Marthasville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Marthasville in 2025? Explore comprehensive Airbnb analytics for Marthasville, Missouri, United States to uncover income potential. This 2025 STR market report for Marthasville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Marthasville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marthasville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marthasville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marthasville (2025)
Understanding the monthly revenue variations for Airbnb listings in Marthasville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marthasville is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marthasville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,556+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,196 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $882 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $398, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marthasville
Marthasville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marthasville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marthasville:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marthasville
Average Daily Rate (ADR) Airbnb Trends in Marthasville (2025)
Effective short term rental pricing strategy in Marthasville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marthasville typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $345+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Marthasville
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Airbnb Seasonality Analysis & Trends in Marthasville (2025)
Peak Season (May, June, April)
- Revenue averages $2,209 per month
- Occupancy rates average 23.0%
- Daily rates average $202
Shoulder Season
- Revenue averages $1,467 per month
- Occupancy maintains around 24.3%
- Daily rates hold near $206
Low Season (January, February, March)
- Revenue drops to average $950 per month
- Occupancy decreases to average 13.2%
- Daily rates adjust to average $201
Seasonality Insights for Marthasville
- The Airbnb seasonality in Marthasville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marthasville's highest earning potential, with monthly revenues capable of climbing to $2,424, occupancy reaching a high of 33.5%, and ADRs peaking at $210.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $822, occupancy could drop to 12.2%, and ADRs may adjust down to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marthasville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marthasville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marthasville (2025)
Exploring the top neighborhoods for short-term rentals in Marthasville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Martha'sville | Charming area with a rich history and easy access to local shops and restaurants. Perfect for guests interested in exploring the heritage and culture of Martha'sville. | Martha'sville Historic Museum, Local Art Galleries, Wine Tasting Rooms, Nearby Parks, Historic Architecture |
| Washington State Park | Scenic park known for its outdoor activities such as hiking and fishing. Attracts nature lovers and families looking for outdoor adventures. | Hiking Trails, Fishing Spots, Picnic Areas, Nature Observation, Camping |
| Lake Argosy | A serene lake area great for relaxing and enjoying water activities. Ideal for families and groups looking for a peaceful getaway. | Swimming, Fishing, Boating, Picnic Areas, Nature Trails |
| Augusta Wine Country | Famous for its vineyards and wineries, this area is perfect for wine enthusiasts and those looking for a romantic escape. | Local Wineries, Wine Tastings, Scenic Views, Vineyard Tours, Gourmet Restaurants |
| Cedar Creek | A picturesque area with beautiful landscapes and outdoor recreation opportunities. Great for those seeking an adventurous stay. | Hiking, Fishing, Bird Watching, Nature Trails, Camping |
| Martha'sville Riverfront | Beautiful views of the river and a relaxing atmosphere. Excellent for visitors looking for a quiet retreat with easy access to outdoor activities. | Kayaking, Biking Trails, Fishing, Picnic Areas, Scenic Views |
| Harpers Ferry | Historic community with scenic beauty and outdoor activities. Perfect for history buffs and nature lovers alike. | Historic Buildings, Hiking Trails, Local Shops, Cultural Events, Scenic Overlooks |
| Spring Hill | Quaint area with a friendly atmosphere and easy access to various attractions. Suitable for families and those looking for a welcoming environment. | Local Markets, Parks, Community Events, Family-Friendly Activities, Cultural Attractions |
Understanding Airbnb License Requirements & STR Laws in Marthasville (2025)
While Marthasville, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marthasville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marthasville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marthasvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Katy Haus: Hot tub, Wineries, Fenced yard, Dog-fri
Entire Place • 1 bedroom
The FarmHouse 3bd/2ba B&B in MO Wine Country & Kat
Entire Place • 3 bedrooms
Bank Haus - USA Today Travel - Hot Tub, Fenced Yar
Entire Place • 4 bedrooms
Historic Marthasville Home w/ Shared Amenities!
Entire Place • 2 bedrooms
Monettes cabin
Entire Place • 3 bedrooms
Historic Marthasville Getaway w/ Shared Amenities!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marthasville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marthasville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christy And Clifton | 6 | $85,597 | 231 | 4.68/5.0 |
| Nat And Tyann | 2 | $65,714 | 152 | 4.94/5.0 |
| Evolve | 2 | $50,444 | 27 | 4.66/5.0 |
| Host #76534833 | 2 | $31,371 | 44 | 4.97/5.0 |
| Vicki | 1 | $27,486 | 34 | 5.00/5.0 |
| Innkeeper | 4 | $26,128 | 179 | 4.91/5.0 |
| Tony | 2 | $22,802 | 20 | 4.95/5.0 |
| Danielle | 1 | $22,554 | 251 | 4.96/5.0 |
| Joette | 4 | $17,145 | 106 | 4.62/5.0 |
| Scott | 2 | $17,088 | 117 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marthasville.
Dive Deeper: Advanced Marthasville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marthasville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarthasville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marthasville
- The Marthasville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.5% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Marthasville, House properties are the most common (45.2%), reflecting the local real estate landscape.
- Houses represent a significant 45.2% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 6.4%) offer potential for unique stay experiences.
Marthasville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marthasville
- The dominant room capacity in Marthasville is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 61.3% of the active Airbnb listings in Marthasville, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marthasville.
Marthasville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marthasville
- The most common guest capacity trend in Marthasville vacation rentals is listings accommodating 4 guests (22.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Marthasville STR market, accounting for 42.0% of listings.
- 35.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marthasville.
- On average, properties in Marthasville are equipped to host 3.9 guests.
Marthasville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marthasville
- The most common availability pattern in Marthasville falls within the 271-366 days range, representing 64.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marthasville (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marthasville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
83.9% of total
2 Nights
5 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Marthasville is 1 Night, adopted by 83.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Marthasville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 83.9% of Marthasville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marthasville.
Marthasville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
14.3% of total
Moderate
5 listings
17.9% of total
Firm
5 listings
17.9% of total
Strict
14 listings
50% of total
Cancellation Policy Insights for Marthasville
- The prevailing Airbnb cancellation policy trend in Marthasville is Strict, used by 50% of listings.
- A majority (67.9%) of hosts in Marthasville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Marthasville.
- With 50% using Strict terms, this is a viable option in Marthasville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marthasville.
Marthasville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marthasville
- The overall average booking lead time for vacation rentals in Marthasville is 38 days.
- Guests book furthest in advance for stays during April (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Marthasville.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Marthasville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marthasville (2025)
Amenity Prevalence
Amenity Insights for Marthasville
- Essential amenities in Marthasville that guests expect include: Free parking on premises, Wifi, Air conditioning, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marthasville: Free parking on premises, Wifi, Air conditioning, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Essentials or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marthasville to stay competitive.
Marthasville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marthasville
- The typical guest profile for Airbnb in Marthasville consists of primarily domestic travelers (99%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Ethiopia (0.5%).
- Top languages spoken are English (84%) followed by Spanish (6.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marthasville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Roach | 27 | $3,150 | $346.94 | 46% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Gravois Mills | 119 | $2,992 | $311.38 | 41% |