Gilbert Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Gilbert in 2025? Explore comprehensive Airbnb analytics for Gilbert, South Carolina, United States to uncover income potential. This 2025 STR market report for Gilbert, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Gilbert, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gilbert Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gilbert Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gilbert (2025)
Understanding the monthly revenue variations for Airbnb listings in Gilbert is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gilbert is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gilbert across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,814+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,301 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,182 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,913, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gilbert
Gilbert Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gilbert STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gilbert:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gilbert
Average Daily Rate (ADR) Airbnb Trends in Gilbert (2025)
Effective short term rental pricing strategy in Gilbert involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gilbert typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $368+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
- Typical properties (Median) charge around $219 per night.
- Entry-level properties (Bottom 25%) earn around $148 per night.
Average Daily Rate (ADR) Trend by Month in Gilbert
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Airbnb Seasonality Analysis & Trends in Gilbert (2025)
Peak Season (June, July, April)
- Revenue averages $5,594 per month
- Occupancy rates average 64.3%
- Daily rates average $250
Shoulder Season
- Revenue averages $3,648 per month
- Occupancy maintains around 48.9%
- Daily rates hold near $251
Low Season (January, February, March)
- Revenue drops to average $2,211 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $261
Seasonality Insights for Gilbert
- The Airbnb seasonality in Gilbert shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gilbert's highest earning potential, with monthly revenues capable of climbing to $5,950, occupancy reaching a high of 68.2%, and ADRs peaking at $277.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,083, occupancy could drop to 31.8%, and ADRs may adjust down to $237.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gilbert.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gilbert seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gilbert (2025)
Exploring the top neighborhoods for short-term rentals in Gilbert? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Murray | A beautiful reservoir known for its recreational opportunities, including boating, fishing, and swimming. Ideal for guests looking to enjoy water activities and a relaxing atmosphere. | Lake Murray State Park, Murray Park, Dreher Island State Park, Lakeside Park, Pine Island |
| Downtown Gilbert | The vibrant heart of Gilbert featuring a mix of shops, restaurants, and entertainment. Great for visitors who want to experience local culture and community events. | Gilbert Historical Museum, Water Tower Plaza, The Hale Centre Theatre, Gilbert Farmers Market, The SanTan Village |
| SanTan Village | A major shopping and dining hub in Gilbert, perfect for families and travelers looking for a suburban lifestyle with access to modern conveniences. | SanTan Village Mall, AMC SanTan Village 12, Topgolf, Alamo Drafthouse Cinema, The Playground |
| Freeman Farm | A family-friendly neighborhood offering parks, schools, and community events. Attractive for visitors looking to immerse themselves in Gilbert's suburban living. | Freeman Farms Neighborhood Park, Gilbert Regional Park, The Riparian Preserve at Water Ranch, Local Farmers Markets |
| Cosmo Park | Known for its recreational facilities including sports fields, picnic areas, and walking trails. Great for active guests looking to explore the outdoors. | Cosmo Dog Park, Gilbert Soccer Complex, Cosmo Park |
| Power Ranch | A vibrant community with parks and an outdoor lifestyle, appealing to families and those seeking a quiet, suburban escape with easy access to amenities. | Power Ranch Park, Power Ranch Community Pool, Walking Trails, Local Shops |
| Val Vista Lakes | A picturesque neighborhood with lake views, ideal for guests seeking a serene environment with outdoor activities and beautiful scenery. | Val Vista Lakes Clubhouse, Lakeside Parks, Walking Trails, Local Dining Options |
| Greenfield Amphitheater | A popular venue for concerts and events, attracting visitors looking for entertainment and a lively atmosphere. | Greenfield Amphitheater, Local Concerts, Food Trucks and Festivals |
Understanding Airbnb License Requirements & STR Laws in Gilbert (2025)
While Gilbert, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gilbert to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gilbert (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gilbertbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Majestically Rustic Lake Murray Retreat |Sleeps 10
Entire Place • 4 bedrooms
Refuge On The Lake
Entire Place • 4 bedrooms
Ultra Modern Lake Murray Villa | Magnificent Views
Entire Place • 3 bedrooms
Gilbert Lakefront Retreat w/ Private Dock!
Entire Place • 2 bedrooms
Enjoy Lake front access @Baylife_LakeMurray
Entire Place • 4 bedrooms
Waterfront Lake Murray Home w/ Private Dock!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gilbert (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gilbert based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wendy (Heartwood Homes) | 3 | $201,884 | 147 | 4.27/5.0 |
| Evolve | 2 | $81,865 | 35 | 4.75/5.0 |
| Jo Ann | 1 | $75,353 | 28 | 4.93/5.0 |
| Garrett | 1 | $67,765 | 31 | 4.90/5.0 |
| David | 1 | $56,667 | 22 | 5.00/5.0 |
| Obinne | 1 | $53,294 | 85 | 4.95/5.0 |
| Nathan | 1 | $46,264 | 160 | 4.96/5.0 |
| Kim | 1 | $45,474 | 31 | 4.97/5.0 |
| Dan | 1 | $35,451 | 37 | 5.00/5.0 |
| Leah | 1 | $34,069 | 158 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gilbert.
Dive Deeper: Advanced Gilbert STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gilbert. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGilbert Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gilbert
- The Gilbert Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gilbert, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, apartment/condo (combined 14.4%) offer potential for unique stay experiences.
Gilbert Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gilbert
- The dominant room capacity in Gilbert is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 57.1% of the active Airbnb listings in Gilbert, indicating a high concentration in these sizes.
- A significant 61.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gilbert.
Gilbert Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gilbert
- The most common guest capacity trend in Gilbert vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gilbert STR market, accounting for 57.1% of listings.
- 71.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gilbert.
- On average, properties in Gilbert are equipped to host 6.2 guests.
Gilbert Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gilbert
- The most common availability pattern in Gilbert falls within the 91-180 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Gilbert (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gilbert Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
5 listings
26.3% of total
3 Nights
7 listings
36.8% of total
4-6 Nights
1 listings
5.3% of total
30+ Nights
5 listings
26.3% of total
Key Insights
- The most prevalent minimum stay requirement in Gilbert is 3 Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26.3%) caters to monthly stays (30+ nights) in Gilbert, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 36.8% of Gilbert hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gilbert.
Gilbert Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
20% of total
Moderate
5 listings
25% of total
Firm
6 listings
30% of total
Strict
5 listings
25% of total
Cancellation Policy Insights for Gilbert
- The prevailing Airbnb cancellation policy trend in Gilbert is Firm, used by 30% of listings.
- A majority (55.0%) of hosts in Gilbert utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30% market standard in Gilbert.
- Regularly review your cancellation policy against competitors and market demand shifts in Gilbert.
Gilbert STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gilbert
- The overall average booking lead time for vacation rentals in Gilbert is 54 days.
- Guests book furthest in advance for stays during May (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Gilbert.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Gilbert averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gilbert (2025)
Amenity Prevalence
Amenity Insights for Gilbert
- Essential amenities in Gilbert that guests expect include: Wifi, TV, Air conditioning, Free parking on premises, Refrigerator, Hangers, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Fire extinguisher, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gilbert: Wifi, TV, Air conditioning, Free parking on premises, Refrigerator, Hangers, Heating.
- Prioritize adding missing essentials: Refrigerator, Hangers, Heating.
- Consider adding popular differentiators like Dishes and silverware or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gilbert to stay competitive.
Gilbert Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gilbert
- The typical guest profile for Airbnb in Gilbert consists of primarily domestic travelers (99%), often arriving from nearby Columbia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and Canada (0.9%).
- Top languages spoken are English (89.1%) followed by Spanish (3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Columbia and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gilbert Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Chapin | 85 | $3,804 | $346.81 | 46% |