Town of Massena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New York, United States
Is Airbnb profitable in Town of Massena in 2025? Explore comprehensive Airbnb analytics for Town of Massena, New York, United States to uncover income potential. This 2025 STR market report for Town of Massena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Town of Massena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Massena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Massena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Massena (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Massena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Massena is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Massena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,587+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,791 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,802 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,146, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Massena
Town of Massena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Massena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Massena:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Massena
Average Daily Rate (ADR) Airbnb Trends in Town of Massena (2025)
Effective short term rental pricing strategy in Town of Massena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Massena typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Town of Massena
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Airbnb Seasonality Analysis & Trends in Town of Massena (2025)
Peak Season (August, April, October)
- Revenue averages $2,824 per month
- Occupancy rates average 54.0%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,312 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $162
Low Season (January, February, March)
- Revenue drops to average $1,457 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $149
Seasonality Insights for Town of Massena
- The Airbnb seasonality in Town of Massena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Massena's highest earning potential, with monthly revenues capable of climbing to $3,303, occupancy reaching a high of 69.1%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,284, occupancy could drop to 28.6%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Massena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Massena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Massena (2025)
Exploring the top neighborhoods for short-term rentals in Town of Massena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Massena Westside | A peaceful residential area close to the St. Lawrence River, perfect for families and nature lovers. Ideal for guests looking for a quiet, home-like atmosphere. | Massena Town Beach Park, St. Lawrence River, Massena Museum, Robert Moses State Park, Paddleboarding and kayaking on the river |
| Massena Downtown | Offers a local experience with access to shops, restaurants, and cultural sites. A great spot for visitors wanting to explore local life and history of Massena. | Massena Memorial Hospital, Local eateries, Shops and boutiques, Parks and public art installations, Historical buildings |
| North Massena | Close to Altona Flat Rock, a natural area that attracts outdoor enthusiasts. Suitable for guests interested in hiking and wildlife observation. | Altona Flat Rock, Hiking trails, Birdwatching, Fishing spots, Natural landscapes |
| Massena Center | Conveniently located near major roads, this area provides easy access to attractions in and around Massena. Great for travelers who prefer proximity to amenities. | Massena Public Library, Town parks, Community events, Nearby shopping areas |
| Surrounding Rural Areas | Offering unique secluded stays, ideal for those looking to escape urban life. Great for couples or families who want to explore the countryside. | Scenic landscapes, Wildlife viewing, Rural hiking trails, Local farm experiences |
| Lake St. Lawrence | A beautiful waterfront area that attracts fishermen, boaters, and those looking for lakeside recreation. Ideal for summer vacationers. | Fishing and boating, Scenic lakeside views, Parks along the shoreline, Campsite options |
| Massena's Historic District | Rich in history and character, providing a unique experience for those interested in Massena's past and architectural beauty. | Historic homes, Local museums, Cultural festivals, Walking tours |
| Nearby Nature Reserves | Excellent for eco-tourists and nature enthusiasts, offering a chance to explore the natural beauty and conservation areas around Massena. | Nature trails, Wildlife reserves, Educational tours, Photography opportunities |
Understanding Airbnb License Requirements & STR Laws in Town of Massena (2025)
While Town of Massena, New York, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Massena to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Massena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Massenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Reflections
Entire Place • 4 bedrooms
Ship Watcher's Retreat
Entire Place • 2 bedrooms
Mid-Century Modern on "The Hill"
Entire Place • 3 bedrooms
Grasse River Retreat
Entire Place • 5 bedrooms
Cozy Cottage
Entire Place • 2 bedrooms
Cozy Green Cottage | Long or short stays
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Massena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Massena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edward And Elizabeth | 6 | $78,540 | 174 | 4.93/5.0 |
| Nancy | 3 | $52,339 | 243 | 4.94/5.0 |
| Host #395251536 | 1 | $51,335 | 0 | 0.00/5.0 |
| Sean | 1 | $48,824 | 18 | 5.00/5.0 |
| Mary | 1 | $32,247 | 12 | 5.00/5.0 |
| Tanner | 1 | $31,074 | 7 | 4.71/5.0 |
| Kharissa | 1 | $28,393 | 174 | 4.87/5.0 |
| Ade | 1 | $27,670 | 51 | 4.88/5.0 |
| Shelyn | 1 | $24,902 | 93 | 4.99/5.0 |
| Denise | 1 | $23,624 | 107 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Massena.
Dive Deeper: Advanced Town of Massena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Massena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Massena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Massena
- The Town of Massena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Massena, Apartment/Condo properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
Town of Massena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Massena
- The dominant room capacity in Town of Massena is 2 bedrooms listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.9% of the active Airbnb listings in Town of Massena, indicating a high concentration in these sizes.
- A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Massena.
Town of Massena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Massena
- The most common guest capacity trend in Town of Massena vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Town of Massena STR market, accounting for 60.8% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Massena.
- On average, properties in Town of Massena are equipped to host 4.7 guests.
Town of Massena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Massena
- The most common availability pattern in Town of Massena falls within the 181-270 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Massena (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Massena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13% of total
2 Nights
13 listings
56.5% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
3 listings
13% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Massena is 2 Nights, adopted by 56.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.5%) of the Town of Massena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.5% of Town of Massena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- A 2-night minimum appears standard (56.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Massena.
Town of Massena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
50% of total
Moderate
4 listings
22.2% of total
Firm
1 listings
5.6% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Town of Massena
- The prevailing Airbnb cancellation policy trend in Town of Massena is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Town of Massena may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Town of Massena.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Massena.
Town of Massena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Massena
- The overall average booking lead time for vacation rentals in Town of Massena is 39 days.
- Guests book furthest in advance for stays during August (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Town of Massena.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Town of Massena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Massena (2025)
Amenity Prevalence
Amenity Insights for Town of Massena
- Essential amenities in Town of Massena that guests expect include: Air conditioning, Smoke alarm, TV, Heating, Wifi, Free parking on premises, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Massena: Air conditioning, Smoke alarm, TV, Heating, Wifi, Free parking on premises, Kitchen, Hot water.
- Prioritize adding missing essentials: Kitchen, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Massena to stay competitive.
Town of Massena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Massena
- The typical guest profile for Airbnb in Town of Massena consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and Canada (3.7%).
- Top languages spoken are English (87.2%) followed by Spanish (5.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Plattsburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Massena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Middletown Springs | 11 | $8,614 | $550.24 | 36% |
| Town of Trenton | 11 | $8,040 | $458.56 | 54% |
| Fort Ann | 27 | $5,803 | $761.44 | 38% |
| Stony Creek | 11 | $5,749 | $484.51 | 43% |
| Mille-Isles | 93 | $5,049 | $415.08 | 41% |
| Malletts Bay | 49 | $4,960 | $414.58 | 48% |
| Cornwall | 20 | $4,774 | $358.42 | 50% |
| Town of Wilton | 138 | $4,743 | $881.72 | 40% |
| Putnam Station | 14 | $4,541 | $492.01 | 46% |
| Wilmington | 130 | $4,484 | $324.06 | 45% |