Stockton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Stockton in 2025? Explore comprehensive Airbnb analytics for Stockton, Missouri, United States to uncover income potential. This 2025 STR market report for Stockton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Stockton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stockton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stockton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stockton (2025)
Understanding the monthly revenue variations for Airbnb listings in Stockton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stockton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stockton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,198+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,197 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,417 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $860, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stockton
Stockton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stockton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stockton:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stockton
Average Daily Rate (ADR) Airbnb Trends in Stockton (2025)
Effective short term rental pricing strategy in Stockton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stockton typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Stockton
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Airbnb Seasonality Analysis & Trends in Stockton (2025)
Peak Season (June, July, May)
- Revenue averages $2,676 per month
- Occupancy rates average 44.8%
- Daily rates average $184
Shoulder Season
- Revenue averages $1,630 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $822 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $145
Seasonality Insights for Stockton
- The Airbnb seasonality in Stockton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stockton's highest earning potential, with monthly revenues capable of climbing to $2,789, occupancy reaching a high of 51.5%, and ADRs peaking at $186.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $747, occupancy could drop to 19.1%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stockton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stockton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stockton (2025)
Exploring the top neighborhoods for short-term rentals in Stockton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Stockton | Charming area with rich history and architecture. Close to various shops, restaurants, and seasonal events, making it an attractive spot for tourists. | Stockton History Museum, The Fox Theatre, Stockton Farmers Market, St. Mary's Catholic Church, Historic buildings |
| Lake Stockton | A serene recreational area that attracts outdoor enthusiasts. Perfect for guests looking for relaxation and water activities such as fishing, boating, and camping. | Lake Stockton State Park, Fishing and boating activities, Camping sites, Nature trails |
| Weston Bend State Park | Located just outside of Stockton, this park offers stunning scenic views and hiking trails, appealing to nature lovers and adventure-seekers. | Hiking trails, Picnic areas, Wildlife viewing, Stunning vistas of the Missouri River |
| Stockton Country Club | An inviting area for those interested in golf and social activities. Great for families and groups looking for leisure and recreation. | Golf course, Clubhouse, Social events |
| Stockton Lake Area | Attracts visitors for summer vacations with opportunities for swimming, fishing, and various water sports. | Swimming beaches, Boat ramps, Fishing spots, Picnic areas |
| Nearby Branson | A short drive away, Branson is a major tourist destination known for its entertainment shows, making it a sought-after area for travelers. | Theater shows, Shopping, Theme parks, Outdoor activities |
| Parks and Recreational Areas | Stockton includes several parks and abundant recreational spaces, ideal for families and outdoor activities, enhancing the appeal for short-term rentals. | Stockton City Park, Playgrounds, Sports fields, Walking trails |
| Cultural District | Home to local art galleries and cultural events, this area appeals to travelers interested in arts and community events. | Art galleries, Cultural festivals, Local artisan shops, Performance spaces |
Understanding Airbnb License Requirements & STR Laws in Stockton (2025)
While Stockton, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stockton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stockton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stocktonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Captains Quarters at The Cabins at Stockton Lake
Entire Place • 4 bedrooms
Smooth Sailin' at The Cabins At Stockton Lake
Entire Place • 4 bedrooms
Rock Hill Farm on Stockton Lake
Entire Place • 2 bedrooms
Latitude Adjustment at The Cabins At Stockton Lake
Entire Place • 4 bedrooms
The Voyager at Lake Town Estates *HOT TUB*
Entire Place • 2 bedrooms
The Navigator at LakeTown Estates *HOT TUB*
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stockton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stockton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andi | 28 | $503,918 | 332 | 4.86/5.0 |
| Gladys | 4 | $112,405 | 132 | 4.98/5.0 |
| Tami | 2 | $50,800 | 41 | 4.95/5.0 |
| Scott | 4 | $47,080 | 10 | 1.25/5.0 |
| Loretta | 2 | $45,563 | 30 | 4.92/5.0 |
| David | 1 | $39,459 | 29 | 4.97/5.0 |
| Evolve | 3 | $39,170 | 150 | 4.84/5.0 |
| Evolve | 3 | $36,359 | 28 | 3.29/5.0 |
| Vanessa | 1 | $29,570 | 24 | 4.88/5.0 |
| Cody | 1 | $25,980 | 35 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stockton.
Dive Deeper: Advanced Stockton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stockton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStockton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stockton
- The Stockton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stockton, Outdoor/Unique properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others, unique stays (combined 5.7%) offer potential for unique stay experiences.
Stockton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stockton
- The dominant room capacity in Stockton is 3 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.1% of the active Airbnb listings in Stockton, indicating a high concentration in these sizes.
- A significant 45.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stockton.
Stockton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stockton
- The most common guest capacity trend in Stockton vacation rentals is listings accommodating 8+ guests (44.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Stockton STR market, accounting for 65.7% of listings.
- 64.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stockton.
- On average, properties in Stockton are equipped to host 6.1 guests.
Stockton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stockton
- The most common availability pattern in Stockton falls within the 181-270 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stockton (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stockton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
33.8% of total
2 Nights
37 listings
54.4% of total
3 Nights
1 listings
1.5% of total
30+ Nights
7 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Stockton is 2 Nights, adopted by 54.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.2%) of the Stockton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Stockton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.4% of Stockton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stockton.
Stockton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
9.5% of total
Moderate
16 listings
25.4% of total
Firm
7 listings
11.1% of total
Strict
34 listings
54% of total
Cancellation Policy Insights for Stockton
- The prevailing Airbnb cancellation policy trend in Stockton is Strict, used by 54% of listings.
- A majority (65.1%) of hosts in Stockton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 54% market standard in Stockton.
- With 54% using Strict terms, this is a viable option in Stockton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Stockton.
Stockton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stockton
- The overall average booking lead time for vacation rentals in Stockton is 73 days.
- Guests book furthest in advance for stays during June (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (117 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Stockton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these Stockton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stockton (2025)
Amenity Prevalence
Amenity Insights for Stockton
- Essential amenities in Stockton that guests expect include: Kitchen, Air conditioning, Heating, Smoke alarm, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Wifi, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stockton: Kitchen, Air conditioning, Heating, Smoke alarm, Microwave.
- Prioritize adding missing essentials: Air conditioning, Heating, Smoke alarm, Microwave.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stockton to stay competitive.
Stockton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stockton
- The typical guest profile for Airbnb in Stockton consists of primarily domestic travelers (100%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.5% of guests.
- Key international markets include United States (99.5%) and United Kingdom (0.2%).
- Top languages spoken are English (91.8%) followed by Spanish (4.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and Springfield.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stockton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Flippin | 33 | $3,682 | $254.76 | 43% |
| Pleasant Hill | 10 | $3,665 | $200.93 | 56% |
| Prairie Village | 46 | $3,625 | $200.24 | 62% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Little Flock | 15 | $3,173 | $346.37 | 47% |