Hermann Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Hermann in 2025? Explore comprehensive Airbnb analytics for Hermann, Missouri, United States to uncover income potential. This 2025 STR market report for Hermann, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 238 active listings.
Whether you're considering an Airbnb investment in Hermann, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hermann Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hermann Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hermann (2025)
Understanding the monthly revenue variations for Airbnb listings in Hermann is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hermann is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hermann across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,391+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,448 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,165 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,247, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hermann
Hermann Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hermann STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hermann:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hermann
Average Daily Rate (ADR) Airbnb Trends in Hermann (2025)
Effective short term rental pricing strategy in Hermann involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hermann typically peaks in October and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $519+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $349 or more.
- Typical properties (Median) charge around $252 per night.
- Entry-level properties (Bottom 25%) earn around $169 per night.
Average Daily Rate (ADR) Trend by Month in Hermann
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Airbnb Seasonality Analysis & Trends in Hermann (2025)
Peak Season (October, May, June)
- Revenue averages $3,647 per month
- Occupancy rates average 36.2%
- Daily rates average $304
Shoulder Season
- Revenue averages $2,808 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $298
Low Season (January, February, March)
- Revenue drops to average $1,832 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $288
Seasonality Insights for Hermann
- The Airbnb seasonality in Hermann shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hermann's highest earning potential, with monthly revenues capable of climbing to $3,912, occupancy reaching a high of 40.6%, and ADRs peaking at $317.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,698, occupancy could drop to 21.5%, and ADRs may adjust down to $284.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hermann.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hermann seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hermann (2025)
Exploring the top neighborhoods for short-term rentals in Hermann? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Hermann | Charming and picturesque area with historic buildings, perfect for tourists looking to immerse themselves in Hermann's rich heritage and wine culture. | Hermannhof Vineyards, Stone Hill Winery, Hermann Welcome Center, Hermann Amtrak Station, Historic St. George Church |
| Hermann Wine Trail | Famous for multiple wineries and scenic views, ideal for wine enthusiasts and those seeking relaxation in the beautiful Missouri countryside. | Hermannhof Vineyards, Stone Hill Winery, Adam Puchta Winery, Dierbergs Market, Walt's Hitching Post |
| Rhine Valley | A picturesque area resembling Germany's Rhine Valley, full of vineyards and charming farms, attracting visitors who enjoy outdoor activities and wine tastings. | Riverfront Park, Oregon Trail, Outdoor hiking trails, Grape Escape Wine Tours, Missouri River |
| New Haven | A quaint town nearby with its own wineries and charming small-town vibe, attracting visitors from Hermann looking for a peaceful getaway. | Robller Vineyard, Honey Locust Farm and Inn, New Haven Riverfront Park, Historic New Haven Theatre, Town Park |
| Washington | Larger nearby town with more amenities and attractions, appealing to those who enjoy a mix of small-town charm and convenient services. | Washington Historical Society, Washingotn Riverfront Trail, Robertsville State Park, Franklin County Wine Trail, St. Francis Borgia Church |
| Lake of the Ozarks | A popular recreational area located a bit further from Hermann, attracting tourists looking for water sports, boating, and outdoor fun. | Lake of the Ozarks State Park, Ha Ha Tonka State Park, Bagnell Dam, Osage Beach, Lakeview Pointe |
| Boonville | Another charming city in the vicinity, known for its rich history and access to the Missouri River, good for travelers looking for local culture. | Boonville Historic District, Katy Trail State Park, Boonslick Regional Library, State Fair Community College, Cooper County Historical Society |
| Frenchtown | Known for its unique blend of history and artistry, it appeals to those who want a quieter experience that’s also close to Hermann’s attractions. | Frenchtown Historic District, Boulevard Park, Cultural Artifacts Gallery, Frenchtown Knoll, Local festivals and events |
Understanding Airbnb License Requirements & STR Laws in Hermann (2025)
While Hermann, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hermann to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hermann (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hermannbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Labby's Homestead Barndominium
Entire Place • 5 bedrooms
4 Modern Lakeside Cabins/Hermann, MO
Entire Place • 8 bedrooms
The Vallet House - No Added Fees - See Description
Entire Place • 6 bedrooms
Entire Hideout!
Entire Place • 6 bedrooms
Saddle Ridge Lodge! Only 2 miles from Hermann!
Entire Place • 3 bedrooms
Good Ale Haus
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hermann (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hermann based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Steven | 12 | $415,913 | 817 | 4.87/5.0 |
| Amber | 7 | $364,545 | 10 | 1.37/5.0 |
| Cassie | 13 | $353,665 | 1176 | 4.93/5.0 |
| Krista | 7 | $303,588 | 306 | 4.23/5.0 |
| Traci | 6 | $300,302 | 790 | 4.87/5.0 |
| Kelly | 7 | $257,299 | 483 | 4.87/5.0 |
| Rachel | 7 | $227,160 | 657 | 4.93/5.0 |
| Inn At Hermannhof | 10 | $211,193 | 77 | 4.35/5.0 |
| Stanley | 5 | $201,944 | 144 | 4.94/5.0 |
| Keely | 4 | $180,192 | 165 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hermann.
Dive Deeper: Advanced Hermann STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hermann. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHermann Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hermann
- The Hermann Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.2% of the 238 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hermann, House properties are the most common (53.4%), reflecting the local real estate landscape.
- Houses represent a significant 53.4% portion, catering likely to families or larger groups.
- The presence of 18.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 6.3%) offer potential for unique stay experiences.
Hermann Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hermann
- The dominant room capacity in Hermann is 1 bedroom listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.2% of the active Airbnb listings in Hermann, indicating a high concentration in these sizes.
- A significant 38.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hermann.
Hermann Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hermann
- The most common guest capacity trend in Hermann vacation rentals is listings accommodating 8+ guests (36.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Hermann STR market, accounting for 56.3% of listings.
- 50.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hermann.
- On average, properties in Hermann are equipped to host 5.0 guests.
Hermann Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hermann
- The most common availability pattern in Hermann falls within the 271-366 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hermann (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hermann Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
114 listings
49.6% of total
2 Nights
101 listings
43.9% of total
3 Nights
1 listings
0.4% of total
30+ Nights
14 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Hermann is 1 Night, adopted by 49.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.5%) of the Hermann Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.6% of Hermann hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hermann.
Hermann Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.9% of total
Super Strict 30 Days
21 listings
9.5% of total
Flexible
19 listings
8.6% of total
Moderate
34 listings
15.5% of total
Firm
52 listings
23.6% of total
Strict
92 listings
41.8% of total
Cancellation Policy Insights for Hermann
- The prevailing Airbnb cancellation policy trend in Hermann is Strict, used by 41.8% of listings.
- A majority (65.4%) of hosts in Hermann utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.8% market standard in Hermann.
- With 41.8% using Strict terms, this is a viable option in Hermann, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hermann.
Hermann STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hermann
- The overall average booking lead time for vacation rentals in Hermann is 65 days.
- Guests book furthest in advance for stays during October (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (85 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Hermann.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Hermann averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hermann (2025)
Amenity Prevalence
Amenity Insights for Hermann
- Essential amenities in Hermann that guests expect include: Air conditioning, Smoke alarm, Heating, Essentials, Coffee maker, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hermann: Air conditioning, Smoke alarm, Heating, Essentials, Coffee maker, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Heating, Essentials, Coffee maker, Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hermann to stay competitive.
Hermann Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hermann
- The typical guest profile for Airbnb in Hermann consists of primarily domestic travelers (100%), often arriving from nearby Kansas City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.6% of guests.
- Key international markets include United States (99.6%) and United Kingdom (0.1%).
- Top languages spoken are English (90.2%) followed by Spanish (4.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kansas City and St. Louis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hermann Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Roach | 27 | $3,150 | $346.94 | 46% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Gravois Mills | 119 | $2,992 | $311.38 | 41% |