Rolla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Rolla in 2025? Explore comprehensive Airbnb analytics for Rolla, Missouri, United States to uncover income potential. This 2025 STR market report for Rolla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in Rolla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rolla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rolla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rolla (2025)
Understanding the monthly revenue variations for Airbnb listings in Rolla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rolla is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rolla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,957+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,414 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,672 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,004, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rolla
Rolla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rolla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rolla:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rolla
Average Daily Rate (ADR) Airbnb Trends in Rolla (2025)
Effective short term rental pricing strategy in Rolla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rolla typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Rolla
Get Live Rolla Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Rolla (2025)
Peak Season (May, June, July)
- Revenue averages $2,775 per month
- Occupancy rates average 53.9%
- Daily rates average $126
Shoulder Season
- Revenue averages $2,125 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $125
Low Season (January, February, December)
- Revenue drops to average $1,617 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $122
Seasonality Insights for Rolla
- The Airbnb seasonality in Rolla shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rolla's highest earning potential, with monthly revenues capable of climbing to $2,905, occupancy reaching a high of 61.4%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,423, occupancy could drop to 32.5%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rolla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rolla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rolla (2025)
Exploring the top neighborhoods for short-term rentals in Rolla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rolla | The heart of the city with access to restaurants, shops, and cultural sites. Popular among visitors for its vibrant atmosphere and local events. | Rolla Main Street, Rolla Public Library, Buehler Park, Missouri University of Science and Technology, The Art of Rolla, Rolla Farmer's Market |
| Missouri S&T Campus Area | A prime location for students and university visitors. Offers convenience to the university with nearby amenities for visitors and families. | Missouri University of Science and Technology, Kirkpatrick Library, The Pavilion, Campus events, University cultural activities |
| Oakland Heights | A residential neighborhood that offers a quieter experience with easy access to downtown. Ideal for families and longer stays. | Rolla City Park, Rolla Golf Course, Local boutique shops, Residential charm, Family-friendly activities |
| Rolla Industrial Park | A hub for business travelers due to nearby industrial sites and amenities. Suitable for those visiting local businesses. | Local companies, Business centers, Proximity to highway access, Convenience stores, Corporate activities |
| North Rolla | A growing area that is becoming increasingly popular due to new developments and proximity to nature. | Rolla Dog Park, Walking trails, Natural beauty, Green spaces, Community events |
| South Rolla | A developing neighborhood with new rental opportunities, offering close access to parks and local attractions. | Phelps County Regional Medical Center, Nearby shopping, Family parks, Rolla Community Center, Dining options |
| Rolla Historic District | A charming area with historic homes and buildings, attracting visitors interested in local history and architecture. | Historic buildings, Local museums, Annual festivals, Cultural heritage sites, Heritage Park |
| East Rolla near Highway 63 | A convenient location for travelers passing through, with easy access to amenities and services. | Highway access, Gas stations, Fast food, Rest stops, Convenience shopping |
Understanding Airbnb License Requirements & STR Laws in Rolla (2025)
While Rolla, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rolla to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rolla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rollabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Making Memories: 3 levels, 6 bedrooms, pool, acres
Entire Place • 6 bedrooms
Cozy Fugitive Beach Getaway
Entire Place • 4 bedrooms
Coco Brothers’ Farmhouse
Entire Place • 4 bedrooms
Headquarters @Prairie Base, 2 King Suites, 10 Bed
Entire Place • 5 bedrooms
Exquisite Log Cabin with fabulous hot tub!
Entire Place • 4 bedrooms
Comfort:Near MS&T•Hospital•I44• FLW•Fugitive Beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rolla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rolla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 1 | $139,509 | 12 | 5.00/5.0 |
| Shane | 6 | $120,968 | 1379 | 4.89/5.0 |
| Amanda | 3 | $110,103 | 113 | 4.94/5.0 |
| Judy | 3 | $87,817 | 584 | 4.96/5.0 |
| Jared And Danielle | 4 | $83,849 | 364 | 4.86/5.0 |
| Brett | 1 | $83,058 | 19 | 5.00/5.0 |
| Coco Brothers LLC | 1 | $68,966 | 22 | 4.95/5.0 |
| Amy | 4 | $54,817 | 166 | 4.88/5.0 |
| Mike & Kate | 2 | $53,109 | 678 | 4.96/5.0 |
| Michele | 2 | $51,914 | 679 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rolla.
Dive Deeper: Advanced Rolla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rolla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRolla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rolla
- The Rolla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rolla, House properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 72.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Rolla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rolla
- The dominant room capacity in Rolla is 2 bedrooms listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.8% of the active Airbnb listings in Rolla, indicating a high concentration in these sizes.
- A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rolla.
Rolla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rolla
- The most common guest capacity trend in Rolla vacation rentals is listings accommodating 6 guests (22.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Rolla STR market, accounting for 43.1% of listings.
- 43.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rolla.
- On average, properties in Rolla are equipped to host 4.8 guests.
Rolla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rolla
- The most common availability pattern in Rolla falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Rolla (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rolla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
58.9% of total
2 Nights
16 listings
28.6% of total
3 Nights
2 listings
3.6% of total
7-29 Nights
2 listings
3.6% of total
30+ Nights
3 listings
5.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rolla is 1 Night, adopted by 58.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Rolla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.9% of Rolla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rolla.
Rolla Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.8% of total
Flexible
25 listings
45.5% of total
Moderate
13 listings
23.6% of total
Firm
7 listings
12.7% of total
Strict
9 listings
16.4% of total
Cancellation Policy Insights for Rolla
- The prevailing Airbnb cancellation policy trend in Rolla is Flexible, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.1%) and stricter (29.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.5% market standard in Rolla.
- Regularly review your cancellation policy against competitors and market demand shifts in Rolla.
Rolla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rolla
- The overall average booking lead time for vacation rentals in Rolla is 43 days.
- Guests book furthest in advance for stays during May (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Rolla.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Rolla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rolla (2025)
Amenity Prevalence
Amenity Insights for Rolla
- Essential amenities in Rolla that guests expect include: Microwave, Air conditioning, Wifi, Heating, Refrigerator, Smoke alarm, Free parking on premises, TV, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rolla: Microwave, Air conditioning, Wifi, Heating, Refrigerator, Smoke alarm, Free parking on premises, TV, Kitchen, Hot water.
- Prioritize adding missing essentials: Free parking on premises, TV, Kitchen, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rolla to stay competitive.
Rolla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rolla
- The typical guest profile for Airbnb in Rolla consists of primarily domestic travelers (98%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and DC (0.3%).
- Top languages spoken are English (86.5%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rolla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Flippin | 33 | $3,682 | $254.76 | 43% |
| Kimberling City | 231 | $3,610 | $327.84 | 36% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Roach | 27 | $3,150 | $346.94 | 46% |