Johns Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Johns Island in 2025? Explore comprehensive Airbnb analytics for Johns Island, South Carolina, United States to uncover income potential. This 2025 STR market report for Johns Island, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 71 active listings.
Whether you're considering an Airbnb investment in Johns Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Johns Island Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Johns Island Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Johns Island (2025)
Understanding the monthly revenue variations for Airbnb listings in Johns Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johns Island is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johns Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,382+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,108 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,249 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,997, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johns Island
Johns Island Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Johns Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johns Island:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johns Island
Average Daily Rate (ADR) Airbnb Trends in Johns Island (2025)
Effective short term rental pricing strategy in Johns Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johns Island typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $706+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $475 or more.
- Typical properties (Median) charge around $263 per night.
- Entry-level properties (Bottom 25%) earn around $171 per night.
Average Daily Rate (ADR) Trend by Month in Johns Island
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Airbnb Seasonality Analysis & Trends in Johns Island (2025)
Peak Season (May, June, July)
- Revenue averages $5,687 per month
- Occupancy rates average 51.6%
- Daily rates average $388
Shoulder Season
- Revenue averages $4,199 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $357
Low Season (January, February, March)
- Revenue drops to average $3,036 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $333
Seasonality Insights for Johns Island
- The Airbnb seasonality in Johns Island shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Johns Island's highest earning potential, with monthly revenues capable of climbing to $6,184, occupancy reaching a high of 55.2%, and ADRs peaking at $393.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,467, occupancy could drop to 32.2%, and ADRs may adjust down to $323.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Johns Island.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Johns Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Johns Island (2025)
Exploring the top neighborhoods for short-term rentals in Johns Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kiawah Island | Exclusive beachfront community known for its pristine beaches and world-class golf courses. Ideal for nature lovers and luxury seekers. | Kiawah Island Golf Resort, Night Heron Park, Kiawah Island Beach, Beaches of Kiawah Island, The Sanctuary at Kiawah Island |
| Seabrook Island | Private island community that offers a tranquil atmosphere and beautiful beaches. Perfect for families and couples looking for a peaceful retreat. | Seabrook Island Beach, Bohicket Marina, Seabrook Island Club, Stoney-Baynard Plantation, Ace Basin |
| Charleston | Historic city known for its well-preserved architecture and rich cultural heritage. Popular with tourists seeking history, food, and southern charm. | The Battery, Rainbow Row, Charleston City Market, Fort Sumter, South Carolina Aquarium |
| Folly Beach | Laid-back beach town known for its surf culture. Attracts those looking for a more casual beach experience with a funky vibe. | Folly Beach County Park, Morris Island Lighthouse, Folly Beach Fishing Pier, The Washout, Folly Island |
| Edisto Beach | Relaxing beach destination known for its natural beauty and low-key atmosphere. Great for families looking for a quieter getaway. | Edisto Beach State Park, Botany Bay Plantation, Edisto Island Serpentarium, Edisto Island Museum |
| Dune West | New upscale community with modern amenities and proximity to both beach and downtown Charleston. Perfect for those looking for luxury rental options. | Dune West Clubhouse, Nearby Golf Courses, Access to Outdoor Activities, Community Events |
| St. George Island | Scenic barrier island with beautiful beaches and a slow pace. Ideal for backdrop vacations and nature exploration. | St. George Island State Park, Lighthouse Park, The Apalachicola Bay, Bird Watching, Historic St. George |
| Wild Dunes | Resort community on Isle of Palms known for its beaches, golf, and family-friendly activities. Attracts vacationers looking for resort amenities and outdoor activities. | Wild Dunes Resort, Isle of Palms Beach, The Links Course, Grand Pavilion, Access to Water Sports |
Understanding Airbnb License Requirements & STR Laws in Johns Island (2025)
While Johns Island, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Johns Island to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Johns Island (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johns Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charleston Waterfront Retreat w/ Deep Water Dock
Entire Place • 4 bedrooms
Barrier Island Retreat
Entire Place • 5 bedrooms
Pluff Mud Point
Entire Place • 5 bedrooms
"Gone Coastal" 3 BR Townhouse at Kiawah River
Entire Place • 3 bedrooms
Abbapoola Creekhouse Family Retreat
Entire Place • 4 bedrooms
B&B Whole House Rental
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Johns Island (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Johns Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sewee | 17 | $711,762 | 253 | 3.76/5.0 |
| Candice | 2 | $278,803 | 43 | 5.00/5.0 |
| Amy | 1 | $128,582 | 19 | 5.00/5.0 |
| Arthur | 1 | $99,860 | 4 | 5.00/5.0 |
| Liza | 2 | $92,056 | 63 | 4.96/5.0 |
| Laurel | 2 | $87,582 | 168 | 4.95/5.0 |
| Jay | 1 | $80,333 | 21 | 5.00/5.0 |
| Gus | 2 | $75,246 | 191 | 4.84/5.0 |
| Karen | 1 | $68,560 | 91 | 5.00/5.0 |
| Brad And Angela | 1 | $68,165 | 397 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johns Island.
Dive Deeper: Advanced Johns Island STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johns Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohns Island Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johns Island
- The Johns Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.7% of the 71 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Johns Island, House properties are the most common (67.6%), reflecting the local real estate landscape.
- Houses represent a significant 67.6% portion, catering likely to families or larger groups.
- The presence of 15.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.2%) offer potential for unique stay experiences.
Johns Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johns Island
- The dominant room capacity in Johns Island is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.3% of the active Airbnb listings in Johns Island, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Johns Island.
Johns Island Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johns Island
- The most common guest capacity trend in Johns Island vacation rentals is listings accommodating 2 guests (36.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Johns Island STR market, accounting for 60.5% of listings.
- 35.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johns Island.
- On average, properties in Johns Island are equipped to host 4.4 guests.
Johns Island Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johns Island
- The most common availability pattern in Johns Island falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Johns Island (29.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Johns Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
7.4% of total
2 Nights
38 listings
55.9% of total
3 Nights
9 listings
13.2% of total
4-6 Nights
1 listings
1.5% of total
7-29 Nights
4 listings
5.9% of total
30+ Nights
11 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Johns Island is 2 Nights, adopted by 55.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.3%) of the Johns Island Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Johns Island, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.9% of Johns Island hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.4% currently do.
- A 2-night minimum appears standard (55.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johns Island.
Johns Island Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
23.7% of total
Flexible
12 listings
20.3% of total
Moderate
13 listings
22% of total
Firm
13 listings
22% of total
Strict
7 listings
11.9% of total
Cancellation Policy Insights for Johns Island
- The prevailing Airbnb cancellation policy trend in Johns Island is Super Strict 30 Days, used by 23.7% of listings.
- There's a relatively balanced mix between guest-friendly (42.3%) and stricter (33.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 23.7% market standard in Johns Island.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Johns Island.
Johns Island STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Johns Island
- The overall average booking lead time for vacation rentals in Johns Island is 52 days.
- Guests book furthest in advance for stays during May (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Johns Island.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Johns Island averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Johns Island (2025)
Amenity Prevalence
Amenity Insights for Johns Island
- Essential amenities in Johns Island that guests expect include: Air conditioning, Smoke alarm, TV, Heating, Hot water, Wifi, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johns Island: Air conditioning, Smoke alarm, TV, Heating, Hot water, Wifi, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: TV, Heating, Hot water, Wifi, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johns Island to stay competitive.
Johns Island Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Johns Island
- The typical guest profile for Airbnb in Johns Island consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and United Kingdom (0.7%).
- Top languages spoken are English (80.2%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Greenville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Johns Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Whitemarsh Island | 74 | $4,245 | $257.28 | 53% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Kiawah Island | 532 | $3,755 | $514.97 | 35% |