Easley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Easley in 2025? Explore comprehensive Airbnb analytics for Easley, South Carolina, United States to uncover income potential. This 2025 STR market report for Easley, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Easley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Easley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Easley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Easley (2025)
Understanding the monthly revenue variations for Airbnb listings in Easley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Easley is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Easley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,252+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,382 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,091 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,078, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Easley
Easley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Easley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Easley:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Easley
Average Daily Rate (ADR) Airbnb Trends in Easley (2025)
Effective short term rental pricing strategy in Easley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Easley typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Easley
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Airbnb Seasonality Analysis & Trends in Easley (2025)
Peak Season (June, May, October)
- Revenue averages $3,282 per month
- Occupancy rates average 52.1%
- Daily rates average $148
Shoulder Season
- Revenue averages $2,610 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $154
Low Season (January, February, March)
- Revenue drops to average $2,012 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $165
Seasonality Insights for Easley
- The Airbnb seasonality in Easley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Easley's highest earning potential, with monthly revenues capable of climbing to $3,427, occupancy reaching a high of 59.9%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,883, occupancy could drop to 38.4%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Easley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Easley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Easley (2025)
Exploring the top neighborhoods for short-term rentals in Easley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Easley | The heart of Easley with a mix of local shops, restaurants, and a vibrant community atmosphere. Ideal for guests looking for convenience and access to amenities. | Easley Farmers Market, Easley Historic District, Local Restaurants, Easley Community Park, Easley Library |
| Easley City Park | A picturesque area surrounded by green spaces and recreational activities. Popular with families and nature lovers who seek amenities and outdoor fun. | Easley City Park, Playgrounds, Walking Trails, Fishing Pond, Picnic Areas |
| Doodle Trail | A scenic trail that connects Easley to neighboring areas, popular with outdoor enthusiasts. Great for guests who enjoy hiking, biking, and nature walks. | Doodle Trail Access Points, Natural Scenery, Wildlife Viewing, Biking Trails, Hiking Opportunities |
| Brookwood Church | Known for its welcoming atmosphere and community events, a popular spot for guests looking for a local experience and family-friendly activities. | Brookwood Church Events, Community Gatherings, Cultural Activities, Playgrounds, Family Events |
| Centrally Located Shops | Proximity to various shopping options makes it a convenient choice for visitors. Attracts tourists who want to explore local boutiques and eateries. | Local Shops, Dining Options, Antique Stores, Craft Shops, Seasonal Festivals |
| Easley Historical Society | Rich in history and culture, attracting guests interested in local heritage, museums, and educational experiences. | Easley Historical Society, Historic Exhibits, Cultural Programs, Community Events |
| Lake Hartwell | Just a short drive from Easley, a prime spot for those seeking recreation on the water. Ideal for guests who love fishing, boating, and outdoor activities. | Lake Hartwell Recreational Areas, Boating, Fishing, Picnic Areas, Camping Spots |
| Nearby Clemson University | Attracts students, visiting families, and sports fans. A great location during school events, game days, and cultural festivals. | Clemson University Campus, Death Valley Stadium, Clemson Botanical Gardens, Cultural Events, Sports Activities |
Understanding Airbnb License Requirements & STR Laws in Easley (2025)
While Easley, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Easley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Easley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Easleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Moments Happen Here: 10 acres 20 min to GVL
Entire Place • 6 bedrooms
Luxurious 3BR on Lake Saluda w/ Kayaks, Fire Pit
Entire Place • 3 bedrooms
Lakefront container home | romantic + secluded
Entire Place • 1 bedroom
Large lake house - 15 min to Downtown Greenville
Entire Place • 6 bedrooms
Your Carolina Oasis Awaits! Pets FREE V(´ᴥ`)V
Entire Place • 3 bedrooms
Historic Downtown Easley Home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Easley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Easley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katie | 12 | $174,576 | 1434 | 4.88/5.0 |
| Emma | 3 | $143,766 | 40 | 4.76/5.0 |
| Travis | 1 | $112,433 | 111 | 4.96/5.0 |
| Renee | 3 | $89,737 | 47 | 3.22/5.0 |
| Deana | 3 | $84,872 | 305 | 4.92/5.0 |
| Maddy | 1 | $77,174 | 244 | 4.99/5.0 |
| HendersonHouse | 1 | $74,897 | 147 | 4.90/5.0 |
| Sherri | 3 | $73,831 | 796 | 4.93/5.0 |
| Host #87326944 | 1 | $64,918 | 58 | 4.97/5.0 |
| Toya | 2 | $63,163 | 35 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Easley.
Dive Deeper: Advanced Easley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Easley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEasley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Easley
- The Easley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Easley, House properties are the most common (62.2%), reflecting the local real estate landscape.
- Houses represent a significant 62.2% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 2.7%) offer potential for unique stay experiences.
Easley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Easley
- The dominant room capacity in Easley is 1 bedroom listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.3% of the active Airbnb listings in Easley, indicating a high concentration in these sizes.
- A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Easley.
Easley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Easley
- The most common guest capacity trend in Easley vacation rentals is listings accommodating 2 guests (32.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Easley STR market, accounting for 56.7% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Easley.
- On average, properties in Easley are equipped to host 4.3 guests.
Easley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Easley
- The most common availability pattern in Easley falls within the 181-270 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Easley (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Easley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
29.9% of total
2 Nights
32 listings
47.8% of total
3 Nights
7 listings
10.4% of total
4-6 Nights
4 listings
6% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
3 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Easley is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.7%) of the Easley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Easley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.9% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Easley.
Easley Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
19 listings
27.5% of total
Moderate
26 listings
37.7% of total
Firm
10 listings
14.5% of total
Strict
14 listings
20.3% of total
Cancellation Policy Insights for Easley
- The prevailing Airbnb cancellation policy trend in Easley is Moderate, used by 37.7% of listings.
- There's a relatively balanced mix between guest-friendly (65.2%) and stricter (34.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.7% market standard in Easley.
- Regularly review your cancellation policy against competitors and market demand shifts in Easley.
Easley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Easley
- The overall average booking lead time for vacation rentals in Easley is 39 days.
- Guests book furthest in advance for stays during May (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Easley.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Easley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Easley (2025)
Amenity Prevalence
Amenity Insights for Easley
- Essential amenities in Easley that guests expect include: Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Easley: Free parking on premises, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Easley to stay competitive.
Easley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Easley
- The typical guest profile for Airbnb in Easley consists of primarily domestic travelers (99%), often arriving from nearby Greenville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and United Kingdom (0.2%).
- Top languages spoken are English (81%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Greenville and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Easley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |