Rochester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New York, United States
Is Airbnb profitable in Rochester in 2025? Explore comprehensive Airbnb analytics for Rochester, New York, United States to uncover income potential. This 2025 STR market report for Rochester, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Rochester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rochester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rochester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rochester (2025)
Understanding the monthly revenue variations for Airbnb listings in Rochester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rochester is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rochester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,175+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,543 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,462 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $665, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rochester
Rochester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rochester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rochester:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rochester
Average Daily Rate (ADR) Airbnb Trends in Rochester (2025)
Effective short term rental pricing strategy in Rochester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rochester typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Rochester
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Airbnb Seasonality Analysis & Trends in Rochester (2025)
Peak Season (June, July, August)
- Revenue averages $2,301 per month
- Occupancy rates average 49.6%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,060 per month
- Occupancy maintains around 23.3%
- Daily rates hold near $153
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $158
Seasonality Insights for Rochester
- The Airbnb seasonality in Rochester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rochester's highest earning potential, with monthly revenues capable of climbing to $2,489, occupancy reaching a high of 53.3%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rochester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rochester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rochester (2025)
Exploring the top neighborhoods for short-term rentals in Rochester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rochester | The heart of the city, offering a mix of culture, dining, and entertainment. A hub for business travelers and tourists visiting the Strong National Museum of Play and the Rochester Contemporary Art Center. | Strong National Museum of Play, Rochester Contemporary Art Center, Eastman School of Music, Blue Cross Arena, Highland Park |
| Corn Hill | A historic neighborhood known for its charming architecture and proximity to downtown. Ideal for those seeking a quaint atmosphere with easy access to urban amenities and events. | Corn Hill Park, Corn Hill Festival, Historic homes, Genesee River, Rochester Public Market |
| Park Avenue | A popular destination for its eclectic shops, cafes, and vibrant nightlife. Attracts younger crowds and those looking for a lively, urban experience. | Park Avenue shops, Restaurants and cafes, Village Gate, Strasenburgh Planetarium, Geva Theatre |
| Rochester Institute of Technology (RIT) Area | Close to RIT, this area is perfect for hosting students, visiting parents, and attendees of university events. A more youthful demographic. | Rochester Institute of Technology, RIT's MAGIC Center, Parks and recreational areas, Local eateries, Art galleries |
| Irondequoit | Suburban area with family-friendly neighborhoods and close to the lake. Great for families looking for a peaceful retreat while being minutes away from downtown. | Irondequoit Bay, Durand Eastman Park, Greater Rochester International Airport, Beaches, Local parks |
| South Wedge | An up-and-coming neighborhood known for its artsy vibe and historic homes. Attracts a diverse community and fosters an artistic culture. | South Wedge Farmers Market, Local art galleries, Restaurants, Rochester's South Avenue, Music venues |
| Greece | A suburban area that is great for families and those looking for a quieter stay, with easy access to shopping and outdoor activities like Lake Ontario. | Lake Ontario, Greece Ridge Center, Local parks, Outdoor recreation opportunities, Restaurants |
| Pittsford | A charming village near Rochester, known for its scenic views and outdoor activities along the Erie Canal. Popular with families and those seeking a quaint getaway. | Erie Canal, Pittsford Plaza, Nazareth College, Restaurants and cafes, Parks and trails |
Understanding Airbnb License Requirements & STR Laws in Rochester (2025)
While Rochester, New York, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rochester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rochester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rochesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Waterfront Retreat - Hot tub | Game Room
Entire Place • 4 bedrooms
Traveler’s Retreat – 5BR by Airport Sleeps 10
Entire Place • 5 bedrooms
Historic Abode • 3BR Downtown Rochester Haven
Entire Place • 3 bedrooms
New Listing Discount! 3BR/2BA-Sleeps 6 w/Game Room
Entire Place • 3 bedrooms
Picturesque Downtown Loft - 2BR
Entire Place • 2 bedrooms
Serenity on Sunnyside
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rochester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rochester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Earl | 4 | $52,404 | 8 | 5.00/5.0 |
| Joe | 1 | $41,137 | 10 | 5.00/5.0 |
| Sascha | 2 | $33,734 | 118 | 4.80/5.0 |
| Aakash | 4 | $33,360 | 63 | 4.72/5.0 |
| Modupe | 1 | $30,989 | 22 | 4.77/5.0 |
| Gregory | 1 | $30,429 | 29 | 4.72/5.0 |
| PineappleROC | 2 | $28,058 | 30 | 4.98/5.0 |
| Ryan | 1 | $25,767 | 82 | 4.99/5.0 |
| Nelissa | 3 | $25,647 | 18 | 4.24/5.0 |
| Shelli | 1 | $22,709 | 12 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rochester.
Dive Deeper: Advanced Rochester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rochester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRochester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rochester
- The Rochester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rochester, House properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 55.1% portion, catering likely to families or larger groups.
Rochester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rochester
- The dominant room capacity in Rochester is 3 bedrooms listings, making up 18.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 36.8% of the active Airbnb listings in Rochester, indicating a high concentration in these sizes.
- A significant 34.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rochester.
Rochester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rochester
- The most common guest capacity trend in Rochester vacation rentals is listings accommodating 8+ guests (20.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Rochester STR market, accounting for 38.8% of listings.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rochester.
- On average, properties in Rochester are equipped to host 3.7 guests.
Rochester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rochester
- The most common availability pattern in Rochester falls within the 271-366 days range, representing 77.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rochester (51%), reflecting common guest stay durations or potential owner blocking patterns.
Rochester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
22.4% of total
2 Nights
14 listings
28.6% of total
3 Nights
2 listings
4.1% of total
4-6 Nights
1 listings
2% of total
7-29 Nights
5 listings
10.2% of total
30+ Nights
16 listings
32.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rochester is 30+ Nights, adopted by 32.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.7%) caters to monthly stays (30+ nights) in Rochester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.7% of Rochester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rochester.
Rochester Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
2% of total
Flexible
9 listings
18.4% of total
Moderate
9 listings
18.4% of total
Firm
19 listings
38.8% of total
Strict
11 listings
22.4% of total
Cancellation Policy Insights for Rochester
- The prevailing Airbnb cancellation policy trend in Rochester is Firm, used by 38.8% of listings.
- A majority (61.2%) of hosts in Rochester utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.8% market standard in Rochester.
- Regularly review your cancellation policy against competitors and market demand shifts in Rochester.
Rochester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rochester
- The overall average booking lead time for vacation rentals in Rochester is 15 days.
- Guests book furthest in advance for stays during August (average 25 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (20 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Rochester.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these Rochester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rochester (2025)
Amenity Prevalence
Amenity Insights for Rochester
- Essential amenities in Rochester that guests expect include: Smoke alarm, TV, Heating, Wifi, Carbon monoxide alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rochester: Smoke alarm, TV, Heating, Wifi, Carbon monoxide alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, TV, Heating, Wifi, Carbon monoxide alarm, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rochester to stay competitive.
Rochester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rochester
- The typical guest profile for Airbnb in Rochester consists of primarily domestic travelers (91%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.0% of guests.
- Key international markets include United States (91%) and Canada (2.4%).
- Top languages spoken are English (64.1%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Rochester.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rochester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Torrey | 34 | $5,675 | $446.47 | 51% |
| Town of Mansfield | 60 | $5,240 | $526.10 | 35% |
| Rushville | 16 | $5,238 | $652.55 | 41% |
| Town of Porter | 22 | $4,911 | $339.06 | 53% |
| Town of Otisco | 23 | $4,869 | $419.75 | 42% |
| Town of Canandaigua | 79 | $4,861 | $493.98 | 41% |
| Town of Fayette | 61 | $4,572 | $416.38 | 41% |
| Town of Skaneateles | 69 | $4,526 | $505.28 | 40% |
| Town of Varick | 37 | $4,295 | $447.03 | 42% |
| Town of Pulteney | 66 | $4,242 | $417.35 | 42% |