Airbnb Market Analytics, Statistics and Data in Independence, Missouri, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Independence? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Independence:

Average Daily Rate

$169

Occupancy Rate

48.76%

Annual Revenue

$28,194

Revenue Growth YoY

32.15%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

100

How much do Airbnb hosts make on average per month in Independence?

The short-term rental market in Independence shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,252 per month
Strong performing properties (top 25%) make $3,531 or more
Best-in-class properties (top 10%) achieve $5,220+ monthly
Entry-level properties (bottom 25%) typically earn around $1,258

Revenue Variations by Month

Occupancy Rates Throughout the Year in Independence

The market in Independence shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 50% occupancy rates
Strong performing properties (top 25%) achieve 69% or higher
Best-in-class properties (top 10%) reach 81%+occupancy
Entry-level properties (bottom 25%) average around 32%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Independence

Daily rates in Independence vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $124 per night
Strong performing properties (top 25%) secure $180 or more
Best-in-class properties (top 10%) pull in $268+ per night
Entry-level properties (bottom 25%) earn around $78

Daily Rate Variations by Month

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Seasonality patterns in Independence

Peak Season (June, July, May)

Revenue peaks at $3683.78 per month
Occupancy rates reach 59.60%
Daily rates average $182.50

Shoulder Season

Revenue averages $2941.11 per month
Occupancy maintains 49.89%
Daily rates hold at $157.43

Low Season (December, February, January)

Revenue drops to $1890.66 per month
Occupancy decreases to 37.35%
Daily rates adjust to $136.06

Is it still profitable to do Airbnb in Independence in 2025?

Yes! Independence demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $2941 and With 100 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Independence

Area	Why Choose This Area	Key Attractions
Historic Independence Square	A cultural centerpiece of Independence, known for its shops, dining, and historical significance. It attracts visitors interested in history and local culture.	The Square, Harry S. Truman Library and Museum, The National Frontier Trails Museum, Independence Events Center, Local dining establishments
McCoy Park	A family-friendly neighborhood with parks and recreational activities. Ideal for travelers looking for a peaceful stay with outdoor activities.	McCoy Park, Various walking trails, Independence Community Center, Nearby shopping centers
Blue Springs	A nearby suburb with a strong community feel and plenty of amenities. Attracts families and business travelers looking for a quiet stay.	Blue Springs Lake, Blue Springs Parks, Shopping centers, Local dining options
Railroad Park	A burgeoning area near the historic railroad tracks, which is becoming popular due to its unique blend of history and modern redevelopment.	Railroad Park, Historical train depot, Local artisan markets
Van Horn High School area	A key area close to schools and community events. Attractive to families visiting students or events, plus it's situated near major roads for easy access.	Van Horn High School, Community sports events, Nearby restaurants and shops
Independence Center	The largest shopping mall in the area, drawing many visitors for shopping and dining. Great for Airbnb hosts looking to attract shopping enthusiasts.	Independence Center Mall, Restaurants like Olive Garden and Red Lobster, Movie theaters, Outdoor shopping complex
Truman Road Corridor	This area has a mix of retail, service, and residential spaces, making it a convenient locale for visitors looking for varied experiences.	Local businesses, Restaurants, Public parks
Neighborhood near the Independence Event Center	Close to the Event Center, it's ideal for travelers attending events and shows, making it a sought-after location for short-term rentals.	Independence Event Center, Various local events, Dining options nearby

Do you need a license for Airbnb in Independence?

$298.68

Daily Rate

Top Performing Professional Hosts in Independence

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Pamela	1	$241,627	55	4.96/5.0
Cody	1	$165,932	82	4.90/5.0
Rob	4	$145,006	489	4.78/5.0
Hillarie	1	$126,993	53	4.85/5.0
Brian And Karma	6	$118,656	393	4.79/5.0
Mark	3	$104,280	134	4.39/5.0
Luke	2	$92,490	751	4.89/5.0
Eric	1	$85,774	44	4.93/5.0
April	6	$71,081	206	4.84/5.0
RedAwning Vacation Rentals	1	$66,472	81	4.70/5.0

Additional analytics on vacation rental, real estate, short term rental data in Independence

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (94%), with house and apartment & condo properties comprising 94.0% of inventory
Untapped potential in boutique & hotels, outdoor & mobile, others segments (6.0% combined)

Room Capacity Distribution

Analysis of 100 properties in Independence shows that 3 bedrooms properties are most prevalent, making up 34% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 60.0% of all listings.

Key Insights

Most common: 3 bedrooms (34%)
Least common: 5+ bedrooms (3%)
Market concentration: 60.0% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 100 properties in Independence reveals that 8+ guests properties dominate the market, representing 35% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 58.0% of the market.

Key Insights

Most common capacity: 8+ guests (35% of market)
Least common capacity: 1 guest (1% of market)
Average guest capacity: 5.5 guests per property
Market concentration: 58.0% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 100 properties in Independence, the most common availability pattern is 91-180 days (33% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35% of properties).

Key Insights

Most common availability window: 91-180 days (33%)
Most common booking duration: 181-270 days (35%)
Properties with high availability (180+ days): 56.0%
Properties with long-term bookings (180+ days): 47.0%

Minimum Stay Distributions

1 Night (21%)

1 Night

17 listings

21% of total

2 Nights (49.4%)

2 Nights

40 listings

49.4% of total

3 Nights (2.5%)

3 Nights

2 listings

2.5% of total

4-6 Nights (7.4%)

4-6 Nights

6 listings

7.4% of total

30+ Nights (19.8%)

30+ Nights

16 listings

19.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 70.4%
Mid-length stays (4-6 nights) represent 7.4% of listings
Monthly+ stays (19.8%) suggest a stable extended-stay market
High market flexibility with 72.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (28.9%)

Flexible

24 listings

28.9% of total

Moderate (42.2%)

Moderate

35 listings

42.2% of total

Firm (16.9%)

Firm

14 listings

16.9% of total

Strict (12%)

Strict

10 listings

12% of total

Key Insights

Moderate is the preferred policy at 42.2% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 71.1% of the market
Strong market consensus around Moderate policies
Strict policies are least common at 12.0% of listings

Recommendations

Consider starting with a Moderate policy to align with market preferences
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, Jul, May, averaging 49 days
Shortest booking windows are in Mar, Feb, Jan, averaging 23 days
Summer shows the longest average booking window at 46 days, while Winter has the shortest at 26 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 46 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Jan when lead times are shortest

Popular Airbnb Amenities in Independence

Every property in Independence comes standard with Air conditioning, and Smoke alarm. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 98.1% of total guests, indicating a dominant local market share.
Primary international markets: Canada (0.4%) and United Kingdom (0.3%)
English is the top language at 83.6%, followed by Spanish (12.5%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%

Recommendations

Target marketing campaigns for Kansas City and St. Louis markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Independence. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Pleasant Hill	10	$3,886	$195.86	59%
Weston	11	$3,592	$284.13	43%
Prairie Village	44	$3,491	$195.65	62%
Overland Park	246	$3,113	$191.49	55%
Mission	14	$2,869	$154.59	62%
Eudora	13	$2,852	$156.56	55%
Olathe	66	$2,829	$165.14	57%
Riverside	11	$2,630	$166.26	51%
Merriam	29	$2,501	$149.56	57%
Edwards	19	$2,493	$224.12	53%

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