Lexington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Lexington in 2025? Explore comprehensive Airbnb analytics for Lexington, South Carolina, United States to uncover income potential. This 2025 STR market report for Lexington, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Lexington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lexington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lexington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lexington (2025)
Understanding the monthly revenue variations for Airbnb listings in Lexington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lexington is typically May, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lexington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,102+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,772 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,562 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,285, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lexington
Lexington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lexington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lexington:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lexington
Average Daily Rate (ADR) Airbnb Trends in Lexington (2025)
Effective short term rental pricing strategy in Lexington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lexington typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $602+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $286 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Lexington
Get Live Lexington Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Lexington (2025)
Peak Season (May, July, April)
- Revenue averages $4,414 per month
- Occupancy rates average 51.4%
- Daily rates average $289
Shoulder Season
- Revenue averages $3,447 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $264
Low Season (June, September, December)
- Revenue drops to average $2,825 per month
- Occupancy decreases to average 47.8%
- Daily rates adjust to average $272
Seasonality Insights for Lexington
- The Airbnb seasonality in Lexington shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lexington's highest earning potential, with monthly revenues capable of climbing to $4,555, occupancy reaching a high of 56.7%, and ADRs peaking at $306.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,776, occupancy could drop to 41.9%, and ADRs may adjust down to $246.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lexington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lexington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lexington (2025)
Exploring the top neighborhoods for short-term rentals in Lexington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Murray | A popular recreational area known for its beautiful lake, boating, and fishing. It attracts families and tourists looking for a relaxing getaway and outdoor activities. | Lake Murray State Park, Dreher Island State Park, Boat rentals, Fishing spots, Lakefront dining |
| Downtown Lexington | The heart of the city offering a charming blend of shops, restaurants, and local events. It appeals to both tourists and locals looking for a vibrant community atmosphere. | Lexington County Museum, Icehouse Amphitheater, Local dining options, Night markets, Art festivals |
| Piney Grove | Located close to Lexington, this area features spacious homes and a family-friendly environment, making it ideal for longer stays and families visiting the area. | Piney Grove Baptist Church, Family-friendly parks, Local shopping centers, Proximity to schools, Nature trails |
| Red Bank | A suburban area with easy access to I-20, attracting those looking for a quiet stay near bustling Columbia while retaining small-town charm. | Local parks, Red Bank Park, Shopping options, Close to Columbia nightlife, Historical sites |
| Saluda River | This scenic area along the river is perfect for outdoor enthusiasts who enjoy hiking, kayaking, and fishing. It's a hidden gem for nature lovers. | Saluda Riverwalk, Kayaking and canoeing spots, Fishing areas, Picnic spots, Scenic views |
| Woodfield | A growing neighborhood with new development and amenities. It's ideal for guests looking for contemporary accommodations near Lexington's main attractions. | Local dining, New shopping developments, Community parks, Family-oriented atmosphere, Recreational facilities |
| Lake Side at Woodcreek Farms | An upscale community offering a luxurious lifestyle with access to golf courses and fine dining. It attracts those looking for high-end vacation rentals. | Woodcreek Farms Golf Club, Luxury dining, Natural landscapes, Community events, Accessibility to Columbia |
| Ballentine | A charming lakeside community that’s perfect for a peaceful retreat. It caters to travelers looking to enjoy the beauty of Lake Murray in a quiet atmosphere. | Lake Murray access, Local parks, Waterfront dining, Scenic drives, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Lexington (2025)
While Lexington, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lexington to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Lexington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lexingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Luxury Lakefront Resort
Entire Place • 6 bedrooms
New! Lake Murray - Big Water with Mountain Views
Entire Place • 7 bedrooms
Lakefront home on Lake Murray with private dock
Entire Place • 4 bedrooms
Sunrise and Sunset on the Lake
Entire Place • 3 bedrooms
Dock Holiday on Lake Murray
Entire Place • 5 bedrooms
Luxury Escape by the Lake | Sleeps 10
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lexington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lexington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leslie | 1 | $258,205 | 9 | 5.00/5.0 |
| PMI Palmetto | 1 | $192,314 | 34 | 4.88/5.0 |
| Chris | 1 | $164,752 | 150 | 4.97/5.0 |
| Wendy (Heartwood Homes) | 3 | $121,355 | 29 | 4.92/5.0 |
| Todd | 1 | $98,505 | 33 | 5.00/5.0 |
| Heartwood | 2 | $90,859 | 107 | 4.71/5.0 |
| Host #182206031 | 1 | $79,139 | 1 | N/A/5.0 |
| Lonnie | 2 | $76,514 | 227 | 4.92/5.0 |
| Evolve | 2 | $70,551 | 57 | 4.89/5.0 |
| Rosemarie | 2 | $67,917 | 592 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lexington.
Dive Deeper: Advanced Lexington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lexington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLexington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lexington
- The Lexington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.3% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lexington, House properties are the most common (83.9%), reflecting the local real estate landscape.
- Houses represent a significant 83.9% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, outdoor/unique (combined 9.2%) offer potential for unique stay experiences.
Lexington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lexington
- The dominant room capacity in Lexington is 3 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 48.3% of the active Airbnb listings in Lexington, indicating a high concentration in these sizes.
- A significant 51.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lexington.
Lexington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lexington
- The most common guest capacity trend in Lexington vacation rentals is listings accommodating 8+ guests (27.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lexington STR market, accounting for 50.6% of listings.
- 54.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lexington.
- On average, properties in Lexington are equipped to host 4.9 guests.
Lexington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lexington
- The most common availability pattern in Lexington falls within the 271-366 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lexington (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lexington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
23.5% of total
2 Nights
34 listings
40% of total
3 Nights
6 listings
7.1% of total
4-6 Nights
8 listings
9.4% of total
7-29 Nights
3 listings
3.5% of total
30+ Nights
14 listings
16.5% of total
Key Insights
- The most prevalent minimum stay requirement in Lexington is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.5%) of the Lexington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.5%) caters to monthly stays (30+ nights) in Lexington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Lexington hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lexington.
Lexington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
28.2% of total
Moderate
25 listings
32.1% of total
Firm
12 listings
15.4% of total
Strict
19 listings
24.4% of total
Cancellation Policy Insights for Lexington
- The prevailing Airbnb cancellation policy trend in Lexington is Moderate, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (60.3%) and stricter (39.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.1% market standard in Lexington.
- Regularly review your cancellation policy against competitors and market demand shifts in Lexington.
Lexington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lexington
- The overall average booking lead time for vacation rentals in Lexington is 37 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Lexington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Lexington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lexington (2025)
Amenity Prevalence
Amenity Insights for Lexington
- Essential amenities in Lexington that guests expect include: Air conditioning, TV, Free parking on premises, Wifi, Heating, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Microwave, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lexington: Air conditioning, TV, Free parking on premises, Wifi, Heating, Smoke alarm, Hot water.
- Prioritize adding missing essentials: TV, Free parking on premises, Wifi, Heating, Smoke alarm, Hot water.
- Consider adding popular differentiators like Kitchen or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lexington to stay competitive.
Lexington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lexington
- The typical guest profile for Airbnb in Lexington consists of primarily domestic travelers (97%), often arriving from nearby Lexington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (1.2%).
- Top languages spoken are English (77.3%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lexington and Columbia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lexington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Talahi Island | 47 | $4,998 | $333.88 | 49% |
| Okatie | 10 | $4,725 | $597.27 | 39% |
| Six Mile | 58 | $3,810 | $420.90 | 41% |
| West Union | 32 | $3,799 | $492.37 | 36% |
| Kiawah Island | 536 | $3,778 | $530.20 | 35% |
| Whitemarsh Island | 87 | $3,727 | $273.76 | 48% |
| Tybee Island | 1,349 | $3,721 | $392.96 | 40% |
| Appling | 25 | $3,557 | $517.92 | 36% |
| Edisto Island | 26 | $3,437 | $322.98 | 44% |
| Savannah | 2,280 | $3,295 | $272.47 | 47% |