Folly Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Folly Beach in 2025? Explore comprehensive Airbnb analytics for Folly Beach, South Carolina, United States to uncover income potential. This 2025 STR market report for Folly Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 885 active listings.
Whether you're considering an Airbnb investment in Folly Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Folly Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Folly Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Folly Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Folly Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Folly Beach is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Folly Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $16,135+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,167 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,045 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,372, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Folly Beach
Folly Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Folly Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Folly Beach:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Folly Beach
Average Daily Rate (ADR) Airbnb Trends in Folly Beach (2025)
Effective short term rental pricing strategy in Folly Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Folly Beach typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $841+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $583 or more.
- Typical properties (Median) charge around $404 per night.
- Entry-level properties (Bottom 25%) earn around $286 per night.
Average Daily Rate (ADR) Trend by Month in Folly Beach
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Airbnb Seasonality Analysis & Trends in Folly Beach (2025)
Peak Season (July, June, May)
- Revenue averages $12,549 per month
- Occupancy rates average 61.4%
- Daily rates average $583
Shoulder Season
- Revenue averages $7,478 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $483
Low Season (January, February, March)
- Revenue drops to average $4,235 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $418
Seasonality Insights for Folly Beach
- The Airbnb seasonality in Folly Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Folly Beach's highest earning potential, with monthly revenues capable of climbing to $13,498, occupancy reaching a high of 64.8%, and ADRs peaking at $607.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,756, occupancy could drop to 28.5%, and ADRs may adjust down to $390.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Folly Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Folly Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Folly Beach (2025)
Exploring the top neighborhoods for short-term rentals in Folly Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Folly Beach Front | Direct access to the beach with stunning ocean views. Popular among vacationers who want a beach getaway with easy access to sun and surf activities. | Folly Beach Pier, Folly Beach County Park, Water Sports Rentals, Fishing Charters, Surfing Lessons |
| Center Street | The heart of Folly Beach with a variety of shops, restaurants, and bars. Ideal for travelers who want to experience local culture and nightlife. | Local Restaurants, Live Music Venues, Folly Beach Bakery, Beach Access, Folly Beach Market |
| East Ashley Avenue | Quieter residential area with access to beautiful beaches and scenic views. Great for families looking for a more relaxed vacation experience. | Family Friendly Beaches, Scenic Walking Trails, Wild Dunes Plantation Nearby, Local Nature Reserves, Cycle Paths |
| Folly Island | Offers a more secluded and peaceful environment while still being close to mainland attractions. Attracts nature lovers and those looking to escape the crowds. | Botany Bay Wildlife Refuge, Boneyard Beach, Local Wildlife Viewing, Fishing Spots, Kayaking Opportunities |
| Marshview | Known for its beautiful marsh landscapes and bird-watching opportunities. Perfect for those looking for serene views and a quiet atmosphere. | Stono River County Park, Birdwatching Tours, Kayak Rentals, Nature Trails, Photography Spots |
| Folly Beach Park | A great recreational area with picnic spots and beach access. Ideal for visitors looking to enjoy outdoor activities and family gatherings. | Picnic Areas, Playground Facilities, Beach Volleyball, Nature Walks, Bike Paths |
| Waterfront Park | Charming area with stunning views of the water. Popular for romantic getaways and visitors looking for picturesque scenery. | Sunset Views, Fishing Access, Dock Facilities, Photoshoot Locations, Sightseeing |
| James Island | Just a short drive from Folly Beach, offering more dining and entertainment options. Perfect for visitors wanting a mix of beach and city life. | Charleston City Market, Historic Downtown Charleston, Local Breweries, Parks and Recreational Areas, Shopping Districts |
Understanding Airbnb License Requirements & STR Laws in Folly Beach (2025)
While Folly Beach, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Folly Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Folly Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Folly Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront 5-Bed Home w/ Private Backyard & Grill
Entire Place • 4 bedrooms
Chic 5-Bed Home w/ Pool & Views - Walk to Beach!
Entire Place • 4 bedrooms
Across street from Beach, Heated Pool, Hot Tub!
Entire Place • 6 bedrooms
Ocean`s Eye by AvantStay | Beachfront Group Escape
Entire Place • 6 bedrooms
Blackbeard's Folly Flagship - Sleeps 24 - 8BR 4BA
Entire Place • 8 bedrooms
Lighthouse by AvantStay | Beachfront Paradise
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Folly Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Folly Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| MyOceanRental | 83 | $8,753,734 | 2894 | 4.81/5.0 |
| Win With Carolina One | 118 | $7,547,736 | 1928 | 4.54/5.0 |
| The Best Rentals | 82 | $7,349,245 | 2229 | 4.53/5.0 |
| Alison | 30 | $4,324,488 | 1086 | 4.49/5.0 |
| Charleston Coast | 74 | $4,065,138 | 422 | 3.00/5.0 |
| Ryan | 39 | $2,562,208 | 3461 | 4.43/5.0 |
| StayDuvet | 22 | $2,341,292 | 1336 | 4.91/5.0 |
| Nicole At Rent On Folly | 7 | $2,131,497 | 607 | 4.97/5.0 |
| ITrip Charleston Beaches | 17 | $1,586,047 | 432 | 4.85/5.0 |
| David | 8 | $1,089,379 | 1506 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Folly Beach.
Dive Deeper: Advanced Folly Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Folly Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFolly Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Folly Beach
- The Folly Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 885 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Folly Beach, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 0.6%) offer potential for unique stay experiences.
Folly Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Folly Beach
- The dominant room capacity in Folly Beach is 3 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 56.9% of the active Airbnb listings in Folly Beach, indicating a high concentration in these sizes.
- A significant 65.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Folly Beach.
Folly Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Folly Beach
- The most common guest capacity trend in Folly Beach vacation rentals is listings accommodating 8+ guests (44.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Folly Beach STR market, accounting for 70.5% of listings.
- 74.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Folly Beach.
- On average, properties in Folly Beach are equipped to host 6.2 guests.
Folly Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Folly Beach
- The most common availability pattern in Folly Beach falls within the 181-270 days range, representing 37.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Folly Beach (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Folly Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
5.5% of total
2 Nights
205 listings
24% of total
3 Nights
220 listings
25.8% of total
4-6 Nights
54 listings
6.3% of total
7-29 Nights
9 listings
1.1% of total
30+ Nights
318 listings
37.3% of total
Key Insights
- The most prevalent minimum stay requirement in Folly Beach is 30+ Nights, adopted by 37.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.3%) caters to monthly stays (30+ nights) in Folly Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.3% of Folly Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Folly Beach.
Folly Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
101 listings
12.3% of total
Super Strict 30 Days
253 listings
30.9% of total
Flexible
25 listings
3.1% of total
Moderate
106 listings
13% of total
Firm
175 listings
21.4% of total
Strict
158 listings
19.3% of total
Cancellation Policy Insights for Folly Beach
- The prevailing Airbnb cancellation policy trend in Folly Beach is Super Strict 30 Days, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (16.1%) and stricter (40.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 30.9% market standard in Folly Beach.
- Regularly review your cancellation policy against competitors and market demand shifts in Folly Beach.
Folly Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Folly Beach
- The overall average booking lead time for vacation rentals in Folly Beach is 67 days.
- Guests book furthest in advance for stays during June (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 58 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Folly Beach.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Folly Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Folly Beach (2025)
Amenity Prevalence
Amenity Insights for Folly Beach
- Essential amenities in Folly Beach that guests expect include: Wifi, Air conditioning, Smoke alarm, TV, Coffee maker, Free parking on premises, Refrigerator, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Folly Beach: Wifi, Air conditioning, Smoke alarm, TV, Coffee maker, Free parking on premises, Refrigerator, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, TV, Coffee maker, Free parking on premises, Refrigerator, Kitchen.
- Consider adding popular differentiators like Heating or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Folly Beach to stay competitive.
Folly Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Folly Beach
- The typical guest profile for Airbnb in Folly Beach consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and DC (0.8%).
- Top languages spoken are English (80.3%) followed by Spanish (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Asheville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Folly Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Ocean Isle Beach | 414 | $5,769 | $604.07 | 39% |
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Kiawah Island | 532 | $3,755 | $514.97 | 35% |
| Edisto Island | 24 | $3,647 | $324.60 | 43% |