Airbnb Market Analytics, Statistics and Data in Hermann, Missouri, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hermann? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hermann:
How much do Airbnb hosts make on average per month in Hermann?
The short-term rental market in Hermann shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,204 per month
- Strong performing properties (top 25%) make $3,534 or more
- Best-in-class properties (top 10%) achieve $5,448+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,299
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hermann
The market in Hermann shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 40% or higher
- Best-in-class properties (top 10%) reach 58%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hermann
Daily rates in Hermann vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $243 per night
- Strong performing properties (top 25%) secure $335 or more
- Best-in-class properties (top 10%) pull in $514+ per night
- Entry-level properties (bottom 25%) earn around $163
Daily Rate Variations by Month
Get Live Hermann Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Hermann
Peak Season (October, June, November)
- Revenue peaks at $4191.15 per month
- Occupancy rates reach 42.34%
- Daily rates average $312.83
Shoulder Season
- Revenue averages $2840.61 per month
- Occupancy maintains 30.99%
- Daily rates hold at $289.42
Low Season (December, January, February)
- Revenue drops to $1754.17 per month
- Occupancy decreases to 21.21%
- Daily rates adjust to $270.54
Is it still profitable to do Airbnb in Hermann in 2025?
Yes! Hermann demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and strong monthly revenue averaging $2841 and With 244 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hermann
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic District | Charming area featuring 19th-century architecture and a rich history. Ideal for guests interested in local culture and heritage, with access to scenic views and quaint shops. | Hermannhof Vineyards, Stone Hill Winery, Hermann Historic Museum, Old Schoolhouse Gallery, Gerhard's Farm |
| Katy Trail | Popular with outdoor enthusiasts, this area offers direct access to the Katy Trail State Park, perfect for biking and hiking. Attractive location for nature lovers and families looking for active vacations. | Katy Trail, Riverview Wine Bar, Cycling and hiking paths, Local parks, Missouri River access |
| Downtown Hermann | The vibrant heart of the city that hosts festivals, dining, and shopping. Great for visitors looking to experience the local lifestyle and special events throughout the year. | Hermann Wurst Haus, Local shops and boutiques, Festivals, Historic buildings, Culinary tours |
| Missouri Riverfront | Picturesque riverfront area with beautiful views, ideal for relaxing and enjoying nature. Attracts guests who enjoy outdoor activities and scenic environments. | Missouri River, Riverfront Park, Fishing and boating, Scenic walking trails, Picnic areas |
| Hermann Wine Region | Renowned for its many wineries and vineyards, making it a hotspot for wine lovers and tourists exploring the regional wine culture. Ideal for romantic getaways and group tastings. | Hermannhof Vineyards, Stone Hill Winery, Wineries and wine tours, Festivals, Wine tastings |
| Hermann's City Park | Family-friendly area with playgrounds, walking trails, and sports facilities. Suited for families and travelers looking for leisure activities outside of downtown. | Playgrounds, Sports fields, Walking and biking trails, Picnic areas, Community events |
| Civic Center | Community hub that features local events and gatherings. Great for visitors interested in local culture and networking opportunities within the community. | Local events, Community center, Art exhibits, Cultural fairs, Markets |
| Rural Surroundings | Scenic countryside setting that offers peace and tranquility, perfect for visitors looking to escape the hustle and bustle. Attracts nature lovers and those seeking relaxation. | Hiking paths, Wildlife viewing, Scenic drives, Ghost towns, Local farms |
Do you need a license for Airbnb in Hermann?
We recommend checking directly with Hermann's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hermann
Labby's Homestead Barndominium
Entire Place • 5 bedrooms
4 Modern Lakeside Cabins/Hermann, MO
Entire Place • 8 bedrooms
Saddle Ridge Lodge! Only 2 miles from Hermann!
Entire Place • 3 bedrooms
The Vallet House - No Added Fees - See Description
Entire Place • 6 bedrooms
Good Ale Haus
Entire Place • 4 bedrooms
Apothecary Guesthaus
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Hermann
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Steven | 12 | $425,811 | 817 | 4.87/5.0 |
| Cassie | 13 | $361,665 | 1176 | 4.93/5.0 |
| Amber | 7 | $295,359 | 10 | 1.37/5.0 |
| Traci | 6 | $294,770 | 790 | 4.87/5.0 |
| Kelly | 7 | $293,389 | 483 | 4.87/5.0 |
| Krista | 7 | $289,039 | 306 | 4.23/5.0 |
| Rachel | 7 | $235,994 | 657 | 4.93/5.0 |
| Inn At Hermannhof | 10 | $214,129 | 77 | 4.35/5.0 |
| Stanley | 5 | $210,153 | 144 | 4.94/5.0 |
| Keely | 4 | $182,557 | 165 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hermann
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.9%), with house and boutique & hotels properties comprising 71.7% of inventory
- Strong specialty sector (25.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (6.1% combined)
Room Capacity Distribution
Analysis of 244 properties in Hermann shows that 1 bedroom properties are most prevalent, making up 33.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.3% of all listings.
Key Insights
- Most common: 1 bedroom (33.2%)
- Least common: 5+ bedrooms (7.8%)
- Market concentration: 55.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 244 properties in Hermann reveals that 8+ guests properties dominate the market, representing 35.7% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 56.6% of the market.
Key Insights
- Most common capacity: 8+ guests (35.7% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 56.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 244 properties in Hermann, the most common availability pattern is 271-366 days (49.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.8% of properties).
Key Insights
- Most common availability window: 271-366 days (49.6%)
- Most common booking duration: 91-180 days (39.8%)
- Properties with high availability (180+ days): 84.8%
- Properties with long-term bookings (180+ days): 15.2%
Minimum Stay Distributions
1 Night
123 listings
53.5% of total
2 Nights
105 listings
45.7% of total
3 Nights
1 listings
0.4% of total
30+ Nights
1 listings
0.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.4%) suggest a stable extended-stay market
- High market flexibility with 99.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.9% of total
Super Strict 30 Days
21 listings
9.3% of total
Flexible
20 listings
8.9% of total
Moderate
34 listings
15.1% of total
Firm
53 listings
23.6% of total
Strict
95 listings
42.2% of total
Key Insights
- Strict is the preferred policy at 42.2% of listings
- Stricter policies (Firm & Strict) dominate at 65.8% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 65.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, May, Sep, averaging 89 days
- Shortest booking windows are in Jul, Jan, Feb, averaging 50 days
- Fall shows the longest average booking window at 83 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Feb when lead times are shortest
Popular Airbnb Amenities in Hermann
Every property in Hermann comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.7% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.1%) and Germany (0%)
- English is the top language at 91.4%, followed by Spanish (4.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Kansas City and St. Louis markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hermann. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $5,050 | $388.00 | 38% |
| Innsbrook | 173 | $4,234 | $353.68 | 38% |
| Linn Creek | 22 | $4,213 | $346.72 | 42% |
| Friedenswald | 11 | $3,898 | $392.46 | 44% |
| Sunrise Beach | 228 | $3,829 | $417.21 | 41% |
| Harvester | 15 | $3,730 | $205.68 | 55% |
| O’Fallon | 33 | $3,558 | $199.89 | 58% |
| Roach | 28 | $3,415 | $364.11 | 45% |
| Gravois Mills | 117 | $3,340 | $326.55 | 42% |
| Potosi | 22 | $3,209 | $230.62 | 39% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights