Airbnb Market Analytics, Statistics and Data in Bluffton, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bluffton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bluffton:
How much do Airbnb hosts make on average per month in Bluffton?
The short-term rental market in Bluffton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,222 per month
- Strong performing properties (top 25%) make $5,102 or more
- Best-in-class properties (top 10%) achieve $7,948+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,025
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bluffton
The market in Bluffton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bluffton
Daily rates in Bluffton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $207 per night
- Strong performing properties (top 25%) secure $360 or more
- Best-in-class properties (top 10%) pull in $1,209+ per night
- Entry-level properties (bottom 25%) earn around $142
Daily Rate Variations by Month
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Seasonality patterns in Bluffton
Peak Season (March, June, May)
- Revenue peaks at $5177.88 per month
- Occupancy rates reach 60.22%
- Daily rates average $622.03
Shoulder Season
- Revenue averages $3999.29 per month
- Occupancy maintains 49.64%
- Daily rates hold at $466.94
Low Season (December, September, January)
- Revenue drops to $2720.05 per month
- Occupancy decreases to 38.58%
- Daily rates adjust to $268.04
Is it still profitable to do Airbnb in Bluffton in 2025?
Yes! Bluffton demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3999 and The market's 159 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bluffton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town Bluffton | Charming historic district with quaint shops, art galleries, and beautiful oak trees. Popular for those wanting a taste of Lowcountry culture and community atmosphere. | Bluffton Village, Church of the Cross, Calhoun Street, Bluffton Farmers Market, Heyward House Historic Center |
| Palmetto Bluff | Exclusive gated community offering luxury accommodations, beautiful scenery, and a variety of outdoor activities. Attracts visitors seeking a serene and upscale retreat. | Montage Palmetto Bluff, Wilson Village, River Road, Recreation amenities, The May River |
| The Vista | A trendy area known for its vibrant arts scene, dining, and nightlife. Perfect for attracting younger crowds and those interested in local culture. | Local galleries, Restaurants and bars, Craft breweries, The Arts Center of Coastal Carolina, Live music venues |
| Dolphin Head | A scenic residential area with beautiful beaches and golf courses. Ideal for vacationers seeking relaxation and outdoor activities such as fishing and golfing. | Dolphin Head Beach, Port Royal Plantation, Golf courses, Nature trails, Marinas |
| HHI (Hilton Head Island) | Nearby Hilton Head Island is a popular destination for vacationers. Its beaches and recreational activities make it an attractive option for tourists. | Coligny Beach, Sea Pines Resort, Harbour Town, Shelter Cove Marina, Golf courses and resorts |
| Whale Branch | A peaceful area with access to waterways and the Lowcountry landscape. Great for nature lovers and those seeking a quiet getaway. | Whale Branch Creek, Nature trails, Fishing spots, Kayaking, Local wildlife |
| Savannah Historical District (Nearby) | Though not directly in Bluffton, nearby Savannah is a major tourist attraction with a rich history, making it a prime location for Airbnb hosts. | Forsyth Park, Savannah River Street, Historic homes, The Cathedral of St. John the Baptist, Savannah College of Art and Design |
| Carteret Street | An emerging area in Bluffton offering unique local dining and shops, appealing to trendsetters and foodies. | Local cafes and restaurants, Art spaces, Market events, Community gatherings, Shopping boutiques |
Do you need a license for Airbnb in Bluffton?
We recommend checking directly with Bluffton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bluffton
Spacious 4 bedroom w/pool & GuestHouse Old Town
Entire Place • 5 bedrooms
Outstanding Overlook 376
Entire Place • 4 bedrooms
Walk into Bluffton/ BOHO Home & Carriage House-HA
Entire Place • 5 bedrooms
Gorgeous Guesthouse Cottage in Moreland Village!
Entire Place • 2 bedrooms
Home in Moreland Village - Sleeps 11!
Entire Place • 4 bedrooms
Bluffton Village Home-5BR Old Town w/Carriage Home
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Bluffton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ellen | 9 | $786,784 | 76 | 4.40/5.0 |
| Evolve | 10 | $429,060 | 312 | 4.79/5.0 |
| Brandon And Tiffany | 4 | $321,335 | 456 | 4.91/5.0 |
| Jonathan And Patricia | 3 | $279,347 | 441 | 4.99/5.0 |
| BlufftonTraveler | 8 | $185,146 | 18 | 2.50/5.0 |
| Gareth | 2 | $182,016 | 27 | 5.00/5.0 |
| Brianne | 3 | $151,977 | 211 | 4.86/5.0 |
| Shannon | 1 | $146,862 | 42 | 4.76/5.0 |
| Lb | 1 | $113,347 | 22 | 5.00/5.0 |
| Jeanette | 3 | $112,304 | 731 | 4.69/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bluffton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.1%), with house and apartment & condo properties comprising 84.3% of inventory
- Untapped potential in others, outdoor & mobile segments (3.8% combined)
Room Capacity Distribution
Analysis of 159 properties in Bluffton shows that 3 bedrooms properties are most prevalent, making up 28.9% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 52.2% of all listings.
Key Insights
- Most common: 3 bedrooms (28.9%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 52.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 159 properties in Bluffton reveals that 6 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 47.8% of the market.
Key Insights
- Most common capacity: 6 guests (26.4% of market)
- Least common capacity: 7 guests (2.5% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 47.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 159 properties in Bluffton, the most common availability pattern is 91-180 days (32.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.7% of properties).
Key Insights
- Most common availability window: 91-180 days (32.7%)
- Most common booking duration: 181-270 days (37.7%)
- Properties with high availability (180+ days): 53.5%
- Properties with long-term bookings (180+ days): 52.2%
Minimum Stay Distributions
1 Night
34 listings
21.9% of total
2 Nights
76 listings
49% of total
3 Nights
32 listings
20.6% of total
4-6 Nights
3 listings
1.9% of total
30+ Nights
10 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.9%
- Mid-length stays (4-6 nights) represent 1.9% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 91.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.7% of total
Super Strict 30 Days
9 listings
6% of total
Flexible
26 listings
17.4% of total
Moderate
52 listings
34.9% of total
Firm
42 listings
28.2% of total
Strict
19 listings
12.8% of total
Key Insights
- Moderate is the preferred policy at 34.9% of listings
- The market shows a balanced distribution between guest-friendly (52.3%) and strict (41.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Mar, averaging 74 days
- Shortest booking windows are in Jan, Aug, Sep, averaging 42 days
- Spring shows the longest average booking window at 74 days, while Winter has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Sep when lead times are shortest
Popular Airbnb Amenities in Bluffton
Every property in Bluffton comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.1% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.7%) and DC (0.6%)
- English is the top language at 84.6%, followed by Spanish (9.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.7%
Recommendations
- Target marketing campaigns for Charlotte and Atlanta markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bluffton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Folly Beach | 890 | $6,935 | $512.49 | 48% |
| Sullivan's Island | 25 | $6,312 | $784.12 | 42% |
| Isle of Palms | 906 | $6,251 | $667.10 | 41% |
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Charleston | 1,854 | $5,123 | $344.84 | 53% |
| Whitemarsh Island | 73 | $4,363 | $256.42 | 53% |
| Mount Pleasant | 440 | $4,268 | $273.28 | 55% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
| Edisto Island | 24 | $3,934 | $321.74 | 44% |
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