Clayton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Missouri, United States
Is Airbnb profitable in Clayton in 2025? Explore comprehensive Airbnb analytics for Clayton, Missouri, United States to uncover income potential. This 2025 STR market report for Clayton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Clayton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Clayton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Clayton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Clayton (2025)
Understanding the monthly revenue variations for Airbnb listings in Clayton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clayton is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clayton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,123+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,796 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,666 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $983, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clayton
Clayton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Clayton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clayton:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clayton
Average Daily Rate (ADR) Airbnb Trends in Clayton (2025)
Effective short term rental pricing strategy in Clayton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clayton typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Clayton
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Airbnb Seasonality Analysis & Trends in Clayton (2025)
Peak Season (May, June, April)
- Revenue averages $3,000 per month
- Occupancy rates average 46.1%
- Daily rates average $205
Shoulder Season
- Revenue averages $1,889 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $190
Low Season (February, March, November)
- Revenue drops to average $1,501 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $160
Seasonality Insights for Clayton
- The Airbnb seasonality in Clayton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clayton's highest earning potential, with monthly revenues capable of climbing to $3,139, occupancy reaching a high of 54.7%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,293, occupancy could drop to 32.8%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Clayton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Clayton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Clayton (2025)
Exploring the top neighborhoods for short-term rentals in Clayton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Clayton | The heart of Clayton, featuring upscale dining, shopping, and proximity to business centers. Ideal for both business travelers and tourists seeking a central location with vibrant nightlife. | Clayton Farmers Market, Shaw Park, Saint Louis Art Museum, The Clayton Theater, Centene Corporation, Downtown Clayton Business District |
| Shaw Park | A picturesque park area that provides recreational opportunities, making it attractive for families and outdoor enthusiasts looking for a peaceful retreat. | Shaw Park, Clayton Dog Park, Reagan Park, Crystal Lake, Golf Course at Shaw Park |
| Old Town Clayton | A historical neighborhood with charming architecture, boutique shops, and cozy cafes, appealing to travelers seeking local experiences and character. | Clayton Historical Society, The Center of Clayton, Local boutiques, Art galleries, Restaurants in historic buildings |
| University City | Adjacent to Clayton, this area is home to diverse dining and cultural experiences, as well as close proximity to Washington University, appealing to students and families. | The Loop, Washington University, St. Louis Art Museum, University City Public Library, Coffee shops and bookstores |
| Forsyth Boulevard | Known for its business hubs and high-end apartments, this popular area is ideal for short-term rentals targeting business professionals visiting the area. | Clayton Business District, Forsyth Park, Nearby hotels, Corporate offices |
| Summit Park | A residential area that offers quiet living while still being close to Clayton’s main attractions, perfect for families and longer stays. | Residential parks, Playgrounds, Easy access to main Clayton attractions |
| Meramec Station | This area is emerging with new developments and attractions, drawing interest for investors looking for growth in the Airbnb market. | New commercial developments, Restaurants, Parks and recreational spaces |
| Brentwood Boulevard | A central area connecting various neighborhoods with shopping and entertainment options, ideal for short-term rental guests. | Brentwood Promenade, Brentwood Square, Dining options, Shopping centers |
Understanding Airbnb License Requirements & STR Laws in Clayton (2025)
While Clayton, Missouri, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Clayton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Clayton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Claytonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
charming king bed apartment/downtown clayton/washU
Entire Place • 2 bedrooms
Forsyth Prime luxury apartment 2F
Entire Place • 2 bedrooms
Forsyth Prime Luxury apartment 1F
Entire Place • 2 bedrooms
Charmingly Historic King Suite in Downtown Clayton
Entire Place • 2 bedrooms
Cheerful Demun 3 bedroom cottage w/ parking
Entire Place • 3 bedrooms
Demun furnished rental 3 bedrooms
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Clayton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Clayton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luxury Realty Stays | 2 | $94,971 | 105 | 4.83/5.0 |
| Hui Mei | 2 | $94,778 | 54 | 4.92/5.0 |
| David | 6 | $94,006 | 565 | 4.70/5.0 |
| Lauren | 2 | $62,708 | 78 | 4.46/5.0 |
| Living In Clayton | 5 | $36,644 | 17 | 3.78/5.0 |
| Patty | 1 | $29,500 | 75 | 5.00/5.0 |
| Le Luxe One | 1 | $15,585 | 53 | 4.85/5.0 |
| Cecelia | 1 | $7,788 | 27 | 4.85/5.0 |
| Isabel | 1 | $4,753 | 43 | 4.98/5.0 |
| Host #111185547 | 1 | $4,389 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clayton.
Dive Deeper: Advanced Clayton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clayton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClayton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clayton
- The Clayton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Clayton, Apartment/Condo properties are the most common (87%), reflecting the local real estate landscape.
Clayton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clayton
- The dominant room capacity in Clayton is 2 bedrooms listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 82.6% of the active Airbnb listings in Clayton, indicating a high concentration in these sizes.
Clayton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clayton
- The most common guest capacity trend in Clayton vacation rentals is listings accommodating 2 guests (39.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Clayton STR market, accounting for 60.8% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clayton.
- On average, properties in Clayton are equipped to host 3.6 guests.
Clayton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clayton
- The most common availability pattern in Clayton falls within the 181-270 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Clayton (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Clayton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.3% of total
2 Nights
3 listings
13% of total
3 Nights
7 listings
30.4% of total
4-6 Nights
1 listings
4.3% of total
30+ Nights
11 listings
47.8% of total
Key Insights
- The most prevalent minimum stay requirement in Clayton is 30+ Nights, adopted by 47.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (47.8%) caters to monthly stays (30+ nights) in Clayton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.8% of Clayton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clayton.
Clayton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
19% of total
Moderate
4 listings
19% of total
Firm
5 listings
23.8% of total
Strict
8 listings
38.1% of total
Cancellation Policy Insights for Clayton
- The prevailing Airbnb cancellation policy trend in Clayton is Strict, used by 38.1% of listings.
- A majority (61.9%) of hosts in Clayton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.1% market standard in Clayton.
- With 38.1% using Strict terms, this is a viable option in Clayton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Clayton.
Clayton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Clayton
- The overall average booking lead time for vacation rentals in Clayton is 32 days.
- Guests book furthest in advance for stays during May (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Clayton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Clayton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Clayton (2025)
Amenity Prevalence
Amenity Insights for Clayton
- Essential amenities in Clayton that guests expect include: Hot water, Smoke alarm, Essentials, Heating, Wifi, Air conditioning, Kitchen, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clayton: Hot water, Smoke alarm, Essentials, Heating, Wifi, Air conditioning, Kitchen, Dishes and silverware.
- Prioritize adding missing essentials: Kitchen, Dishes and silverware.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clayton to stay competitive.
Clayton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Clayton
- The typical guest profile for Airbnb in Clayton consists of primarily domestic travelers (93%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.8% of guests.
- Key international markets include United States (92.8%) and DC (2.3%).
- Top languages spoken are English (70.3%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and St. Louis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Clayton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ste. Genevieve | 11 | $4,679 | $381.76 | 39% |
| Innsbrook | 162 | $3,991 | $350.73 | 37% |
| Makanda | 20 | $3,379 | $236.42 | 53% |
| O’Fallon | 34 | $3,295 | $198.73 | 58% |
| Harvester | 15 | $3,250 | $206.10 | 52% |
| Potosi | 21 | $3,112 | $234.52 | 39% |
| Edwardsville | 14 | $2,969 | $176.30 | 58% |
| Saint Charles | 164 | $2,815 | $194.69 | 53% |
| Vandalia | 10 | $2,812 | $243.63 | 53% |
| Centralia | 15 | $2,808 | $233.27 | 49% |