Maryland Heights Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Maryland Heights in 2025? Explore comprehensive Airbnb analytics for Maryland Heights, Missouri, United States to uncover income potential. This 2025 STR market report for Maryland Heights, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Maryland Heights, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maryland Heights Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maryland Heights Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maryland Heights (2025)
Understanding the monthly revenue variations for Airbnb listings in Maryland Heights is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maryland Heights is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maryland Heights across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,046+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,549 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,425 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,518, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maryland Heights
Maryland Heights Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maryland Heights STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maryland Heights:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maryland Heights
Average Daily Rate (ADR) Airbnb Trends in Maryland Heights (2025)
Effective short term rental pricing strategy in Maryland Heights involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maryland Heights typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Maryland Heights
Get Live Maryland Heights Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Maryland Heights (2025)
Peak Season (May, July, September)
- Revenue averages $3,332 per month
- Occupancy rates average 66.2%
- Daily rates average $134
Shoulder Season
- Revenue averages $2,805 per month
- Occupancy maintains around 57.3%
- Daily rates hold near $133
Low Season (January, February, November)
- Revenue drops to average $2,070 per month
- Occupancy decreases to average 44.7%
- Daily rates adjust to average $129
Seasonality Insights for Maryland Heights
- The Airbnb seasonality in Maryland Heights shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maryland Heights's highest earning potential, with monthly revenues capable of climbing to $3,839, occupancy reaching a high of 75.8%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,815, occupancy could drop to 43.4%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maryland Heights.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maryland Heights seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maryland Heights (2025)
Exploring the top neighborhoods for short-term rentals in Maryland Heights? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Westport | A bustling area with an entrepreneurial spirit, Westport offers a mix of dining, entertainment, and businesses. It's ideal for short-term rentals given its proximity to office spaces and recreation. | Westport Plaza, Earth City Industrial Park, Maryland Heights Centre, Various restaurants, Live music venues, Parks and outdoor activities |
| Creve Coeur Lake Park | A major recreational hub known for its trails and lake activities, Creve Coeur Lake Park attracts families and outdoor enthusiasts. It's perfect for Airbnb hosting with spacious homes and natural settings. | Creve Coeur Lake, Hiking and biking trails, Picnic areas, Fishing spots, Wildlife viewing, Pavilion and event spaces |
| Maryland Heights Community Center | An active community area with facilities for various events and gatherings, providing a steady stream of visitors and event attendees looking for accommodations. | Maryland Heights Community Center, Cultural events, Workshops, Fitness classes, Community festivals, Nearby restaurants |
| Dougherty Ferry Road | This area offers a mix of residential and commercial spaces, making it suitable for guests who want easy access to shopping and local amenities. | Local shopping centers, Dining options, Nearby parks, Community events, Grocery stores, Family-friendly activities |
| Boeing Headquarters Region | With the nearby Boeing headquarters, this area attracts business travelers and professionals looking for short-term accommodations while on business. | Boeing Headquarters, Business districts, Corporate facilities, Nearby eateries, Transportation access, Events and conferences |
| St. Louis Aquarium at Union Station | A popular tourist destination located in nearby St. Louis. Visitors traveling for leisure or family trips are likely to seek Airbnb stays nearby. | St. Louis Aquarium, Union Station, Historic attractions, Dining and shopping, Family-friendly activities, Events and exhibitions |
| Castlewood State Park | Known for outdoor activities and beautiful scenery, this area attracts nature-loving tourists looking for peaceful and scenic stays. | Castlewood State Park, Walking trails, Picnic areas, Stunning views of the Meramec River, Wildlife, Kayaking and canoeing options |
| Highway 270 Corridor | The Highway 270 corridor provides easy access to various attractions in St. Louis, making it a convenient choice for travelers seeking proximity to multiple cities and events. | Shopping and dining outlets, Easy access to St. Louis, Cultural attractions, Recreational options, Business hubs, Event venues |
Understanding Airbnb License Requirements & STR Laws in Maryland Heights (2025)
While Maryland Heights, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maryland Heights to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maryland Heights (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maryland Heightsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lots of Space! Central to St. Charles & STL
Entire Place • 5 bedrooms
Cozy 4 Bedroom Family Home in Great Location!
Entire Place • 4 bedrooms
The Red Door ★ Comfy 3 Bdr Home - Quiet Cul-de-sac
Entire Place • 3 bedrooms
Convenient and newly renovated cozy private home
Entire Place • 3 bedrooms
Stylish Kingbed Apartment- 5min Creve Coeur Lake
Entire Place • 2 bedrooms
Warm&Inviting Apt near Creve Coeur Lake| Hospitals
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maryland Heights (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maryland Heights based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zoey | 3 | $94,106 | 231 | 4.83/5.0 |
| Par | 1 | $72,383 | 53 | 4.83/5.0 |
| Vb | 1 | $47,855 | 26 | 4.62/5.0 |
| Tammy & Matt | 1 | $41,325 | 173 | 4.82/5.0 |
| Jenny | 1 | $40,795 | 133 | 4.69/5.0 |
| Teresa | 1 | $28,774 | 44 | 4.93/5.0 |
| Jay | 1 | $23,924 | 140 | 4.67/5.0 |
| Mary | 1 | $22,582 | 185 | 4.85/5.0 |
| Host #229179114 | 2 | $9,244 | 0 | 0.00/5.0 |
| Imy | 1 | $8,202 | 9 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maryland Heights.
Dive Deeper: Advanced Maryland Heights STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maryland Heights. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaryland Heights Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maryland Heights
- The Maryland Heights Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maryland Heights, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Maryland Heights Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maryland Heights
- The dominant room capacity in Maryland Heights is 3 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Maryland Heights, indicating a high concentration in these sizes.
- A significant 44.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maryland Heights.
Maryland Heights Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maryland Heights
- The most common guest capacity trend in Maryland Heights vacation rentals is listings accommodating 6 guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Maryland Heights STR market, accounting for 66.7% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maryland Heights.
- On average, properties in Maryland Heights are equipped to host 5.3 guests.
Maryland Heights Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maryland Heights
- The most common availability pattern in Maryland Heights falls within the 91-180 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Maryland Heights (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maryland Heights Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
6 listings
37.5% of total
3 Nights
2 listings
12.5% of total
4-6 Nights
2 listings
12.5% of total
7-29 Nights
4 listings
25% of total
30+ Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Maryland Heights is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Maryland Heights, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Maryland Heights hosts use this setting.
- A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maryland Heights.
Maryland Heights Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
31.3% of total
Moderate
8 listings
50% of total
Firm
1 listings
6.3% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Maryland Heights
- The prevailing Airbnb cancellation policy trend in Maryland Heights is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 81.3% of listings offering Flexible or Moderate policies. This suggests guests in Maryland Heights may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Maryland Heights.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maryland Heights.
Maryland Heights STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maryland Heights
- The overall average booking lead time for vacation rentals in Maryland Heights is 40 days.
- Guests book furthest in advance for stays during August (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Maryland Heights.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Maryland Heights averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maryland Heights (2025)
Amenity Prevalence
Amenity Insights for Maryland Heights
- Essential amenities in Maryland Heights that guests expect include: Wifi, Air conditioning, Shampoo, Kitchen, Heating, Smoke alarm, Essentials, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maryland Heights: Wifi, Air conditioning, Shampoo, Kitchen, Heating, Smoke alarm, Essentials, TV.
- Consider adding popular differentiators like Washer or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maryland Heights to stay competitive.
Maryland Heights Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maryland Heights
- The typical guest profile for Airbnb in Maryland Heights consists of primarily domestic travelers (96%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and DC (1.1%).
- Top languages spoken are English (76.5%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Springfield.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maryland Heights Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Saint Charles | 164 | $2,815 | $194.69 | 53% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |
| Centralia | 15 | $2,808 | $233.27 | 49% |