Hartsville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Hartsville in 2025? Explore comprehensive Airbnb analytics for Hartsville, South Carolina, United States to uncover income potential. This 2025 STR market report for Hartsville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Hartsville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hartsville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hartsville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hartsville (2025)
Understanding the monthly revenue variations for Airbnb listings in Hartsville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hartsville is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hartsville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,100+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,993 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,065 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,011, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hartsville
Hartsville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hartsville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hartsville:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hartsville
Average Daily Rate (ADR) Airbnb Trends in Hartsville (2025)
Effective short term rental pricing strategy in Hartsville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hartsville typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Hartsville
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Airbnb Seasonality Analysis & Trends in Hartsville (2025)
Peak Season (April, November, June)
- Revenue averages $2,956 per month
- Occupancy rates average 47.6%
- Daily rates average $140
Shoulder Season
- Revenue averages $2,095 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $141
Low Season (February, March, September)
- Revenue drops to average $1,669 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $140
Seasonality Insights for Hartsville
- The Airbnb seasonality in Hartsville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hartsville's highest earning potential, with monthly revenues capable of climbing to $3,263, occupancy reaching a high of 64.3%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,492, occupancy could drop to 31.1%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hartsville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hartsville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hartsville (2025)
Exploring the top neighborhoods for short-term rentals in Hartsville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hartsville Downtown | The heart of Hartsville with a vibrant atmosphere, restaurants, and shops. It's perfect for visitors wanting to experience local culture and events. | Kalmia Gardens, Hartsville Museum, The Center Theater, Sonoco Cultural Arts Center, Local boutiques and cafes |
| Griffin Park | A picturesque neighborhood with beautiful homes and close proximity to parks, offering a tranquil environment for families and leisure travelers. | Griffin Park, Hartsville Country Club, Lake Hartsville, Parks and outdoor recreation areas |
| Darlington County | Surrounding Hartsville, this area has unique Southern charm and is close to historical landmarks, appealing to those interested in history and culture. | Darlington Raceway, Historic Darlington, Southern Heritage, Local farms and festivals |
| Coker College | Home to Coker University, this area attracts students, parents, and educational visitors, making it ideal for short-term stays around academic events. | Coker College campus, College events, Nearby coffee shops and restaurants |
| Lakeview Park | A serene area offering recreational opportunities and lake views, attracting nature lovers and families looking for a peaceful getaway. | Lake Hartsville, Paddle boating, Fishing spots, Nature walking trails |
| West Hartsville | A growing area with new developments under way, popular for visitors looking for modern amenities while being close to the downtown action. | Shopping centers, New restaurants and cafes, Parks and community events |
| East Hartsville | A community-oriented area which is family-friendly and close to schools, appealing to those visiting family or seeking a quiet retreat. | Local schools, Community parks, Family-friendly activities |
| Southern Pines | Known for its welcoming community and outdoor activities, great for guests who enjoy camping and outdoor sports, plus it's near to Hartsville's amenities. | Southern Pines Nature Preserve, Hiking trails, Picnic areas, Community events |
Understanding Airbnb License Requirements & STR Laws in Hartsville (2025)
While Hartsville, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hartsville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hartsville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hartsvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Manchester Place
Entire Place • 4 bedrooms
The Pelican House | 2-bdrm in H-ville w/King Bed!
Entire Place • 2 bedrooms
Come on Home
Entire Place • 2 bedrooms
Downtown Hartsville Condo 202
Entire Place • 2 bedrooms
Private Downtown Cottage Family Friendly Retreat
Entire Place • 3 bedrooms
Cozy little home away from home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hartsville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hartsville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Craig | 2 | $52,206 | 108 | 4.95/5.0 |
| Dawn And Thomas | 1 | $51,356 | 92 | 5.00/5.0 |
| Dr. James | 2 | $35,283 | 20 | 3.77/5.0 |
| Mary Rogers | 1 | $33,710 | 8 | 4.88/5.0 |
| Harris | 2 | $33,655 | 34 | 4.95/5.0 |
| Becky | 1 | $31,477 | 41 | 4.98/5.0 |
| Erin & Kevin | 1 | $30,214 | 168 | 4.90/5.0 |
| J.Mac | 2 | $30,210 | 45 | 4.87/5.0 |
| Audrey | 1 | $30,020 | 110 | 4.97/5.0 |
| Clayton And Beth | 1 | $25,731 | 57 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hartsville.
Dive Deeper: Advanced Hartsville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hartsville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHartsville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hartsville
- The Hartsville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hartsville, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Hartsville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hartsville
- The dominant room capacity in Hartsville is 2 bedrooms listings, making up 52.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 69.6% of the active Airbnb listings in Hartsville, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hartsville.
Hartsville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hartsville
- The most common guest capacity trend in Hartsville vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Hartsville STR market, accounting for 52.2% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hartsville.
- On average, properties in Hartsville are equipped to host 4.7 guests.
Hartsville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hartsville
- The most common availability pattern in Hartsville falls within the 91-180 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hartsville (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hartsville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
47.6% of total
2 Nights
7 listings
33.3% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
2 listings
9.5% of total
7-29 Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Hartsville is 1 Night, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.9%) of the Hartsville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.6% of Hartsville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hartsville.
Hartsville Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
10 listings
50% of total
Firm
6 listings
30% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Hartsville
- The prevailing Airbnb cancellation policy trend in Hartsville is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Hartsville.
- Regularly review your cancellation policy against competitors and market demand shifts in Hartsville.
Hartsville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hartsville
- The overall average booking lead time for vacation rentals in Hartsville is 33 days.
- Guests book furthest in advance for stays during June (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Hartsville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Hartsville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hartsville (2025)
Amenity Prevalence
Amenity Insights for Hartsville
- Essential amenities in Hartsville that guests expect include: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV, Hot water, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Cooking basics, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hartsville: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV, Hot water, Heating.
- Prioritize adding missing essentials: Smoke alarm, TV, Hot water, Heating.
- Consider adding popular differentiators like Kitchen or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hartsville to stay competitive.
Hartsville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hartsville
- The typical guest profile for Airbnb in Hartsville consists of primarily domestic travelers (95%), often arriving from nearby Hartsville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and Mexico (1.4%).
- Top languages spoken are English (79.1%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hartsville and Ocean Isle Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hartsville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Chapin | 85 | $3,804 | $346.81 | 46% |
| Lexington County | 21 | $3,442 | $239.03 | 47% |
| Granite Falls | 12 | $3,427 | $203.00 | 60% |
| Cornelius | 74 | $3,369 | $262.84 | 50% |