Saint Charles Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Saint Charles in 2025? Explore comprehensive Airbnb analytics for Saint Charles, Missouri, United States to uncover income potential. This 2025 STR market report for Saint Charles, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 164 active listings.
Whether you're considering an Airbnb investment in Saint Charles, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Charles Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint Charles Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint Charles (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint Charles is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Charles is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Charles across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,833+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,234 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,020 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,924, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Charles
Saint Charles Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint Charles STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Charles:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Charles
Average Daily Rate (ADR) Airbnb Trends in Saint Charles (2025)
Effective short term rental pricing strategy in Saint Charles involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Charles typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Saint Charles
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Airbnb Seasonality Analysis & Trends in Saint Charles (2025)
Peak Season (June, July, May)
- Revenue averages $4,332 per month
- Occupancy rates average 62.3%
- Daily rates average $176
Shoulder Season
- Revenue averages $3,260 per month
- Occupancy maintains around 53.6%
- Daily rates hold near $178
Low Season (January, February, March)
- Revenue drops to average $2,348 per month
- Occupancy decreases to average 44.4%
- Daily rates adjust to average $182
Seasonality Insights for Saint Charles
- The Airbnb seasonality in Saint Charles shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Charles's highest earning potential, with monthly revenues capable of climbing to $4,577, occupancy reaching a high of 66.9%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,025, occupancy could drop to 41.2%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Charles.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint Charles seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint Charles (2025)
Exploring the top neighborhoods for short-term rentals in Saint Charles? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Main Street | Charming area known for its 19th-century buildings, shops, and restaurants. Ideal for visitors wanting a quaint small-town experience with cultural and historical attractions. | Katy Trail State Park, Lewis and Clark Boat House, St. Charles Riverfront, Pioneer Park, Shamrocks Irish Pub, The Foundry Art Centre |
| Harvester | Suburban area with a mix of residential and commercial properties. Attractive for families and business travelers looking for a quieter stay with easy access to amenities. | St. Charles Convention Center, Restaurants and shopping centers, The Golf Club at St. Charles, Parks and recreational areas |
| Charlestown | Desirable neighborhood with an emphasis on community and family-friendly environments. Great for hosting families or groups looking to explore nearby attractions. | Missouri Bluffs Golf Club, Parks and playgrounds, Proximity to Historic Main Street, Shopping and dining options |
| New Town | Unique community with an assortment of new homes and charming buildings. Offers a variety of recreational activities and a tight-knit community atmosphere. | New Town Plaza, Community events, Lakes and walking trails, Nearby shops and cafes |
| Fleur de Lis Estates | Upscale residential area perfect for luxury Airbnb hosting. Attracts guests looking for high-end stays while being close to nature and open spaces. | Nature trails, Parks, Close proximity to amenities |
| Cottleville | Family-friendly town with a tight-knit community feel. Well-suited for guests wanting a peaceful stay with local dining and recreational options. | Cottleville City Park, Local restaurants, Community events, Nearby wineries |
| St. Peters | Adjacent to St. Charles, offering a mix of suburban comfort and access to urban attractions. Ideal for families and travelers needing convenience. | St. Peters Cultural Arts Centre, Parks and trails, Nearby shopping districts, Restaurants and cafes |
| Lake St. Louis | Scenic area with beautiful lakes and outdoor activities. Perfect for guests seeking relaxation and recreation in a serene environment. | Lake St. Louis, Parks, Wineries, Golf courses |
Understanding Airbnb License Requirements & STR Laws in Saint Charles (2025)
While Saint Charles, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Charles to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint Charles (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Charlesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Wild Rose Cottage in Historic Old St Charles
Entire Place • 4 bedrooms
STOP | LOOK | January SALE NOW | Game RM Hot Tub
Entire Place • 4 bedrooms
Blair's 2 Houses 7 Bed 4 Bath - Sleeps 18 Hot Tub
Entire Place • 8 bedrooms
Charming Bungalow in Historic St. Charles, MO
Entire Place • 5 bedrooms
Blair's House in St. Charles - Long Stays Welcome
Entire Place • 3 bedrooms
Blair's House in St. Charles - Game Room - Hot Tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint Charles (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Charles based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeffrey | 22 | $871,286 | 1949 | 4.84/5.0 |
| JONDON Properties | 14 | $434,604 | 1653 | 4.76/5.0 |
| Matt | 5 | $346,830 | 222 | 4.94/5.0 |
| MJ Homes | 6 | $228,698 | 182 | 4.93/5.0 |
| Par | 4 | $203,913 | 219 | 4.87/5.0 |
| Doug & Kristi | 3 | $166,294 | 687 | 4.95/5.0 |
| Matthew | 2 | $149,046 | 78 | 4.89/5.0 |
| Austin | 2 | $142,668 | 220 | 5.00/5.0 |
| Garrett | 2 | $138,343 | 56 | 4.91/5.0 |
| Dustin | 6 | $124,900 | 168 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Charles.
Dive Deeper: Advanced Saint Charles STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Charles. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Charles Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Charles
- The Saint Charles Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 164 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Charles, House properties are the most common (70.1%), reflecting the local real estate landscape.
- Houses represent a significant 70.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Saint Charles Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Charles
- The dominant room capacity in Saint Charles is 2 bedrooms listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.4% of the active Airbnb listings in Saint Charles, indicating a high concentration in these sizes.
- A significant 43.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint Charles.
Saint Charles Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Charles
- The most common guest capacity trend in Saint Charles vacation rentals is listings accommodating 8+ guests (38.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Saint Charles STR market, accounting for 58.5% of listings.
- 62.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Charles.
- On average, properties in Saint Charles are equipped to host 5.9 guests.
Saint Charles Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Charles
- The most common availability pattern in Saint Charles falls within the 91-180 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saint Charles (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint Charles Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
29.9% of total
2 Nights
60 listings
41.7% of total
3 Nights
11 listings
7.6% of total
4-6 Nights
9 listings
6.3% of total
7-29 Nights
10 listings
6.9% of total
30+ Nights
11 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Charles is 2 Nights, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.6%) of the Saint Charles Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.7% of Saint Charles hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Charles.
Saint Charles Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
5.3% of total
Flexible
30 listings
20% of total
Moderate
55 listings
36.7% of total
Firm
27 listings
18% of total
Strict
30 listings
20% of total
Cancellation Policy Insights for Saint Charles
- The prevailing Airbnb cancellation policy trend in Saint Charles is Moderate, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (38.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.7% market standard in Saint Charles.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Charles.
Saint Charles STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Charles
- The overall average booking lead time for vacation rentals in Saint Charles is 34 days.
- Guests book furthest in advance for stays during June (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Saint Charles.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Saint Charles averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint Charles (2025)
Amenity Prevalence
Amenity Insights for Saint Charles
- Essential amenities in Saint Charles that guests expect include: TV, Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, Iron, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Charles: TV, Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, Iron, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Heating, Iron, Hot water.
- Consider adding popular differentiators like Carbon monoxide alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Charles to stay competitive.
Saint Charles Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint Charles
- The typical guest profile for Airbnb in Saint Charles consists of primarily domestic travelers (98%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and Canada (0.3%).
- Top languages spoken are English (82%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint Charles Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |
| Centralia | 15 | $2,808 | $233.27 | 49% |
| Augusta | 15 | $2,801 | $302.43 | 38% |