 44 days.
- Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Lexington County.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Lexington County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lexington County (2025)
Amenity Prevalence
Amenity Insights for Lexington County
- Essential amenities in Lexington County that guests expect include: Smoke alarm, Free parking on premises, Air conditioning, Kitchen, Wifi, Dishes and silverware, Heating, Coffee maker, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lexington County: Smoke alarm, Free parking on premises, Air conditioning, Kitchen, Wifi, Dishes and silverware, Heating, Coffee maker, Fire extinguisher.
- Prioritize adding missing essentials: Wifi, Dishes and silverware, Heating, Coffee maker, Fire extinguisher.
- Consider adding popular differentiators like Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lexington County to stay competitive.
Lexington County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lexington County
- The typical guest profile for Airbnb in Lexington County consists of primarily domestic travelers (99%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and United Kingdom (0.7%).
- Top languages spoken are English (82.4%) followed by Spanish (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charleston and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lexington County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Chapin | 85 | $3,804 | $346.81 | 46% |