Airbnb Market Analytics, Statistics and Data in Aiken County, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Aiken County? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Aiken County:
How much do Airbnb hosts make on average per month in Aiken County?
The short-term rental market in Aiken County shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,135 per month
- Strong performing properties (top 25%) make $3,433 or more
- Best-in-class properties (top 10%) achieve $5,753+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,140
Revenue Variations by Month
Occupancy Rates Throughout the Year in Aiken County
The market in Aiken County shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Aiken County
Daily rates in Aiken County vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $151 per night
- Strong performing properties (top 25%) secure $321 or more
- Best-in-class properties (top 10%) pull in $755+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Aiken County
Peak Season (April, March, May)
- Revenue peaks at $4590.39 per month
- Occupancy rates reach 53.78%
- Daily rates average $326.02
Shoulder Season
- Revenue averages $2978.64 per month
- Occupancy maintains 45.94%
- Daily rates hold at $302.19
Low Season (January, February, August)
- Revenue drops to $2082.72 per month
- Occupancy decreases to 38.65%
- Daily rates adjust to $280.83
Is it still profitable to do Airbnb in Aiken County in 2025?
Yes! Aiken County demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2979 and As a mature market with 589 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Aiken County
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Aiken | Aiken is known for its historic charm, equestrian culture, and as a winter retreat for the wealthy. It attracts visitors looking for Southern hospitality and outdoor activities. | Aiken's Historic District, Hopelands Gardens, Aiken Thoroughbred Racing Hall of Fame and Museum, The Aiken Opera House, Dulles Grove, Aiken County Historical Museum |
| North Augusta | North Augusta is desirable due to its proximity to Augusta, Georgia, including the Masters Golf Tournament. It offers family-friendly attractions and easy access to the city. | Riverside Park, North Augusta Greenway, The River Golf Club, Hammond's Ferry, Brick Pond Park, Riverside Village |
| Edgefield | This quaint town offers a unique blend of history and natural beauty. It appeals to visitors interested in outdoor recreation and exploring local history. | Edgefield Courthouse Square, The National Wild Turkey Federation, The Discovery Center, Hitchcock Woods, Lake Hartwell |
| Graniteville | Known for its rich history and close-knit community atmosphere, Graniteville attracts those interested in exploring local heritage and nearby parks. | Horse Creek Wildlife Management Area, Graniteville Historic District, Aiken County Parks, Summit Park |
| Jackson | Offering a small-town feel with a strong community spirit, Jackson provides a peaceful escape and is suitable for visitors looking for relaxation and nature. | Briarwood Golf Club, Hammond's Ferry, Langley Pond, Aiken State Park |
| Burnettown | A quiet residential area, Burnettown offers easy access to Aiken and surrounding natural beauty, ideal for visitors seeking tranquility away from the urban buzz. | Aiken County Farmer's Market, Local parks, Community events, Outdoor recreation areas |
| Warrenville | A small town with a rich history, Warrenville is emerging as a peaceful destination with access to nearby historical sites and natural attractions. | Warrenville Historic District, Local parks, Savannah River |
| Salley | A charming small town known for its community spirit and rural charm. Perfect for travelers seeking a unique, local experience away from larger cities. | Salley Historic District, Local events and festivals, Nearby farms, Edisto Memorial Gardens |
Do you need a license for Airbnb in Aiken County?
We recommend checking directly with Aiken County's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Aiken County
Unique Masters Tournament Rental
Entire Place • 3 bedrooms
Woodlawn
Entire Place • 4 bedrooms
Privacy right outside of town!
Entire Place • 4 bedrooms
Aiken Home
Entire Place • 5 bedrooms
Master's Tournament Rental
Entire Place • 5 bedrooms
Luxurious and spacious 5 bedroom serenity home
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Aiken County
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AikenToStay | 7 | $316,681 | 387 | 4.99/5.0 |
| Cyndy | 16 | $278,136 | 306 | 4.92/5.0 |
| Janette | 3 | $234,950 | 201 | 4.98/5.0 |
| Amy | 2 | $223,543 | 96 | 2.46/5.0 |
| Kendra | 11 | $220,305 | 511 | 4.97/5.0 |
| Anthony | 2 | $216,811 | 52 | 4.90/5.0 |
| Evolve | 6 | $209,045 | 64 | 4.69/5.0 |
| Christel | 2 | $182,986 | 98 | 2.50/5.0 |
| Sarah | 3 | $179,862 | 189 | 5.00/5.0 |
| Kelly | 4 | $156,930 | 392 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Aiken County
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.3%), with house and apartment & condo properties comprising 84.0% of inventory
- Untapped potential in others, unique stays segments (2.9% combined)
Room Capacity Distribution
Analysis of 589 properties in Aiken County shows that 1 bedroom properties are most prevalent, making up 26.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 51.8% of all listings.
Key Insights
- Most common: 1 bedroom (26.7%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 51.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 589 properties in Aiken County reveals that 4 guests properties dominate the market, representing 23.4% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 43.0% of the market.
Key Insights
- Most common capacity: 4 guests (23.4% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 43.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 589 properties in Aiken County, the most common availability pattern is 271-366 days (44% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.2% of properties).
Key Insights
- Most common availability window: 271-366 days (44%)
- Most common booking duration: 31-90 days (27.2%)
- Properties with high availability (180+ days): 68.1%
- Properties with long-term bookings (180+ days): 32.6%
Minimum Stay Distributions
1 Night
144 listings
27.2% of total
2 Nights
246 listings
46.4% of total
3 Nights
69 listings
13% of total
4-6 Nights
30 listings
5.7% of total
7-29 Nights
15 listings
2.8% of total
30+ Nights
26 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.6%
- Mid-length stays (4-6 nights) represent 5.7% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 86.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
106 listings
21.1% of total
Moderate
149 listings
29.6% of total
Firm
112 listings
22.3% of total
Strict
136 listings
27% of total
Key Insights
- Moderate is the preferred policy at 29.6% of listings
- The market shows a balanced distribution between guest-friendly (50.7%) and strict (49.3%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Flexible policies are least common at 21.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Feb, averaging 84 days
- Shortest booking windows are in Dec, Jul, Aug, averaging 38 days
- Spring shows the longest average booking window at 81 days, while Summer has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 81 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Aug when lead times are shortest
Popular Airbnb Amenities in Aiken County
Below is the distribution of amenities across listings in Aiken County:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1%) and United Kingdom (0.5%)
- English is the top language at 85.2%, followed by Spanish (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Charleston and Atlanta markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Aiken County. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Whitemarsh Island | 73 | $4,363 | $256.42 | 53% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Chapin | 83 | $4,020 | $336.17 | 47% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
| Seneca | 225 | $3,970 | $373.60 | 39% |
| Edisto Island | 24 | $3,934 | $321.74 | 44% |
| Kiawah Island | 592 | $3,930 | $563.90 | 35% |
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