Town of Salem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New York, United States
Is Airbnb profitable in Town of Salem in 2025? Explore comprehensive Airbnb analytics for Town of Salem, New York, United States to uncover income potential. This 2025 STR market report for Town of Salem, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Town of Salem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Salem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Salem Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Salem (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Salem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Salem is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Salem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,682+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,214 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $824, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Salem
Town of Salem Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Salem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Salem:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Salem
Average Daily Rate (ADR) Airbnb Trends in Town of Salem (2025)
Effective short term rental pricing strategy in Town of Salem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Salem typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $410+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Town of Salem
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Airbnb Seasonality Analysis & Trends in Town of Salem (2025)
Peak Season (July, August, June)
- Revenue averages $3,643 per month
- Occupancy rates average 41.3%
- Daily rates average $217
Shoulder Season
- Revenue averages $2,741 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $224
Low Season (April, September, December)
- Revenue drops to average $1,933 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $217
Seasonality Insights for Town of Salem
- The Airbnb seasonality in Town of Salem shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Salem's highest earning potential, with monthly revenues capable of climbing to $4,595, occupancy reaching a high of 50.8%, and ADRs peaking at $231.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,665, occupancy could drop to 24.8%, and ADRs may adjust down to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Salem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Salem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Salem (2025)
Exploring the top neighborhoods for short-term rentals in Town of Salem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | The heart of Town of Salem, offering a charming atmosphere with historical buildings and easy access to local shops and restaurants. A great area for guests interested in history and culture. | Salem Witch Museum, The House of the Seven Gables, Peabody Essex Museum, Historic Salem, Salem Willows Park |
| Lake Brook | Peaceful area surrounding the beautiful Lake Brook, perfect for nature lovers and those who enjoy outdoor activities. Ideal for guests looking for a relaxing getaway close to nature. | Lake Brook, Safe Harbor Marina, Biking and hiking trails, Picnic areas |
| Downtown Salem | The vibrant downtown area filled with shops, cafes, and entertainment. A popular spot for tourists looking for convenience and a lively atmosphere. | Salem Common, The Witch House, Essex Street Pedestrian Mall, Local eateries and shops |
| Salem Waterfront | Stunning waterfront views and access to boat tours and fishing. Attractive for visitors wanting a scenic stay near the water. | Salem Marina, Boat tours, Fishing spots, Parks along the waterfront |
| Salem State Park | Great for outdoor enthusiasts, this park offers plenty of hiking and exploring opportunities. Guests can enjoy the natural beauty and tranquility of the area. | Nature trails, Wildlife viewing, Picnic areas |
| Witch City | A thematic area that celebrates Salem's unique history with magical and witchcraft-related attractions. It attracts tourists with a quirky interest in the supernatural. | The Witch House, Witch Museum, Halloween-related events |
| Near Salem Trolley | Convenient location for accessing the popular Salem Trolley that tours the main attractions of the town. Ideal for guests wanting an easy transportation option to explore. | Salem Trolley stops, Local attractions along the route, Shopping areas |
| Forest River Park | A picturesque park that offers recreational activities for families. Perfect for guests who are traveling with children and seek outdoor recreational opportunities. | Playgrounds, Picnic areas, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Town of Salem (2025)
While Town of Salem, New York, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Salem to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Salem (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Salembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magical Farm Getaway - a must visit!
Entire Place • 5 bedrooms
SunStache River Camp on the Battenkill
Entire Place • 2 bedrooms
Cheerful 3 Bedroom Cottage Filled with Farm-Charm
Entire Place • 3 bedrooms
Cozy creekside home with a dreamy yard and trails
Entire Place • 3 bedrooms
Over & Under Homestead. Two country homes, hot tub
Entire Place • 5 bedrooms
Yellow Door Inn
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Salem (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Salem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 2 | $144,104 | 195 | 4.93/5.0 |
| Ashlee | 3 | $51,195 | 203 | 4.92/5.0 |
| Sara | 1 | $42,508 | 35 | 5.00/5.0 |
| TJ And Linda | 1 | $41,157 | 5 | 5.00/5.0 |
| Host #207224282 | 1 | $33,425 | 13 | 5.00/5.0 |
| Klara | 1 | $29,592 | 94 | 4.97/5.0 |
| Jay | 1 | $23,954 | 101 | 4.99/5.0 |
| Melissa | 1 | $15,360 | 106 | 4.97/5.0 |
| Frank | 1 | $15,237 | 40 | 5.00/5.0 |
| Elisabeth | 1 | $13,934 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Salem.
Dive Deeper: Advanced Town of Salem STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Salem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Salem Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Salem
- The Town of Salem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Salem, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Town of Salem Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Salem
- The dominant room capacity in Town of Salem is 2 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 47.4% of the active Airbnb listings in Town of Salem, indicating a high concentration in these sizes.
- A significant 52.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Salem.
Town of Salem Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Salem
- The most common guest capacity trend in Town of Salem vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Salem STR market, accounting for 52.6% of listings.
- 63.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Salem.
- On average, properties in Town of Salem are equipped to host 5.7 guests.
Town of Salem Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Salem
- The most common availability pattern in Town of Salem falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Town of Salem (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Salem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
29.4% of total
2 Nights
9 listings
52.9% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
1 listings
5.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Salem is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.3%) of the Town of Salem Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.9% of Town of Salem hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Salem.
Town of Salem Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.8% of total
Moderate
8 listings
47.1% of total
Firm
4 listings
23.5% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Town of Salem
- The prevailing Airbnb cancellation policy trend in Town of Salem is Moderate, used by 47.1% of listings.
- There's a relatively balanced mix between guest-friendly (58.9%) and stricter (41.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.1% market standard in Town of Salem.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Salem.
Town of Salem STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Salem
- The overall average booking lead time for vacation rentals in Town of Salem is 49 days.
- Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Town of Salem.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Town of Salem averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Salem (2025)
Amenity Prevalence
Amenity Insights for Town of Salem
- Essential amenities in Town of Salem that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Salem: Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Salem to stay competitive.
Town of Salem Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Salem
- The typical guest profile for Airbnb in Town of Salem consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.8% of guests.
- Key international markets include United States (89.8%) and Canada (5.5%).
- Top languages spoken are English (68.1%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Salem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Pomfret | 13 | $6,142 | $449.79 | 49% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |
| Hanover | 28 | $5,449 | $863.49 | 39% |
| Town of Stillwater | 54 | $5,325 | $536.48 | 46% |
| Craryville | 21 | $5,255 | $522.53 | 38% |
| Town of Niskayuna | 10 | $5,158 | $509.22 | 45% |
| Jewett | 54 | $5,073 | $474.64 | 35% |