University City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in University City in 2025? Explore comprehensive Airbnb analytics for University City, Missouri, United States to uncover income potential. This 2025 STR market report for University City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in University City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the University City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key University City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in University City (2025)
Understanding the monthly revenue variations for Airbnb listings in University City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in University City is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in University City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,774+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,489 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,476 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $873, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in University City
University City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the University City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in University City:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in University City
Average Daily Rate (ADR) Airbnb Trends in University City (2025)
Effective short term rental pricing strategy in University City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in University City typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in University City
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Airbnb Seasonality Analysis & Trends in University City (2025)
Peak Season (May, June, July)
- Revenue averages $2,433 per month
- Occupancy rates average 64.3%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,884 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $113
Low Season (January, February, November)
- Revenue drops to average $1,599 per month
- Occupancy decreases to average 47.0%
- Daily rates adjust to average $105
Seasonality Insights for University City
- The Airbnb seasonality in University City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases University City's highest earning potential, with monthly revenues capable of climbing to $2,563, occupancy reaching a high of 66.4%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,480, occupancy could drop to 45.4%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in University City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these University City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in University City (2025)
Exploring the top neighborhoods for short-term rentals in University City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Forsyth Boulevard | A vibrant area with a mix of shopping, dining, and cultural attractions. It's centrally located near the universities and attracts a mix of families and young professionals. | Washington University in St. Louis, St. Louis Art Museum, Forest Park, The Loop, Shopping and dining options |
| Delmar Loop | A lively entertainment district known for its eclectic shops, restaurants, and music venues. Popular with a younger crowd and those looking for a fun, active scene. | The Pageant, Delmar Loop, Vintage Vinyl, Pin-Up Bowl, Food and Drink options |
| Southampton | A residential area known for its charming neighborhoods and proximity to parks. It appeals to families looking for a quiet, suburban feel while still being close to the city. | Willow Park, Southampton Park, Local coffee shops, Family-friendly restaurants |
| Clayton | An upscale neighborhood with a strong business presence and high-end shopping and dining. Attracts business travelers and tourists looking for luxury accommodations. | Clayton Farmers Market, Shaw Park, Art galleries, Fine dining options |
| West End | An emerging neighborhood known for its historic homes and cultural diversity. It's gaining popularity and offers unique accommodations. | Historic homes, Local parks, Diverse cuisine options, Art galleries |
| Northwest University City | Primarily residential, this area benefits from proximity to both the university and commercial corridors, appealing to students and faculty. | University City Loop, Local cafes, Parks and recreational areas |
| Roxana Place | A quieter neighborhood that offers homes with spacious gardens and family-friendly amenities. It is perfect if you're targeting families or longer stays. | Local parks, Family-friendly restaurants, Community events |
| Skinker-DeBaliviere | A vibrant community close to Washington University and Forest Park, popular with students and visitors looking for convenient access to both. | Forest Park, The St. Louis Zoo, Washington University, Restaurants and cafes |
Understanding Airbnb License Requirements & STR Laws in University City (2025)
While University City, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for University City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in University City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in University Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blair's House - Long Stays Welcome - 7 min to BJC
Entire Place • 5 bedrooms
Large U. City Apt 4 BR, 2 Bath, Pool, near Wash U.
Entire Place • 4 bedrooms
Tranquil three-bedroom home in central St. Louis
Entire Place • 3 bedrooms
The Rock House Bnb StL | Centrally Located/Park
Entire Place • 2 bedrooms
Historic Gem of University City
Entire Place • 3 bedrooms
Gorgeous Duplex with pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in University City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in University City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan | 10 | $146,808 | 430 | 4.78/5.0 |
| Matt | 1 | $83,554 | 15 | 4.87/5.0 |
| Mi Nguyen | 3 | $78,873 | 332 | 4.84/5.0 |
| Robert | 9 | $78,151 | 575 | 4.32/5.0 |
| Bart | 3 | $71,434 | 161 | 4.92/5.0 |
| Bill | 1 | $70,585 | 107 | 4.99/5.0 |
| Sean | 1 | $58,339 | 101 | 4.91/5.0 |
| Vb | 2 | $57,336 | 29 | 4.79/5.0 |
| Franklin | 1 | $52,540 | 61 | 4.98/5.0 |
| Lisa | 3 | $48,325 | 464 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in University City.
Dive Deeper: Advanced University City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for University City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUniversity City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for University City
- The University City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.8% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in University City, House properties are the most common (64.4%), reflecting the local real estate landscape.
- Houses represent a significant 64.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.4%) offer potential for unique stay experiences.
University City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for University City
- The dominant room capacity in University City is 2 bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.6% of the active Airbnb listings in University City, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in University City.
University City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for University City
- The most common guest capacity trend in University City vacation rentals is listings accommodating 4 guests (17.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the University City STR market, accounting for 32.9% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in University City.
- On average, properties in University City are equipped to host 2.9 guests.
University City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for University City
- The most common availability pattern in University City falls within the 91-180 days range, representing 38.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in University City (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
University City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
22.5% of total
2 Nights
30 listings
42.3% of total
3 Nights
6 listings
8.5% of total
4-6 Nights
4 listings
5.6% of total
7-29 Nights
9 listings
12.7% of total
30+ Nights
6 listings
8.5% of total
Key Insights
- The most prevalent minimum stay requirement in University City is 2 Nights, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.8%) of the University City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.3% of University City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in University City.
University City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
32.3% of total
Moderate
19 listings
29.2% of total
Firm
20 listings
30.8% of total
Strict
5 listings
7.7% of total
Cancellation Policy Insights for University City
- The prevailing Airbnb cancellation policy trend in University City is Flexible, used by 32.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.5%) and stricter (38.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.3% market standard in University City.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in University City.
University City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for University City
- The overall average booking lead time for vacation rentals in University City is 38 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (59 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in University City.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these University City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in University City (2025)
Amenity Prevalence
Amenity Insights for University City
- Essential amenities in University City that guests expect include: Wifi, Smoke alarm, Air conditioning, Hot water, Heating, Essentials, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Dishes and silverware, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for University City: Wifi, Smoke alarm, Air conditioning, Hot water, Heating, Essentials, Kitchen.
- Prioritize adding missing essentials: Hot water, Heating, Essentials, Kitchen.
- Consider adding popular differentiators like Refrigerator or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in University City to stay competitive.
University City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for University City
- The typical guest profile for Airbnb in University City consists of primarily domestic travelers (92%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.8% of guests.
- Key international markets include United States (91.8%) and DC (1.5%).
- Top languages spoken are English (73.6%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Louisville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the University City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Saint Charles | 164 | $2,815 | $194.69 | 53% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |
| Centralia | 15 | $2,808 | $233.27 | 49% |