Airbnb Market Analytics, Statistics and Data in Greenville, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Greenville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Greenville:
How much do Airbnb hosts make on average per month in Greenville?
The short-term rental market in Greenville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,435 per month
- Strong performing properties (top 25%) make $3,705 or more
- Best-in-class properties (top 10%) achieve $5,386+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,434
Revenue Variations by Month
Occupancy Rates Throughout the Year in Greenville
The market in Greenville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Greenville
Daily rates in Greenville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $124 per night
- Strong performing properties (top 25%) secure $174 or more
- Best-in-class properties (top 10%) pull in $249+ per night
- Entry-level properties (bottom 25%) earn around $89
Daily Rate Variations by Month
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Seasonality patterns in Greenville
Peak Season (October, June, November)
- Revenue peaks at $3438.97 per month
- Occupancy rates reach 65.01%
- Daily rates average $163.07
Shoulder Season
- Revenue averages $2884.97 per month
- Occupancy maintains 54.14%
- Daily rates hold at $155.72
Low Season (December, August, January)
- Revenue drops to $2083.30 per month
- Occupancy decreases to 43.28%
- Daily rates adjust to $146.12
Is it still profitable to do Airbnb in Greenville in 2025?
Yes! Greenville demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $2885 and As a mature market with 766 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Greenville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Greenville | The vibrant heart of Greenville with a mix of historic charm and modern amenities. It's ideal for tourists looking for dining, shopping, and entertainment options, all within walking distance. | Falls Park on the Reedy, The Peace Center, Main Street shopping, Greenville County Museum of Art, Fluor Field at the West End |
| West End | A trendy area with a lively atmosphere filled with transitional lofts, art galleries, and restaurants. It's popular among young professionals and tourists seeking a lively experience. | The Peace Center, Falls Park, Swamp Rabbit Trail, local breweries, Chihuly Glass |
| North Main | A charming residential area known for its beautiful historic homes and proximity to downtown. It's great for family stays and those looking for a quieter neighborhood with parks and local dining. | Greenville Zoo, North Main Park, local boutique shops, vintage homes, Greenville's historic architecture |
| Augusta Road | A sought-after neighborhood with a mix of residential and commercial properties. It's known for its local shops, restaurants, and proximity to downtown, making it a great choice for visitors. | local eateries, Shoppes at Augusta, Hyman Heights Park, Greenville Technical College, easy access to downtown |
| Woodruff Road | A major commercial area with shopping and dining options. It's a busy area, attractive to visitors wanting access to malls and restaurants, suitable for extended stays. | Haywood Mall, local chain restaurants, Pavilion Park, easy access to I-385, golf courses nearby |
| Travelers Rest | Just a short drive from downtown Greenville with a small-town feel. Popular for its outdoor activities, this area attracts visitors looking for nature and adventure. | Paris Mountain State Park, Swamp Rabbit Trail, local farms, restaurants, outdoor events |
| Reedy River Park | A picturesque park area that’s great for family-friendly activities. Visitors will enjoy walking trails, picnic areas, and outdoor entertainment throughout the year. | Walking trails, performances at the park, wildlife watching, grassy areas, access to downtown events |
| Taylors | A growing suburb near Greenville with an appealing mix of residential and commercial options. It's ideal for families and groups looking for a quieter place to stay while being close to the city. | Lake Hartwell, family-friendly parks, shopping centers, local community events, easy access to downtown |
Do you need a license for Airbnb in Greenville?
We recommend checking directly with Greenville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Greenville
Sunrise Ridge Villa - Luxury Retreat on Paris Mout
Entire Place • 5 bedrooms
Mountain Top luxury, Sauna & Steam Shower!
Entire Place • 5 bedrooms
Luxury Home for 8 w/Pool/Gym/Tub
Entire Place • 4 bedrooms
6 BR*Hot Tub*10 mins to DT G-Ville
Entire Place • 7 bedrooms
emily's annex
Entire Place • 2 bedrooms
Luxury 4BR in Historic District, Walk to Downtown
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Greenville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Renee | 40 | $1,486,242 | 2774 | 4.79/5.0 |
| StayGVL | 10 | $656,545 | 444 | 4.77/5.0 |
| Elijah | 23 | $506,316 | 994 | 4.71/5.0 |
| Joshua | 8 | $299,324 | 338 | 4.91/5.0 |
| Brandi | 2 | $255,214 | 75 | 5.00/5.0 |
| Landon | 3 | $239,816 | 297 | 4.85/5.0 |
| John | 4 | $229,973 | 858 | 4.92/5.0 |
| PropertyforLife | 6 | $211,348 | 239 | 4.92/5.0 |
| Evolve | 11 | $189,156 | 207 | 4.30/5.0 |
| Dawn | 14 | $188,756 | 1078 | 4.47/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Greenville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.8%), with house and apartment & condo properties comprising 90.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (9.0% combined)
Room Capacity Distribution
Analysis of 766 properties in Greenville shows that 2 bedrooms properties are most prevalent, making up 35.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 61.6% of all listings.
Key Insights
- Most common: 2 bedrooms (35.2%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 61.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 766 properties in Greenville reveals that 4 guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 48.0% of the market.
Key Insights
- Most common capacity: 4 guests (26.8% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 48.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 766 properties in Greenville, the most common availability pattern is 91-180 days (32.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.8% of properties).
Key Insights
- Most common availability window: 91-180 days (32.5%)
- Most common booking duration: 181-270 days (32.8%)
- Properties with high availability (180+ days): 49.5%
- Properties with long-term bookings (180+ days): 52.5%
Minimum Stay Distributions
1 Night
181 listings
26.6% of total
2 Nights
228 listings
33.5% of total
3 Nights
39 listings
5.7% of total
4-6 Nights
21 listings
3.1% of total
7-29 Nights
63 listings
9.3% of total
30+ Nights
148 listings
21.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.1%
- Mid-length stays (4-6 nights) represent 3.1% of listings
- Monthly+ stays (21.8%) suggest a stable extended-stay market
- High market flexibility with 65.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
11 listings
1.6% of total
Flexible
107 listings
15.9% of total
Moderate
268 listings
39.9% of total
Firm
143 listings
21.3% of total
Strict
142 listings
21.1% of total
Key Insights
- Moderate is the preferred policy at 39.9% of listings
- The market shows a balanced distribution between guest-friendly (55.8%) and strict (42.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Mar, averaging 56 days
- Shortest booking windows are in Sep, Dec, Jan, averaging 34 days
- Spring shows the longest average booking window at 55 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Greenville
Below is the distribution of amenities across listings in Greenville:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and DC (0.3%)
- English is the top language at 82.4%, followed by Spanish (12.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Greenville and Charlotte markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Greenville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $7,686 | $548.02 | 46% |
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
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