Jefferson City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Jefferson City in 2025? Explore comprehensive Airbnb analytics for Jefferson City, Missouri, United States to uncover income potential. This 2025 STR market report for Jefferson City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Jefferson City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jefferson City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jefferson City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jefferson City (2025)
Understanding the monthly revenue variations for Airbnb listings in Jefferson City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jefferson City is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jefferson City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,491+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,054 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,888 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,001, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jefferson City
Jefferson City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jefferson City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jefferson City:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jefferson City
Average Daily Rate (ADR) Airbnb Trends in Jefferson City (2025)
Effective short term rental pricing strategy in Jefferson City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jefferson City typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Jefferson City
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Airbnb Seasonality Analysis & Trends in Jefferson City (2025)
Peak Season (June, May, April)
- Revenue averages $2,773 per month
- Occupancy rates average 51.0%
- Daily rates average $126
Shoulder Season
- Revenue averages $2,211 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $127
Low Season (January, February, November)
- Revenue drops to average $1,881 per month
- Occupancy decreases to average 46.9%
- Daily rates adjust to average $129
Seasonality Insights for Jefferson City
- The Airbnb seasonality in Jefferson City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jefferson City's highest earning potential, with monthly revenues capable of climbing to $2,838, occupancy reaching a high of 53.2%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,758, occupancy could drop to 43.0%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jefferson City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jefferson City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jefferson City (2025)
Exploring the top neighborhoods for short-term rentals in Jefferson City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Jefferson City | The heart of the city with historical sites and local government buildings. Ideal for visitors exploring Missouri’s capital and looking for easy access to attractions. | Missouri State Capitol, Governor's Mansion, Missouri State Museum, Cole County Historical Society, Walking trails along the Missouri River |
| West Main Street | A vibrant area filled with unique shops, restaurants, and cafes. Great for travelers wanting a local experience and proximity to entertainment options. | Old State Penitentiary, Local eateries, Shopping boutiques, Festivals and events, Jefferson City Convention and Visitors Bureau |
| North Jefferson City | A quieter residential area with access to parks and local amenities. Attracts families and travelers looking for a peaceful stay close to urban conveniences. | Runge Conservation Nature Center, Lakeside Park, Parks and recreational areas, Local coffee shops |
| South Jefferson City | Features suburban neighborhoods and is close to major retail and dining options. Convenient for guests needing access to shopping and services while in town. | Capital Mall, Restaurants and shops along Missouri Boulevard, Parks and playgrounds |
| East Jefferson City | Residential neighborhoods offering a community feel, suitable for guests looking for a home-like stay. Ideal for longer visits. | Ben R. Lichtenwalter Jr. Park, Local markets, Community events |
| Jefferson City Historic District | Rich in history and culture, this area boasts beautiful architecture and historical landmarks that attract history enthusiasts and tourists. | Historic homes, Cultural festivals, Local museums |
| Missouri Riverfront | Scenic views and outdoor activities make this area appealing for nature lovers and those who enjoy walking or biking along the river. | Riverfront Park, Walking trails, Fishing and boating opportunities, Outdoor festivals |
| Southwest Jefferson City | An up-and-coming area with new developments, offering a blend of residential and commercial spaces. Great for visitors wanting modern amenities. | Shopping centers, Local dining options, Access to main highways |
Understanding Airbnb License Requirements & STR Laws in Jefferson City (2025)
While Jefferson City, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jefferson City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Jefferson City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jefferson Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Hobo Hill House
Entire Place • 3 bedrooms
Mid-Town Haven
Entire Place • 3 bedrooms
Modern Farm, Hot Tub, 3 King Bed
Entire Place • 3 bedrooms
High Street Retreat-Historic Home-Central Location
Entire Place • 6 bedrooms
A *Spicy* Couples Getaway at DungeonJC!
Entire Place • 1 bedroom
Luxurious Villa Getaway
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jefferson City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jefferson City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bobbie | 3 | $98,815 | 232 | 4.91/5.0 |
| Aaron | 1 | $96,888 | 73 | 4.96/5.0 |
| Capital Investment Realty | 10 | $80,975 | 90 | 3.35/5.0 |
| Evolve | 4 | $78,526 | 41 | 2.30/5.0 |
| Tricia | 1 | $53,128 | 77 | 4.95/5.0 |
| Donna | 1 | $51,028 | 105 | 4.79/5.0 |
| DungeonJC | 1 | $50,143 | 117 | 5.00/5.0 |
| Nathan | 3 | $48,598 | 106 | 4.72/5.0 |
| Brookside | 1 | $47,421 | 29 | 4.55/5.0 |
| Christopher | 2 | $46,065 | 201 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jefferson City.
Dive Deeper: Advanced Jefferson City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jefferson City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJefferson City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jefferson City
- The Jefferson City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jefferson City, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.2%) offer potential for unique stay experiences.
Jefferson City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jefferson City
- The dominant room capacity in Jefferson City is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Jefferson City, indicating a high concentration in these sizes.
- A significant 26.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jefferson City.
Jefferson City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jefferson City
- The most common guest capacity trend in Jefferson City vacation rentals is listings accommodating 6 guests (23.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Jefferson City STR market, accounting for 44.4% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jefferson City.
- On average, properties in Jefferson City are equipped to host 4.0 guests.
Jefferson City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jefferson City
- The most common availability pattern in Jefferson City falls within the 271-366 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Jefferson City (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jefferson City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
41.4% of total
2 Nights
23 listings
32.9% of total
3 Nights
2 listings
2.9% of total
4-6 Nights
3 listings
4.3% of total
7-29 Nights
2 listings
2.9% of total
30+ Nights
11 listings
15.7% of total
Key Insights
- The most prevalent minimum stay requirement in Jefferson City is 1 Night, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.3%) of the Jefferson City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.7%) caters to monthly stays (30+ nights) in Jefferson City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.4% of Jefferson City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jefferson City.
Jefferson City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
34.8% of total
Moderate
12 listings
18.2% of total
Firm
17 listings
25.8% of total
Strict
14 listings
21.2% of total
Cancellation Policy Insights for Jefferson City
- The prevailing Airbnb cancellation policy trend in Jefferson City is Flexible, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (53.0%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.8% market standard in Jefferson City.
- Regularly review your cancellation policy against competitors and market demand shifts in Jefferson City.
Jefferson City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jefferson City
- The overall average booking lead time for vacation rentals in Jefferson City is 35 days.
- Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Jefferson City.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Jefferson City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jefferson City (2025)
Amenity Prevalence
Amenity Insights for Jefferson City
- Essential amenities in Jefferson City that guests expect include: Free parking on premises, Wifi, Air conditioning, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jefferson City: Free parking on premises, Wifi, Air conditioning, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Kitchen.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jefferson City to stay competitive.
Jefferson City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jefferson City
- The typical guest profile for Airbnb in Jefferson City consists of primarily domestic travelers (98%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and DC (0.4%).
- Top languages spoken are English (82.9%) followed by Spanish (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jefferson City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| Roach | 27 | $3,150 | $346.94 | 46% |
| Gravois Mills | 119 | $2,992 | $311.38 | 41% |
| Climax Springs | 31 | $2,837 | $341.67 | 34% |
| Union | 13 | $2,757 | $211.38 | 47% |
| Rocky Mount | 95 | $2,741 | $313.99 | 37% |
| Umber View Heights | 11 | $2,587 | $289.71 | 33% |