Airbnb Market Analytics, Statistics and Data in Saint Charles, Missouri, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint Charles? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint Charles:
How much do Airbnb hosts make on average per month in Saint Charles?
The short-term rental market in Saint Charles shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,090 per month
- Strong performing properties (top 25%) make $4,300 or more
- Best-in-class properties (top 10%) achieve $5,958+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,008
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint Charles
The market in Saint Charles shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 57% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 39%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint Charles
Daily rates in Saint Charles vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $150 per night
- Strong performing properties (top 25%) secure $213 or more
- Best-in-class properties (top 10%) pull in $287+ per night
- Entry-level properties (bottom 25%) earn around $118
Daily Rate Variations by Month
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Seasonality patterns in Saint Charles
Peak Season (June, July, May)
- Revenue peaks at $4480.33 per month
- Occupancy rates reach 66.85%
- Daily rates average $203.27
Shoulder Season
- Revenue averages $3403.05 per month
- Occupancy maintains 54.49%
- Daily rates hold at $177.46
Low Season (November, February, January)
- Revenue drops to $2184.89 per month
- Occupancy decreases to 39.56%
- Daily rates adjust to $149.74
Is it still profitable to do Airbnb in Saint Charles in 2025?
Yes! Saint Charles demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $3403 and The market's 167 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint Charles
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown | Charming, picturesque area with rich history and culture. Ideal for guests looking to explore local shops, dining, and historical sites. | The Foundry Art Centre, Katy Trail, St. Charles Historic District, First Missouri State Capital, St. Charles Riverfront |
| New Town | Modern planned community with a vibrant atmosphere and unique architecture. Attracts families and young professionals seeking a suburban experience with amenities. | New Town Amphitheater, Lake Saint Louis, New Town Market, Community Parks |
| St. Charles Convention Center | Convenient location for business travelers and event attendees. Close to hotels and dining options, perfect for corporate stays. | St. Charles Convention Center, Historic Main Street, Parks and Recreation venues |
| Lake Saint Louis | Beautiful lake community offering recreational activities and a relaxing environment. Popular for families and nature lovers. | Lake Saint Louis, Parks, Golf Course, Water Sports Activities |
| The Streets of St. Charles | Upscale shopping and dining area, attracting visitors for entertainment and lifestyle experiences. Great for short-term stays. | The Streets of St. Charles shopping center, Dining options, Live entertainment |
| The Meadows at Lake St. Louis | Family-oriented area with mix of shopping, dining, and recreational spaces. Ideal for families visiting the area. | Meadows Shopping Area, Parks and Play Areas, Dining |
| Historic Main Street | Iconic area filled with unique shops, bistros, and historic buildings. Attracts tourists and locals alike for day trips and events. | Historic Main Street, Local boutiques, Restaurants, Seasonal festivals |
| Mid-Rivers Mall | Largest mall in the area providing a mix of shopping, dining, and entertainment, attracting visitors from surrounding areas. | Mid-Rivers Mall, Movie Theaters, Dining options, Seasonal events |
Do you need a license for Airbnb in Saint Charles?
We recommend checking directly with Saint Charles's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint Charles
The Wild Rose Cottage in Historic Old St Charles
Entire Place • 4 bedrooms
STOP | LOOK | January SALE NOW | Game RM Hot Tub
Entire Place • 4 bedrooms
Blair's House in St. Charles - Long Stays Welcome
Entire Place • 3 bedrooms
Charming Bungalow in Historic St. Charles, MO
Entire Place • 5 bedrooms
Music House on Main Street at The Wine Garden
Entire Place • 4 bedrooms
Blair's House in St. Charles - 4 bedroom 2.5 Bath
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Saint Charles
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeffrey | 23 | $931,616 | 2019 | 4.84/5.0 |
| JONDON Properties | 14 | $464,419 | 1653 | 4.76/5.0 |
| Matt | 6 | $390,026 | 255 | 4.95/5.0 |
| MJ Homes | 6 | $238,857 | 182 | 4.93/5.0 |
| Par | 4 | $214,459 | 219 | 4.87/5.0 |
| Matthew | 2 | $164,873 | 78 | 4.89/5.0 |
| Doug & Kristi | 3 | $164,025 | 687 | 4.95/5.0 |
| Austin | 2 | $151,458 | 220 | 5.00/5.0 |
| Rachel | 4 | $122,910 | 428 | 4.88/5.0 |
| Garrett | 2 | $122,248 | 56 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint Charles
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.4%), with house and apartment & condo properties comprising 94.7% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (5.4% combined)
Room Capacity Distribution
Analysis of 167 properties in Saint Charles shows that 2 bedrooms properties are most prevalent, making up 37.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 60.5% of all listings.
Key Insights
- Most common: 2 bedrooms (37.7%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 60.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 167 properties in Saint Charles reveals that 8+ guests properties dominate the market, representing 40.1% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 59.9% of the market.
Key Insights
- Most common capacity: 8+ guests (40.1% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 59.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 167 properties in Saint Charles, the most common availability pattern is 91-180 days (41.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (43.7% of properties).
Key Insights
- Most common availability window: 91-180 days (41.3%)
- Most common booking duration: 181-270 days (43.7%)
- Properties with high availability (180+ days): 44.3%
- Properties with long-term bookings (180+ days): 59.9%
Minimum Stay Distributions
1 Night
42 listings
29.2% of total
2 Nights
63 listings
43.8% of total
3 Nights
11 listings
7.6% of total
4-6 Nights
9 listings
6.3% of total
7-29 Nights
9 listings
6.3% of total
30+ Nights
10 listings
6.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.0%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (6.9%) suggest a stable extended-stay market
- High market flexibility with 80.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
5.3% of total
Flexible
30 listings
20% of total
Moderate
55 listings
36.7% of total
Firm
27 listings
18% of total
Strict
30 listings
20% of total
Key Insights
- Moderate is the preferred policy at 36.7% of listings
- The market shows a balanced distribution between guest-friendly (56.7%) and strict (38.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 5.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 51 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 28 days
- Summer shows the longest average booking window at 47 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 47 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Saint Charles
Every property in Saint Charles comes standard with TV, Wifi, Air conditioning, and Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and United Kingdom (0.2%)
- English is the top language at 85.7%, followed by Spanish (9.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for St. Louis and Kansas City markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint Charles. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $5,050 | $388.00 | 38% |
| Innsbrook | 173 | $4,234 | $353.68 | 38% |
| Harvester | 15 | $3,730 | $205.68 | 55% |
| Makanda | 19 | $3,590 | $234.07 | 53% |
| O’Fallon | 33 | $3,558 | $199.89 | 58% |
| Edwardsville | 12 | $3,533 | $186.41 | 60% |
| Potosi | 22 | $3,209 | $230.62 | 39% |
| Creve Coeur | 13 | $2,969 | $232.35 | 48% |
| Centralia | 14 | $2,916 | $240.59 | 48% |
| Augusta | 16 | $2,837 | $311.14 | 40% |
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