Town of Varick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New York, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Town of Varick in 2025? Explore comprehensive Airbnb analytics for Town of Varick, New York, United States to uncover income potential. This 2025 STR market report for Town of Varick, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Town of Varick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Varick Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Town of Varick Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$421
The average rental revenue earned for an occupied room per day in Town of Varick.
Occupancy Rate(?)
45.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$59,626
Typical annual income for an Airbnb listing in Town of Varick. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.4%
Slight decrease (-7.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Town of Varick.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Town of Varick.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Town of Varick (2025)

Understanding the monthly revenue variations for Airbnb listings in Town of Varick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Varick is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Varick across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,497+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,862 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,710 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,585, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of Varick

Town of Varick Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Town of Varick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Varick:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of Varick

Average Daily Rate (ADR) Airbnb Trends in Town of Varick (2025)

Effective short term rental pricing strategy in Town of Varick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Varick typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $776+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $565 or more.
  • Typical properties (Median) charge around $400 per night.
  • Entry-level properties (Bottom 25%) earn around $226 per night.

Average Daily Rate (ADR) Trend by Month in Town of Varick

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Airbnb Seasonality Analysis & Trends in Town of Varick (2025)

Peak Season (August, July, June)
  • Revenue averages $10,528 per month
  • Occupancy rates average 64.5%
  • Daily rates average $515
Shoulder Season
  • Revenue averages $4,843 per month
  • Occupancy maintains around 34.8%
  • Daily rates hold near $449
Low Season (January, February, March)
  • Revenue drops to average $2,000 per month
  • Occupancy decreases to average 20.9%
  • Daily rates adjust to average $360

Seasonality Insights for Town of Varick

  • The Airbnb seasonality in Town of Varick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Town of Varick's highest earning potential, with monthly revenues capable of climbing to $10,946, occupancy reaching a high of 68.9%, and ADRs peaking at $524.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,755, occupancy could drop to 16.1%, and ADRs may adjust down to $353.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Varick.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Town of Varick seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Town of Varick (2025)

Exploring the top neighborhoods for short-term rentals in Town of Varick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cayuga Lake
A picturesque location ideal for water activities and relaxation. Attracts tourists looking for serene lakeside accommodations and outdoor adventures.
Cayuga Lake State Park, Watkins Glen State Park, Seneca Falls, Cayuga Wine Trail, Taughannock Falls
Seneca Lake
Home to stunning views and numerous wineries. A popular choice for those wishing to explore the Finger Lakes region's natural beauty and local viticulture.
Seneca Lake Wine Trail, Watkins Glen, Cayuga-Seneca Canal, Hiking Trails, Water Sports
Savannah
Charming town known for its historic sites and natural landscapes. Great for tourists who appreciate history and outdoor activities.
Historic downtown Savannah, Savannah River, Cayuga Lake, Local breweries, Parks and recreation areas
Varick Center
A quiet community with access to local attractions and activities. Attractive for those looking for a peaceful retreat close to nature.
Local parks, Nature trails, Cultural festivals, Cayuga County Fairgrounds, Historic sites
Geneva
A vibrant city at the northern tip of Seneca Lake. Popular among visitors for its dining, shopping, and lakefront activities.
Geneva Lakefront Park, Smith Opera House, Geneva Historical Society, Local wineries, Biking and hiking trails
Romulus
Close to vineyards and lakes, providing a tranquil setting for guests who enjoy wine and nature. Good for wine enthusiasts.
Local wineries, Cayuga Lake, Nature reserves, Outdoor events, Fishing activities
Ovid
A quaint town with access to the Finger Lakes. Attracts tourists looking for rural charm and proximity to natural attractions.
Local parks, Scenic drives, Fruit orchards, Angling spots, Cultural heritage sites
Interlaken
Nestled between two lakes, offering easy access to various outdoor activities. Great for family vacations and nature lovers.
Cayuga Lake, Seneca Lake, Hiking trails, Biking paths, Fishing areas

Understanding Airbnb License Requirements & STR Laws in Town of Varick (2025)

While Town of Varick, New York, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Varick to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Town of Varick (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Varickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Goose House: private lake home with in ground pool

Goose House: private lake home with in ground pool

Entire Place • 4 bedrooms

$127,392
Revenue
45.0%
Occupancy
$828.68
Daily Rate
Cayuga Lake Front Home

Cayuga Lake Front Home

Entire Place • 5 bedrooms

$105,395
Revenue
41.9%
Occupancy
$747.22
Daily Rate
Stunning Lakeside Retreat - waterfront

Stunning Lakeside Retreat - waterfront

Entire Place • 4 bedrooms

$104,210
Revenue
57.1%
Occupancy
$418.28
Daily Rate
Lakefront Romulus Retreat w/ Private Dock!

Lakefront Romulus Retreat w/ Private Dock!

Entire Place • 4 bedrooms

$102,882
Revenue
60.8%
Occupancy
$420.43
Daily Rate
Magnolia  Lakeside Cottage

Magnolia Lakeside Cottage

Entire Place • 2 bedrooms

$97,854
Revenue
50.4%
Occupancy
$412.90
Daily Rate
6BR Lake House | FLX Wine Trail | Hot Tub | Dock

6BR Lake House | FLX Wine Trail | Hot Tub | Dock

Entire Place • 6 bedrooms

$96,916
Revenue
33.4%
Occupancy
$501.81
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Town of Varick (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Town of Varick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Catharine3$225,2095244.90/5.0
Calvin2$149,445964.88/5.0
Joleen1$127,392524.92/5.0
Evolve2$118,827342.42/5.0
Erica1$105,395524.98/5.0
Karen1$104,210104.80/5.0
Host #122207791$96,916264.88/5.0
Julie1$90,244164.88/5.0
Tim2$89,093804.98/5.0
Melissa1$87,520884.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Varick.

Dive Deeper: Advanced Town of Varick STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Varick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of Varick Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of Varick

  • The Town of Varick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of Varick, House properties are the most common (93.8%), reflecting the local real estate landscape.
  • Houses represent a significant 93.8% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, apartment/condo (combined 6.2%) offer potential for unique stay experiences.

Town of Varick Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of Varick

  • The dominant room capacity in Town of Varick is 4 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 3 bedrooms properties represent 65.7% of the active Airbnb listings in Town of Varick, indicating a high concentration in these sizes.
  • A significant 72.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Varick.

Town of Varick Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of Varick

  • The most common guest capacity trend in Town of Varick vacation rentals is listings accommodating 8+ guests (59.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Town of Varick STR market, accounting for 81.3% of listings.
  • 87.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Varick.
  • On average, properties in Town of Varick are equipped to host 6.9 guests.

Town of Varick Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of Varick

  • The most common availability pattern in Town of Varick falls within the 181-270 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 81.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Town of Varick (62.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Town of Varick Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.4%)

1 Night

3 listings

9.4% of total

2 Nights (43.8%)

2 Nights

14 listings

43.8% of total

3 Nights (21.9%)

3 Nights

7 listings

21.9% of total

4-6 Nights (3.1%)

4-6 Nights

1 listings

3.1% of total

7-29 Nights (3.1%)

7-29 Nights

1 listings

3.1% of total

30+ Nights (18.8%)

30+ Nights

6 listings

18.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of Varick is 2 Nights, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (18.8%) caters to monthly stays (30+ nights) in Town of Varick, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 43.8% of Town of Varick hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
  • A 2-night minimum appears standard (43.8%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Varick.

Town of Varick Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

3.4% of total

Flexible (13.8%)

Flexible

4 listings

13.8% of total

Moderate (20.7%)

Moderate

6 listings

20.7% of total

Firm (27.6%)

Firm

8 listings

27.6% of total

Strict (34.5%)

Strict

10 listings

34.5% of total

Cancellation Policy Insights for Town of Varick

  • The prevailing Airbnb cancellation policy trend in Town of Varick is Strict, used by 34.5% of listings.
  • A majority (62.1%) of hosts in Town of Varick utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 34.5% market standard in Town of Varick.
  • With 34.5% using Strict terms, this is a viable option in Town of Varick, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of Varick.

Town of Varick STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of Varick

  • The overall average booking lead time for vacation rentals in Town of Varick is 73 days.
  • Guests book furthest in advance for stays during July (average 163 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (122 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Town of Varick.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 163 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 122 days) to capture early planners.
  • Monitor your own booking lead times against these Town of Varick averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Town of Varick (2025)

Amenity Prevalence

Amenity Insights for Town of Varick

  • Essential amenities in Town of Varick that guests expect include: Smoke alarm, Hot water, Carbon monoxide alarm, Air conditioning, Heating, Wifi, Refrigerator, Microwave, Coffee maker, Free parking on premises. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Town of Varick: Smoke alarm, Hot water, Carbon monoxide alarm, Air conditioning, Heating, Wifi, Refrigerator, Microwave, Coffee maker, Free parking on premises.
  • Prioritize adding missing essentials: Wifi, Refrigerator, Microwave, Coffee maker, Free parking on premises.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Town of Varick to stay competitive.

Town of Varick Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of Varick

  • The typical guest profile for Airbnb in Town of Varick consists of primarily domestic travelers (97%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.6% of guests.
  • Key international markets include United States (96.6%) and Canada (2.4%).
  • Top languages spoken are English (78%) followed by Spanish (6.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Buffalo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Town of Varick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Berlin Township15$9,384$663.2735%
Town of Trenton11$8,040$458.5654%
Rushville13$6,613$489.1750%
Penn Estates58$6,479$386.9450%
Naples21$6,262$553.4547%
Town of Otisco19$5,936$404.6744%
Foster Township20$5,841$420.2238%
Stroud Township122$5,734$420.5244%
Town of Skaneateles62$5,047$476.4146%
Mount Pocono20$5,029$448.5942%

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