Town of Southampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New York, United States
Is Airbnb profitable in Town of Southampton in 2025? Explore comprehensive Airbnb analytics for Town of Southampton, New York, United States to uncover income potential. This 2025 STR market report for Town of Southampton, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,321 active listings.
Whether you're considering an Airbnb investment in Town of Southampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Southampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Southampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Southampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Southampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Southampton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Southampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $21,151+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $12,390 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,191 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,732, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Southampton
Town of Southampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Southampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Southampton:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Southampton
Average Daily Rate (ADR) Airbnb Trends in Town of Southampton (2025)
Effective short term rental pricing strategy in Town of Southampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Southampton typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,997+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $1,229 or more.
- Typical properties (Median) charge around $735 per night.
- Entry-level properties (Bottom 25%) earn around $421 per night.
Average Daily Rate (ADR) Trend by Month in Town of Southampton
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Airbnb Seasonality Analysis & Trends in Town of Southampton (2025)
Peak Season (August, July, June)
- Revenue averages $17,191 per month
- Occupancy rates average 47.4%
- Daily rates average $1,070
Shoulder Season
- Revenue averages $7,864 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $950
Low Season (January, February, March)
- Revenue drops to average $4,957 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $875
Seasonality Insights for Town of Southampton
- The Airbnb seasonality in Town of Southampton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Southampton's highest earning potential, with monthly revenues capable of climbing to $20,452, occupancy reaching a high of 57.4%, and ADRs peaking at $1,087.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $4,799, occupancy could drop to 21.5%, and ADRs may adjust down to $868.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Southampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Southampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Southampton (2025)
Exploring the top neighborhoods for short-term rentals in Town of Southampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hamptons Village | Charming village with a lively downtown, art galleries, and upscale shops. Great for tourists seeking a quaint, upscale experience. | Southampton Village Beach, Cooper's Beach, The Parrish Art Museum, Shopping on Jobs Lane, Southampton Historical Museum |
| North Sea | A serene residential area close to beaches and nature, appealing to families and relaxation seekers. | North Sea Beach, Southampton Golf Club, Halsey House, Parker's Beach, Walking trails and parks |
| Water Mill | Quaint community with beautiful farmland and proximity to both the ocean and bay, perfect for those wanting a peaceful retreat. | Water Mill Beach, Mecox Bay, Southampton Arts Center, Local farms and markets, Nature preserves |
| Flanders | A residential area that's less commercial but offers proximity to gorgeous natural landscapes and local beaches. | Flanders Bay Park, Natural habitats, Local dining options, Sports fishing opportunities, Scenic waterfront |
| Quogue | A small village known for its exclusive homes and quiet atmosphere, ideal for those looking for upscale yet peaceful accommodations. | Quogue Village Beach, Quogue Wildlife Refuge, Quogue Historical Society, Dining at local upscale restaurants, Biking and walking paths |
| East Quogue | A tranquil area with a close-knit community feel, popular for family-friendly vacations. | East Quogue Beach, Shinnecock Bay, Local diners and shops, Nature trails, Community events |
| Southampton Village | The historical center of the Hamptons with an upscale vibe and easy access to resources and beaches. | Cannonball Park, The Silver Lining, Southampton Arts Center, Historical landmarks, Shopping and dining options |
| Bridgehampton | Known for its beautiful vineyards and luxury homes, attracts visitors looking for a glamorous getaway. | Bridgehampton Beach, Vines and wineries, Local art galleries, Annual events and fairs, Dining options with local cuisine |
Understanding Airbnb License Requirements & STR Laws in Town of Southampton (2025)
While Town of Southampton, New York, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Southampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Town of Southampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Southamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New Construction Luxury Estate
Entire Place • 8 bedrooms
Gorgeous Water Mill Home In Prime Location
Entire Place • 6 bedrooms
Serene 3 Bed 2.5 Bath House w/Heated Pool
Entire Place • 3 bedrooms
Newly Renovated SH Village 5bd with pool
Entire Place • 5 bedrooms
New Southampton Estate
Entire Place • 7 bedrooms
Spectacular 8 BR Oceanfront Hamptons Beach House
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Southampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Southampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayMarquis | 78 | $6,649,771 | 222 | 1.28/5.0 |
| Nikhil | 2 | $819,357 | 46 | 4.80/5.0 |
| Chris | 3 | $742,161 | 553 | 4.97/5.0 |
| Brandon | 1 | $701,320 | 14 | 5.00/5.0 |
| Justin | 3 | $600,196 | 111 | 3.20/5.0 |
| Amanda | 1 | $596,056 | 28 | 5.00/5.0 |
| Chitra | 1 | $588,558 | 113 | 4.92/5.0 |
| Stay Exclusive Properties | 4 | $543,777 | 50 | 4.97/5.0 |
| A J | 5 | $523,021 | 204 | 3.89/5.0 |
| Jon | 1 | $493,178 | 31 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Southampton.
Dive Deeper: Advanced Town of Southampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Southampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Southampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Southampton
- The Town of Southampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 1,321 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Southampton, House properties are the most common (87.8%), reflecting the local real estate landscape.
- Houses represent a significant 87.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays, outdoor/unique (combined 7.1%) offer potential for unique stay experiences.
Town of Southampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Southampton
- The dominant room capacity in Town of Southampton is 3 bedrooms listings, making up 26.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 51.4% of the active Airbnb listings in Town of Southampton, indicating a high concentration in these sizes.
- A significant 73.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Southampton.
Town of Southampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Southampton
- The most common guest capacity trend in Town of Southampton vacation rentals is listings accommodating 8+ guests (45.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Southampton STR market, accounting for 67.4% of listings.
- 71.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Southampton.
- On average, properties in Town of Southampton are equipped to host 6.0 guests.
Town of Southampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Southampton
- The most common availability pattern in Town of Southampton falls within the 271-366 days range, representing 67.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Town of Southampton (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Southampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
144 listings
11.6% of total
2 Nights
365 listings
29.5% of total
3 Nights
212 listings
17.1% of total
4-6 Nights
162 listings
13.1% of total
7-29 Nights
209 listings
16.9% of total
30+ Nights
146 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Southampton is 2 Nights, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Town of Southampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.5% of Town of Southampton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Southampton.
Town of Southampton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
0.4% of total
Super Strict 60 Days
22 listings
2% of total
Flexible
66 listings
6.1% of total
Moderate
134 listings
12.4% of total
Firm
255 listings
23.6% of total
Strict
601 listings
55.5% of total
Cancellation Policy Insights for Town of Southampton
- The prevailing Airbnb cancellation policy trend in Town of Southampton is Strict, used by 55.5% of listings.
- A majority (79.1%) of hosts in Town of Southampton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 55.5% market standard in Town of Southampton.
- With 55.5% using Strict terms, this is a viable option in Town of Southampton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Southampton.
Town of Southampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Southampton
- The overall average booking lead time for vacation rentals in Town of Southampton is 54 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Town of Southampton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Town of Southampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Southampton (2025)
Amenity Prevalence
Amenity Insights for Town of Southampton
- Essential amenities in Town of Southampton that guests expect include: Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Free parking on premises, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Southampton: Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Free parking on premises, Heating, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Carbon monoxide alarm, Free parking on premises, Heating, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Southampton to stay competitive.
Town of Southampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Southampton
- The typical guest profile for Airbnb in Town of Southampton consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.0% of guests.
- Key international markets include United States (93%) and United Kingdom (1.6%).
- Top languages spoken are English (61.4%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Southampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Middletown | 384 | $5,575 | $548.00 | 46% |
| Town of Putnam Valley | 50 | $5,316 | $394.30 | 48% |
| Town of Pound Ridge | 19 | $5,085 | $532.29 | 46% |
| Town of Pleasant Valley | 32 | $5,047 | $506.26 | 43% |
| Westport | 46 | $5,036 | $557.07 | 46% |
| City of Glen Cove | 12 | $4,845 | $323.39 | 56% |