Airbnb Market Analytics, Statistics and Data in Hollister, Missouri, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hollister? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hollister:
How much do Airbnb hosts make on average per month in Hollister?
The short-term rental market in Hollister shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,621 per month
- Strong performing properties (top 25%) make $8,435 or more
- Best-in-class properties (top 10%) achieve $12,454+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,987
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hollister
The market in Hollister shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hollister
Daily rates in Hollister vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $291 per night
- Strong performing properties (top 25%) secure $492 or more
- Best-in-class properties (top 10%) pull in $689+ per night
- Entry-level properties (bottom 25%) earn around $182
Daily Rate Variations by Month
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Seasonality patterns in Hollister
Peak Season (July, June, December)
- Revenue peaks at $9251.57 per month
- Occupancy rates reach 65.01%
- Daily rates average $429.50
Shoulder Season
- Revenue averages $5940.43 per month
- Occupancy maintains 41.88%
- Daily rates hold at $367.76
Low Season (February, September, January)
- Revenue drops to $2017.31 per month
- Occupancy decreases to 19.73%
- Daily rates adjust to $309.61
Is it still profitable to do Airbnb in Hollister in 2025?
Yes! Hollister demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $5940 and With 203 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hollister
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Table Rock Lake | A popular recreational area known for its stunning lake views and outdoor activities like boating and fishing. Ideal for families and nature enthusiasts, making it a great spot for vacation rentals. | Table Rock Lake, Silver Dollar City, Branson shows, Rock Lane Resort Marina, Dogwood Canyon Nature Park |
| Branson | Just a short drive from Hollister, Branson is famous for its live entertainment and family-friendly attractions. It sees a constant influx of tourists looking for accommodations. | Branson Landing, Silver Dollar City, The Titanic Museum, Branson's live music shows, Table Rock State Park |
| Lake Taneycomo | Known for its fishing and scenic views, this area attracts both anglers and those seeking a peaceful getaway. Vacation rentals near the lake can draw significant interest. | Lake Taneycomo, Top of the Rock, Hiking trails, Fishing spots, Scenic boat tours |
| Hollister Historic District | Rich in local history and charm, offering a unique small-town experience. This area attracts visitors interested in local culture and history. | Hollister Historic Museum, Downtown shops and restaurants, Scenic overlooks, Civic Center Park, Local art galleries |
| Buffalo Ridge Golf Club | An upscale golf resort area that attracts golf enthusiasts looking for luxury and leisure. Vacation rentals here can cater to golf lovers and their families. | Buffalo Ridge Golf Course, Guided golf tours, Spa facilities, Dining options, Nature trails |
| Lakeside Forest Wilderness Area | A beautiful natural area with trails and wildlife. Great for those who enjoy hiking and nature photography, making it attractive for eco-tourism. | Lakeside Forest trails, Wildlife viewing, Photography spots, Picnic areas, Nature walks |
| Rockaway Beach | A close-knit beach community on the shores of Table Rock Lake, offering a mix of relaxation and water activities. Perfect for summer vacation rentals. | Rockaway Beach, Swimming and fishing, Picnic areas, Local eateries, Boat rentals |
| Kimberling City | Situated along the shores of Table Rock Lake, this city is a gateway to outdoor activities and is close to Branson. Ideal for those looking for a quiet retreat. | Kimberling City Bridge, Fishing on the lake, Outdoor parks, Diving and boating, Local dining options |
Do you need a license for Airbnb in Hollister?
We recommend checking directly with Hollister's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hollister
LAKE FRONT- Hot Tub! Big Cedar/Silver Dolar City
Entire Place • 7 bedrooms
New 10 Bedroom Suites w Private Heated Indoor Pool
Entire Place • 10 bedrooms
Private Pool, Fitness Room, Arcade, Elevator
Entire Place • 12 bedrooms
Lake home w/Dock! 5bed/5bath, Hot tub + Game Room!
Entire Place • 5 bedrooms
THE LUXX | 4BD | Near TRL | Pool | HotTub | by FTW
Entire Place • 4 bedrooms
Lakeview Lodge for 36 w/ Indoor & Outdoor Pool!
Entire Place • 10 bedrooms
Top Performing Professional Hosts in Hollister
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rent Branson LLC | 34 | $1,674,498 | 551 | 4.55/5.0 |
| Adam | 10 | $977,987 | 628 | 4.97/5.0 |
| Beths Breakaways | 9 | $785,107 | 260 | 4.98/5.0 |
| Thousand Hills Vacations | 10 | $660,883 | 215 | 4.79/5.0 |
| America’s BNB | 4 | $620,175 | 193 | 4.81/5.0 |
| Nat And Tyann | 10 | $588,330 | 19 | 2.42/5.0 |
| Cindy | 5 | $446,403 | 256 | 4.94/5.0 |
| Lynn | 6 | $378,445 | 89 | 4.96/5.0 |
| Grand Welcome | 5 | $301,673 | 125 | 4.85/5.0 |
| Yvonne | 3 | $289,647 | 46 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hollister
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.6%), with house and apartment & condo properties comprising 77.8% of inventory
- Strong specialty sector (22.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 203 properties in Hollister shows that 5+ bedrooms properties are most prevalent, making up 44.8% of the market. The market tends to favor larger properties, with 5+ bedrooms and 2 bedrooms together representing 63.5% of all listings.
Key Insights
- Most common: 5+ bedrooms (44.8%)
- Least common: 4 bedrooms (8.9%)
- Market concentration: 63.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 203 properties in Hollister reveals that 8+ guests properties dominate the market, representing 62.6% of all listings. The average property accommodates 6.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 78.3% of the market.
Key Insights
- Most common capacity: 8+ guests (62.6% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 6.9 guests per property
- Market concentration: 78.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 203 properties in Hollister, the most common availability pattern is 91-180 days (32.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.5% of properties).
Key Insights
- Most common availability window: 91-180 days (32.5%)
- Most common booking duration: 181-270 days (32.5%)
- Properties with high availability (180+ days): 58.6%
- Properties with long-term bookings (180+ days): 42.4%
Minimum Stay Distributions
1 Night
31 listings
16.2% of total
2 Nights
96 listings
50.3% of total
3 Nights
14 listings
7.3% of total
30+ Nights
50 listings
26.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (26.2%) suggest a stable extended-stay market
- High market flexibility with 73.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
12 listings
6.5% of total
Super Strict 30 Days
15 listings
8.1% of total
Flexible
26 listings
14% of total
Moderate
17 listings
9.1% of total
Firm
74 listings
39.8% of total
Strict
42 listings
22.6% of total
Key Insights
- Firm is the preferred policy at 39.8% of listings
- Stricter policies (Firm & Strict) dominate at 62.4% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 6.5% of listings
Recommendations
- The market supports stricter policies, with 62.4% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 91 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 34 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Hollister
Every property in Hollister comes standard with Air conditioning, TV, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.2%) and Netherlands (0.1%)
- English is the top language at 92.6%, followed by Spanish (5.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Kansas City and St. Louis markets
- Develop localized content for Canada and Netherlands
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hollister. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Blue Eye | 25 | $6,615 | $434.05 | 55% |
| Flippin | 31 | $3,739 | $257.27 | 44% |
| Lowell | 28 | $3,647 | $232.61 | 51% |
| Kirbyville | 16 | $3,280 | $266.64 | 39% |
| Farmington | 15 | $3,216 | $288.69 | 45% |
| Little Flock | 16 | $3,182 | $335.40 | 46% |
| Cape Fair | 12 | $3,084 | $273.50 | 35% |
| Bentonville | 686 | $3,028 | $189.16 | 53% |
| Eagle Rock | 54 | $3,008 | $236.53 | 43% |
| Springdale | 123 | $2,981 | $200.78 | 49% |
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