Columbia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Columbia in 2025? Explore comprehensive Airbnb analytics for Columbia, Missouri, United States to uncover income potential. This 2025 STR market report for Columbia, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 355 active listings.
Whether you're considering an Airbnb investment in Columbia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Columbia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Columbia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Columbia (2025)
Understanding the monthly revenue variations for Airbnb listings in Columbia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Columbia is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Columbia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,150+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,370 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,964 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,081, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Columbia
Columbia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Columbia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Columbia:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Columbia
Average Daily Rate (ADR) Airbnb Trends in Columbia (2025)
Effective short term rental pricing strategy in Columbia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Columbia typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Columbia
Get Live Columbia Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Columbia (2025)
Peak Season (May, April, June)
- Revenue averages $3,136 per month
- Occupancy rates average 46.2%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,598 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $162
Low Season (January, February, March)
- Revenue drops to average $1,883 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $173
Seasonality Insights for Columbia
- The Airbnb seasonality in Columbia shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Columbia's highest earning potential, with monthly revenues capable of climbing to $3,201, occupancy reaching a high of 58.2%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,784, occupancy could drop to 37.4%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Columbia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Columbia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Columbia (2025)
Exploring the top neighborhoods for short-term rentals in Columbia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Columbia | The vibrant center of Columbia, ideal for both business travelers and tourists. A hub for events, dining, and nightlife, making it a popular choice for short-term rentals. | Columbia Museum of Art, Downtown shopping and dining, The Blue Note, Stephan Hills Park, Columbia Farmers Market |
| University of Missouri Area | Home to a large student population and visitors related to university events. Strong demand for short-term rentals during the academic year and for sporting events. | University of Missouri, Mizzou Arena, Faurot Field, Memorial Union, Francis Quadrangle |
| The District | Known for its diverse array of shops, restaurants, and bars. A popular nightlife destination that attracts young crowds and tourists. | The Blue Note, The Candy Factory, Laser Lanes, Parker’s Restaurant, The Rooftop at the Broadway |
| Nifong Park Area | Family-friendly neighborhood close to recreational areas. Ideal for families visiting Columbia for events or activities. Offers a quieter suburban experience. | Nifong Park, Rock Bridge Memorial State Park, Columbia Nature School, Museum of Anthropology |
| Southwest Columbia | A growing area with new developments and amenities. Appeals to families and business travelers due to its accessibility and proximity to major roads. | Columbia Mall, Register's Folly, Lenoir Woods, Twin Lakes Recreation Area, Walther Park |
| East Columbia | A suburban area with numerous shopping centers and dining options. Convenient for travelers seeking a local experience with easy access to main highways. | Eastland Center, South Providence Recreational Area, Katy Trail State Park, Old Hawthorne Golf Club |
| Broadway and Rollins | A dynamic intersection with convenient access to major attractions and facilities. Known for its nightlife and proximity to key local spots. | The Blue Note, Columbia Cinema, Boulevard Brewery, Historic District |
| Lakeside Area | A scenic area near lakes and parks, perfect for nature lovers and those seeking a peaceful environment. Attracts visitors looking for outdoor activities. | Lake of the Woods, Lakeside Apartments, Mckee Park, Lakeside Golf Course |
Understanding Airbnb License Requirements & STR Laws in Columbia (2025)
While Columbia, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Columbia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Columbia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Columbiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Yellow House in Columbia MO
Entire Place • 5 bedrooms
Mega retreat
Entire Place • 7 bedrooms
Briarwood Central
Entire Place • 4 bedrooms
Stunning Freshly Remodeled Historic Home- Downtown
Entire Place • 4 bedrooms
Ranch Walkout - Pool & Hottub
Entire Place • 3 bedrooms
The Walter Miller House
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Columbia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Columbia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dan | 17 | $328,955 | 1917 | 4.88/5.0 |
| Matthew | 8 | $272,667 | 977 | 4.32/5.0 |
| Nick | 4 | $225,403 | 318 | 4.95/5.0 |
| Cassy | 3 | $198,241 | 96 | 4.89/5.0 |
| Nathan | 2 | $189,597 | 154 | 4.96/5.0 |
| Stephen | 4 | $177,469 | 76 | 3.69/5.0 |
| Melissa | 3 | $140,655 | 78 | 4.90/5.0 |
| Morgan | 2 | $139,470 | 67 | 4.91/5.0 |
| Michael | 3 | $137,853 | 152 | 4.83/5.0 |
| Lola And Babak | 8 | $136,710 | 540 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Columbia.
Dive Deeper: Advanced Columbia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Columbia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsColumbia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Columbia
- The Columbia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 355 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Columbia, House properties are the most common (64.5%), reflecting the local real estate landscape.
- Houses represent a significant 64.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Columbia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Columbia
- The dominant room capacity in Columbia is 2 bedrooms listings, making up 24.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 47.3% of the active Airbnb listings in Columbia, indicating a high concentration in these sizes.
- A significant 39.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Columbia.
Columbia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Columbia
- The most common guest capacity trend in Columbia vacation rentals is listings accommodating 8+ guests (20.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Columbia STR market, accounting for 40.0% of listings.
- 41.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Columbia.
- On average, properties in Columbia are equipped to host 4.4 guests.
Columbia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Columbia
- The most common availability pattern in Columbia falls within the 181-270 days range, representing 34.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Columbia (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Columbia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
165 listings
49.4% of total
2 Nights
101 listings
30.2% of total
3 Nights
14 listings
4.2% of total
4-6 Nights
17 listings
5.1% of total
7-29 Nights
18 listings
5.4% of total
30+ Nights
19 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Columbia is 1 Night, adopted by 49.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.6%) of the Columbia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.4% of Columbia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Columbia.
Columbia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1% of total
Super Strict 30 Days
3 listings
1% of total
Flexible
83 listings
26.3% of total
Moderate
97 listings
30.8% of total
Firm
65 listings
20.6% of total
Strict
64 listings
20.3% of total
Cancellation Policy Insights for Columbia
- The prevailing Airbnb cancellation policy trend in Columbia is Moderate, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (40.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.8% market standard in Columbia.
- Regularly review your cancellation policy against competitors and market demand shifts in Columbia.
Columbia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Columbia
- The overall average booking lead time for vacation rentals in Columbia is 46 days.
- Guests book furthest in advance for stays during May (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (62 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Columbia.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Columbia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Columbia (2025)
Amenity Prevalence
Amenity Insights for Columbia
- Essential amenities in Columbia that guests expect include: Smoke alarm, Wifi, Air conditioning, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Columbia: Smoke alarm, Wifi, Air conditioning, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Air conditioning, Heating.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Columbia to stay competitive.
Columbia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Columbia
- The typical guest profile for Airbnb in Columbia consists of primarily domestic travelers (98%), often arriving from nearby St. Louis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and Canada (0.3%).
- Top languages spoken are English (79.8%) followed by Spanish (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from St. Louis and Kansas City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Columbia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Friedenswald | 10 | $3,919 | $350.57 | 44% |
| Linn Creek | 22 | $3,796 | $327.48 | 41% |
| Sunrise Beach | 222 | $3,503 | $390.11 | 40% |
| Roach | 27 | $3,150 | $346.94 | 46% |
| Gravois Mills | 119 | $2,992 | $311.38 | 41% |
| Climax Springs | 31 | $2,837 | $341.67 | 34% |
| Union | 13 | $2,757 | $211.38 | 47% |
| Rocky Mount | 95 | $2,741 | $313.99 | 37% |
| Umber View Heights | 11 | $2,587 | $289.71 | 33% |