Washington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Washington in 2025? Explore comprehensive Airbnb analytics for Washington, Missouri, United States to uncover income potential. This 2025 STR market report for Washington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Washington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Washington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Washington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Washington (2025)
Understanding the monthly revenue variations for Airbnb listings in Washington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Washington is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Washington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,483+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,554 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,104 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,113, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Washington
Washington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Washington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Washington:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Washington
Average Daily Rate (ADR) Airbnb Trends in Washington (2025)
Effective short term rental pricing strategy in Washington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Washington typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $486+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Washington
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Airbnb Seasonality Analysis & Trends in Washington (2025)
Peak Season (May, June, April)
- Revenue averages $3,744 per month
- Occupancy rates average 35.5%
- Daily rates average $261
Shoulder Season
- Revenue averages $2,829 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $246
Low Season (January, February, March)
- Revenue drops to average $1,691 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $218
Seasonality Insights for Washington
- The Airbnb seasonality in Washington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Washington's highest earning potential, with monthly revenues capable of climbing to $3,992, occupancy reaching a high of 42.5%, and ADRs peaking at $264.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,369, occupancy could drop to 24.2%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Washington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Washington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Washington (2025)
Exploring the top neighborhoods for short-term rentals in Washington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Washington | Charming area with well-preserved 19th-century buildings, perfect for those seeking a quaint small-town experience. Offers local shops, restaurants, and a vibrant community atmosphere. | Washington Farmers Market, Washington Historical Society Museum, The Elks Lodge, Festivals and Events all year, Local boutiques and shops |
| Main Street District | Main Street features a variety of restaurants, bars, and shops, making it a lively place for visitors. Popular for its dining options and close proximity to local attractions. | Parks and Recreation, Local wineries, Art galleries, Historic Theatre, Live music venues |
| Kuenzel Park | Family-friendly neighborhood offering parks and outdoor activities, making it ideal for families with kids or those wanting to relax in green spaces. | Kuenzel Park, Walking trails, Playgrounds, Sporting fields, Family-friendly events |
| Community Park | A peaceful residential area with access to parks and recreational facilities. Attracts guests looking for a retreat close to nature and outdoor activities. | Community Park, Trails for walking and biking, Play areas, Annual community events, Picnic spots |
| Missouri Riverfront | Scenic area with beautiful river views and access to various outdoor activities, perfect for nature lovers and those looking for tranquility by the water. | Missouri River access, Fishing areas, Walking and biking trails, Picnic areas, Scenic overlooks |
| Stone Hill Winery | Located near one of Missouri's premier wineries, this area draws wine enthusiasts and those looking to enjoy wine tours and tastings. Offers a unique experience for guests. | Stone Hill Winery, Winery tours, Wine tastings, Beautiful vineyard views, Events and festivals |
| Vineyard Hills | Expansive area with rolling hills and vineyards, bringing a picturesque landscape for guests interested in staying near wine country and enjoying outdoor activities. | Local vineyards, Hiking paths, Biking trails, Beautiful scenic views, Seasonal festivals |
| Riverside Park | A quiet and serene neighborhood by the river, ideal for visitors looking for relaxation and natural beauty, with ample space for outdoor activities. | Riverside Park, Outdoor sports facilities, Walking paths, Fishing and boating access, Community events |
Understanding Airbnb License Requirements & STR Laws in Washington (2025)
While Washington, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Washington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Washington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Washingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pool + Hot Tub, Downtown, Wineries, Spacious, Cozy
Entire Place • 5 bedrooms
The River Penthaus
Entire Place • 5 bedrooms
Bee's Knees - Private Heated Pool and Hot Tub, Dog
Entire Place • 7 bedrooms
Arcade | Downtown | Private Patio | Wineries
Entire Place • 4 bedrooms
T3V Farmhouse
Entire Place • 4 bedrooms
LongView 5b/3.5b Estate Home next to Sunset Bluffs
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Washington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Washington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nat And Tyann | 5 | $242,481 | 46 | 4.99/5.0 |
| Lisa & Doug | 4 | $159,698 | 50 | 3.67/5.0 |
| Michelle | 1 | $110,936 | 11 | 5.00/5.0 |
| Streber Holdings | 3 | $93,361 | 265 | 4.94/5.0 |
| Marvin And Tamara | 1 | $81,950 | 55 | 5.00/5.0 |
| Lisa | 5 | $78,723 | 183 | 4.71/5.0 |
| The Inn | 8 | $73,057 | 161 | 4.78/5.0 |
| Gayle | 2 | $72,846 | 176 | 4.99/5.0 |
| Chad | 4 | $70,778 | 239 | 4.92/5.0 |
| Dan | 1 | $70,074 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Washington.
Dive Deeper: Advanced Washington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Washington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWashington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Washington
- The Washington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.6% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Washington, House properties are the most common (45.8%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 26.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.0%) offer potential for unique stay experiences.
Washington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Washington
- The dominant room capacity in Washington is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.9% of the active Airbnb listings in Washington, indicating a high concentration in these sizes.
- A significant 40.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Washington.
Washington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Washington
- The most common guest capacity trend in Washington vacation rentals is listings accommodating 8+ guests (34.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Washington STR market, accounting for 65.3% of listings.
- 45.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Washington.
- On average, properties in Washington are equipped to host 4.9 guests.
Washington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Washington
- The most common availability pattern in Washington falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Washington (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Washington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
64.2% of total
2 Nights
22 listings
32.8% of total
3 Nights
1 listings
1.5% of total
30+ Nights
1 listings
1.5% of total
Key Insights
- The most prevalent minimum stay requirement in Washington is 1 Night, adopted by 64.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.0%) of the Washington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.5%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.2% of Washington hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Washington.
Washington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
20.9% of total
Moderate
25 listings
37.3% of total
Firm
17 listings
25.4% of total
Strict
11 listings
16.4% of total
Cancellation Policy Insights for Washington
- The prevailing Airbnb cancellation policy trend in Washington is Moderate, used by 37.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.2%) and stricter (41.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.3% market standard in Washington.
- Regularly review your cancellation policy against competitors and market demand shifts in Washington.
Washington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Washington
- The overall average booking lead time for vacation rentals in Washington is 49 days.
- Guests book furthest in advance for stays during May (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Washington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Washington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Washington (2025)
Amenity Prevalence
Amenity Insights for Washington
- Essential amenities in Washington that guests expect include: Air conditioning, Heating, Wifi, Smoke alarm, Hot water, TV, Essentials, Fire extinguisher, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Washington: Air conditioning, Heating, Wifi, Smoke alarm, Hot water, TV, Essentials, Fire extinguisher, Coffee maker.
- Prioritize adding missing essentials: Smoke alarm, Hot water, TV, Essentials, Fire extinguisher, Coffee maker.
- Consider adding popular differentiators like Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Washington to stay competitive.
Washington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Washington
- The typical guest profile for Airbnb in Washington consists of primarily domestic travelers (99%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and United Kingdom (0.3%).
- Top languages spoken are English (87%) followed by Spanish (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Washington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Roach | 27 | $3,150 | $346.94 | 46% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Gravois Mills | 119 | $2,992 | $311.38 | 41% |