Missoula County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Montana, United States
Is Airbnb profitable in Missoula County in 2025? Explore comprehensive Airbnb analytics for Missoula County, Montana, United States to uncover income potential. This 2025 STR market report for Missoula County, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Missoula County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Missoula County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Missoula County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Missoula County (2025)
Understanding the monthly revenue variations for Airbnb listings in Missoula County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Missoula County is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Missoula County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,224+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,786 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,005 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,396, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Missoula County
Missoula County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Missoula County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Missoula County:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Missoula County
Average Daily Rate (ADR) Airbnb Trends in Missoula County (2025)
Effective short term rental pricing strategy in Missoula County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Missoula County typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $894+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $435 or more.
- Typical properties (Median) charge around $228 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Missoula County
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Airbnb Seasonality Analysis & Trends in Missoula County (2025)
Peak Season (June, July, August)
- Revenue averages $7,209 per month
- Occupancy rates average 45.8%
- Daily rates average $371
Shoulder Season
- Revenue averages $4,473 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $375
Low Season (February, March, November)
- Revenue drops to average $3,045 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $360
Seasonality Insights for Missoula County
- The Airbnb seasonality in Missoula County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Missoula County's highest earning potential, with monthly revenues capable of climbing to $7,852, occupancy reaching a high of 57.3%, and ADRs peaking at $515.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,565, occupancy could drop to 25.0%, and ADRs may adjust down to $294.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Missoula County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Missoula County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Missoula County (2025)
Exploring the top neighborhoods for short-term rentals in Missoula County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Missoula | The vibrant heart of Missoula, known for its local shops, restaurants, and cultural attractions. Ideal for guests looking to experience the city’s nightlife and arts scene. | Missoula Art Museum, Caras Park, Montana Museum of Art and Culture, The Wilma Theatre, Downtown Farmers Market |
| University District | Home to the University of Montana, this area attracts students, families, and academic visitors. It has a lively atmosphere with multiple amenities. | University of Montana, Grizzly Stadium, Clarke Fork River, Missoula Public Library, University District Neighborhood |
| Rattlesnake Valley | A picturesque area known for its outdoor recreation and close proximity to nature. Ideal for those seeking a tranquil natural experience. | Rattlesnake National Recreation Area, Rattlesnake Creek, Biking and hiking trails, Rattlesnake Wilderness, Open fields and natural beauty |
| Hellgate Canyon | A scenic area along the river with stunning views and outdoor activities. Great for nature lovers and adventurers. | Clark Fork River, Hellgate Canyon, Outdoor recreation areas, Fishing spots, Scenic viewpoints |
| Missoula Westside | A diverse neighborhood with a mix of residential and commercial areas. Offers proximity to local breweries and shops. | Missoula Brewing Company, Local shops and eateries, Mount Jumbo hiking trails, Community parks, Historic neighborhood charm |
| Lolo National Forest | Perfect for guests looking to immerse themselves in wilderness and outdoor adventures. Offers a range of recreational opportunities. | Lolo National Forest, Hiking trails, Camping sites, Wildlife viewing, Scenic drives |
| South Hills | An upscale residential area with beautiful views and access to hiking trails. Great for families looking for a quiet retreat. | Mount Sentinel, Rattlesnake Mountain Trailhead, Community parks, Scenic homes, Nature reserves |
| Flathead Lake | A region perfect for water sports and summer activities, attracting vacationers looking for a lake experience. | Flathead Lake State Park, Beach access, Boating and fishing, Scenic picnic spots, Hiking around the lake |
Understanding Airbnb License Requirements & STR Laws in Missoula County (2025)
While Missoula County, Montana, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Missoula County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Missoula County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Missoula Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverfront Lodge on the Blackfoot
Entire Place • 6 bedrooms
Two homes on the Blackfoot River - Basecamp
Entire Place • 2 bedrooms
Blackfoot River House
Entire Place • 3 bedrooms
Blackfoot River Paradise - the Bungalow
Entire Place • 1 bedroom
The Lodge on the Blackfoot
Entire Place • 4 bedrooms
The Casita on the Blackfoot River
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Missoula County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Missoula County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Caitlin And Ryan | 3 | $219,284 | 618 | 4.95/5.0 |
| Greg | 1 | $173,314 | 22 | 5.00/5.0 |
| Plum Property Management | 2 | $99,164 | 27 | 4.63/5.0 |
| Kate | 1 | $98,525 | 28 | 5.00/5.0 |
| Mark | 1 | $41,287 | 6 | 5.00/5.0 |
| Ashlie | 1 | $24,666 | 67 | 4.99/5.0 |
| Alla And Garrett | 3 | $21,372 | 19 | 5.00/5.0 |
| Sky | 1 | $14,333 | 45 | 5.00/5.0 |
| Michael | 1 | $9,693 | 9 | 5.00/5.0 |
| Gabby | 1 | $9,097 | 87 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Missoula County.
Dive Deeper: Advanced Missoula County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Missoula County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMissoula County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Missoula County
- The Missoula County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Missoula County, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
Missoula County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Missoula County
- The dominant room capacity in Missoula County is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Missoula County, indicating a high concentration in these sizes.
- With over half the market (52.6%) consisting of studios or 1-bedroom units, Missoula County is particularly well-suited for individuals or couples.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Missoula County.
Missoula County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Missoula County
- The most common guest capacity trend in Missoula County vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Missoula County STR market, accounting for 63.2% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Missoula County.
- On average, properties in Missoula County are equipped to host 4.6 guests.
Missoula County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Missoula County
- The most common availability pattern in Missoula County falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Missoula County (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Missoula County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
36.8% of total
2 Nights
4 listings
21.1% of total
3 Nights
2 listings
10.5% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
5 listings
26.3% of total
Key Insights
- The most prevalent minimum stay requirement in Missoula County is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.3%) caters to monthly stays (30+ nights) in Missoula County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.8% of Missoula County hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Missoula County.
Missoula County Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.6% of total
Moderate
7 listings
38.9% of total
Firm
3 listings
16.7% of total
Strict
7 listings
38.9% of total
Cancellation Policy Insights for Missoula County
- The prevailing Airbnb cancellation policy trend in Missoula County is Moderate, used by 38.9% of listings.
- A majority (55.6%) of hosts in Missoula County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Missoula County.
- With 38.9% using Strict terms, this is a viable option in Missoula County, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Missoula County.
Missoula County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Missoula County
- The overall average booking lead time for vacation rentals in Missoula County is 58 days.
- Guests book furthest in advance for stays during June (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Missoula County.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Missoula County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Missoula County (2025)
Amenity Prevalence
Amenity Insights for Missoula County
- Essential amenities in Missoula County that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Backyard, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Missoula County: Free parking on premises.
- Consider adding popular differentiators like Essentials or Backyard to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Missoula County to stay competitive.
Missoula County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Missoula County
- The typical guest profile for Airbnb in Missoula County consists of primarily domestic travelers (93%), often arriving from nearby Missoula, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United States (92.9%) and Canada (3%).
- Top languages spoken are English (74%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Missoula and Bozeman.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Missoula County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rollins | 19 | $3,550 | $628.39 | 46% |
| Superior | 33 | $3,163 | $470.93 | 41% |
| Dayton | 17 | $2,871 | $392.18 | 46% |
| Polaris | 12 | $2,491 | $261.64 | 44% |
| Victor | 20 | $2,431 | $248.95 | 42% |
| Missoula | 576 | $2,400 | $198.34 | 52% |
| Polson | 128 | $2,327 | $329.91 | 45% |
| Philipsburg | 56 | $2,299 | $230.78 | 42% |
| Anaconda | 97 | $2,225 | $247.05 | 41% |
| Hamilton | 126 | $2,222 | $260.64 | 41% |