Airbnb Market Analytics, Statistics and Data in Town of Southold, New York, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Town of Southold? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Town of Southold:
How much do Airbnb hosts make on average per month in Town of Southold?
The short-term rental market in Town of Southold shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,674 per month
- Strong performing properties (top 25%) make $8,913 or more
- Best-in-class properties (top 10%) achieve $15,876+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,439
Revenue Variations by Month
Occupancy Rates Throughout the Year in Town of Southold
The market in Town of Southold shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Town of Southold
Daily rates in Town of Southold vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $480 per night
- Strong performing properties (top 25%) secure $726 or more
- Best-in-class properties (top 10%) pull in $1,046+ per night
- Entry-level properties (bottom 25%) earn around $345
Daily Rate Variations by Month
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Seasonality patterns in Town of Southold
Peak Season (August, July, June)
- Revenue peaks at $13950.05 per month
- Occupancy rates reach 60.41%
- Daily rates average $654.31
Shoulder Season
- Revenue averages $7036.51 per month
- Occupancy maintains 33.18%
- Daily rates hold at $596.46
Low Season (February, December, January)
- Revenue drops to $2931.80 per month
- Occupancy decreases to 17.73%
- Daily rates adjust to $550.76
Is it still profitable to do Airbnb in Town of Southold in 2025?
Yes! Town of Southold demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $7037 and With 483 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Town of Southold
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| New Suffolk | Charming waterfront village known for its quaint atmosphere and proximity to beaches. Ideal for families and couples looking for a relaxing getaway with access to boating and fishing. | New Suffolk Beach, Cedar Beach, Martha Clara Vineyards, North Fork Table & Inn, Boat rentals |
| Greenport | Historic village with a vibrant arts scene and beautiful waterfront views. Popular among tourists for its unique shops, restaurants, and proximity to wineries. | Greenport Harbor Brewing Co., East End Seaport Museum, Railroad Museum of Long Island, Mitchell Park, Karma Vineyard |
| Southold Village | Picturesque village offering a blend of history and modern amenities. Great for tourists looking for a peaceful retreat with local shops and eateries. | Southold Historical Society, Custer Observatory, Southold Town Park, Bayside Park, Local wineries |
| Orient | Serene hamlet known for its stunning landscapes and natural beauty. Attracts nature lovers and those looking for a tranquil escape with outdoor activities. | Orient Beach State Park, Trumans Beach, Orient Point Lighthouse, Long Island Sound views, Local farms |
| Peconic | Quaint area surrounded by vineyards and farmland, perfect for those wanting to explore the North Fork wine trail and enjoy local produce. | Peconic Bay Winery, Pindar Vineyards, Greenport Village, Local fruit picking, Scenic bike routes |
| Mattituck | Ideal spot for families looking for a mix of farmland and beach activities. Known for its pumpkin patches and lovely beaches. | Mattituck Beach, Hallock State Park Preserve, Mattituck's farm stands, Local wineries, Canoeing in Mattituck Creek |
| Laurel | Quiet suburban feel with proximity to the North Fork's vineyards and beaches. Attracts visitors looking for a peaceful escape. | Laurel Lake, Local vineyards, Close to the beach, Scenic walks, Farmers markets |
| Water Mill | Upscale area known for its luxurious homes and proximity to the Hamptons, appealing to those seeking high-end vacation experiences. | Water Mill Museum, Local fine dining, Beaches, Farm stands, Art galleries |
Do you need a license for Airbnb in Town of Southold?
We recommend checking directly with Town of Southold's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Town of Southold
Renovated Waterfront home w/Pool
Entire Place • 6 bedrooms
Greenport Beach House
Entire Place • 6 bedrooms
Updated Vineyard Farmhouse on 66 Acres
Entire Place • 6 bedrooms
Beachfront Greenport Villa
Entire Place • 3 bedrooms
Corwin House
Entire Place • 4 bedrooms
Brand New 6br Waterfront Greenport Beach house
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Town of Southold
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| LuxuryBeachGetaway | 9 | $566,391 | 47 | 4.16/5.0 |
| Roam Rentals NY | 6 | $497,408 | 166 | 4.83/5.0 |
| StayMarquis | 7 | $446,060 | 19 | 1.34/5.0 |
| Meghan | 3 | $428,585 | 260 | 4.95/5.0 |
| Paul | 1 | $390,057 | 6 | 4.67/5.0 |
| Anthony | 2 | $351,863 | 104 | 4.88/5.0 |
| Cliffside | 12 | $340,900 | 55 | 1.98/5.0 |
| Travis | 2 | $340,882 | 192 | 4.93/5.0 |
| Antonia | 1 | $336,576 | 118 | 4.97/5.0 |
| Beth | 1 | $309,347 | 34 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Town of Southold
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.3%), with house and apartment & condo properties comprising 89.0% of inventory
- Untapped potential in others, outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 483 properties in Town of Southold shows that 3 bedrooms properties are most prevalent, making up 29.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 54.9% of all listings.
Key Insights
- Most common: 3 bedrooms (29.4%)
- Least common: 5+ bedrooms (7.5%)
- Market concentration: 54.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 483 properties in Town of Southold reveals that 8+ guests properties dominate the market, representing 37.3% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 63.8% of the market.
Key Insights
- Most common capacity: 8+ guests (37.3% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 63.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 483 properties in Town of Southold, the most common availability pattern is 271-366 days (55.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35% of properties).
Key Insights
- Most common availability window: 271-366 days (55.5%)
- Most common booking duration: 31-90 days (35%)
- Properties with high availability (180+ days): 88.6%
- Properties with long-term bookings (180+ days): 12.8%
Minimum Stay Distributions
1 Night
80 listings
17.7% of total
2 Nights
138 listings
30.6% of total
3 Nights
67 listings
14.9% of total
4-6 Nights
37 listings
8.2% of total
7-29 Nights
106 listings
23.5% of total
30+ Nights
23 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.3%
- Mid-length stays (4-6 nights) represent 8.2% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 63.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
1.4% of total
Super Strict 30 Days
13 listings
3.1% of total
Flexible
33 listings
7.7% of total
Moderate
48 listings
11.3% of total
Firm
121 listings
28.4% of total
Strict
205 listings
48.1% of total
Key Insights
- Strict is the preferred policy at 48.1% of listings
- Stricter policies (Firm & Strict) dominate at 76.5% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.4% of listings
Recommendations
- The market supports stricter policies, with 76.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 88 days
- Shortest booking windows are in Jan, Feb, Mar, averaging 37 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Town of Southold
Below is the distribution of amenities across listings in Town of Southold:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
- Primary international markets: DC (1.1%) and United Kingdom (0.9%)
- English is the top language at 74.8%, followed by Spanish (12.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Town of Southold. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Milford | 11 | $7,203 | $539.76 | 62% |
| Town of Stuyvesant | 11 | $6,822 | $515.82 | 41% |
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Town of Niskayuna | 11 | $6,323 | $506.30 | 47% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Town of Southampton | 1,323 | $6,085 | $961.78 | 36% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Town of Stillwater | 57 | $5,703 | $557.00 | 44% |
| Town of Putnam Valley | 49 | $5,514 | $396.55 | 49% |
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