Airbnb Market Analytics, Statistics and Data in Isle of Palms, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Isle of Palms? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Isle of Palms:
How much do Airbnb hosts make on average per month in Isle of Palms?
The short-term rental market in Isle of Palms shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $6,517 per month
- Strong performing properties (top 25%) make $11,266 or more
- Best-in-class properties (top 10%) achieve $18,697+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,305
Revenue Variations by Month
Occupancy Rates Throughout the Year in Isle of Palms
The market in Isle of Palms shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Isle of Palms
Daily rates in Isle of Palms vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $509 per night
- Strong performing properties (top 25%) secure $786 or more
- Best-in-class properties (top 10%) pull in $1,205+ per night
- Entry-level properties (bottom 25%) earn around $358
Daily Rate Variations by Month
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Seasonality patterns in Isle of Palms
Peak Season (July, June, May)
- Revenue peaks at $14037.49 per month
- Occupancy rates reach 57.92%
- Daily rates average $768.24
Shoulder Season
- Revenue averages $8823.67 per month
- Occupancy maintains 41.36%
- Daily rates hold at $654.86
Low Season (February, December, January)
- Revenue drops to $3662.65 per month
- Occupancy decreases to 22.12%
- Daily rates adjust to $535.12
Is it still profitable to do Airbnb in Isle of Palms in 2025?
Yes! Isle of Palms demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $8824 and As a mature market with 906 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Isle of Palms
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ocean Boulevard | The main thoroughfare of Isle of Palms, known for its proximity to the beach, restaurants, and shops. Ideal for vacationers seeking easy beach access and local amenities. | Isle of Palms County Park, Ocean Point Beach, Wild Dunes Resort, Local restaurants and bars, Beachfront shops |
| Wild Dunes | A high-end resort area offering golf, tennis, and beachfront accommodations. Attractive to families and groups looking for a full-service resort experience. | Wild Dunes Golf Course, Tennis Center at Wild Dunes, Beachfront pools and amenities, Water sports rentals, Dining options |
| Palm Boulevard | A scenic street lined with palm trees leading directly to the beach. This area offers a variety of charming beach homes perfect for vacation rentals. | Beach access points, Luxury vacation rentals, Scenic neighborhoods, Nearby parks, Local dining spots |
| Isle of Palms Marina | A hub for water activities including boating, fishing, and dining. Great for visitors wanting to engage in water sports and enjoy marina views. | Marina boat rentals, Fishing charters, Waterfront dining, Isle of Palms Boat Ramp, Cruise nights and live music events |
| Center Street | The heart of the island's shopping and dining scene, bustling with activity and local culture, making it appealing for visitors who enjoy a vibrant atmosphere. | Local shops, Restaurants and cafes, Isle of Palms Art Gallery, Annual festivals, Street performers |
| Dewees Island | A secluded island nearby that offers a unique getaway experience for travelers looking to escape the crowds. Features pristine beaches and nature trails. | Nature trails, Secluded beaches, Wildlife observation, Kayaking and nature tours, Eco-tourism opportunities |
| Sullivan's Island | Just a short drive away, this charming island offers a slightly quieter beach experience with historical landmarks and beautiful landscapes. | Fort Moultrie National Historic Park, Sullivan's Island Beach, Local seafood restaurants, Historic sites, Nature trails |
| Charleston Harbor | While a bit farther from Isle of Palms, views of Charleston Harbor and the nearby city of Charleston attract tourists looking to combine activities with beach stays. | Fort Sumter, Charleston Waterfront Park, Historic downtown Charleston, Boat tours, Seaside dining |
Do you need a license for Airbnb in Isle of Palms?
We recommend checking directly with Isle of Palms's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Isle of Palms
Expansive IOP Home w/ Pool + 1 Block to Beach
Entire Place • 6 bedrooms
Coastal Escape: island Oasis with Pool + rooftop
Entire Place • 6 bedrooms
8bd Luxury Island Home with Pool and Views!
Entire Place • 8 bedrooms
Beautiful IOP Retreat with pool and hottub!
Entire Place • 6 bedrooms
8BR/7BA Luxury Beach House, Pool & Elevator
Entire Place • 8 bedrooms
5 Acre Estate with 7 Private Islands on Deep Water
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Isle of Palms
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sweetgrass | 72 | $8,025,697 | 1142 | 4.25/5.0 |
| Isabella At Carroll Realty Ren | 82 | $5,092,790 | 1098 | 4.26/5.0 |
| Beachside By AvantStay | 88 | $5,082,688 | 217 | 2.17/5.0 |
| Deserving Vacations | 45 | $4,351,221 | 1137 | 4.89/5.0 |
| Michael | 28 | $3,712,225 | 259 | 4.63/5.0 |
| Wild Dunes | 110 | $3,695,537 | 341 | 2.26/5.0 |
| ITrip Charleston Beaches | 43 | $3,023,022 | 468 | 4.74/5.0 |
| Amy | 30 | $2,812,986 | 159 | 3.55/5.0 |
| AvantStay | 16 | $2,715,386 | 564 | 4.33/5.0 |
| Win With Carolina One | 40 | $2,246,845 | 332 | 4.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Isle of Palms
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.8%), with house and apartment & condo properties comprising 99.4% of inventory
- Untapped potential in unique stays, boutique & hotels, others segments (0.5% combined)
Room Capacity Distribution
Analysis of 906 properties in Isle of Palms shows that 3 bedrooms properties are most prevalent, making up 27.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 5+ bedrooms together representing 50.2% of all listings.
Key Insights
- Most common: 3 bedrooms (27.2%)
- Least common: 1 bedroom (14.8%)
- Market concentration: 50.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 906 properties in Isle of Palms reveals that 8+ guests properties dominate the market, representing 57.1% of all listings. The average property accommodates 6.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 79.8% of the market.
Key Insights
- Most common capacity: 8+ guests (57.1% of market)
- Least common capacity: 3 guests (0.6% of market)
- Average guest capacity: 6.8 guests per property
- Market concentration: 79.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 906 properties in Isle of Palms, the most common availability pattern is 271-366 days (45.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.2% of properties).
Key Insights
- Most common availability window: 271-366 days (45.9%)
- Most common booking duration: 91-180 days (31.2%)
- Properties with high availability (180+ days): 76.4%
- Properties with long-term bookings (180+ days): 24.8%
Minimum Stay Distributions
1 Night
61 listings
7.4% of total
2 Nights
179 listings
21.8% of total
3 Nights
261 listings
31.8% of total
4-6 Nights
126 listings
15.3% of total
7-29 Nights
16 listings
1.9% of total
30+ Nights
178 listings
21.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 29.2%
- Mid-length stays (4-6 nights) represent 15.3% of listings
- Monthly+ stays (21.7%) suggest a stable extended-stay market
- High market flexibility with 61.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
203 listings
28.4% of total
Super Strict 30 Days
105 listings
14.7% of total
Flexible
6 listings
0.8% of total
Moderate
42 listings
5.9% of total
Firm
220 listings
30.8% of total
Strict
139 listings
19.4% of total
Key Insights
- Firm is the preferred policy at 30.8% of listings
- The market shows a balanced distribution between guest-friendly (6.7%) and strict (50.2%) policies
- Strong market consensus around Firm policies
- Flexible policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 119 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 68 days
- Summer shows the longest average booking window at 110 days, while Winter has the shortest at 68 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 110 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Isle of Palms
Below is the distribution of amenities across listings in Isle of Palms:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.2% of total guests, indicating a dominant local market share.
- Primary international markets: DC (1.2%) and Canada (0.7%)
- English is the top language at 87.1%, followed by Spanish (7.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Charlotte and Greenville markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Isle of Palms. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Folly Beach | 890 | $6,935 | $512.49 | 48% |
| Sullivan's Island | 25 | $6,312 | $784.12 | 42% |
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Ocean Isle Beach | 405 | $6,012 | $600.66 | 40% |
| Charleston | 1,854 | $5,123 | $344.84 | 53% |
| Mount Pleasant | 440 | $4,268 | $273.28 | 55% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
| Edisto Island | 24 | $3,934 | $321.74 | 44% |
| Kiawah Island | 592 | $3,930 | $563.90 | 35% |
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