Springfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Springfield in 2025? Explore comprehensive Airbnb analytics for Springfield, Missouri, United States to uncover income potential. This 2025 STR market report for Springfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 470 active listings.
Whether you're considering an Airbnb investment in Springfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Springfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Springfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Springfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Springfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Springfield is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Springfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,884+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,803 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,929 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,105, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Springfield
Springfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Springfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Springfield:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Springfield
Average Daily Rate (ADR) Airbnb Trends in Springfield (2025)
Effective short term rental pricing strategy in Springfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Springfield typically peaks in March and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Springfield
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Airbnb Seasonality Analysis & Trends in Springfield (2025)
Peak Season (June, May, April)
- Revenue averages $2,584 per month
- Occupancy rates average 51.3%
- Daily rates average $123
Shoulder Season
- Revenue averages $2,133 per month
- Occupancy maintains around 51.6%
- Daily rates hold near $123
Low Season (January, February, September)
- Revenue drops to average $1,671 per month
- Occupancy decreases to average 44.0%
- Daily rates adjust to average $120
Seasonality Insights for Springfield
- The Airbnb seasonality in Springfield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Springfield's highest earning potential, with monthly revenues capable of climbing to $2,840, occupancy reaching a high of 58.4%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,606, occupancy could drop to 40.6%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Springfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Springfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Springfield (2025)
Exploring the top neighborhoods for short-term rentals in Springfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Springfield | The vibrant heart of Springfield with a mix of dining, entertainment, and cultural attractions. Great for travelers seeking urban experiences and events. | Discovery Center of Springfield, Jordan Valley Park, American Lion's Club Park, Springfield Art Museum, The Gillioz Theatre |
| Southside | A popular residential area with family-friendly attractions and proximity to shopping and restaurants. Ideal for longer stays or families visiting the area. | Mead's Corner, Nathanael Greene Park, Pinegar Nature Center, Battlefield Mall, The 1984 House |
| East Springfield | A growing area with access to several parks and recreational activities, perfect for guests who enjoy outdoor adventures and community events. | Springfield Botanical Gardens, Sequiota Park, Ozark Greenways, Wild Animal Safari, The Nature Center |
| North Springfield | Home to several attractions and parks, this area is popular for those looking to explore local nature and family activities. | Dickerson Park Zoo, Route 66 Car Museum, Northview Park, The Air and Military Museum of the Ozarks, Landers Theater |
| Westside | A quieter suburban area with parks and proximity to the scenic Ozarks, appealing for guests seeking a peaceful retreat while being close to city amenities. | Hammons Field, The Old Glass Place, Phelps Grove Park, Springfield Skatepark, Eagle Rock Resort |
| Republic | A nearby community with a small-town feel and good schools, making it attractive for families and business travelers looking for home-like accommodations. | Republic City Park, The Republic Community Center, Wilson's Creek National Battlefield, Recreation on the River |
| Branson | While technically not in Springfield, it's a short drive away and a top destination for entertainment, attracting tourists year-round looking for lodging nearby. | Silver Dollar City, Branson Strip, Table Rock Lake, Titanic Museum, Branson Landing |
| Ozark | Another nearby area known for its charming downtown and outdoor recreation, it's ideal for those looking for a rural yet accessible location near Springfield. | Finley River Park, Ozark Community Center, Ozark Mill, Huzzah Valley Resort, The Ozark Greenways Trail |
Understanding Airbnb License Requirements & STR Laws in Springfield (2025)
While Springfield, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Springfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Springfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Springfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pool sleeps 11, location location
Entire Place • 4 bedrooms
The Geo Dome / Unique Urban Getaway
Entire Place • 5 bedrooms
Majestic Oaks
Entire Place • 4 bedrooms
Sunset Getaway
Entire Place • 4 bedrooms
•NEW• The Wild Rose| Cozy and Bright IG Worthy
Entire Place • 3 bedrooms
Unique 'Earthouse' Retreat w/ Spring-Fed Creek
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Springfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Springfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sleepover | 56 | $343,101 | 494 | 3.08/5.0 |
| Evolve | 9 | $237,327 | 214 | 4.68/5.0 |
| Nicholas And Michelle | 6 | $207,659 | 308 | 4.92/5.0 |
| Thomas | 5 | $195,270 | 1506 | 4.94/5.0 |
| Justin And Kendra | 8 | $189,236 | 1000 | 4.89/5.0 |
| Cheryl | 6 | $188,539 | 742 | 4.83/5.0 |
| Tamara | 5 | $184,694 | 537 | 4.85/5.0 |
| Daniel | 9 | $177,789 | 247 | 4.63/5.0 |
| Nightly | 7 | $159,294 | 137 | 3.47/5.0 |
| Denise | 2 | $147,179 | 73 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Springfield.
Dive Deeper: Advanced Springfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Springfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpringfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Springfield
- The Springfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 470 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Springfield, House properties are the most common (66.6%), reflecting the local real estate landscape.
- Houses represent a significant 66.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 6.0%) offer potential for unique stay experiences.
Springfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Springfield
- The dominant room capacity in Springfield is 2 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.3% of the active Airbnb listings in Springfield, indicating a high concentration in these sizes.
- A significant 32.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Springfield.
Springfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Springfield
- The most common guest capacity trend in Springfield vacation rentals is listings accommodating 2 guests (24.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Springfield STR market, accounting for 43.0% of listings.
- 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Springfield.
- On average, properties in Springfield are equipped to host 4.4 guests.
Springfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Springfield
- The most common availability pattern in Springfield falls within the 91-180 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Springfield (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Springfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
188 listings
45.7% of total
2 Nights
106 listings
25.8% of total
3 Nights
16 listings
3.9% of total
4-6 Nights
10 listings
2.4% of total
7-29 Nights
25 listings
6.1% of total
30+ Nights
66 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Springfield is 1 Night, adopted by 45.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.5%) of the Springfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Springfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.7% of Springfield hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Springfield.
Springfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
119 listings
29.1% of total
Moderate
108 listings
26.4% of total
Firm
82 listings
20% of total
Strict
100 listings
24.4% of total
Cancellation Policy Insights for Springfield
- The prevailing Airbnb cancellation policy trend in Springfield is Flexible, used by 29.1% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (44.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.1% market standard in Springfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Springfield.
Springfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Springfield
- The overall average booking lead time for vacation rentals in Springfield is 35 days.
- Guests book furthest in advance for stays during June (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Springfield.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Springfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Springfield (2025)
Amenity Prevalence
Amenity Insights for Springfield
- Essential amenities in Springfield that guests expect include: Smoke alarm, Heating, Wifi, Air conditioning, TV, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Springfield: Smoke alarm, Heating, Wifi, Air conditioning, TV, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi, Air conditioning, TV, Free parking on premises, Hot water.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Springfield to stay competitive.
Springfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Springfield
- The typical guest profile for Airbnb in Springfield consists of primarily domestic travelers (98%), often arriving from nearby Springfield, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and DC (0.3%).
- Top languages spoken are English (83.6%) followed by Spanish (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Springfield and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Springfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Flippin | 33 | $3,682 | $254.76 | 43% |
| Pleasant Hill | 10 | $3,665 | $200.93 | 56% |
| Prairie Village | 46 | $3,625 | $200.24 | 62% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Little Flock | 15 | $3,173 | $346.37 | 47% |