Aiken County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Aiken County in 2025? Explore comprehensive Airbnb analytics for Aiken County, South Carolina, United States to uncover income potential. This 2025 STR market report for Aiken County, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 592 active listings.
Whether you're considering an Airbnb investment in Aiken County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aiken County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aiken County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aiken County (2025)
Understanding the monthly revenue variations for Airbnb listings in Aiken County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aiken County is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aiken County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,525+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,471 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,130 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,111, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aiken County
Aiken County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aiken County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aiken County:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aiken County
Average Daily Rate (ADR) Airbnb Trends in Aiken County (2025)
Effective short term rental pricing strategy in Aiken County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aiken County typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $773+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $321 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Aiken County
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Airbnb Seasonality Analysis & Trends in Aiken County (2025)
Peak Season (April, May, October)
- Revenue averages $3,725 per month
- Occupancy rates average 49.1%
- Daily rates average $312
Shoulder Season
- Revenue averages $2,719 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $300
Low Season (January, August, September)
- Revenue drops to average $2,311 per month
- Occupancy decreases to average 42.5%
- Daily rates adjust to average $301
Seasonality Insights for Aiken County
- The Airbnb seasonality in Aiken County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aiken County's highest earning potential, with monthly revenues capable of climbing to $4,827, occupancy reaching a high of 52.9%, and ADRs peaking at $327.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,058, occupancy could drop to 40.1%, and ADRs may adjust down to $285.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aiken County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aiken County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aiken County (2025)
Exploring the top neighborhoods for short-term rentals in Aiken County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Aiken Historic District | Charming area with well-preserved antebellum architecture and Southern charm. Known for its quaint shops, restaurants, and proximity to equestrian events. | Aiken County Historical Museum, Horse and Buggy Museum, Aiken Thoroughbred Racing Hall of Fame, Willcox Hotel, Aiken Golf Club |
| North Augusta | Close to the Savannah River and downtown Augusta, North Augusta combines Southern hospitality with modern amenities. Great for families and business travelers. | North Augusta Riverside Park, The River Golf Club, SRP Park, North Augusta Greeneway, The Lady A Pavilion |
| Hitchcock Woods | A vast urban forest great for outdoor enthusiasts, perfect for those looking to escape the city without going far. Popular for horseback riding and hiking. | Hitchcock Woods, Aiken Riding Club, Equestrian events, Trails for hiking and biking |
| Aiken Mall Area | Commercial hub with shopping, dining, and service options. Convenient for visitors who prefer access to amenities. | Aiken Mall, Various restaurants, Cinemark Movies 8, Shopping centers |
| Downtown Aiken | Vibrant downtown area with a mix of historic charm and modern conveniences. Great for visitors who enjoy local arts and eateries. | Aiken Center for the Arts, Local Galleries, Restaurants and cafes, Aiken Farmers Market |
| Silver Bluff Estates | A residential area that offers an escape into nature with proximity to major roads and attractions. Ideal for families visiting the area. | Silver Bluff Estates Nature Trail, Aiken State Park, Horse trails, Peaceful residential ambience |
| Langley | Small town charm with access to parks and lakes. Ideal for guests wanting a quiet stay close to nature. | Langley Pond, Parks for picnicking, Fishing, Nature trails |
| Edisto Memorial Gardens | Beautiful gardens located on the Savannah River, offering a serene environment for relaxation and nature walks. Attractive to visitors who appreciate outdoor beauty. | Edisto Memorial Gardens, Riverwalk, Gardens and floral displays, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Aiken County (2025)
While Aiken County, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aiken County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Aiken County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aiken Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unique Masters Tournament Rental
Entire Place • 3 bedrooms
Privacy right outside of town!
Entire Place • 4 bedrooms
Master's Tournament Rental
Entire Place • 5 bedrooms
Woodlawn
Entire Place • 4 bedrooms
Southern Oasis
Entire Place • 4 bedrooms
Luxurious and spacious 5 bedroom serenity home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aiken County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aiken County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AikenToStay | 7 | $285,642 | 387 | 4.99/5.0 |
| Evolve | 6 | $253,170 | 64 | 4.69/5.0 |
| Cyndy | 16 | $248,445 | 306 | 4.92/5.0 |
| Kendra | 12 | $242,955 | 520 | 4.96/5.0 |
| Janette | 3 | $238,449 | 201 | 4.98/5.0 |
| Anthony | 2 | $233,423 | 52 | 4.90/5.0 |
| Amy | 2 | $221,279 | 96 | 2.46/5.0 |
| Christel | 2 | $171,196 | 98 | 2.50/5.0 |
| Host #54771122 | 1 | $165,735 | 0 | 0.00/5.0 |
| Gabriel | 1 | $157,203 | 4 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aiken County.
Dive Deeper: Advanced Aiken County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aiken County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAiken County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aiken County
- The Aiken County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.4% of the 592 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aiken County, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 3.1%) offer potential for unique stay experiences.
Aiken County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aiken County
- The dominant room capacity in Aiken County is 1 bedroom listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.7% of the active Airbnb listings in Aiken County, indicating a high concentration in these sizes.
- A significant 39.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aiken County.
Aiken County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aiken County
- The most common guest capacity trend in Aiken County vacation rentals is listings accommodating 4 guests (24%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Aiken County STR market, accounting for 43.8% of listings.
- 38.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aiken County.
- On average, properties in Aiken County are equipped to host 4.5 guests.
Aiken County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aiken County
- The most common availability pattern in Aiken County falls within the 271-366 days range, representing 46.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Aiken County (26.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aiken County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
142 listings
26.2% of total
2 Nights
224 listings
41.3% of total
3 Nights
67 listings
12.3% of total
4-6 Nights
31 listings
5.7% of total
7-29 Nights
18 listings
3.3% of total
30+ Nights
61 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Aiken County is 2 Nights, adopted by 41.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.5%) of the Aiken County Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Aiken County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.3% of Aiken County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aiken County.
Aiken County Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
102 listings
20.2% of total
Moderate
151 listings
30% of total
Firm
114 listings
22.6% of total
Strict
137 listings
27.2% of total
Cancellation Policy Insights for Aiken County
- The prevailing Airbnb cancellation policy trend in Aiken County is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (50.2%) and stricter (49.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Aiken County.
- Regularly review your cancellation policy against competitors and market demand shifts in Aiken County.
Aiken County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aiken County
- The overall average booking lead time for vacation rentals in Aiken County is 54 days.
- Guests book furthest in advance for stays during April (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (73 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Aiken County.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Aiken County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aiken County (2025)
Amenity Prevalence
Amenity Insights for Aiken County
- Essential amenities in Aiken County that guests expect include: Air conditioning, TV, Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aiken County: Air conditioning, TV, Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, TV, Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aiken County to stay competitive.
Aiken County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aiken County
- The typical guest profile for Airbnb in Aiken County consists of primarily domestic travelers (97%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and Canada (1.1%).
- Top languages spoken are English (81.1%) followed by Spanish (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charleston and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aiken County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Whitemarsh Island | 74 | $4,245 | $257.28 | 53% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Chapin | 85 | $3,804 | $346.81 | 46% |
| Seneca | 229 | $3,772 | $368.89 | 39% |
| Kiawah Island | 532 | $3,755 | $514.97 | 35% |
| Edisto Island | 24 | $3,647 | $324.60 | 43% |