Rocky Mount Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Rocky Mount in 2025? Explore comprehensive Airbnb analytics for Rocky Mount, Missouri, United States to uncover income potential. This 2025 STR market report for Rocky Mount, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 95 active listings.
Whether you're considering an Airbnb investment in Rocky Mount, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rocky Mount Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rocky Mount Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rocky Mount (2025)
Understanding the monthly revenue variations for Airbnb listings in Rocky Mount is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocky Mount is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocky Mount across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,295+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,817 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,636 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,296, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rocky Mount
Rocky Mount Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rocky Mount STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocky Mount:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rocky Mount
Average Daily Rate (ADR) Airbnb Trends in Rocky Mount (2025)
Effective short term rental pricing strategy in Rocky Mount involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocky Mount typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $560+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $251 per night.
- Entry-level properties (Bottom 25%) earn around $178 per night.
Average Daily Rate (ADR) Trend by Month in Rocky Mount
Get Live Rocky Mount Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Rocky Mount (2025)
Peak Season (July, June, May)
- Revenue averages $6,902 per month
- Occupancy rates average 44.9%
- Daily rates average $336
Shoulder Season
- Revenue averages $3,248 per month
- Occupancy maintains around 30.6%
- Daily rates hold near $300
Low Season (January, February, March)
- Revenue drops to average $1,341 per month
- Occupancy decreases to average 18.7%
- Daily rates adjust to average $281
Seasonality Insights for Rocky Mount
- The Airbnb seasonality in Rocky Mount shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rocky Mount's highest earning potential, with monthly revenues capable of climbing to $7,323, occupancy reaching a high of 61.1%, and ADRs peaking at $344.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,091, occupancy could drop to 16.2%, and ADRs may adjust down to $275.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rocky Mount.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rocky Mount seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rocky Mount (2025)
Exploring the top neighborhoods for short-term rentals in Rocky Mount? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Rocky Mount | A charming area featuring historical buildings, local shops, and restaurants. This location attracts tourists interested in the city's history and local culture. | Rocky Mount City Hall, Dr. Martin Luther King Jr. Memorial, Rocky Mount Farmers Market, Imperial Centre for the Arts and Sciences |
| Lake Rocky Mount | A beautiful natural area offering outdoor recreational activities such as fishing, boating, and picnicking. Ideal for families and nature enthusiasts looking for a peaceful retreat. | Lake Rocky Mount Park, boat rentals, picnic areas, walking trails |
| Rocky Mount Sports Complex | This area is perfect for sports enthusiasts as it hosts various sports events and tournaments throughout the year. Great for families and athletes visiting for competitions. | Rocky Mount Sports Complex, soccer fields, baseball diamonds, pay-to-play fields |
| Nash Community College | With educational events and visitor traffic, this area can attract parents and guests of students as well as short-term visitors attending workshops and events. | Nash Community College visitor center, workshops and events, lectures and cultural events |
| Sunset Avenue | A bustling area filled with shops, restaurants, and cafes. A prime location for both tourists and locals looking for dining and entertainment options. | restaurants, coffee shops, local boutiques, grocery stores |
| Battleboro | An up-and-coming area just outside Rocky Mount, known for its quiet neighborhoods and community feel. Ideal for those seeking affordable stays near the city. | local parks, community events, hiking trails |
| Tar River | Attractive for those who enjoy river activities such as tubing, kayaking, and fishing. It is a great spot for adventurers and families looking for fun activities. | Tar River kayaking, fishing spots, scenic views, picnic areas |
| Rocky Mount Mills | A historic site that has been revitalized into a vibrant community space with breweries, restaurants, and event venues. Perfect for hip visitors seeking a local experience. | breweries, restaurants, outdoor events, live music venue |
Understanding Airbnb License Requirements & STR Laws in Rocky Mount (2025)
While Rocky Mount, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rocky Mount to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rocky Mount (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocky Mountbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning View! Kayaks, Lily Pad and more!
Entire Place • 7 bedrooms
Cove Front, Kayak, Pedal Boat, and Nearby Restos
Entire Place • 5 bedrooms
Just Dock It-Kayaks-Firepit-Game Room
Entire Place • 5 bedrooms
TIME WELL SPENT! Luxury Lake House w Dock & HotTub
Entire Place • 4 bedrooms
Sunset Lodge! -Waterfront House with Private Dock!
Entire Place • 5 bedrooms
Treetops at the Waterfront (MM5) 5Bed/3.5Bath
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rocky Mount (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rocky Mount based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pamela | 7 | $380,696 | 99 | 4.75/5.0 |
| Whitney | 5 | $254,760 | 69 | 4.54/5.0 |
| Salisbury Property Management | 7 | $237,085 | 60 | 4.13/5.0 |
| Evolve | 6 | $184,845 | 197 | 4.67/5.0 |
| Megan | 1 | $174,925 | 27 | 5.00/5.0 |
| Cameron | 2 | $141,457 | 39 | 4.96/5.0 |
| LOZ Vacations | 2 | $105,358 | 10 | 2.50/5.0 |
| Evolve | 2 | $98,298 | 74 | 4.77/5.0 |
| Kedra | 2 | $93,495 | 91 | 4.97/5.0 |
| Delmar | 3 | $76,919 | 15 | 3.29/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocky Mount.
Dive Deeper: Advanced Rocky Mount STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocky Mount. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRocky Mount Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rocky Mount
- The Rocky Mount Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.9% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rocky Mount, House properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 84.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.1%) offer potential for unique stay experiences.
Rocky Mount Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rocky Mount
- The dominant room capacity in Rocky Mount is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 56.8% of the active Airbnb listings in Rocky Mount, indicating a high concentration in these sizes.
- A significant 76.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rocky Mount.
Rocky Mount Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rocky Mount
- The most common guest capacity trend in Rocky Mount vacation rentals is listings accommodating 8+ guests (66.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rocky Mount STR market, accounting for 85.2% of listings.
- 89.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rocky Mount.
- On average, properties in Rocky Mount are equipped to host 7.1 guests.
Rocky Mount Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rocky Mount
- The most common availability pattern in Rocky Mount falls within the 271-366 days range, representing 56.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rocky Mount (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rocky Mount Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
5.4% of total
2 Nights
51 listings
55.4% of total
3 Nights
25 listings
27.2% of total
4-6 Nights
5 listings
5.4% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
5 listings
5.4% of total
Key Insights
- The most prevalent minimum stay requirement in Rocky Mount is 2 Nights, adopted by 55.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.8%) of the Rocky Mount Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.4% of Rocky Mount hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.4% currently do.
- A 2-night minimum appears standard (55.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocky Mount.
Rocky Mount Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.2% of total
Super Strict 60 Days
6 listings
7% of total
Flexible
5 listings
5.8% of total
Moderate
14 listings
16.3% of total
Firm
29 listings
33.7% of total
Strict
31 listings
36% of total
Cancellation Policy Insights for Rocky Mount
- The prevailing Airbnb cancellation policy trend in Rocky Mount is Strict, used by 36% of listings.
- A majority (69.7%) of hosts in Rocky Mount utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36% market standard in Rocky Mount.
- With 36% using Strict terms, this is a viable option in Rocky Mount, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rocky Mount.
Rocky Mount STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rocky Mount
- The overall average booking lead time for vacation rentals in Rocky Mount is 39 days.
- Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Rocky Mount.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Rocky Mount averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rocky Mount (2025)
Amenity Prevalence
Amenity Insights for Rocky Mount
- Essential amenities in Rocky Mount that guests expect include: Smoke alarm, Air conditioning, TV, Fire extinguisher, Coffee maker, Kitchen, Wifi, Hot water, Free parking on premises, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rocky Mount: Smoke alarm, Air conditioning, TV, Fire extinguisher, Coffee maker, Kitchen, Wifi, Hot water, Free parking on premises, Refrigerator.
- Prioritize adding missing essentials: Air conditioning, TV, Fire extinguisher, Coffee maker, Kitchen, Wifi, Hot water, Free parking on premises, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rocky Mount to stay competitive.
Rocky Mount Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rocky Mount
- The typical guest profile for Airbnb in Rocky Mount consists of primarily domestic travelers (100%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.5% of guests.
- Key international markets include United States (99.5%) and China (0.2%).
- Top languages spoken are English (89.2%) followed by Spanish (4.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and St. Louis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rocky Mount Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| Roach | 27 | $3,150 | $346.94 | 46% |
| Gravois Mills | 119 | $2,992 | $311.38 | 41% |
| Climax Springs | 31 | $2,837 | $341.67 | 34% |
| Union | 13 | $2,757 | $211.38 | 47% |
| Umber View Heights | 11 | $2,587 | $289.71 | 33% |
| Hermann | 238 | $2,519 | $300.86 | 31% |