Florence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Florence in 2025? Explore comprehensive Airbnb analytics for Florence, South Carolina, United States to uncover income potential. This 2025 STR market report for Florence, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 84 active listings.
Whether you're considering an Airbnb investment in Florence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Florence Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Florence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Florence (2025)
Understanding the monthly revenue variations for Airbnb listings in Florence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Florence is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Florence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,956+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,984 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,954 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $911, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Florence
Florence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Florence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Florence:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Florence
Average Daily Rate (ADR) Airbnb Trends in Florence (2025)
Effective short term rental pricing strategy in Florence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Florence typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $166+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Florence
Get Live Florence Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Florence (2025)
Peak Season (June, July, May)
- Revenue averages $2,341 per month
- Occupancy rates average 49.9%
- Daily rates average $100
Shoulder Season
- Revenue averages $2,093 per month
- Occupancy maintains around 52.7%
- Daily rates hold near $105
Low Season (January, August, September)
- Revenue drops to average $1,747 per month
- Occupancy decreases to average 44.8%
- Daily rates adjust to average $103
Seasonality Insights for Florence
- The Airbnb seasonality in Florence shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Florence's highest earning potential, with monthly revenues capable of climbing to $2,376, occupancy reaching a high of 59.5%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,597, occupancy could drop to 43.0%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Florence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Florence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Florence (2025)
Exploring the top neighborhoods for short-term rentals in Florence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | The heart of Florence, known for its charming architecture and rich history. Ideal for tourists seeking cultural experiences and easy access to dining and shopping. | Florence County Museum, Pecan Grove Park, Palmetto Peddler Antique Mall, Downtown Florence, The Florence Little Theatre |
| Moore School Area | A family-friendly neighborhood with good schools and proximity to parks. Attracts families and long-term visitors looking for comfort and convenience. | Timrod Park, Moore Elementary School, James F. Byrnes High School, local cafes and shops |
| Kendall | A suburban area known for its residential neighborhoods and local amenities. Great for families and those looking for a quieter stay with easy access to city attractions. | Kendall Village Center, the Shops at Sunset Place, local parks, grocery stores and dining options |
| North Florence | An up-and-coming area with affordable housing and new developments. Attractive for young professionals and those looking for a more budget-friendly option. | National Cemetery in Florence, local eateries and shops, quick access to I-95 |
| Cedar Creek | A tranquil suburban neighborhood popular with families, offering parks and a strong community feel. Ideal for those seeking a peaceful stay. | Cedar Creek Park, local schools, family-friendly restaurants |
| Darlington Casino Area | Close to the Darlington Raceway and a variety of entertainment options, this area attracts racing fans and thrill-seekers during race seasons. | Darlington Raceway, local casinos, golf courses, upcoming events |
| West Florence | A growing area with new commercial developments, making it attractive for both short-term visitors and business travelers. | Magnolia Mall, local restaurants, West Florence High School |
| Effingham | Quiet and rural, yet close to Florence, this area appeals to those looking for a retreat-like atmosphere while still being within easy reach of the city. | Hagood Mill Historic Site, local farms, scenic countryside |
Understanding Airbnb License Requirements & STR Laws in Florence (2025)
While Florence, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Florence to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Florence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Florencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hickory Haven 3Br Elegant Downtown Hidden Gem
Entire Place • 3 bedrooms
Highway Oasis and Myrtle Beach
Entire Place • 3 bedrooms
Sleeps on the Creek!
Entire Place • 2 bedrooms
Charming Home in Florence, SC
Entire Place • 3 bedrooms
Home on Broad
Entire Place • 3 bedrooms
Creekside Cottage - 4 Bedrooms
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Florence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Florence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aron And Collin Smith | 3 | $97,682 | 854 | 4.90/5.0 |
| Lilis | 5 | $89,171 | 82 | 4.94/5.0 |
| Belinda | 2 | $72,679 | 74 | 4.97/5.0 |
| Arnold | 5 | $61,631 | 96 | 2.87/5.0 |
| Wempy | 2 | $60,594 | 37 | 4.97/5.0 |
| Shaquana | 1 | $59,085 | 86 | 4.90/5.0 |
| Reeves | 6 | $57,155 | 835 | 4.01/5.0 |
| Safala | 1 | $51,105 | 78 | 5.00/5.0 |
| Bryan | 2 | $47,585 | 55 | 4.86/5.0 |
| Chris | 1 | $45,685 | 34 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Florence.
Dive Deeper: Advanced Florence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Florence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlorence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Florence
- The Florence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 84 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Florence, House properties are the most common (60.7%), reflecting the local real estate landscape.
- Houses represent a significant 60.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Florence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Florence
- The dominant room capacity in Florence is 1 bedroom listings, making up 29.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Florence, indicating a high concentration in these sizes.
- A significant 26.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Florence.
Florence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Florence
- The most common guest capacity trend in Florence vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Florence STR market, accounting for 57.2% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Florence.
- On average, properties in Florence are equipped to host 3.7 guests.
Florence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Florence
- The most common availability pattern in Florence falls within the 271-366 days range, representing 32.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Florence (27.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Florence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
21.5% of total
2 Nights
17 listings
21.5% of total
3 Nights
9 listings
11.4% of total
4-6 Nights
7 listings
8.9% of total
7-29 Nights
17 listings
21.5% of total
30+ Nights
12 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Florence is 1 Night, adopted by 21.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Florence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 21.5% of Florence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Florence.
Florence Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
29.6% of total
Moderate
22 listings
31% of total
Firm
18 listings
25.4% of total
Strict
10 listings
14.1% of total
Cancellation Policy Insights for Florence
- The prevailing Airbnb cancellation policy trend in Florence is Moderate, used by 31% of listings.
- There's a relatively balanced mix between guest-friendly (60.6%) and stricter (39.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31% market standard in Florence.
- Using a Strict policy might deter some guests, as only 14.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Florence.
Florence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Florence
- The overall average booking lead time for vacation rentals in Florence is 29 days.
- Guests book furthest in advance for stays during May (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Florence.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Florence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Florence (2025)
Amenity Prevalence
Amenity Insights for Florence
- Essential amenities in Florence that guests expect include: TV, Smoke alarm, Wifi, Air conditioning, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Florence: TV, Smoke alarm, Wifi, Air conditioning, Free parking on premises, Heating.
- Prioritize adding missing essentials: Free parking on premises, Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Florence to stay competitive.
Florence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Florence
- The typical guest profile for Airbnb in Florence consists of primarily domestic travelers (97%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and DC (1%).
- Top languages spoken are English (76.2%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charleston and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Florence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Ocean Isle Beach | 414 | $5,769 | $604.07 | 39% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Oak Island | 1,083 | $3,495 | $380.69 | 40% |
| Cornelius | 74 | $3,369 | $262.84 | 50% |
| Norwood | 16 | $3,343 | $296.95 | 43% |