Gaffney Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Gaffney in 2025? Explore comprehensive Airbnb analytics for Gaffney, South Carolina, United States to uncover income potential. This 2025 STR market report for Gaffney, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Gaffney, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gaffney Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gaffney Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gaffney (2025)
Understanding the monthly revenue variations for Airbnb listings in Gaffney is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gaffney is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gaffney across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,516+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,939 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,151 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $539, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gaffney
Gaffney Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gaffney STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gaffney:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gaffney
Average Daily Rate (ADR) Airbnb Trends in Gaffney (2025)
Effective short term rental pricing strategy in Gaffney involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gaffney typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $110+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $94 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Gaffney
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Airbnb Seasonality Analysis & Trends in Gaffney (2025)
Peak Season (May, June, July)
- Revenue averages $1,680 per month
- Occupancy rates average 45.2%
- Daily rates average $90
Shoulder Season
- Revenue averages $1,320 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $87
Low Season (March, September, November)
- Revenue drops to average $1,068 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $85
Seasonality Insights for Gaffney
- The Airbnb seasonality in Gaffney shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gaffney's highest earning potential, with monthly revenues capable of climbing to $1,880, occupancy reaching a high of 51.8%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $888, occupancy could drop to 32.2%, and ADRs may adjust down to $82.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gaffney.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gaffney seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gaffney (2025)
Exploring the top neighborhoods for short-term rentals in Gaffney? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gaffney Downtown | Historic district with charming architecture and local shops. This area attracts visitors looking for a quaint Southern experience with access to local culture and cuisine. | Gaffney Outlet Marketplace, Cherokee County History Museum, Hamrick's, Gaffney Little Theatre, Bully Creek Park |
| Cleveland Park | A beautiful park area with recreational facilities and walking trails. This site is perfect for travelers looking for outdoor activities and family-friendly options. | Cleveland Park, Gaffney City Hall, Soccer fields, Picnic areas, Walking trails |
| Lake Whelchel | Popular natural destination for fishing and boating. Ideal for guests who appreciate outdoor adventures and relaxation by the water. | Lake Whelchel, Fishing spots, Boating area, Picnic areas |
| Catawba River | Scenic river area perfect for those who enjoy water sports and nature recreation. It’s a great spot for adventurous guests. | Catawba River access, Kayaking, Fishing, Nature trails |
| Goose Creek State Park | Nearby state park known for its hiking trails and camping facilities. Great for nature lovers and families looking for an outdoor escape. | Hiking trails, Camping sites, Wildlife viewing, Picnic areas |
| Cowpens National Battlefield | Historical site for history buffs interested in the Revolutionary War. Attracts visitors to learn about American history and enjoy guided tours. | Cowpens National Battlefield, Visitor center, Interpretive trails, Historical reenactments |
| Chesnee | Charming small town atmosphere with local events and attractions. Ideal for visitors looking for a quiet retreat with Southern hospitality. | Chesnee Historic District, Local shops, Community events, Parks |
| Sharon | A quaint location known for its serene environment and friendly community. It offers a peaceful stay away from busier tourist areas. | Local parks, Community events, Historic sites |
Understanding Airbnb License Requirements & STR Laws in Gaffney (2025)
While Gaffney, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gaffney to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gaffney (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gaffneybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy 2 bedroom home near downtown Gaffney.
Entire Place • 2 bedrooms
Ewe on the Farm Apartment
Entire Place • 1 bedroom
Cute, Private 2 bdrm Home w/ Fun & Games - Pets ok
Entire Place • 2 bedrooms
Charming Historic Home
Entire Place • 3 bedrooms
Glamping RV on our homestead.
Entire Place • 2 bedrooms
The Carriage House; game room & grill area
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gaffney (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gaffney based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gloria | 11 | $70,712 | 627 | 4.86/5.0 |
| Carly | 2 | $42,381 | 103 | 4.96/5.0 |
| Jared | 1 | $31,664 | 86 | 4.94/5.0 |
| Marina | 1 | $22,841 | 98 | 4.93/5.0 |
| David | 1 | $21,108 | 43 | 4.98/5.0 |
| Shameka | 1 | $16,623 | 40 | 4.90/5.0 |
| Quintin And JoAnn | 1 | $11,702 | 34 | 4.97/5.0 |
| Bradley | 1 | $7,132 | 5 | 4.80/5.0 |
| Clinton | 1 | $6,858 | 14 | 4.86/5.0 |
| Sasha | 1 | $438 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gaffney.
Dive Deeper: Advanced Gaffney STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gaffney. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGaffney Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gaffney
- The Gaffney Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gaffney, Apartment/Condo properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 9.6%) offer potential for unique stay experiences.
Gaffney Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gaffney
- The dominant room capacity in Gaffney is 1 bedroom listings, making up 61.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 95.2% of the active Airbnb listings in Gaffney, indicating a high concentration in these sizes.
- With over half the market (61.9%) consisting of studios or 1-bedroom units, Gaffney is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Gaffney.
Gaffney Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gaffney
- The most common guest capacity trend in Gaffney vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Gaffney STR market, accounting for 52.4% of listings.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gaffney.
- On average, properties in Gaffney are equipped to host 4.1 guests.
Gaffney Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gaffney
- The most common availability pattern in Gaffney falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gaffney (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gaffney Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
1 listings
5% of total
3 Nights
5 listings
25% of total
4-6 Nights
8 listings
40% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Gaffney is 4-6 Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 40% of Gaffney hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gaffney.
Gaffney Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
14.3% of total
Moderate
6 listings
28.6% of total
Strict
12 listings
57.1% of total
Cancellation Policy Insights for Gaffney
- The prevailing Airbnb cancellation policy trend in Gaffney is Strict, used by 57.1% of listings.
- A majority (57.1%) of hosts in Gaffney utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.1% market standard in Gaffney.
- With 57.1% using Strict terms, this is a viable option in Gaffney, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gaffney.
Gaffney STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gaffney
- The overall average booking lead time for vacation rentals in Gaffney is 25 days.
- Guests book furthest in advance for stays during July (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Fall (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Gaffney.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Gaffney averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gaffney (2025)
Amenity Prevalence
Amenity Insights for Gaffney
- Essential amenities in Gaffney that guests expect include: Wifi, Smoke alarm, TV, Air conditioning, Free parking on premises, Heating, Coffee maker, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Extra pillows and blankets are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gaffney: Wifi, Smoke alarm, TV, Air conditioning, Free parking on premises, Heating, Coffee maker, Dishes and silverware.
- Prioritize adding missing essentials: Heating, Coffee maker, Dishes and silverware.
- Consider adding popular differentiators like Hot water or Extra pillows and blankets to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gaffney to stay competitive.
Gaffney Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gaffney
- The typical guest profile for Airbnb in Gaffney consists of primarily domestic travelers (93%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United States (93.2%) and France (2.3%).
- Top languages spoken are English (74%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gaffney Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |