Airbnb Market Analytics, Statistics and Data in Town of Southampton, New York, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Town of Southampton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Town of Southampton:
How much do Airbnb hosts make on average per month in Town of Southampton?
The short-term rental market in Town of Southampton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $6,242 per month
- Strong performing properties (top 25%) make $12,736 or more
- Best-in-class properties (top 10%) achieve $22,755+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,751
Revenue Variations by Month
Occupancy Rates Throughout the Year in Town of Southampton
The market in Town of Southampton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Town of Southampton
Daily rates in Town of Southampton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $739 per night
- Strong performing properties (top 25%) secure $1,249 or more
- Best-in-class properties (top 10%) pull in $2,031+ per night
- Entry-level properties (bottom 25%) earn around $424
Daily Rate Variations by Month
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Seasonality patterns in Town of Southampton
Peak Season (August, July, June)
- Revenue peaks at $21620.22 per month
- Occupancy rates reach 57.31%
- Daily rates average $1116.38
Shoulder Season
- Revenue averages $10199.86 per month
- Occupancy maintains 32.00%
- Daily rates hold at $977.25
Low Season (January, December, February)
- Revenue drops to $5706.32 per month
- Occupancy decreases to 18.57%
- Daily rates adjust to $861.05
Is it still profitable to do Airbnb in Town of Southampton in 2025?
Yes! Town of Southampton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and strong monthly revenue averaging $10200 and As a mature market with 1323 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Town of Southampton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hamptons Village | This iconic village is known for its upscale luxury, beautiful beaches, and chic boutiques. Attracts wealthier tourists seeking an exclusive stay with access to high-end shopping and dining. | Coopers Beach, Southampton Arts Center, Agawam Park, The Claddagh Inn, Southampton Historical Museum |
| North Sea | A quiet and serene area, great for families and those seeking a calm getaway. Close to nature reserves and outdoor activities, popular with visitors who appreciate peaceful surroundings. | North Sea Community Market, Flying Point Beach, Dune Road, Wendy's Wildflower Preserve, North Sea Park |
| Westhampton Beach | An upscale beach town with a charming downtown area. Attracts visitors looking for a quaint seaside escape with local restaurants and shops. | Westhampton Beach Performing Arts Center, Westhampton Beach, Morrison's Dock, Hampton Theatre Company, Westhampton Village |
| Quogue | A small, picturesque village known for its tranquil atmosphere and nearby beach access. Popular with families seeking a quiet retreat away from the hustle and bustle. | Quogue Beach, Quogue Wildlife Refuge, Quogue Historical Society, Moriches Bay, Baker's Bay |
| Shinnecock Hills | Known for its golf courses and serene landscape, this area appeals to avid golfers and nature lovers. It offers a laid-back atmosphere with beautiful views. | Shinnecock Hills Golf Club, Shinnecock Lighthouse, Scuttlehole Road, Southampton Publick House, Shinnecock Park |
| Southampton Village Historic District | Rich in history and culture, this area offers charming architecture and a vibrant arts scene. Perfect for visitors interested in local history and scenic walks. | Old Halsey House, The Southampton Cultural Center, Wisteria Cottage, Southampton Village Green, Southampton Arts District |
| Tuckahoe | A residential area with a relaxed vibe and proximity to beaches. Appeals to families and longer-term renters looking for affordable options close to the beach. | Tuckahoe Woods, Mecox Bay, Tuckahoe Common School, Shore Road, Tuckahoe Park |
| Hampton Bays | A lively waterfront community with access to the bay and ocean. Popular for boating and fishing, attracting visitors looking for a fun summer getaway. | Mecox Bay, Ponquogue Beach, Tiana Beach, Hampton Bays Marina, The Bell & Anchor |
Do you need a license for Airbnb in Town of Southampton?
We recommend checking directly with Town of Southampton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Town of Southampton
New Construction Luxury Estate
Entire Place • 8 bedrooms
Spectacular Village Home: Close to Town and Ocean
Entire Place • 5 bedrooms
Newly Renovated SH Village 5bd with pool
Entire Place • 5 bedrooms
Awesome Watermill 5 Bedroom with a heated pool
Entire Place • 5 bedrooms
Gorgeous Water Mill Home In Prime Location
Entire Place • 6 bedrooms
Serene 3 Bed 2.5 Bath House w/Heated Pool
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Town of Southampton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayMarquis | 67 | $6,061,299 | 188 | 1.34/5.0 |
| Brandon | 1 | $978,903 | 14 | 5.00/5.0 |
| Nikhil | 2 | $909,752 | 46 | 4.80/5.0 |
| Ken | 1 | $847,877 | 16 | 5.00/5.0 |
| Jon | 1 | $796,655 | 31 | 4.94/5.0 |
| Pamela | 1 | $776,071 | 30 | 4.90/5.0 |
| Chris | 3 | $733,344 | 553 | 4.97/5.0 |
| Amanda | 1 | $671,554 | 28 | 5.00/5.0 |
| Justin | 3 | $608,592 | 111 | 3.20/5.0 |
| Stay Exclusive Properties | 4 | $571,492 | 50 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Town of Southampton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.4%), with house and apartment & condo properties comprising 93.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.8% combined)
Room Capacity Distribution
Analysis of 1,323 properties in Town of Southampton shows that 3 bedrooms properties are most prevalent, making up 27.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 52.1% of all listings.
Key Insights
- Most common: 3 bedrooms (27.4%)
- Least common: 2 bedrooms (10.3%)
- Market concentration: 52.1% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 1,323 properties in Town of Southampton reveals that 8+ guests properties dominate the market, representing 45% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 67.0% of the market.
Key Insights
- Most common capacity: 8+ guests (45% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 67.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,323 properties in Town of Southampton, the most common availability pattern is 271-366 days (69.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.4% of properties).
Key Insights
- Most common availability window: 271-366 days (69.7%)
- Most common booking duration: 31-90 days (40.4%)
- Properties with high availability (180+ days): 93.5%
- Properties with long-term bookings (180+ days): 7.4%
Minimum Stay Distributions
1 Night
148 listings
12.6% of total
2 Nights
380 listings
32.3% of total
3 Nights
228 listings
19.4% of total
4-6 Nights
163 listings
13.8% of total
7-29 Nights
185 listings
15.7% of total
30+ Nights
74 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 44.9%
- Mid-length stays (4-6 nights) represent 13.8% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 64.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
20 listings
1.8% of total
Super Strict 30 Days
4 listings
0.4% of total
Flexible
72 listings
6.6% of total
Moderate
129 listings
11.8% of total
Firm
250 listings
22.9% of total
Strict
615 listings
56.4% of total
Key Insights
- Strict is the preferred policy at 56.4% of listings
- Stricter policies (Firm & Strict) dominate at 79.3% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 79.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 75 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 27 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Town of Southampton
Below is the distribution of amenities across listings in Town of Southampton:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.6%) and DC (1%)
- English is the top language at 71.1%, followed by Spanish (14.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for United Kingdom and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Town of Southampton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Brookfield | 14 | $6,762 | $517.20 | 50% |
| Town of Pawling | 16 | $6,299 | $363.35 | 58% |
| Town of East Hampton | 1,437 | $6,201 | $979.48 | 37% |
| Middletown | 381 | $5,774 | $551.70 | 45% |
| Town of Putnam Valley | 49 | $5,514 | $396.55 | 49% |
| Barrington | 33 | $5,294 | $463.23 | 47% |
| City of Glen Cove | 11 | $5,215 | $329.49 | 57% |
| Village of Piermont | 13 | $5,180 | $301.74 | 56% |
| Sea Bright | 46 | $5,099 | $547.64 | 46% |
| New Fairfield | 36 | $5,044 | $363.95 | 48% |
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