Irmo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Irmo in 2025? Explore comprehensive Airbnb analytics for Irmo, South Carolina, United States to uncover income potential. This 2025 STR market report for Irmo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Irmo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Irmo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Irmo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Irmo (2025)
Understanding the monthly revenue variations for Airbnb listings in Irmo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Irmo is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Irmo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,183+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,493 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,258 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,201, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Irmo
Irmo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Irmo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Irmo:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Irmo
Average Daily Rate (ADR) Airbnb Trends in Irmo (2025)
Effective short term rental pricing strategy in Irmo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Irmo typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $521+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Irmo
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Airbnb Seasonality Analysis & Trends in Irmo (2025)
Peak Season (July, June, September)
- Revenue averages $4,982 per month
- Occupancy rates average 54.2%
- Daily rates average $211
Shoulder Season
- Revenue averages $3,492 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $213
Low Season (January, February, December)
- Revenue drops to average $2,042 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $219
Seasonality Insights for Irmo
- The Airbnb seasonality in Irmo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Irmo's highest earning potential, with monthly revenues capable of climbing to $5,528, occupancy reaching a high of 62.5%, and ADRs peaking at $235.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,727, occupancy could drop to 34.9%, and ADRs may adjust down to $203.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Irmo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Irmo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Irmo (2025)
Exploring the top neighborhoods for short-term rentals in Irmo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Murray | A popular destination for water activities and relaxing retreats, Lake Murray attracts tourists looking for boating, fishing, and outdoor adventures. Its scenic views and recreational opportunities make it a prime location for Airbnb hosting. | Lake Murray Dam, Murray Park, Boat Tours, Fishing Spots, Water Sports, Local Restaurants |
| Irmo Community Park | Central to the Irmo community, this park is a great spot for families and recreational activities. It draws visitors for picnics, sports, and community events, making nearby accommodations appealing for short-term rentals. | Irmo Community Park, Picnic Areas, Playgrounds, Sports Fields, Walking Trails |
| Ballentine | Adjacent to Lake Murray, Ballentine is a quiet yet desirable area for those wanting a suburban retreat close to water activities. It's ideal for families and those seeking a peaceful getaway with nature. | Lake Murray, Ballentine Park, Local Shopping, Dining Options, Nature Trails |
| Harbison State Forest | This large state forest attracts hikers, outdoor enthusiasts, and nature lovers. Short-term rentals near the forest cater to tourists looking to explore its trails and natural beauty. | Hiking Trails, Wildlife Viewing, Picnic Areas, Nature Programs, Access to the Saluda River |
| Downtown Irmo | The heart of Irmo offers local shops, dining, and community events. Hosting in this area provides easy access to local culture and convenience for travelers. | Local Restaurants, Shops, Irmo Town Hall, Community Events, Cafes |
| Irmo High School | The area around Irmo High School often hosts sports events, graduations, and school activities, making it a potential spot for hosting visitors during these times. | Sports Events, Graduation Ceremonies, Cultural Events |
| Saluda River | The Saluda River offers various recreational opportunities such as kayaking and fishing, appealing to those looking for outdoor adventures and nature experiences while visiting Irmo. | Kayaking, Fishing, Hiking Trails, Scenic Views |
| Local Vineyards and Wineries | The local vineyards and wineries around Irmo attract visitors interested in wine tasting and culinary experiences. Accommodations nearby provide a charming option for wine tourism. | Wine Tastings, Vineyard Tours, Local Events, Dining Experiences |
Understanding Airbnb License Requirements & STR Laws in Irmo (2025)
While Irmo, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Irmo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Irmo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Irmobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Murray Manor Estate
Entire Place • 5 bedrooms
Gorgeous Lake murray home w/NEW pool and hot tub!
Entire Place • 4 bedrooms
Lakefront w pool, dock and pool table, sleeps12
Entire Place • 6 bedrooms
Lake Murray waterfront home- pool/dock/garage
Entire Place • 3 bedrooms
Best location on Lake Murray
Entire Place • 4 bedrooms
Beautiful sunsets on Lake Murray await you
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Irmo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Irmo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yellow Tail Rentals | 2 | $181,205 | 15 | 2.33/5.0 |
| Carolyn | 1 | $128,896 | 53 | 4.92/5.0 |
| Pala | 2 | $96,604 | 90 | 4.55/5.0 |
| Tracy | 1 | $85,940 | 105 | 4.87/5.0 |
| Andrea | 1 | $85,454 | 25 | 4.44/5.0 |
| Anthony | 1 | $77,800 | 25 | 4.64/5.0 |
| Heron Point | 1 | $72,092 | 39 | 4.90/5.0 |
| Joseph | 2 | $69,699 | 102 | 4.35/5.0 |
| Sara | 1 | $52,365 | 56 | 4.98/5.0 |
| John | 1 | $52,307 | 48 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Irmo.
Dive Deeper: Advanced Irmo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Irmo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIrmo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Irmo
- The Irmo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.2% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Irmo, House properties are the most common (73.3%), reflecting the local real estate landscape.
- Houses represent a significant 73.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 8.8%) offer potential for unique stay experiences.
Irmo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Irmo
- The dominant room capacity in Irmo is 1 bedroom listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 48.9% of the active Airbnb listings in Irmo, indicating a high concentration in these sizes.
- A significant 48.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Irmo.
Irmo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Irmo
- The most common guest capacity trend in Irmo vacation rentals is listings accommodating 8+ guests (42.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Irmo STR market, accounting for 53.3% of listings.
- 53.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Irmo.
- On average, properties in Irmo are equipped to host 5.2 guests.
Irmo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Irmo
- The most common availability pattern in Irmo falls within the 271-366 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Irmo (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Irmo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
22.5% of total
2 Nights
16 listings
40% of total
3 Nights
4 listings
10% of total
4-6 Nights
4 listings
10% of total
7-29 Nights
2 listings
5% of total
30+ Nights
5 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Irmo is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Irmo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Irmo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Irmo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Irmo.
Irmo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.5% of total
Flexible
10 listings
25% of total
Moderate
9 listings
22.5% of total
Firm
8 listings
20% of total
Strict
12 listings
30% of total
Cancellation Policy Insights for Irmo
- The prevailing Airbnb cancellation policy trend in Irmo is Strict, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (47.5%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30% market standard in Irmo.
- Regularly review your cancellation policy against competitors and market demand shifts in Irmo.
Irmo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Irmo
- The overall average booking lead time for vacation rentals in Irmo is 39 days.
- Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Irmo.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Irmo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Irmo (2025)
Amenity Prevalence
Amenity Insights for Irmo
- Essential amenities in Irmo that guests expect include: Smoke alarm, Air conditioning, Heating, TV, Wifi, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Irmo: Smoke alarm, Air conditioning, Heating, TV, Wifi, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Hot water.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Irmo to stay competitive.
Irmo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Irmo
- The typical guest profile for Airbnb in Irmo consists of primarily domestic travelers (97%), often arriving from nearby Columbia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (0.9%).
- Top languages spoken are English (79.4%) followed by Spanish (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Columbia and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Irmo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Chapin | 85 | $3,804 | $346.81 | 46% |